School Baco NHS Grade Level Grade 12 - ABM

KING EMMANUEL L.
Teacher Learning Area Principle of Marketing
CAJAYON

Teaching Dates and Time Quarter First Quarter

DAILY
LESSON LOG

I. OBJECTIVES
The learner demonstrates understanding of:
A. Content
Standards  the necessity of a marketing plan in business and proper interpretation of marketing strategies
through workshop and presentation
B. Performance The learner is able to:
Standards  orally defend the mini-marketing plan to a group of marketing professionals
C. Learning The learners:
Competencies /
 integrate the marketing concepts and techniques learned by preparing a marketing plan
Objectives
Write the LC code for  create a marketing plan for the product that was created from the previous discussions
each
Subject Matter:
a. Topic: Workshop and Preparation of Marketing Plan
II. CONTENT b. Sub-Topic:
ABM_PM11-IIg-j-24

III. LEARNING  Slideshow

RESOURCES  Hand outs
A. References Baraceros, E.L. (2016) Practical Research 2.Rex-Bookstore.Manila
1. Teacher’s Guide
pages
2. Learner’s Materials
pages
3. Textbook pages
4. Additional Materials
from Learning
Resource (LR) portal
B. Other Learning
Resources
IV. PROCEDURES

A. Priming.
The teacher will show the students a video on the Case Analysis of Coca Cola Company.
B. Activity
 What is the next part of the marketing process after understanding the needs and wans of customers?
C. Analysis
 What do we do with the analyzed data or information?
The teacher will collaboratively discuss the following:
D. Abstraction  Marketing Plan

Group A:
E. Application  Each group will create a Mini Marketing Plan of the Product that they have
created from the previous discussions.
Group B:
Prepare a 15-minute audio-visual presentation of your mini-marketing plan.
Present the following guidelines:
 The brand you have made a mini-marketing plan of
 Opportunities and threats facing your company and selected brand
 Market size and needs
F. Evaluation
 Market trends
 Your brand’s target market
 Your brand’s positioning
 Your proposed marketing strategies for your selected brand
 Your proposed marketing budget
 Financial projections
G. Agreement:
V. REMARKS

VI. REFLECTION
 School Baco NHS Grade Level Grade 12 - ABM
KING EMMANUEL L.
Teacher Learning Area Principle of Marketing
CAJAYON

Teaching Dates and Time Quarter First Quarter

DAILY
LESSON LOG

A. No.of learners who

earned 80% on the
formative assessment

B. No.of learners who

require additional
activities for
remediation.

C. Did the remedial

lessons work? No.of
learners who have
caught up with the
lesson.

D. No.of learners who

continue to require
remediation

E. Which of my teaching
strategies worked well?
Why did these work?

F. What difficulties did I

encounter which my
principal or supervisor
can help me solve?

G. What innovation or
localized materials did I
use/discover which I
wish to share with
other teachers?

Prepared by: King Emmanuel L.Cajayon

Subject Teacher

Checked by: Engr. Lordelisa U. Anyayahan

Subject Group Head/Master Teacher II

Checked by: Dr. Gemma A. Antenor Dante A. Castillo

Assistant Principal II Principal III