Beruflich Dokumente
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Ethical issues
In the ethical section, CENCOSUD has a code of ethics, which must follow all
the people who work in this organization, with this it is related to the workers /
this code, what is the correct way to act and define an organizational culture so that
it is like having an effective way of acting and making decisions. The basic pillars for
government policy where CENCOSUD is located, its commercial policy was opened
Chilean companies and in this case CENCOSUD, that had to re-make a strategy to
face this, that the gender exit the country to avoid the existing saturation, in this way,
company mar one of the largest retail. So the real management derived from a
strategy, has achieved that the internationalization of this company is effective and
successful.
International strategy
CENCOSUD has used a consolidation strategy in its initial market, where it is
protected from the entry of competitors, also with the improvement in processes,
after this it expands through taking advantage of the experience acquired in the
competition process in its own country, began to expand markets to be able to have
knowledge about the culture, and how these markets worked, after dominating and
establishing in closer markets, they decided to markets a little more distant, but still
they would be within the South American region ( Colombia), and finally it has
Entry model
pioses that has entered has bought and has taken the position of the companies that
have become a problem, you have been legal, commercial, or that the same impact
does not it has been the planned, as well as the infrastructure and the location to
carry out the activity correctly, at the same time obtaining part of the knowledge.
investment, the same level of operation, which is once the money, the money that is
used directly to reinvest, or inject the capital. He is a capital observer for the countries
of the region.