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that this project has not been published previously elsewhere; it is the result of my
own effort & has been taken fully for academic purpose. All education materials
consulted in the course of the study have been declared in the reference. I have
done this work independently under guidance of our External Guide: Mrs. Shipra
Srivastava, Manager, HDFC Ltd. This work has not been submitted in full or part
___________________
Abhilasha Bhatt
Roll No. : 1412270002
ACKNOWLEDGEMENT
I owe a great many thanks to a great many people who helped and supported me during the
writing of this project. My deepest thanks to Miss Shipra Srivastava the Guide of the project for
guiding and correcting various documents of mine with attention and care. He has taken pain to
go through the project and make necessary correction as and when needed. I express my thanks
COLLEGE, LUCKNOW, for extending his support. Thanks and appreciation to the helpful
people HDFC Ltd, GORAKHPUR, for their support. I would also thank my Institution and my
faculty members without whom this project would have been a distant reality. I also extend my
ABHILASHA BHATT
MBA-III Sem.
PREFACE
The success of any business entirely depends on marketing and research on the
practical exposure. In this project I have tried to find out the way the company like
HDFC Ltd uses marketing as a key to success. I have put my best effort to
complete this task on the basis of the skill that I have achieved during my two
readers.
Abhilasha Bhatt
1. Introduction 1
5. Products 16-27
6. Loans 28-34
7. Cards 35-44
11. Conclusion 69
12. Bibliography 70