MARKETING DEFINITE

According to Kotler and Keller (2006:5), they define marketing as an

organization function and a set of processes of creating communicating and
delivery value of customers and for managing customer relationship in a
ways that benefit the or
The four ‘P’s make up the marketing mix. These are:
(i) Product
(ii) Price
(iii) Place
(iv) Promotion
Product means the need – satisfying offering of a firm, which could be a
physical good, a service or a blend of both. For example, nails (physical
good), advice from a lawyer (service), getting a birthday cake from
Tantalizers by home delivery (a blend of both).
Price is what is charged for the product produced or the service rendered.
Pricing decisions are especially important because they affect both the
number of sales a firm makes and how much money it earns.
Place ensures that good and services are available in the right quantities
and locations, and when customers want them. It would be of little use
producing a product or service if it is not available to customers.
Promotion is communicating information between seller and potential buyer
or others in the channel to influence attitudes and behaviour
https://www.grossarchive.com/project/306/ADVERTISING-AS-A-POWER-TOOL-FOR-BUSINESS-
GROWTH-.html

The following will be addressed in this research work.

1. Is it possible to use television as a better medium for advertising certain
type of products than others?
2. Do consumers believe that television is a better medium to reach the
potential consumers?
3. Do television advertisement make meaning to the potential consumers?
4. Do the consumers feel convinced about the advertised product after the
television advertisement?
5. Do television advertising create impact on consumer purchase and
consumption of the products?
Ceshtje per shqyrtim
Paketimi
Zeri
Consumer royality
the role of advertising in Motivating Consumer
7 P e marketingut
Three scenarios are proposed for the future of advertising: (1) creeping
incrementalism, (2) reversal of buyer/seller roles, and (3) reinvention of the field.
The author suggests that those scenarios will develop and play out based on
the developmental speed and acceptance of the various technologies identified.
https://www.tandfonline.com/doi/full/10.1080/00913367.2016.1185061?src=recsys
ADVERTISING BUILDING BLOCKS
CREATIVITY IN ADVERTISING
JUXTAPOSITION OF ADVERTISING AND INCONGURITY

Objektivat
-To know the effect advertising has created on consumer choice of electronic products

-To know if consumers complain about the sales promotion and the nature of such
complaint./ To know which promo-tools bring out the desired result in terms of consumer
loyalty . https://www.grossarchive.com/project/4213/PROMOTION-AS-A-STRATEGY-OF-
MANUFACTURES-TOOLS-FOR-CONSUMERS-LOYALITY---A-CASE-OF-MAKAGINUS--TABLE-WATER--
OKIGU-IMO-STATE-.html

What are the marketing promotional tools which are used to enhance sales.
(2) What are the impact of promotion on sales of organisation product.
3) How effective is the marketing promotion in sale of textile products.
(4) Is there any problem encountered by the organisation in promotion of there
products/ Identify the problems of marketing promotion in the sales of organisational
products https://www.grossarchive.com/project/4190/THE-EFFECTIVE-OF-MARKETING-
PROMOTION-IN-THE-SALE-OF-TEXTILE-PRODUCT.---A-CASE-STUDY-OF-ONITHA-TEXTILE-MILLS-PLC-
ONITSHA-TEXTILE.html

Research question
1. What roles does advertising play on consumer choiceof product
2. Is advertising used to influence consumer choice of electronic products?
3. Is consumer choice considered when advertising such products?
4. Is the strategy adopted influences consumers choice of electronic products?
5. Research question 1: do consumers believe that television is a better
medium for advertising certain types of product than other forms of
advertising?
6. Research question 2: do television advertisement message made
meaning to the potential consumers?
7. Research question 3: does the consumers feel convinced about the
advertised product after the television advertisement
8. Research question 4: does television advertising create impact on
consumer purchase and consumption of the products?
 RESEARCH HYPOTHESIS
HO: television advertising does not bring an increase in sales volume of a
given product.
Hi: television advertising brings an increase in sales volume of a given
product.
Ho2: television advertising does not help in brand preference of consumer’s
product.
Hi2: television advertising does help in brand preference of consumer’s
product
Ho3: Television advertisement does not remind consumers of the
usefulness of a product.
Hi3: Television advertisement reminds consumers of the usefulne

1. DEFINITION OF TERMS

Consumer: end user of the product.

Consumer loyalty: is defined as a name, term, sign, symbol, design or combination

of them that identifies the goods or service of one seller or group of seller and
differentiate them from those of competitors.
Advertising: this is a paid form of non-personal communication of idea, product or
services that transmitted to the audience through mass media such as television,
newspaper, radio and magazine.
Pyetesori
1.Can advertising persuade you to purchasing product
you did not really want.
2 Help the customer find the solution to his or her problem
3. Persuade or motivate the customer to take action.
4.A e nderroni televizorin kur dalin reklamat