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GIFT University

CORPORATE INTERNSHIP

REPORT Acknowledgements
CORPORATE INTERNSHIP
REPORT
Above and Beyond, all praises for Allah Almighty that has bestowed upon human being the
crown of creation and has endowed him with knowledge and wisdom and I am very thankful to
INDUS PLASTIC FURNITURE
Allah Almighty, Who gave me the courage to complete this complex task. After this, I am very

SUBMITTED TO
thankful to the last Prophet Mohammad (PBUH) who brought us revelation and unlimited
knowledge to all mankind. Along with my ever caring and loving parents whose prayers helped
me to reach this stage of my life. MR.ABID AWAN
Doing the internship at S Plastic Furniture B
UBMITTED
INDUS Y:been a great honor for me. Thanks to my
have

REHAN MUNIR
teachers at the university and the executives of the respective departments who are in some way
or the other help and guide me through this journey. I had been an active part at the firm for six
weeks and got to learn a lot. My work in the Marketing/Sales department has made me study
many different aspects of the practical life. The time to time guidance given by the seniors of
each department helped me put together all I learned and implement it in an effective way.
Different issues regarding the labor, the market and the customer, were faced by and I being an
internee was given opportunities to give my best opinion for the particular issue.

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Table of Contents

1. Introduction.……………………………………………………………………….…4
2. Overview of the organization…………………………..………………...……….…5
(a) Brief history…………………………………………..………………….….……….5
(b) Nature of the organization………………….…………………………….………….6
(c) Business volume…………………………………………………………..………….6
(d) Number of employees………………………………………………………..…….…6
(i) Departments………………………………………………...……..………...…...6
(e) Product lines……………………………………………………………...…………...7
3. Organizational structure…………………………………………………..….............9
(a) Main offices…………………………………………………………..……….............9
(b) Organization Hierarchy……………………………………………………………….10
4. Marketing strategy…………………………………………………………………....11
(i) Product………………………………………………….………..…..……………11
(ii) Place…………………………………………………...…………………………..11
(iii) Price………………………………………..…………………………..………….11
(iv) Promotion …………………………………..…………………………………….12
(b) Competitors………………………………………………………………………..….12
(c) Successful products…………………………………………………….……………..13
(d) Failure product…………………………………………………………….………….14
(e) Major HR Policies and practices……………………………….………….…………14
(f) Future prospects of the organization……………………………………………..….14
5. Overview of the Department Where I Served Internship………………………....…15
6. Sales / Marketing Department……………...………………………………………...15
7. SWOT Analysis………………………………………..…………..………………….15
(i) Strengths:…………......…………………………………………………………...15
(ii) Weaknesses:………………………………………………..……………..……….15
(iii)....Opportunities:……………………………………………………………………..16

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(iv)Threats:………………………………………………………..……………….......16

(a) Critical analysis of the management patterns…………………………………..….....16


8. Responsibilities as a student Intern…………………………………………………...17
(a) Duties……………………………………………………………………………..…....17
(b) Accomplishments………………………………………………………….…...……...17
(c) New Knowledge Acquired……………………………………………………………..17
(d) Problems encountered……………………………………………………………….…17

(e) How internship experience impacts my career……………………………...….……18


9. Recommendations…………………………………………………………………......18
10. Conclusion……………………………………………………………………………..19
11. References & Sources used……………………………………………………………20

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1. Introduction:-

Plastic industry is at glance at current moment. In old times people preferred wooden furniture
chairs and tables but at current times trend have been changed, consumers have developed their
taste towards plastic appliances. Chairs, tables and other home appliances are preferred in plastic
by consumers. Many companies are working in market with the vision to serve customers. There
are almost 20 plus companies who are in business of plastic chairs, tables etc. Gujranwala is
considered to be city of SME’s and each company is manufacturing its products in Gujranwala
with exception of one or two. There is a huge competition in the market. Companies are fighting
for low cost high quality products and after sale service.

Companies are competing in market with two types of products.

 Recycle Plastic Products

 Pure Plastic products

Citizen Plastic Furniture is pioneer company in the industry and from the beginning is at number
one due to their high quality products and business techniques. Citizen success in the industry is
due to their production quality of recycled products whereas other companies have failed at
recycled products because it needs high attention, as matching the colors of the products which
they produced earlier is difficult task. Whereas INDUS is managing Pure products in the market
very efficiently which is also very difficult job because companies have to make payments of
raw material early. Citizen, Boss and INDUS are considered as market leaders currently.

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2. Overview of the organization

(a) Brief history

INDUS Plastic Furniture is venture of Haider Electrical Industry a professional manufacturer of


Garden Plastic chairs & tables, households and baby products. Haider electrical industry has
another venture of INDUS Washing machine which produces washers and spin dryers.
INDUS is partnership Concern established in 1998, located in small industrial Estate #1 of
Gujranwala City. Its general area covers 26,000 sq ft. with building area around 20,000 sq ft.
Management has been engaged with the washing machine manufacturing since 1970 (for a
family brand). During 2005, the year of establishment of INDUS plastic, company started its
business with futuristic vision thoughts of modern technologies, adopting new selling
techniques. Employing educated high profile staff and skilled labor force. Haider Electrical
Industry is also registered with Gujranwala Chamber of Commerce and Industry. INDUS is now
on the 3rd position in the ranking of top 6 Pakistani famous Plastic Furniture/Washing Machine
brands. INDUS is working with the production capacity of more than 350,000 units annually. We
also have the honor of having the world Famous round shape washing machine in our range,
specially manufactured through blow mould technology.
INDUS started its Plastic Furniture Project in April, 2005. For this, company is equipped with
most experienced, educated, professional and high profile sales, marketing and production staff.
This unit has dragged its lines in MARKET very fast and efficiently due to high standard
moulds, quality, design and strong network. This project has more than 80,000 units’ production
capacity per month. INDUS has its own die shop where we have the capacity to make our
moulds avoiding unnecessary delay and meeting our quality standards. Washers, Dryers, Tables
moulds wear made in our own shop. Company has recently passed ISO 9001: 200 Quality
Certification Systems. Got the “Certificate of Assessment-CE” mark of CNC conformity
compliance in 2007. INDUS is the first company in the manufacturers of plastic furniture who
got the license from Pakistan Standard and Quality Control Authority “PSQCA” in 2008.

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Company says that “With the support of domestic and international customers and effort of all
staff and workers, “INDUS” will gain a great brilliant tomorrow”.

(b) Nature of the organization:

INDUS plastic furniture is a private Ltd. Co. Owned by two brothers who are acting as CEO’s of
company controlling their family business along with the INDUS Washing machine family brand
of Haider Electrical Industry.

(c) Business volume:

INDUS is performing its business activities nationally and internationally through dealers.
INDUS markets its products in these provinces of Pakistan Punjab, KPK, and Sindh and also in
Kashmir except in Baluchistan because INDUS does not have infrastructure and any dealers and
due to poor political situations there. INDUS is also dealing in Afghanistan and Iran at very low
level.

(d)Number of employees:

There are total numbers of 84 employees working in the organization and there are total of 7
departments in Company. Employees allocated in each department are as follows.

(i) Departments:

There are 7 departments working in Company. This contributes in Organization products from
purchasing raw material and converting into finished products and then selling it.

 Sales Department, 7 employees.

 Accounts Department 8 employees.

 In/Out Department (Warehouse), 13 employees.

 Production Department, 30 employees.

 Fitting and Packing Department, 5 employees.

 Die shop, 4 employees.

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 Crush and Color, 10 employees.

(e) Product lines:

INDUS plastic furniture has almost 250+ products. They are firstly classified as

 Recycle products.

 Pure plastic Products.

 Further there precuts are categorized as consumer needs such as Office chairs, study
chairs, tables, baby or household products.

(i) Following are company’s Some Products.

 Full plastic Chairs

 Full plastic and Steel Plastic Tables

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 Full Plastic Baby products & household

 Revolving Chairs.

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 Steel Plastic & Study Chair

 Steel Plastic Public Sofas

 Office Executive Chairs

3. Organizational structure:
(a) Main offices:

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INDUS Plastic Furniture holds only one office in Gujranwala which is Company’s main office,
but it does have its warehouse in other cities to facilitate customers over there through low tariff
charges and for ease of access.

58-A, S.I.E.No.1
Gujranwala Pakistan
Tel: +92-55-3850034-36
Fax: +92-55-3859915
E-Mail: info@superindus.com
Website: www.Superindus.com

(b)Organization Hierarchy:

CEO

Manager
Sales/Marketi
ng

Assistant In/Out
Manager Production
Manager
Accounts Manager Staf
Sales

Sales
Executive Accounts
Labour
Staf
(4)

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As shown in above hierarchy there are two CEO’s but only one CEO takes active role in
managing company whereas all responsibilities are on Sales/Marketing manager shoulder which
means that every one reports him and he is controlling the organization.

4. Critical analysis of the theoretical concepts relating to practical


experiences:

(a) Marketing strategy:

INDUS Plastic Furniture is one of the main trend setters in plastic furniture and working as a
pioneer in industry continuously getting ahead in the industry due to its effective quality and
reasonable prices.

INDUS marketing strategies are based on 4 P’s of marketing mix.

(i) Product:

INDUS is manufacturer of Plastic Furniture working to facilitate consumer needs by providing


wide range of products to customers with availability of many colors and different sizes. Their
products are of Both Recycle and Pure material with additional features such as high quality and
after sale service. Company also produces its products on customer demands if quantity
demanded is high.

(ii) Place:

To facilitate buyers Company have a display centre only in Gujranwala but to make it accessible
at bigger level company have sales force whose purpose are to increase sales by making deals

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with dealers in markets for ease of access of customers. Company works through push strategy
by making its products available at most of shops in markets.

(iii) Price:

INDUS is providing its product at affordable and reasonable prices. Further INDUS offers 25 %
discount to its dealers and every customer. Breakage discount of 2 % is given on every recycled
product. There are further advantages given to dealers such as if they purchase on cash company
will offer them further 5% discount.
INDUS products prices are almost same compared to its competitors.

(iv) Promotion:

Company is reaching its target market through brochures, pamphlets and billboards they are also
promoting their products through different schemes to dealers by giving them targets and if they
achieve them company will Give them things like Bike’s, Refrigerators or some special
discounts.

(b)Competitors of the organization

There are almost 15 plus companies are competing in plastic furniture market. Following are the
major Competitors

 Unique Global Industries PVT LTD


 Citizen International Plastic Industries
 Chaudary Engineering Company, Toyo Group of Industries
 A-ONE PLASTIC INDUSTRY
 STYLE PLASTIC FURNITURE
 Al-Madina Plastic Industry: Tiger Plastic Furniture
 FORTUNE ENTERPRISES
 Unique Global Industries PVT LTD
 Super Asia Group
 APPLE STEEL & PLASTIC FURNITURE INDUSTRY
 Venus Plastic Furniture

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Citizen plastic industries have the higher market share due to its high quality products and at
reasonable prices and posses the market leader rank. As almost all industry of plastic molding in
Pakistan is almost in Gujranwala and therefore it is really easy to judge which company is
growing and gaining market share. Whereas INDUS and Boss ranks near to each other whereas
Toyo and other companies are struggling in the market. Whereas every Company have local
competition due to higher number of local industry in Gujranwala.

(c) Success and failure of different products


(i) Successful products

IC-502 Sofa is the most successful product of INDUS and is sold more than 15000 -18000 units
averagely on monthly basis due to following reasons.
 Elegant Shape
 Comfortable
 Big Size
 Low Price

Overall INDUS is producing more chairs with innovative and attractive looks due to which they
are gaining competitive advantage in the market.

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Metro chairs with high prices are even successful in the market due to comfortable and elegancy
and attractive colors.

(ii) Failure product

IC-555(Pure plastic chair)

INDUS recently launched a folding chair into market, quality of product is very good and has
attractive colors but due to no marketing before launching the product it currently failed but
product have potential to succeed in market, product flaws are its small size and higher price but
with some marketing it can be successful. No other company is manufacturing this type of
product so this is also reason for failure and it needs proper marketing.

(d) Major HR Policies and practices

Company is operating its activities in an old fashioned way. One person who is manager sales
has Impact on whole organization. It’s his job to hire new employees and control other. Company
does not have any clear view of HR practices which is a big time flaw for the firm.

(e) Future prospects of the organization

Haider Electrical Industry is currently struggling in their washing machine , dryers market and
they are not planning to invest in any other portfolio they are investing in existing venture to
boom the market share of their products.

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5. Overview of the Department Where I Served Internship


(a) Sales / Marketing Department:

I served my internship in Sales Marketing department of INDUS plastic furniture in six weeks
time frame. Sales Department deals with customers and dealers. Sales manager have control on
whole organization, performing the Finance and HR activities as well as marketing activities of
firm. There is total number of 7 employees working in Department. 3 employees are working in
office premises their duties include to manage the other 4 employees and other activities
including making sure of payments, products availability and dealers satisfaction.

(b) Short-falls/weaknesses

SWOT Analysis

Following are strengths, weakness, opportunities and threats for the company which I personally
observed at there.

 Strengths:
 Excellent Brand Image in market.

 Wide line of products manufacturer.

 Quality Products of Pure raw material.

 Qualified and skilled labor in the region.

 Adoption of new technology

 Innovative and pioneer in Some Products

 Weaknesses:

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 Weak Management System

 Absence of Departments HR, research etc.

 Low budget on Marketing

 Opportunities:
 New markets, unexplored areas.

 Make Advertisements

 Threats:
 Price War by local companies.

 Threats from Chinese market due to low price products of same range.

 Economic Conditions of Pakistan

 Political Instability

(c) Critical analysis of the management patterns, weak areas that need to
be improved.

INDUS does have high quality products but they are not much excelling in the market as they
should have, there are some reasons which I observed needs to be considered which can enhance
their productivity.

 Manager sales controls the HR policies as well as Finance practices of the organization
which is decreasing the sales level due to his workload which he said himself. It should
be better for company if they develop HR and Finance department in terms of
productivity.

 Company do not have any good marketing activities which is a weak spot of firm they
can enhance their sales by marketing their products properly.

 Employees seemed not motivated towards their jobs only few numbers of employees
have high citizenship behavior. Firm should train and motivate their employees.

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 There is lack of work-life balance, employees are demanded to do more than that is in
their job description even on holidays or after office timings.

 There should be research department with purpose to investigate the market before
launching the product to make sure product will succeed.

6. Responsibilities as a student Internee:


(a) Duties

As an internee my duties at company were following:-

 To Prepare sales orders/invoices


 Directly Contact with dealers
 To keep contact with salesmen asking them their location status, payment
recoveries, writing orders.
 Prepared stock reports every day.
 Managed social media

 Coordinate with graphic designer to design broachers for the company

(b)Accomplishments

I performed all my duties very nicely. I managed to be very punctual which manager even
praised. I tried my best to be professional from every angle.

(c) New Knowledge Acquired

The Internship at the INDUS Plastic Industry was a prestigious experience and opportunity of the
lifetime for me. During my internship period I was able to learn and implement new thing into
real life. To know the markets and dealing was again a new experience which was quite

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interesting. We learned very much about the dealing of the company with the local and
international market.

(d) Problems encountered

The internship was full in the sense that I was expected it to be quite relaxed environment where
we would be allowed to do whatever we wanted to, of course within the limitation, because we
were just internee and not permanent employees, but the real experience was totally different.
We had to abide by the firm’s rules and regulations and strictly look after the timings. We
Were not allowed to come late or go early or any other relaxation was not given to us. We had to
act as we were told to with the duty to report to our senior/ executive after each step.

(e) How internship experience impacts my career

First of all it was great exposure for me to work in any professional environment Company. It
groomed my personality and also helped me building confidence. It gives me an experience so
that I can work in any marketing company with full confidence.

7. Recommendations

 They should improve the structure of the organization

 HR policies must be improved.

 Should make some investment on Advertisement.

 The company does not pay much attention towards the HR department.

 I concluded that in the organization the departments are not working satisfactory
therefore there should be a proper integration between departments.

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 In the organization there is lake of education therefore company should introduce


workshops to train their employees.

 For selection of price and new consumers need, company must conduct survey.

 Should improve their inventory system.

 In their production Safety measures should be forced for employee’s safety and
company’s loss.

8. Conclusion

On the period of internship I observed we need to develop multi-tasking skills along with
dynamic personality and strong communication skills. From the entire project I have gained a lot
of practical experience of the work. I saw how the tasks are performed practically in the
organizations. I saw practical application of my theoretical knowledge. It was a great learning
experience. I conclude my experience in following points

 Many concepts are cleared which was theoretically not realized.

 Dealing with others in industry and realizing the environment of industry.

 Maintain time by making schedules.

 Punctuality and work responsibility.

 Team work

As I am a student of BSc which is a proper professional study this internship assisted me a lot to
polish my professional behavior and make me work in any professional context. To conclude
book study is very important but real experience from market makes you able to show your real
abilities because here the scenario is real and you are working in the real world which is out of
the books and you have to do real planning and forecasting for your and organizational success.
And the practical learning gives you more knowledge than theoretical knowledge.

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9. References & Sources used

References

www.superindus.com

Sources:
Mr. Khurram Arshad Khawaja
(Manager)

Mr. Bilal Ahmad


(Assistant Manager)

Mr. Abrar Hussain


(Sales Executive)

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