smritishekhar66@gmail.com +1-437-247-3554 Scarborough, Toronto, Canada

 

—​ ​SUMMING IT UP​ — 
 
In 8+ years​, I’ve worn hats of a marketer, event manager and communications specialist in large, mid sized 
organisations and start-ups. I’m passionate about creating concepts, content and experiences which 
accelerate growth and drive results for the teams that I work with. 
 
— ​JOURNEY SO FAR ​— 
 
1) PART-TIME JOBS IN CANADA 
From August 2019 
 
● Comtel Marketing - Taken up a part-time job at the call-centre since August 2019. The role involves 
out-bound sales and customer service. 
● British Council - Enrolled with the British Council to proctor IELTS exams. This is a weekend job which 
helps me understand procedures and administer a diverse mix of applicants. 
● STEM Montessori- Volunteering with their PR team to raise awareness and increase enrollments for 
their scholarship initiative. 
 
2) ENPARADIGM PERFORMANCE SOLUTIONS 
CONTENT MARKETING MANAGER 
April 2018 - July 2019 
 
I aced content marketing and account/client management with the knowledge based solutions company.  
● Entrusted with two critical marketing accounts for the business who operate in the BFSI space, I 
developed and implemented marketing content calendars, including curating and writing persuasive 
copy for domain related static images, GIFs and videos for digital campaigns and offline channels.  
● Wrote content for simulations, quizzes, byte-sized graphics and videos for knowledge based apps. 
● The role involved ideating campaigns, conceptualising themes and story-boards after subject matter 
research. Managed the content and design process to create emails, website/app components, 
display ads, social media tiles, event material, presentations and videos. 
● Suggested, planned and executed new campaigns by ensuring proactive communication to receive a 
continuous flow of work from clients. 
● Planned, allocated and managed resources for each project to ensure uninterrupted delivery. 
● Updated and emailed weekly/monthly analytics, trackers and reports to clients. 
 
2) ACE HACKER TECHNOLOGIES 
CHIEF EVANGELIST (Marketing & Events) 
March 2015-March 2017 
 
Built things from scratch for the marketing & events arm of this start-up. I headed branding, content 
marketing, community engagement and events. 
● Developed the brand identity, built 25+ websites- wrote content, managed SEO, analysed reports, 
designed all collateral. 
● Conceptualised and organised 20+ large-scale hackathons, numerous technology workshops and 
coding bootcamps – e.g. ​https://goo.gl/Sfwxbo​. Most of our events had a participation of 300-1000 
developers and a conversion rate of 50% in footfall.  
​ ​1
 ● Optimised online and offline channels by setting a calendar of a wide range of marketing campaigns 
focussed on social media – paid and organic and email communication. Measured campaigns and 
made gradual improvements. 
● Engaged target audience with geeky, intriguing content to build a memberbase of 30,000+ 
developers. 
● Met client expectations and co-ordinated with them through briefing, delivery and feedback.  
● Surpassed expectations of clients such as – Barclays, IBM, Google, Accenture, Wipro Digital, 
NASSCOM and Anita Borg Institute. 
 
3) NETBRAMHA STUDIOS 
PEOPLE & COMMUNICATIONS MANAGER 
April 2017-January 2018 
 
A short stint to help a UI and UX design studio build its people practices and communication strategies. 
● Scripted and put together the company’s first in-house video for employer branding- 
https://www.facebook.com/NetBramhaStudios/videos/10156420837971040 
● Wrote copy for and marketed social media content across platforms, including design platforms such 
as Dribbble and Behance.  
● Conducted a series of engagement events and talks for the team to bring about experiential delight at 
astonishingly low budgets. 
● Assisted in making pitches for relevant awards. The company went on to win many prestigious titles 
such as ‘the best UX design studio in India’. 
● Drafted and automated all people practices from scratch. Managed a super-talented bunch of 25+ 
designers. 
 
4) WIPRO LIMITED 
COMMUNICATIONS SPECIALIST 
November 2011- March 2015 
 
Made an impact in a communications and event management role with a services technology giant. 
Wipro Technologies : Marketing and Communication  Wipro BPO : Internal Communication and Engagement 
Specialist  Specialist 
● Single point of contact for marketing and  ● Took over employer branding, communications 
communications requirements for a newly  and events to enable a warm employee connect 
formed team in the organisation.  for over 30,000+ employees. 
● Branding, copy-writing, design, procurement &  ● Wrote and edited the company’s quarterly 
event management for conferences, town-halls  magazine and newsletters for various business 
and engagement for B-School hires.  units/service lines. 
● Developed international & national campaigns  ● Promoted and conducted an extensive employee 
for print advertisements, website & intranet,  engagement program across 7 national locations, 
social media, videos and event promotions.  among other specialised events for various 
● Conducted market research and competitor  departments. 
analysis of various business units and service  ● Liaised with PR, advertising and procurement 
lines to generate content across online & offline agencies across channels to fulfill branding, 
channels.  merchandising and advertising requirements. 
 
—​ ​LINE OF EDUCATION ​— 
 
Bachelor of Arts (BA) - J
​ ournalism, Psychology &  Master of Business Management (MBA)​ - Human 
Communicative English  Resources 
CHRIST UNIVERSITY (2003-2006)  CHRIST UNIVERSITY (2006-2008) 
 

Currently pursuing a Digital Marketing Course from Digital Vidya (partnered with Google). 
 
TOOLS: 
 

Email, Survey & Tracking Tools | Wordpress | SEO, Google Adwords & Analytics | Designing with Adobe 
Illustrator, Photoshop, Sketch | CMS – WordPress Sites | Microsoft Office & iWork Tools 
 
 

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