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MAJOR PROJECT REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT

OF

BACHELOR OF BUSINESS ADMINISTRATION

MAJOR PROJECT REPORT

A study on consumer preference towards

Samsung and Lg
Batch: 2016-2019

Submitted by: PROJECT GUIDE

HIMANSHU KHANDURI MS. RITU BAJAJ

01520801716 ASSISTANT PROFESSOR

Bhagwan Parshuram Institute of Technology

Affiliated To Guru Gobind Singh Indraprastha University, New Delhi


ACKNOWLEDGEMENT

It is in particular that I am acknowledging my sincere feeling towards my mentors who


graciously gave me their time and expertise.

They have provided me with the valuable guidance, sustained efforts and friendly approach. It
would have been difficult to achieve the results in such a short span of time without their help.

I deem it my duty to record my gratitude towards the MS. RITU BAJAJ who devoted his/her
precious time to interact, guide and gave me the right approach to accomplish the task and also
helped me to enhance my knowledge and understanding of the project.

Signature:

HIMANSHU KHANDURI

01520801716

BBA

6th SEMESTER
DECLARATION

I hereby declare that the following documented project report “A study on consumer
preference toward Samsung and Lg” is an original and authentic work done by me for the
partial fulfillment of Bachelor of Business Administration degree program.

I hereby certify that all the endeavor put in the fulfillment of the task are genuine and original
to the best of my knowledge & I have not submitted it earlier elsewhere.

Signature:

HIMANSHU KHANDURI

6th SEMESTER

01520801716
EXECUTIVE SUMMARY

In today scenario, every company wants to compete with others to remain in the market .So it
is very necessary for the company to know What are the needs and wants of the customer ,
what is the preference of customer. It is very important for a company to know which product
is referred by the customer on which basis.

My study is all about this i.e. to study the preference of customer in selected brands of
Electronic companies on the basis of price, brand name, quality, and services and find out the
steps that a company can adopt to fight the competition.

In earlier pat of the project it was discussed that who is consumer, what was his preference and
what was the preference toward particular brand.

This research is carried out using primary data. Questionnaires is used to collect primary data
and for secondary data books, journals, magazines etc. are used.
TABLE OF CONTENT
CHAPTER NO CHAPTER Name PAGE NO.

Declaration

Acknowledgement

Executive summary

CHAPTER- 1 INTRODUCTION 1–5

1.1 Electronic industry 2


1.2 consumer behaviour and preference 4
1.3 Smart TV 5
1.4 Manufacturing Industry 12

CHAPTER -2 COMPANIES PROFILE 6 – 22

2.1 LG company profile 7-14


2.2 Samsung company profile 15-20

CHAPTER -3 LITERATURE REVIEW 20- 24

CHAPTER -4 RESEARCH METHEDOLOGY 25-27


4.1 Research Methedology 26
4.2 Objective of the study 27
CHAPTER-5 Data analysis and interpretation 28 – 39

CHAPTER-6 Finding 40

CHAPTER-7 Recommendation 41
CHAPTER-8 Conclusion 42
Bibliography 43
ANNEXURE 44- 46