URBAN MERCHANDISE HUB

ISSUE AND WHY MERCHANDISE HUB WITH FOOD?

 Food has been the largest cultural impact. When people experience a
city, it is the food and the architecture of that place that most often
have the largest cultural impact.

1. Can we create spaces which can renders a stronger connection

between an average person to the food and drive home a message
of healthy eating and living?
2. Secondly, at what scale and where might this intervention deem most
impactful?

VISION

 To create a permeable urban space that is versatile and inclusive in

nature.
 A space to incubate small food business and cultivate both culinary
and cultural happenings.
 To operate not just as a space for everyday urban life but also have a
temporal programming to accommodate special events or festivals
 Augment an experience centered on food.

THE CORE OF THE PROJECT

 The core research looks into the relationship of food with the city,
creation of exuberant public spaces and the various typologies of food
and public markets explored over time.
 Acts as a community hub.
 Links rural and urban economies.
 Active public space.
 SELECTED SITE AND DESIGN PROJECT

INA market has been chosen in Delhi as the site for this project because
of two reasons.
1. Firstly it is visually well connected to the city making it easy to
facilitate a change in the people.
2. Secondly, was because of its pre-existing relationship of “food
bazaar” it shares with the city.

ISSUES

 No proper settlement pattern.

 Congestion due to narrow streets
 Lacks parking space
 All the waste water flows on Main Street.
 No safety measures.

OBJECTIVES

 To analyze buying and selling behavior

 To foster strong pedestrian connections
 To incorporate spaces
 Volume and massing
 Visual connectivity to public realm
 light
SWAT ANALYSIS

STRENGTH WEAKNESS ADVANTAGE THREAT

1.prime location 1. Large 1. Rich connect 1. Increased
frontage between the traffic.
2.urban level towards locals and
Connection aurbindo marg tourists. 2. Lack of
– noise pollution. integration of
3. Very strong 2. Street market into
spatial 2. Divisions of frontage is high- scheme –
characteristics, markets, lack of better retail character
design elements unity of type frontage-high getting lost
can be and category of pedestrian
borrowed. goods sold. activity.
Food markets Struggle to Well defined The multiple
and create existing market shops existing
marketplaces something typologies within the
center of unique and throughout the market.
culture and reciprocate old world.
economic building.
activity.

Residential Longer side of Low rise Shadow might

area- good the site is west buildings block the
orientation east facing allowing for nearby
facing south, hence high micro level surfaces.
use of peizo heat gain. climate.
electrical and
solar panels is
beneficial on
the site.