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Key Takeaway: This lesson will explore aspects of electoral process that many perceive as
challenges to the vitality and health of our democracy. Through a greater understanding of the
mechanics of our political system, students will be able to recognize and appreciate the role they
can play in improving it.
Lesson Structure:
1. Begin the class by watching the chapter Election Process [15 minutes]
2. Initial Discussion on student reactions to the film (details below) [10 minutes]
3. Classroom activity: Three Challenges to our Democracy [15 minutes]
4. Assignment: Reforming the System [5 minutes]
Initial Discussion: After watching the Election Process section of the film, give students the
opportunity to share their reactions. The film cites that candidates are ‘branded’ in elections today
in way that is historically unprecedented. Through group discussion, list the reasons why this
change has taken place about. Consider the following in your debate –
What are the most important elements from a strategic perspective when developing a candidate’s
brand? List the factors in descending order of importance.
Now turn to the current election. Through group discussion, explore both Senator Obama’s and
Senator McCain’s respective brands.
Based on the these discussion, develop a new slogan for each campaign that would be in line with
the brand’s image and the brand’s message,
SPLIT: A DIVIDED AMERICA LESSON 5 – ELECTION PROCESS
NEGATIVE POLITICS
The politics of negative attacks has been prevalent since the nations founding. Offer the class the
following two examples from one of the first elections and one of the most recent –
In the election of 1800, Thomas Jefferson ran against the Federalist incumbent John
Adams. Jefferson was accused by the Federalists of being ‘an infidel’. So effective
was this smear campaign that many New Englanders actually hid their family
Bibles at the bottom of wells, for fear that Jefferson, if elected, would order them
confiscated. Far from being an atheist, however, Jefferson was in fact an
Episcopalian who made a collection of his favorite quotations from scripture which
became known as “Jefferson’s Bible”.
In 2000, John McCain was accused of having fathered “an illegitimate black child.”
This accusation was a primary cause of his losing the South Carolina Primary. In
reality, McCain didn’t father an illegitimate child – the child in questions was
widely known to be an adopted child that he and his wife found in an orphanage in
Asia.
Discussion Questions
Now consider the role of negative advertising & destructive allegations in the current election
cycle.
For both candidates, cite an example of either a negative campaign ad or an allegation similar to
the smear campaigns listed above. In group discussion, answer the following questions for each –
In the Electoral College, voters choose electors, who in turn elect the President.
Each state is allocated a different number of electors based on its population. (For
example, California has 54 electoral votes, Massachusetts has 12, and Wyoming has 3.
Whoever wins a given state wins all the electoral votes of that state.
In order to win the election, a candidate must receive the majority of Electoral College
votes – this does not always correspond to the winner of the popular vote.
Discussion Questions
o What are the advantages and disadvantages of the Electoral College in terms of –
states with large populations
states with small populations
swing states
uncontested states
o Does the Electoral College contribute to our divide politics or does it help bring us
together? What is the effect on our national discourse when the election devolves
into a fierce debate in a small handful of relatively moderate states?
o One recommendation is to eliminate the Electoral College in favor of a national
popular vote, in which the candidate receiving the most votes wins. The advantages
of this alternative are obvious – every vote would count equally, and no state would
be favored over others.
o What would be the disadvantages?
o What are the advantages to keeping the system as it is now?
o What possible alternatives are there for a more equitable method of electing the
president?
SPLIT: A DIVIDED AMERICA LESSON 5 – ELECTION PROCESS
GERRYMANDERING
Gerrymandering describes the deliberate rearrangement
(redrawing) of the boundaries of congressional districts to
influence the outcome of elections. Through group discussion,
have the class determine the two strategic outcomes for this –
Now consider the implications of gerrymandering on the national political process. Present the
following flow chart -
Discussion Questions
o Consider the flow chart above. Does a moderate candidate ever have a legitimate opportunity
to win elected office in a Gerrymandered district? Under what circumstances?
o What are the outcomes of gerrymandering in terms of incumbency re-election?
o What are the implications of this? Cite three positive and negative consequences of having
many of the same leaders staying in power year after year.
SPLIT: A DIVIDED AMERICA LESSON 5 – ELECTION PROCESS