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LEAD with distinction

LEARN...
ENHANCE...
ASPIRE...
DELIVER...
...the next generation
Leadership Programme
from IIM Calcutta
Lead leverages IIM Calcutta’s
distinctive strength in blending
theory and practice to offer
business leaders an opportunity
to contemporize their managerial
capabilities and to sharpen
their leadership acumen
LEAD, the advanced management programme, is designed for experienced senior
executives in leading enterprises as well as for proprietors of growing businesses seeking to
renew their business knowledge and managerial capabilities to sharpen their leadership
acumen. The programme provides an integrated set of benefits for such individualist:

Learning through a Certificate of completion Networking opportunities


balance of cutting-edge by IIM Calcutta with professionals across
management theories various industries

IIM Calcutta Executive Personal development Face to Face sessions


Education Alumni through reflection with senior faculty by
Status and feedback IIM Calcutta
PROGRAMME CONTENT

LEARN ENHANCE ASPIRE DELIVER


The first module LEARN The second module seeks to The third module, ASPIRE, In the fourth module, participants
aims to help participants ENHANCE participants’ hopes to foster an urge gain insights on how to DELIVER
achieve functional cognitive capacity by amongst participants to distinctive execution inside
proficiency in the exposing them to experts on tackle contemporary organisations through a deep
fundamental disciplines of higher-order managerial challenges in management immersion in lectures, exercises,
management such as capabilities such as design by imbibing, for example, an and case discussions around
Finance and Marketing. thinking and strategic analysis. appreciation for the digital themes such as leadership and
disruption across industries change, and through workshops
and the ongoing character of with present or past CEOs
innovation in organisations. reflecting on their experiences.
C O N T E N T B RE A K UP DESIGN THINKING
Fundamentals of design thinking, developing a
design-centric culture, overcoming behavioral biases
MASTERING FINANCE against design thinking, creating models to solve
Role of a CFO: Strategic financial decisions, complex problems, experimenting with low-cost delivery model
innovation and financial structure of for the masses, blending design thinking and analytical thinking,
corporations, managing financial risks, creating testing and refining new models.
shareholder wealth, understanding global financial
TALENT FOR NEGOTIATION
markets, and business valuation.
Identifying effective bargaining styles, building trust, art of
LEVERAGING MARKETING persuasion, role of verbal and non-verbal communication,
Market segmentation and product positioning, pre-negotiation strategy, engineering the deal, and
formulating, and reviewing marketing strategy, managing psychological barrier, ethics in negotiations.
using different marketing tools, managing brands.

BUILDING OPERATIONAL EXCELLENCE MANAGEMENT OF SELF


Managing value chains and product innovation, Understanding self, managing relationships, managing
managing risk in supply chains, outsourcing and differences in organisational contexts, an appreciation
supplier power, operational excellence and value of critical thinking, communicating in interpersonal and
creation, operational innovation and excellence, group contexts in organisations.
embedding a quality orientation in the organisation.

DEVELOPING HUMAN RESOURCE BEING A STRATEGIST


Understanding organisational culture, employee Modes of strategic thinking, identifying privileged
engagement, managing in cross-cultural contexts, positioning, orchestrating resources and capabilities,
compensation design, HR in an ageing bridging business strategy and corporate strategy,
organisation, work-life balance, and strategic role of HR. pursuing competitive advantage, formulating
and executing strategies.
AT TAINING CUSTOMER CENTRICIT Y PRACTICING LEADERSHIP
Principles of customer relationship management, bringing Understanding leadership styles, identifying and honing
customer focus to the organisation, customer value your leadership skills, aligning individual skills and resources
proposition, value-based pricing, managing the customer in the pursuit of organisational goals, motivating teams and
life cycle, linking customer value proposition to organisational groups, transformational leadership, managing in a crisis,
culture, and digital marketing. managing conflict and dissent, fostering leadership systems.

RENEWING THROUGH INNOVATION MANAGING CHANGE


Innovation and competitive advantage, imbibing a start-up Understanding organisational inertia, initiating purposeful
mindset, organization design for innovation, failure and change, framing change and constructing consensus, building
continuous experimentation, managing rapid commercialization, ambidexterity in organisation, shaping organisational culture,
embedding innovation-seeking processes in organications, thinking about society and sustainability.
business model innovation.

COMPETING IN THE DIGITAL AGE UNLEASHING GROWTH


The digital revolution and its implications for the The growth imperative, resources and capabilities, make or
organisation of work, understanding opportunities buy growth decisions, strategic decisions of acquisition and
and threats to your business in the digital era, analytics and business strategic alliances, the organisational context of growth,
performance, the emergence of platform-based competition, managing internationalization, new markets and value innovation.
formulating a digital strategy, overhauling your organisation to take
advantage of the digital age.

BUILDING A GLOBAL ORGANISATION THE CEO LOOKS BACK


The global environment of business and competition, Talks by and interaction with current and past CEOs on their
assessing country risk, engaging with cultural, administrative, experience of leading their organisations.
geographic, and economic differences across countries,
developing a global strategy for your enterprise, different models of
managing global organisations.
DURATION One year

PROGRAMME DELIVERY Face to face sessions at IIM Calcutta campus

INCAMPUS CLASS SCHEDULE One visit per quarter:


1st Visit: 5th to 9th August, 2019 , 2nd Visit: 21st to 26th October, 2019
3rd Visit: 6th to 11th January, 2020 , 4th Visit: TBD

CERTIFICATION Successful candidates will receive


A certificate of completion from IIM Calcutta.

ELIGIBILITY Executives with minimum 15 years of experience


or
Proprietor/Director of large corporations (with turnover
Not less than ` 500 crore).
PROGRAMME FEE
PROCESSING FEE: ` 20,000 + GST
COURSE FEE: ` 6,00,000 + GST
Note:
Processing fee contains INR 2,500 towards
application fee & INR 17,500 towards the total course fees.
Processing fee of INR 20,000 is refundable in case the
participant’s profile is rejected by IIM Calcutta.

LAST DATE OF APPLICATION 10th July, 2019


LIST OF SELECT CANDIDATES Rolling – every month
APPLY NOW
PROGRAMME START DATE 5th August, 2019
PROGRAMME END DATE May, 2020

I II III

INSTALLMENT
DATE 25th July, 2019 15th November, 2019 15th February, 2020
SCHEDULE

AMOUNT INR 1,82,500 + GST 2,00,000 + GST 2,00,000 + GST


INDIAN INSTITUTE OF MANAGEMENT CALCUTTA

Indian Institute of Management Calcutta was established in 1961, the first national institute

for Post Graduate Studies and Research in management. Over the years, IIM Calcutta has

blossomed into one of Asia's finest business schools, pioneering the professionalisation of

Indian management. Today, the institute serves as an autonomous body, continually evolving

to meet its goals in an ever-changing business environment. The main thrust of training is to

imbibe a sense of strategic outlook to management problems in the students. The emphasis

therefore, is on management as an integrated process and requires them to develop a global

view of economic, technological, cultural and political environment of the business.


THE SECOND WIND (TSW)

TSW is an initiative by Times Professional Learning (TPL) – a Times Group entity for

working professionals who are keen to hone their skills, add value to their work and

climb the corporate ladder for more rewarding career. With a vision to make

world-class education accessible to aspiring business leaders through strategic

collaborations, TSW’s passion for excellence and a belief that ‘Executive Education

Empowers’ works hand in hand with the organisation’s aim to impact knowledge to

business professionals nationwide.


+91 7400084666 tswadmission@timesgroup.com