Session 10

MOBILE TECHNOLOGY
 COURSE SCHEDULE

WEEK 9 WEEK 10 WEEK 11 WEEK 12 WEEK 13 WEEK 14 WEEK 15 WEEK 16

LECTURE LECTURE LECTURE LECTURE LECTURE GUEST LECTURE FINAL TEST
LECTURE
Search Engine Sales Funnel & Mobile Advertising in Metric & Corporate Ethical and BIG Group
Optimization ECommerce Technology New Media Measurements use of digital Social Issues in Project
Channels marketing IT Presentation

PROJECT PROGRESS TIMELINE:

W3: Submit your website domain to be checked by FM
W4: Submit your 3 social media accounts & Submit the name of a business you will review for your small group project
W6: Submit your blog address and make sure you already have minimum 1 post to be checked by FM
W9: FM will open website, blog, and social media accounts of each group in the classroom
W10: Submit Big Group Project Preliminary Paper
W11: should already use at least 1 E-Commerce channel, it will be checked by FM
W12 & 13 : FM will open website, blog, and social media accounts of each group in the classroom
 AGENDA

1.WHY MOBILE MATTERS?

2.MOBILE COMMERCE
3.MOBILE PAYMENTS
4.MOBILE APP vs MOBILE WEBSITE
 Your customers
most likely use Mobile data usage
and own mobile keeps rising
devices.

Smartphone
Mobile internet
penetration
usage is taking off
is increasing
WHY
MOBILE
Smartphone Mobile is designed
MATTERS? competition is to be the most
expanding that integrated
can access rich marketing
content. medium.

The 21st Century is

Mobile is great
the Century of
for branding
Mobile
 1
Your customers most
likely use and own
mobile devices.
Why Mobile Matters?
 2
Mobile data usage
keeps rising

Why Mobile Matters?

 3
Mobile internet usage
is taking off

Why Mobile Matters?

 4
Smartphone
penetration
is increasing
Why Mobile Matters?
 5
Smartphone
competition is
expanding that can
access rich content.
Why Mobile Matters?
 6
Mobile is designed
to be the most
integrated marketing
medium.
Why Mobile Matters?
SIMPLE MOBILE MARKETING
Text-based Marketing
» Can use SMS or any other Text-Based tools
» OPTIONS TO TEXT MESSAGE CONTENTS:
• Text content, such as product information,
informative tips, polls, trivia questions.
• Links going to a mobile website.
• Links to maps, such as store locators.
• Click-to-call links, leading consumers to retail
stores or call centers.
• Multimedia, such as images, videos or
ringtones.
• Coupons, or barcodes that can be scanned.

SMS CAN WORK WELL FOR TIME-SENSITIVE PROMOTIONS!

 7
Mobile is great
for branding

Why Mobile Matters?

 8
The21stCentury
is the Century of Mobile

Why Mobile Matters?

Opportunity for Mobile Retail
WHY MOBILE MATTERS?
WHY MOBILE MATTERS?
 AGENDA

1.WHY MOBILE MATTERS?

2.MOBILE COMMERCE
3.MOBILE PAYMENTS
4.MOBILE APP vs. MOBILE WEBSITE
 MOBILE COMMERCE
• MOBILE COMMERCE, also called m-
commerce or m-commerce, includes
any monetary transaction completed
using a mobile device.
• It is an advancement of ecommerce,
enabling people to buy and sell goods
or services from almost anywhere,
simply using a mobile phone or tablet
device.
M-COMMERCE ADVANTAGES
1. Better overall experience for customers.
2. Phenomenal growth potential
• eMarketer expects global ecommerce sales to
reach $4.058 trillion by 2020, representing 15% of
total retail sales.
3. A true omni-channel experience.
4. Variety of payment options
• Popular global mobile payment solutions:
ApplePay, Paypal OneTouch, Visa Checkout,
Amazon Pay
M-COMMERCE
DISADVANTAGES
1. Constant need for optimization
2. Variety of payment options might
not be available in all countries
3. Easier for customers to compare
prices
4. Need to know and comply with
a wider range of regulations.
 AGENDA

1.WHY MOBILE MATTERS?

2.MOBILE COMMERCE
3.MOBILE PAYMENT OPTIONS
4.MOBILE APP vs MOBILE WEBSITE
 Contactless
Mobile Wallets
Mobile Payments

MOBILE
Closed Loop
PAYMENT Mobile Payments
Money Transfer
OPTION

Mobile Point
Carrier Payment
of Sales
1. MOBILE WALLETS
» Mobile wallets make it easy for online
shoppers to securely store their credit card
details, shipping address, and more.

» The benefit to shoppers is that when paying

for online purchases they don’t need to
enter all this information again.

» At checkout they simply select the mobile

wallet they are registered with, and
authenticate using Touch ID or a PIN.
 MOBILE WALLET
EXAMPLES

Mobile Payment User Base (in Million) - 2017

 2. CONTACTLESS MOBILE
PAYMENTS
» Contactless mobile payments make use of select
mobile wallets to facilitate payments made in-store.

» When making a payment in a physical location,

customers can place their phone close to a
supported terminal to validate and transmit payment,
instead of swiping their debit or credit card.
CONTACTLESS MOBILE PAYMENT
EXAMPLES

http://bit.ly/paygampang http://bit.ly/paywarung
3. CLOSED LOOPS MOBILE
PAYMENTS
» Closed loop mobile payments are exactly
the same as mobile wallets, but are linked to
a single brand via a dedicated mobile app.

» All allow users to add their card details to the

mobile app, and to then use the app to pay
for their purchases in-store.
CLOSED LOOPS MOBILE
PAYMENTS
EXAMPLES
 4. MONEY TRANSFERS
» Money transfers were previously limited
to banking apps, but now there are an
increasing number of ways to transfer
money from one person to another –
on a mobile device – without using a
banking app.
MONEY TRANSFERS
EXAMPLES

http://bit.ly/tctransfer
 5. MOBILE POINT-OF-SALE (POS)
Mobile POS is a way for smaller merchants to process
card payments without a traditional card reader.

These could either be small card readers that attach to your

mobile phone, or contactless card readers which would allow
customers to pay for their purchases using certain mobile wallets.

Some of these solutions integrate with various ecommerce platforms, so if you

have both an online and physical store your sales and inventory are
automatically synced.
 CONTACTLESS MOBILE POS
EXAMPLES

http://bit.ly/telcash http://bit.ly/tepin
 6. CARRIER PAYMENT

» Used less frequently these days, carrier payments

were perhaps the original form of mobile payments.

» Carrier payments were once a popular method for

paying for downloadable ringtones, but is now mostly
used for making charitable donations.

A user sends a message to a specific mobile number, and the value of

the transaction is added to their next cellphone bill.
 AGENDA

1.WHY MOBILE MATTERS?

2.MOBILE COMMERCE
3.MOBILE PAYMENTS
4.MOBILE APP vs. MOBILE WEBSITE
 A mobile website is pretty much the
same as a regular website. Both are
viewed inside a browser, but mobile
websites are built to run on smaller
screens of mobile devices.

ways to approach a mobile website:

• A mobile version of existing website
• Simpler than existing website, with specific functionality
Mobile Application:
an actual program installed in a
mobile device
Reaching customers through mobile apps:
Advertise
Cooperate with mobile ad networks
Integrate
Develop custom programs in existing
applications (e.g. Foursquare badges)
Build
Create own applications
 BUILDING MOBILE APPLICATIONS

• CHOOSE PLATFORMS
– Some platforms are easier to develop than others. iOS and
Android apps are easier to develop than Blackberry and
Windows Phone
– Developers are paying more attentions to newer platforms

• PRICING MODELS:
– Free
– Paid
– Free and Paid version
– Minimal Initial Charge with In-App
Payments
MOBILE WEBSITE Vs MOBILE APP
• Build a mobile website if your concept
requires the followings:
– More frequent updates
– Shorter development times
– Less need for an immersive user interface,
and more focus on presenting data
– Lower barrier of entry (no installation
required)
MOBILE WEBSITE TIPS
MOBILE WEBSITE Vs MOBILE APP

• Build a mobile app if your concept requires the

followings:

– Rich, interactive graphics and user interface

– High performance
– Usability without internet connection
– Use of native device capabilities (such as GPS or
camera)
– Access to other applications on the device (such
as address book or calendar)
THANKS