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Pankajakasthuri

Rediscovering Ayurveda for health and well-being of the
modern world
“Ayurveda will be changing the way 

we achieve complete healthcare and harmony of body, 

mind and soul, not just in India but the world over.” 


This was the observation of Dr. J. Hareendran Nair decades ago, when he

founded Pankajakasthuri in 1988.
Year 2019

According to CII,
• The Global Ayurvedic Market accounted for $3,428.0 million in 2015 and is
expected to reach $9,791.0 million by 2022, growing at a CAGR of 16.2%
from 2015 to 2022. 
• The $ 4 billion domestic market comprises ethical, classical, over-the-
counter, personal care and beauty products. It also includes services like
medical, well-being or medical tourism services. 
• The industry is facing a shortage of professionals including doctors,
paramedical staff, therapists and nurses and shortage of quality raw
materials.
Pankajakasthuri, in just 30 years, has
played an important role in the revival
of Ayurveda on all fronts - through its
research centre, herbal gardens,
products, medical college and hospital,
panchakarma centres and medical
tourism.
A catalyst for change


The Pankajakasthuri story began


in 1988, when Dr. J. Hareendran
Nair, then a young ayurvedic
doctor, decided to dedicate
himself to promote and
propagate Ayurveda as an
effective, alternate system of
medicine by striking the right
balance between traditional
practices and modern day
requirements. He realized for
this to happen, he needed to do
what was never done before.
The challenge

• First, to remove the misconceptions and scepticism about Ayurveda.
• Second, to introduce a system based, quality controlled preparation of medicine (like
modern medicines).
• Third, to do systematic research, substantial clinical trials and documentation (that
were critical for Ayurveda to gain more global acceptance).
• Fourth, create a brand under which the formulations can be marketed.
• Fifth, create new formulations for new age ailments like cancer, AIDS amongst others.
• Sixth, make formulations that are patient friendly.
• Seventh, categorize Ayurvedic preparations into FMCG, OTC, Ethical and Classical
products.
The
accomplishment
The vision was achieved through an integrated, 

holistic and multi-level approach by mainstreaming 

Ayurveda through Brand Pankajakasthuri along with 

the establishment of institutions, centres and 

outreach programmes.
Pankajakasthuri Herbal Research Foundation


• Founded in 1983 with the objective of preserving and propagating the true essence of
Ayurveda, the Foundation is dedicated to innovating, developing and testing of new
products. It is also actively involved in public health initiatives and social welfare
schemes.

• Pankajakasthuri Breathe Eazy was the first product and proved to be one of the most
effective and popular remedies for breathing disorders.

• Today, the Foundation owns patents to manufacture more than 100 products that
provides relief and cure for ailments deemed non curable.

“Research in Ayurveda is finding new cures”

9
Pankajakasthuri Herbals India (P) Limited
The company has state-of-the-art Manufacturing facility at Poovachal, Trivandrum
complying with International GMP standards with a built-up area of more than 130000 sq.
feet.

The company has a full-fledged R&D facility where original research work is done on
various aspects of Ayurveda for complying with the international norms. The various
divisions are headed by doctorate holders with long experience in Pharmacology, Bio
Chemistry, phytochemistry etc.. Specific research work is conducted in areas like Asthma,
Diabetes, Hypertension, Arthritis, Liver and Cardiac diseases. National Award 2009 for
Research and Development had been awarded to the Centre by Government of India.

“Traditional knowledge and


modern manufacturing
processes give ayurveda its
edge”
Pankajakasthuri Ayurveda Medical College and
Hospital
The College
It is the first self-financed Ayurveda Medical College in
Kerala (with comprehensive facilities to train 250
students). In 2015 the medical college was elevated to a
centre of excellence as a postgraduate centre in Ayurvedic
sciences.
Pankajakasthuri Hospital
150 bedded Ayurvedic hospital (attached to the Medical College). It
combines the principles of Ayurveda with the technological advances
to ensure the finest in alternate medical health care to every
patient. Here clinical trials and documentation are undertaken in a
systematic manner.
It also as dedicated wing for medical emergencies.
The Pankajakasthuri Ayurveda Medical College Hospital ear marks one-
third of its total number of inpatient beds for the benefit of the poor
of which 25 beds are for women & female children.
Pankajakasthuri Panchakarma Centre
Dedicated Centre for authentic Ayurveda treatments

Harmony
A ready to use Ayurvedic spa package (provided to associating
organizations, experienced Ayurvedic physicians, masseurs
and therapists)

Vision 2020
To systematically popularize Ayurveda so that by 2020, it is an
integral part of health care system the world over
Recognition 

It is perhaps for the first time a
brand was built on the strength of
a holistic and integrated vision,
something for which Dr. J.
Hareendran Nair was honoured
with one of India’s highest
recognitions, the Padma Sri Award.
National Award for Research &
State Best Doctor Award, 2007
Development in Ayurveda, 2010

National Entrepreneuship
Award, 2009
THE MANUFACTURING PROCESS

Manufacturing

Pankajakasthuri Herbals manufactures over 450
Ayurvedic products spread across four categories
- Ethical, Classical, FMCG and OTC. The
manufacturing of medicines is centralised at the
facility in Poovachal in Trivandrum. The factory
operates on a manufacturing license issued by
the Drugs Controller and GMP (Good
Manufacturing Practices) certificate issued by the
Government.

QA Department
Pankajakasthuri Herbals has a well-equipped
laboratory and trained chemists to ensure highest
standards of quality. The standards specified by
the Ayurvedic Pharmacopoeia of India and Bureau
of Indian Standards (BIS) are followed, while
CARe KERALAM Ltd is entrusted to check for
heavy metal contamination, including that of raw
materials. Every batch is tested by senior
physicians and quality certificate is maintained in
the manufacturing records.
Herbal Gardens & Raw Materials
Pankajakasthuri has its own exclusive herbal garden
and dedicated chain of suppliers for raw materials,
many of who have been handed the knowledge
through generations. This helps in maintaining the
quality of the raw materials which ensures the quality
and efficacy of the medicines. The raw materials
undergo strict quality control tests and are stored
under controlled environmental conditions, sub-
divided with proper enclosures by suitable
cabinization.
Engineering and
Production
The Engineering Department takes care of
procurement, installation, and maintenance of the
machinery at Pankajakasthuri Herbals. The
Production Planning Unit prepares the production
schedule by consulting the Marketing Department.
The modern innovations and equipments at
Pankajakasthuri have helped in improving the
efficiency of production and acceptance among
users, all of it without compromising on the
essential character and basic tenets of Ayurveda.
The impact

The brand Pankajakasthuri has become a household name in Kerala. Some of the
products like Breathe Eazy, Orthoherb have become extremely popular had have a high
percentage of market share in their categories.
The brand has grown exponentially in the markets it has entered. The company, with its
vision to promote Ayurveda worldwide, is expanding its network to reach every corner
of the world.

The market feedback


Over 90% of those who have used Pankajakasthuri recommend the brand to others. The
brand enjoys considerable market equity and has high brand advocacy.
THE HELPING HAND
CSR Activities of Pankajakasthuri Herbal Research Foundation
Padheyam – A programme that
provides free quality meals to one
thousand people on a daily basis.

Thanal Muthassiveedu - An old


age home for senior women
citizens where they can spend
their life happily. The house
accommodates 20 senior citizens
who are provided with all
conveniences and care they
require.
Charity Ward - The Educational Assistance - Educational assistance
Pankajakasthuri Ayurveda Medical for students coming from poor families.
College Hospital ear marks one-
third of its total number of Meritorious students from such background are
inpatient beds for the benefit of encouraged to pursue higher education.
the poor of which 25 beds are for
women & female children.
Jeevanam Charchavedi – Medical discussion under Dr. J. Hareendran Nairis
organized on every third Saturday (4-6 pm) of a month where various
aspects of Ayurveda like diagnosis, treatment, analysis, and value of single
herbs are explained.

Asthanga Hridayam Charchavedi – Discussion for Ayurvedic doctors is


organized on every third Saturday from 2-4 pm.

Jeevanam- Ayurveda sessions for doctors and related industry personnel


is organized on the second Saturday (10-1 pm) of every month.

Medical Camps and Medicines - More


than 50 free Medical camps (every year)
are conducted based on the request of
various individuals, associations, groups,
institutions and charity organizations.
PRODUCTS
Health Care
OTC

Breathe Eazy Breathe Eazy Breathe Eazy Orthoherb Oil Orthoherb


Syrup Granules Tablets Tablets

Mygrane Oil Mygrane Tablets Honey Cough Syrup Ilogen Excel Brahmi Syrup
Tablets
FMCG Products

Kaveri Pure Herbal Kaveri Fairness Kasthuri Herbal Chyavanaprash


Soap Cream Soap

Clear Foot Baby Oil Dandruff Oil Oats


THANK YOU