Evidencia 13: Feasibility exportation report

Luego de analizar toda la información analizada y procesada en esta Actividad de

aprendizaje, elabore un informe en inglés de mínimo una página utilizando las
normas establecidas para realizar informes donde se muestre:

 El producto.
 El tratado.
 El tipo de usuario.
 Hacia qué país es más viable la exportación desde Colombia.

SOLUCIÓN

INTRODUCTION

Desserts in Colombia are products that began in an informal economy to

sustainsome families! or help from another household income to improve the
household economyery. Every day is more popular view in colleges,business and
other sectors,the marketing of these products,Marcela desserts start this way with
commercialitation in universities and residents from the area where they
areproduced! then formaliced as producer of desserts and expand not only at local
level but international trade.

for desserts Marcela is a very high commitment on export these products due tothe
high demands and existing regulatory standards in the international
arenaen"ironment to food products, but these demands are leading our company
to improve quality and deliver a product edible 100% safe and great satisfaction
tothe final consumer.

PRESENTATION OF OUR PRODUCTS

DESSERTS/FLAVOR PRESENTATION YEAR LAUNCHING

Balckberry Container 300g 2011

Container 150 g

Passion fruit Container 300g 2011

 Container 150 g

Three milk Container 300g 2011

Container 150 g

milo Container 300 g 2012

peach Container 300 g 2012

TARGET MARKET

Structuring an eXport plan for e(panding the international market, achieving the
expansion and consolidation of the brand Desserts Marcela to the city of Miami,
united States, generating a sufficiently strong source of income.

A study of markets in the 2uited States, more precisely in the city of Miami, to
review the feasibility of the export plan. Developing a strategy to achieve market
penetration.Finding the proper distribution chain and logistics to export desserts
achieving brand recognition and increase sales internationally.

PROMOTION STRATEGY

Communication campaign through digital marKeting. Customer loyalty

promotionsto your stay With the company. DeVelop a communication campaign
through Facebook and twitter. We must contact an expert in social networks; since
this will help us achieve a communicative campaign.

TREATY

The entrance to the US fresh produce is handled by APHIS, while products

processed the handles food and Drug administration, FDA.

The products that are uncategorized have more flexibility in their development
andare easier to export, since it does not require any certificate or have restrictions
ontheir ingredients.Meet standards such as PMO (Ordinance for pasteurized milk
grade "A"; wich applies only to milk and cream 9 cultured milk, sour cream,
yogurts, yogurt drinks and cottage cheese, etc), and HCCP, mandatory for any
activity in the food chain,they are important to ensure exports.

COUNTRY FROM COLOMBIAN EXPORT FEASIBILITY

USA

MARKET ACCESS WORLD´S LARGEST: US (280 million inhabitants with high

purchasing power)- 100% of industrial productos with free Access, free of tariffs
and quotas.-Free Access for agricultural products, with the exception of productos
with high sugar content.- Consolidation the benefis of the caribbean basin inititative
(CBI) and the generalized system of preferences (GSP). All products today have
kept preferences.

In addition, this country has a large number of immigrants who are a perfect market
as consumers of our products.

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