Recommendation:

Business Plan: Chocolate Beverage

A. Executive Summary:

The purpose of this business plan is to develop $20,000 dollars in funds into a chocolate
beverage business located in Sydney. Asbent Chocolate ("the name of this business") is a
beverage stand that sells a variety of unique drinks with chocolate ingredients. This business was
founded by Ashley and Bentleigh (Rampton,2019).

1. Brief Description of the Company

Chocolate ‘Asbent’ is a business that offers both cold and hot chocolate drinks with a variety of
unique product variants. With this activity, Asbent Chocolate will generate profits for the owners
and business manager. Chocolate ‘Asbent’ will start its business on Victoria Road, Marrichville,
New South Wales, Australia.

2. Financing

The founders of this business sought financing for these businesses from:
Ashley and Bentleigh (ourselves).

3. Mission

Chocolate ‘Asbent’ seeks to present various unique variants of chocolate drinks to the
community at affordable prices, all in order to introduce and preserve chocolate drinks in the
local community.

4. Team Management

The main Management Team was formed by the founders, Ashley and Bentleigh. And also
several teams will be our friends who knows how to run the business.

5. Sales Forecast

With some consideration, we estimate that we will get a sales value of $422 dollars per day or
equivalent to $12,666 dollars per month.

6. Net Profit and Break Even Point

Net profit per month is: $9.500

The Break Even Point is: 2-3 months

7. Development Plan

Not only drink stands, in the future we also plan to make a cafe and open a franchise

B. Business Background

There is no denying it - Aussies love their chocolate.

More than half of Australia’s population consumes at least one chocolate bar in an average four-
week period, so it’s safe to say that we’re a nation of chocolate fans. One of the more recent
reports has us consuming some 32kg of chocolate per person per year.
Sydney may be the chocolate coffee capital of Australia, but when the temperature drops, there is
nothing better than a steaming cup of hot chocolate.
The business continues to survive and even grow until now because it is supported by the needs
and wants of the Australians or travellers who live or visit in this city area close to business
people, school children or citizen and tourist. Under these circumstances they try to capture the
same opportunity but with different products. Here they will try to channel their interest about
chocolate into a chocolate beverage product and present it to consumers. Coupled with the tastes
of people who generally like the taste of chocolate, they hope these things will be a multiplier
effect for their business.

C. Vision and Mission:

Vision:
Become a business that can serve happiness from a cup of chocolate drink.

Mission:
1. Creating a chocolate drink with a variety of unique and interesting variations.
2. Seek more populous segmentation by determining a more affordable price.
3. Preserve Chocolate Drinks as part of the culture of the local community and tourist/travellers.

D. Organisational Structure:
This business will be run by chocolate management team, as follows:
Owner/Chairman (+ Financial Manager): Ashley and Bentleigh
Production Manager: Najua
Marketing Manager (+ Operational manager): Vera

E. Job Description:
Chairman:
Production Manager:
Marketing and Operational manager:
 F. SWOT Analysis:
Strength:
-There is still little competition in the market
-Broad market segmentation
-Unique product concept
-Typical benefits of chocolate
Weakness:
-Community's lack of acquaintance with chocolate drinks
-Limited raw material suppliers
-Lack of experience
Opportunity:
-Conserve chocolate drinks in the community
-Be excellent in the chocolate beverage business
-Develop a business in the form of a franchise
Threat:
-Potential come up of the same new business
-Potential for the development of the same business that already exists

G. Marketing strategy
In endeavoring to get the product in the hands of consumers, we have developed the
following marketing strategies:
1. Create and open an eye catching stand.
2. Distribute pamphlets, brochures
3. Advertise in internet
Promotion at opening time by distributing free drinks.
In the early period of this business, we tried to make students, become our permanent
customer base by utilising our identity and relationships as students.

The business consultant recommend Ashley and Bentleigh to register their business into
ASIC Connect.

Step 1 - Log in to ASIC Connect and select the 'Licences and Registrations' tab at the top of the
page

Step 2 - Select 'Business name' from the drop-down box

Select 'business name' from the drop-down box and select 'Go'. Read the information and make
sure you tick the boxes. Select 'Get started'.

Step 3 - Enter your Australian Business Number (ABN)

Step 4 - Enter the proposed business name

Enter the proposed business name exactly as you would like it to appear on our register. Business
names are case sensitive.
Step 5 - Select the registration period
You can register a business for one year or three years. After this period, it must be renewed.

Step 6 - Enter the business name holder's details.

Enter the proposed business name holder details (e.g. the holder's date of birth)

Step 7 - Enter the proposed business name's addresses

Enter the addresses of the proposed business name.

Step 8 - Confirm the eligibility to hold the business name.

To hold a business name, the holder cannot be disqualified or convicted of criminal offences
outlined in the Business Names Registration Act 2011.

Step 9 - Review your application

Review your application; make sure your business name is spelt correctly. Complete
the declarations and confirm you're authorised to submit the application.

Step 10 - Make payment and confirm your transaction.

You can pay by credit card, BPAY, or request an invoice. If you don't pay within 10 days, your
application will be cancelled and you will need to reapply.

Once you've made payment, you'll see a confirmation screen. Once payment has been made,
your business name should be registered within 48 hours.

Once your business name is registered, you will receive a record of registration. If you choose to
pay for your business name registration via invoice, we will email it to you within 48 hours. You
must pay within 10 business days.

References:

Australian Securities and Investments Commission.Online at asic.gov.au/lodge

https://www.business.gov.au/planning/business-plans/writing-a-business-plan/how-to-write-a-
business-plan
John Rampton.Written Business Plan.Entrepreneur and Connector.2019