REFLECTION ON THE VIDEO OF TERESITA SY - COSON, ONE OF

THE PHILIPPINE'S MOST POWERFUL WOMEN

AS A REQUIREMENT IN ENTREP MGMT
MASTER IN PUBLIC AND BUSINESS MANAGEMENT

Name: MELICE JANE M. UDAUNDO

Submitted on: August 31, 2019
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Owning a business gives you a sense of freedom and empowerment. You can build things and
watch them grow. Entrepreneur or businessman make decision for them, realize their creative visions and
develop lasting relationship with other entrepreneur, customers and vendors. Entrepreneurs have an
obsessive, fiery passion and desire that drives them to accomplish what they set to do. But how can we
start a business? How can entrepreneur become a successful business tycoon?

As a business student, I realize that being an entrepreneur and managing a business whether big
or small is not easy as everyone knows. Entrepreneur may have many sacrifices to do for them to be a
successful. Teresita Sy - Coson, Philippine's most powerful women said that she work hard, determine and
focus on her work, I consider these as the reason why their business is really became successful. And
having these characteristic, she became a successful entrepreneur. Challenges keep entrepreneurs nimble
and on their toes. You just need to trust and believe in yourself to be successful.

In conclusion, in becoming a successful, young entrepreneur can be challenging. An individual

needs to learn and sharpen his or her entrepreneurial skills in order to become a successful entrepreneur.
Besides, an individual also must have good personal qualities that are demanded to become a successful
entrepreneur. You must set a clear path to success for yourself by deciding on your goals and securing
start-up capital. Grow your enterprise by working hard, passionate, perseverance, surrounding yourself with
great staff, and getting the word out about your product or service. Once you hit the big time, reinvest your
income in other business ventures or in your original business.
REFLECTION ON DIGITAL MARKETING
A REQUIREMENT IN ENTREPRENEURSHIP MANAGEMENT
MASTER IN PUBLIC AND BUSINESS MANAGEMENT

Name: MELICE JANE M. UDAUNDO

Submitted on: August 31, 2019
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Nowadays marketing takes place a huge role in the competitive business world. In the digital marketing
space it is important to be willing to test and learn from your marketing campaigns. Things will not always
exactly go exactly as planned; there will be times of delight, times of frustrations and times of puzzlement.

What is really important in the digital marketing environment is a willingness to be adaptable, flexible, and
to learn by listening carefully to your target audience and watching closely what your competitors are doing
in the marketplace.

Entrepreneur use digital marketing on their business to market their products and services using digital
technologies, mainly on the internet, but also including mobile phones, display advertising and any other
medium. This would be the perfect place to promote or publish product. They use this digital marketing to
promote their product because they realize that it may help them to sell it quickly and this would be the
reason to earn quickly and become successful.

Digital marketing can increase company's sales. So if the company's sales are increased, there is a great
chance to maximize company's profit. In other word marketing is helping the company to maximize their profit.
Marketing is the activity, set of institutions and processes for creating, communicating, delivering and
exchanging offerings that have value for customers, clients, partners and society at large.

In conclusion, I can say that digital marketing can be really helpful to get customers thru online, and also
can improve the way the company reach new channels to get them, which makes easier the good
development of their business.