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EXECUTIVE SUMMARY
The alarming surge in usage of non-biodegradable plastic
products has impacted the ecosystem at hazardous levels leaving
the planet choked every single day m/s HRKA EcoUnified India
Pvt. Ltd. has been incorporated with the intent to reduce the
dumping of plastics in the environment, creating affordable
structural materials from the plastic waste and thus creating a
better tomorrow for the generations to come. Using waste plastic
materials, we are able to turn plastics into high performance
materials in the form of tiles and blocks. These materials are
weather resistant, chip resistant, acid proof, durable and offer
better structural stability at a lower cost as compared to
conventional materials in addition to protecting the environment
from plastic dumping. The various plastic wastes people throw
away as garbage can work as the raw material for our recycling
plant. These wastes will reduce the cost of raw materials required
for our project as collection of these wastes will directly act as the
input into our recycling machines which will produce the output in
the form of tiles and blocks required to build roadways. The main
aim of starting our project is to reduce the consumption of the
natural resources like coal and petroleum and cause least harm to
our environment.

Salient Features
 Recycling minimizes pollution
 Protects the environment
 Recycling minimizes global warming
 Recycling helps to save a lot of energy and natural
resources. Recycling clears land filled space
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 Recycling prevents lungs and skin disease which are caused

due to emission of hazardous toxic fumes

THE BUSINESS
OBJECTIVES
As one knows that every business requires a brief strategy and so
is this business. Before we start the business to recycle plastic
waste we need to first draw out a plan. Here are few objectives
that are necessary to look at before we start the business of
recycling plastic.

 What are the requirements for Plastic Waste Recycle

Business

 Total investment required in setting up of recycling plant

 Requirement of Land or Factory

 Requirement of utilities and machines

 Collection of plastic waste

 What type of plastic waste will you recycle

 Your market after recycle

 Profit margin in plastic recycling

 Return on Investment

The above nine point sums up the whole strategy of opening a

plastic waste recycle plant. We need to first analyze these points
and figure out the feasibility of whether this plan would succeed or
not.
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DETAILS OF OWNERS

NAME QUALIFICATION
Hemonta Kumar Saikia B.COM
Koustov Narayan Choudhury B.COM
Ananya Dutta B.TECH
Riya Rahman Sajid BBA
ADDRESS OF HEADQUARTER

WARD NO. 13,

MILAN NAGAR,
SIVASAGAR- 785640
ASSAM

CAPITAL STRUCTURE

Total Cost of the business

Estimated cost of the project Rs. 15,00,000

Classification of Funds
A. Sources of Funds
Owner’s Fund Rs. 10,00,000
Term Loan Rs. 5,00,000
Total Rs 15,00,000
B. Application of Funds
Capital Expenditure Rs. 11,00,000
Operating Expenditure Rs. 4,00,000
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FUNDING REQUIREMENT
After spending several days searching for a convenient location,
the owners decided to lease a commercial space in a densely
populated area of Sivasagar. The start-up capital will be used for
legal expenses, equipment, other materials, rent, promotion and
inventory on hand at start-up, as detailed in the company
summary section of this plan. We have estimated total start-up
costs of 300,000.ech member hold the share of 25%. An investor
and co-owner is welcome to participate in the company's capital
for the amount of 300000, and could be offered a portion of 15%
percent ownership of the Rs300000. The funds provided by the
investor will be used to buy equipment, and to cover part of the
start-up expenses.

Debt Equity Ratio = Owners’ fund: Borrowed fund

= 10,00,000: 5,00,000

= 2:1

THE PRODUCT
Product range
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Interlocking Tiles
Interlocking tiles are extensively demanded for their wide
spectrum of applications in offices, residences and other various
commercial establishments. They can be used in laying
pavements and roofing as well.

Floor Tiles
The wall and floor tiles crafted out of waste plastic bags come in
various patterns, colors and textures, which are enough to be a
part of any interior design of the house. Lightweight & compact,
the wall and floor tiles are a proud composition of HRKA Eco
Unified Pvt Ltd.

Roof Tiles
Roof tiles are designed mainly to keep out rain, and are
traditionally made from locally available materials such as slate.
Modern materials such as concrete and plastic are also used and
some clay tiles have a waterproof glaze.

Wall Tiles

Wall tiles are used in many homes, commercial properties, train

stations, bus stations etc.

Composite Structures like Public toilets, shelter homes, guard

rooms, park benches etc

Advantage over substitute

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 Unbreakable

 Anti- Bacterial

 Acid Proof

 Anti- Microbial

 Corrosion Resistant

 Anti- Static

 Heat Resistant

 Anti- Skidding

 Ready to use, no drying

Trademark
A trade mark is a recognizable insignia or symbol that denotes a
specific product or service and legally differentiates it from all
other products.
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Licensing Agreement

For use of RECYCLED PRODUCTS FROM WASTE PLASTIC

This License Agreement is made and effective as of 1 July,2019

by and between M/S INEOS TECHNOLOGY a company
organized and existing in UK, with a registered address at UK
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and HRKA ECOUNIFIED PVT. LTD., a company organized and

existing in India, with a registered address at Sivasagar, Assam
WHEREAS:
1. wishes to obtain a license to use tiles and blocks made from
recycled plastic waste
2. Licensor is willing to grant to the Licensee a non-exclusive,
non-transferable License to use the Asset for the term and
specific purpose set forth in this Agreement
NOW, THEREFORE, in consideration of the foregoing, and of the
mutual promises and undertakings, and other good and valuable
consideration, the parties agree.

MARKETING PLAN

Demography
The Local area is a growing low-to-middle-class area, counting
more than one million residents. There are about five hundred
businesses close to our location. Most of these residents are
families of three or more. The average income for the area is
30,000. With continued growth in the area, opportunities to serve
the Local residents will increase. The company will sell to
individuals, but it will also sell to contractors. The main market
segments are: a) individuals (retail customers), and b) local
businesses (corporate customers)

SWOT Analysis
The SWOT analysis provides us with an excellent opportunity to
examine and evaluate the internal strengths and weaknesses of
business. It also allows us to focus on the external opportunities
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presented by the business environment as well as potential

threats.
STRENGTH WEAKNESS

 Excellent quality of recycle tiles  We are new in town

that is currently not available in
the Local area.  Start-up challenges

 Low cost  Limited operating capacity during

peak sales periods.
 Renewable

 Durability

 Heat resistant

OPPORTUNITIES THREAT

 Fast growing population in Local  Changes in the business

area environment that might reduce
our sales.
 No other recycle business within
a five-mile radius from our  Higher taxes in the future
chosen location.
 The commercial property is
 A large segment of low-to-middle leased, not owned by our
class population, and more than company
five hundred businesses in the
area
 No competitors offer in the
surrounding area

Market Mix Strategy

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Product:
 Floor tiles
 Roof tiles
 Wall tiles
 Pavement tiles

Promotion:
To reach our potential customers, a combination of marketing
techniques will be utilized.
 Local media
 Direct mail
 Grand opening
 Industry specific trade shows and other local
business events
 Internet marketing
 Word of mouth

Distribution channel:
A distribution channel is a chain of businesses or intermediaries
through which a good or service passes until it reaches the final
buyer or the end consumer. Distribution channels can include
wholesalers, retailers, distributors, and even the Internet. There
are three channels through which we can distribute our product
which can be well understood by the following chart
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OPERATIONAL PLAN
Plant location

Location: WARD NO. 13,

MILAN NAGAR,
SIVASAGAR- 785640
ASSAM

Area: 5760 sq feet

Dimensions: 75.89 ft x 75.89 ft

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Plant layout
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Materials requirement

PS (polystyrene) - e.g. foam hot drink cups, plastic cutlery,

containers
PP (polypropylene) –e.g. lunch boxes, take-out food containers,
ice cream containers
LDPE (low –density polyethylene) –e.g. garbage bins and bags
PVC (plasticized polyvinyl chloride or polyvinyl chloride) –e.g.
cordial, juice or squeeze bottles
HDPE (high-density polyethylene) - e.g. shampoo containers or
milk bottles
PET (polyethylene terephthalate) –e.g. fruit juice and soft drink
bottle

Currently, only PET, HDPE, and PVC plastic products are

recycled under curbside recycling programs.PS, PP, and LDPE
typically are not recycled because these plastic materials get
stuck in the sorting equipment in recycling facilities causing it to
break or stop. There we will use PS, PP and LDPE in low
amounts along with PET, HDPE and PVC in high amounts as
input.

Inventory Management
Recyclers constantly take in material and process it. Therefore,
knowing what material is available at any given time throughout
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the day and what it is worth can be a major challenge in a

recycling business. Just because a bale of material is sitting in a
scrap yard does not mean it is available for sale. Someone else in
the company may have already sold it.
It is very difficult to keep track of inventory at a scrap yard. A
person may buy an apple, but he or she may sell it as three or
four different fruits. Just because he or she bought it in that
category doesn't mean that is how it is going to be sold.
Therefore, inventory management software’s like bar codes which
help to track inventory come to the rescue. It constantly updates
the system. Bar codes have helped virtually eliminate the risk of
human error in the inventory intake or selling process. If an
employee scans the wrong bar code, he or she will know right
away.
Once the barcode tag is created, it goes within the software
system, and the codes are used to separate the different types of
material. Now a spreadsheet will keep record of all the inventory
that is processed and ready for sale.
Softwares to manage the inventory system range from free
software downloads through spreadsheet solutions to cloud-
based and standalone commercial inventory managers. Even
custom software designed expressly for the business can be
used. In order to incorporate inventory software with accounting
packages, the options will narrow, though some accounting
packages have basic inventory features built-in.
Moreover, material handlers will be daily in motion, traveling to
and from pickup and delivery points. Inventory should be
organized by section and material type and reviewed frequently to
reflect changes to both raw materials and fast-selling items. The
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warehouse should be layed out for easy stock rotation. Ideally,

stocking shelves from the back and picking from the front ensures
first-in, first-out rotation, but it may require more space.

Quality Control
Quality control is the process of assuring that the product and
service have the intended quality at every stage. Every minute
spent on assuring the quality of your product brings with it a
certain level of confidence. The confidence is that your product
will solve the problem of an end user in the best possible way.
The QC person needs to be familiar with the development
process. He can act as a bridge between the user and developer
by evaluating the product as critically as the user/client and
correct the bugs/anomalies found in the process. He will be
proficient with some knowledge of the software development tools
and most importantly, must have the experience of dealing with
the client, since only then he is able to run the tests with the
clients and end users’ perspective
Initially, we will not hire a Quality Control Manager for testing the
products but rely on a self-managed team and ad-hoc basis. Most
of the testing will be done by the developers and the product
managers. But with the maturity of the product, the team
members will get themselves well-versed with the quality
assurance policy. The quality assurance policy will be laid down
by the sole person in charge of delivering a stable, reliable,
secure and finished end product. As the product grows, it will be
tested into a different environment by different people to get best
possible analysis.
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ORGANIZATIONAL PLAN
Organizational Chart
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Manpower Planning
Initially, the HR Manager along with her Assistant will focus on the
areas of

 Recruiting and staffing to help in the expansion of the start-

up.

 Giving compensation and benefits to employees to make

them happy.

 Training existing employees about a new product or training

new employees about the business profile.

 Maintaining good relation between labor and employee.

 Overall development of the organization.

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Legal Aspects of Labour

 Labour law in India states that labourers in India will receive

fair and adequate pay. The workers will be paid extra for
working overtime and there will be no employment of
children younger than 18 years of age in dangerous areas.
The children younger than 16 years of age willing to work will
have a limited work time during the day and will stick to a
specific schedule.

 Labourers will be protected from serious harm and injury

while operating within a workplace environment. The
Ocuupation Safety and Health Advisor(OSHA) requires
employers to meet strict safety standards, pursuant to their
industry requirements, and conducts regular inspections to
ensure employees work in an environment free of hazards.

 Additional employment laws exist to offer industry specific

protection, such as mining and construction safety. In
addition, OSHA administers a whistle-blower protection
program, which assists workers who have been wrongly
terminated or replaced due to the sharing of potentially
damaging information concerning their employer. The
program awards back wages and helps reinstate workers
who have been a victim of termination due to whistle-
blowing.
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FINANCIAL PLAN FOR 3 YEARS

TOTAL EXPENSES

PARTICULAR 2019-2020 2020-21 2021-2022

TRUCK DRIVER 75,000 75,000 85,000

DELIVERY BOY 60,000 60,000 70,000

FACTORY 150000 160,000 250,000

LABOUR

CASUAL LABOUR 50000 50,000 70,000

MISCELLANEOUS
EXPENSES 65000 70,000 80,000

TOTAL PEOPLE 10 10 15

TOTAL PAYROLL
400,000 415,000 555,000
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Estimated Profit and Loss Account for the year ending

31st March

Particular 2019-20 2020-2021 2021-22

Sales 450,000 550,000 600,000

Purchases 250,000 300,000 350,000

Gross profit 200,000 250,000 250,000

Operating
expenses

Salaries & 250,000 450,000 550,000

expenses

Depreciation 100,000 100,000 100,000

Electricity 8000 8500 9500

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Chemicals 10,000 10,000 13000

Repairs 15,000 17,000 20,000

&maintenance

Insurance 15,000 15,000 15,000

Misc. expenses 7,000 7,500 7,500

Interest 30,000 27,000 24,300

Net profit before 4,35,000 6,35,000 7,39,000
tax
Tax Nil 1,75,000 1,80,000

Net profit after tax 4,35,000 4,60,000 5,59,000

Estimated Balance Sheet for the year ending 31st March

Particulars 2019-2020 2020-21 2021-2022

Liabilities

Capital 15,00,000 15,00,000 15,00,000

Net profit 435,000 460,000 559,000

Bank loan 300,000 270,000 243,000

Current Liabilities 5,000 10,000 10,000

Total 22,40,000 22,40,000 23,12,000

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Assets

Machinery
2,50,000 3,70,000 4,50,000

Furniture 50,000 65,000 75,000

Land 15,00,000 16,00,000 17,00,000

Building 300,000 400,000 450,000

Current assets 440,000 240,000 162,000

Total 22,40,000 22,40,000 23,12,000

CRITICAL RISKS
Critical Risk Management is a step change in how we identify and
control critical risks. CRM is designed to ensure that each work
area has a clear understanding of what potentially fatal risks are
associated with work activities, and ensure there are effective
controls in place and verified to manage those risks

 Recycling sites are always unhygienic, unsafe and unsightly

 Contamination when sorting
 Unavailable or scarce raw material feed stock for production
 There may not be a market for the products produced in our
factory
 The location may not be near enough to markets
 Company may not meet environmental standards
 The Company may not be able to sell all of its production
capability
 There are several health and safety risks as well in the
plastic recycling industry
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EXIT STRATEGY
A business exit strategy is an entrepreneur's strategic plan to sell
his or her ownership in a company to investors or another
company. An exit strategy gives a business owner a way to
reduce or liquidate his stake in a business and, if the business is
successful, make a substantial profit. If the business is not
successful, an exit strategy (or "exit plan") enables the
entrepreneur to limit losses.
There are several options that could be discussed while
considering alternative methods for the investor to turn illiquid
securities into readily tradable securities or cash.
These options include
 IPO way
 Liquidate
 Merger and acquisition
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APPENDIX
CV OF OWNERS
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Pollution Certificate

POLLUTION CONTROL BOARD, ASSAM

Ministry of Environment Forest & Climate Change, Govt. of India)
BAMUNIMAIDAM, GUWAHATI-21

(Provisional Certificate for Marketing and Selling of Plastic Recycled Products)

Provisional Certificate No-11111111

Date of issue-30/6/2019

With reference to the application No 12345678 Dated 23/3/2019 from HRKA EcoUnified Pvt.
Ltd., Sivasagar, the interim test report enclosed with the application shows that the material
used for recycled plastic tiles and blocks fulfills the ultimate aerobic biodegradation test criteria.
Assam Pollution Control Board, therefore, grants the provisional permission to HRKA
EcoUnified Pvt. Ltd. for marketing and selling of the Plastic Recycled Products in Indian Market.
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Ownership Agreement
This PARTNERSHIP AGREEMENT is made on 10 April, 2019 among Ananya Dutta,
Riya Rahman Sajid, Koustov Narayan Choudhury and Hemonta Kr. Saikia.

1. NAME AND BUSINESS. The parties hereby form a partnership under the name of
HRKA EcoUnified Pvt. Ltd. to conduct a recycling business. The principal office of the
business shall be in Sivasagar.
2. TERM. The partnership shall begin on 1 July, 2019, and shall continue until
terminated as herein provided.
3. CAPITAL. The capital of the partnership shall be contributed in cash by the partners
as follows: A separate capital account shall be maintained for each partner. Neither
partner shall withdraw any part of his capital account. Upon the demand of either
partner, the capital accounts of the partners shall be maintained at all times in the
proportions in which the partners share in the profits and losses of the partnership.
4. PROFIT AND LOSS. The net profits of the partnership shall be divided equally
between the partners and the net losses shall be borne equally by them. A separate
income account shall be maintained for each partner. Partnership profits and losses
shall be charged or credited to the separate income account of each partner. If a partner
has no credit balance in his income account, losses shall be charged to his capital
account.
5. SALARIES AND DRAWINGS. Neither partner shall receive any salary for services
rendered to the partnership. Each partner may, from time to time, withdraw the credit
balance in his income account.
6. INTEREST. No interest shall be paid on the initial contributions to the capital of the
partnership or on any subsequent contributions of capital.
7. MANAGEMENT DUTIES AND RESTRICTIONS. The partners shall have equal rights
in the management of the partnership business, and each partner shall devote his entire
time to the conduct of the business. Without the consent of the other partner neither
partner shall on behalf of the partnership borrow or lend money, or make, deliver, or
accept any commercial paper, or execute any mortgage, security agreement, bond, or
lease, or purchase or contract to purchase, or sell or contract to sell any property for or
of the partnership other than the type of property bought and sold in the regular course
of its business.
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8. BANKING. All funds of the partnership shall be deposited in its name in such
checking account or accounts as shall be designated by the partners. All withdrawals
are to be made upon checks signed by either partner.
9. BOOKS. The partnership books shall be maintained at the principal office of the
partnership, and each partner shall at all times have access thereto. The books shall be
kept on a fiscal year basis, commencing 1st July, 2019 and ending 30th June,2020, and
shall be closed and balanced at the end of each fiscal year. An audit shall be made as
of the closing date.
10. VOLUNTARY TERMINATION. The partnership may be dissolved at any time by
agreement of the partners, in which event the partners shall proceed with reasonable
promptness to liquidate the business of the partnership. The partnership name shall be
sold with the other assets of the business. The assets of the partnership business shall
be used and distributed in the following order: (a) to pay or provide for the payment of
all partnership liabilities and liquidating expenses and obligations; (b) to equalize the
income accounts of the partners; (c) to discharge the balance of the income accounts of
the partners; (d) to equalize the capital accounts of the partners; and (e) to discharge
the balance of the capital accounts of the partners.
11. DEATH. Upon the death of either partner, the surviving partner shall have the right
either to purchase the interest of the decedent in the partnership or to terminate and
liquidate the partnership business. If the surviving partner elects to purchase the
decedent's interest, he shall serve notice in writing of such election, within three months
after the death of the decedent, upon the executor or administrator of the decedent, or,
if at the time of such election no legal representative has been appointed, upon any one
of the known legal heirs of the decedent at the last-known address of such heir. (a) If
the surviving partner elects to purchase the interest of the decedent in the partnership,
the purchase price shall be equal to the decedent's capital account as at the date of his
death plus the decedent's income account as at the end of the prior fiscal year,
increased by his share of partnership profits or decreased by his share of partnership
losses for the period from the beginning of the fiscal year in which his death occurred
until the end of the calendar month in which his death occurred, and decreased by
withdrawals charged to his income account during such period. No allowance shall be
made for goodwill, trade name, patents, or other intangible assets, except as those
assets have been reflected on the partnership books immediately prior to the decedent's
death; but the survivor shall nevertheless be entitled to use the trade name of the
partnership. (b) Except as herein otherwise stated, the procedure as to liquidation and
distribution of the assets of the partnership business shall be the same as stated in
paragraph 10 with reference to voluntary termination.
12. ARBITRATION. Any controversy or claim arising out of or relating to this
Agreement, or the breach hereof, shall be settled by arbitration in accordance with the
rules, then obtaining, of the American Arbitration Association, and judgment upon the
award rendered may be entered in any court having jurisdiction thereof.
Executed this 1st day of July, 2019 in Sivasagar, Assam.
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