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DEVELOP AN OPERATIONAL PLAN

BSBMGT517 Manage operational plan


Contants

INTRODUCTION ............................................................ 3

INFORMATION ............................................................. 3

SUMMARY OF THE BBQFUN OPERATIONAL ENVIRONMENT ........................... 3


LEGISLATIVE AND REGULATORY ........................................... 3
POLICIES AND PROCEDURES ............................................. 3
ACHIEVING THE SUCCESSFUL IMPLEMENT OF THE E-COMMERCE STRATEGY ....... 4

INTENTION TO EITHER DEVELOP A NEW OPERATIONAL PLAN ...................... 4

IMPLEMENTATION OF E-COMMERCE STRATEGY ................................... 4

ACTION PLAN ............................................................. 6

BALANCED SCORECARD TEMPLATE ............................................. 7

CONTINGENCY PLAN ........................................................ 9

THE E-COMMERCE STRATEGY ACTION PLAN .................................... 10


RESOURCING............................................................ 10
BREAKDOWN COSTS ....................................................... 10
BENEFITS TO ORGANIZATION ................................................ 11
DIFFERENT APPROACHES ................................................... 11
RISKS TO ORGANIZATION BY NOT IMPLEMENTING .................................. 11
RISKS AND CONTINGENCY PLANNING ........................................... 11
DEVELOP PROPOSAL ....................................................... 11

CONCLUSION ............................................................. 12

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Introduction

With BBQfun's as a simulation scenario, we will study the company's resource


needs and negotiate with stakeholders and stakeholders to develop an
operational plan. As part of the program development, we will develop
performance indicators, as well as contingency plans, and are approved for
organizational requirements.

Information

BBQfun's operational plan is through the labeling, research and personalized


service, the establishment of quality products and quality customer service
reputation, through training and performance management support staff,
increase sales revenue, reduce direct and indirect operating costs.

Summary of the BBQfun operational environment

Legislative and regulatory

In order for the company to achieve business success, they have a certain
legislative and regulatory background, should be appropriate to comply with
these rules, so that business will not be hampered. In this case, work health
and safety (WHS) and occupational health and safety (OHS) are two major
concerns. These two organizations ensure that the working environment and
location are safe for workers and, as far as possible, reduce the likelihood of
health risks. Then, in order to understand the market, the customer's
investigation should be what the customer is and what the population is. In
addition, privacy regulations also show that companies should make good use
of resources, properly handle customer relationships, for enterprises to create
a promising future.

Policies and procedures

All employees must be honest and trustworthy, which means that cannot hurt

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the company to seek personal interests. In any decision-making process, the
system should also consider the risk management to ensure that the correct
measurement of the results or failure expectations. And the company's financial
activities should be traceable, and if there is a problem with the linkage of any
activity, it may lead to responsible personnel and should have the expertise to
manage the development of financial activities.

Achieving the successful implement of the e-commerce strategy

The operational plan could help manager can management the cost of the
corporation and sort the financial activities in order to build a comprehensive
understanding of the ongoing plan of the corporation. The operational plan
could also help the corporation to figure out what is necessary to achieve
success and what risks could be dodged in order to taking correct actions.

Intention to either develop a new operational plan

The existing operational plan of action should take more strategies, such as
preventing possible discrimination, in accordance with the legislative and
regulatory situation in the district, and will be punished if there is discrimination
in the company. At the same time, tax administration should be one of the
priorities, because many companies involved in tax regulation, the current
effective tax management approach or tax relief can cut most of the scope of
the company.

Implementation of e-commerce strategy

When everyone opens a store, they must follow the requirements of the e-
commerce strategy. We have been consulting the management team, find out
our workforce, and solve some problems with our website.
First, at present we do not have any staff to get online customer service skills,
which is a big problem for our online store. Because as a shopping mall you
cannot have enough sales methods and cannot do without good customer
service skills that will cause our customers to return to our store for reasons
that will be a little reason why one must be our good, Other reasons must be
customer service, because these reasons are the company's first impression

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of our customers. Thus, we provide some customer service training to our
employees and show them the best customer service skills.
Secondly, since we are shipping an online store, so people cannot just leave
after paying. In order to provide convenience, we must establish a delivery
service where we meet, we recommend delivery of six transport trucks available
for use. In addition, we need three forklifts to carry the goods. However, at
present we do not have any drivers, so we know should hire six drivers, and if
our online store is doing well, we will design more drivers. Also, we need
distribute four additional warehouses and the workers, six additional drivers and
an office space to catch up with the online sales and reconfigured.

Finally, the e-commerce site is mainly because of our shop technical problems,
so it takes a long time to develop. In addition, our IT team is expected to take
50 days to complete. So, we cannot do everything right away, so we need to do
our time management, and thus a reasonable allocation of time.

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Action plan

Milestone: action and/or objective Date Person responsible Budget or resources


(to achieve strategic aims of physical or human
resourcing)
Physical resourcing 1 July 2017 to 1 Riz & Kim Delivery trucks=$300,000
Acquisition of new equipment August 2017 Forklifts =30,000

Human resourcing 1 September 2017 to Les, Kim & Sam Promotional cost=300,000
Hiring and training employees 1 October 2017 Website
developers=100,000
Online customer service
training $3,000 per staff
member=$24,000
Physical resourcing 15 October 2017 to 1 Pat, Riz, Kim, Pats Warehouse and office
Reconfigure office space December 2017 and Alex reconfiguration= $50,000

Human resourcing 15 December 2017 to Sam & Kim $30,000 each for 1 Brisbane
Hiring and training of staff for new equipment 15 November 2017 store manager, 4 Brisbane
team leaders,1 gold coast
stone manager and 3 gold
coast team leaders=$27,000

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Balanced scorecard template

objectives Performance KPI Target


measures
Customer Completion of Number of Less than two
satisfaction market/ complaints by complaints per
marketing number of call quarter.
research. 50% of rejected
deliveries. Less than 2%.
Completion of
reports to identify
marketing
opportunities.

Building Percentage of Number of 25% increase in


reputation for customers with products third quarter.
quality products positive view of distributed by
and quality organizational team 30% of
customer responsiveness, performance
service: innovation, management
quality, ethic, process carried
Raise safety out.
organizational
profile by 30% Delivery times.

Improve client Number of


satisfaction returned items.
performance by
25%

Supporting number of number of number of


people to coaching injuries=1% injuries =0
perform via sessions
training and completed. number of
performance absentees=<4%
management. number of of total hours.
operational-
related training lost time injury
frequency rate=2

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programs
completed.

increasing sales develop general number of revenue target


revenue. ledger accounts; revenue =9 =$11
financial million
million
 profit
statements
target
=$1,890,567

financial general ledger $6,000,000 expenses target


accounts; expenses =5,009,000
financial
statements: COGS target =
$5,999,000
wages
 cost of
agent services
consultancy fees

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Contingency plan

Contingency Plan
Company name : BBQfun
Name of person developing the plan: Fay
Who was consulted as part of this plan?
Name Position
Kim Chen Operations general manger
Riz Mehra Chief financial officer
Sam Lee Marketing manager
Les Goodale Human resources manager

Risk identified:
1. Medium poor online sales
2. When the relationship with the web developer contract terminates, the
medium risk of loss of intellectual property rights
3. High risk for breach of health and safety compliance.

Strategies/activities to minimize the risk By when By whom


Put enough and effective advertisements to 01/07/2017 Sam Lee, Riz Mehra,Kim
make people by familiar with the online service Chen,
Pat Sweeney,Alex
MItcheu
Make sure that there are always enough new 01/08/2017 Les Goodale
employees for the website develop
Have the plan to hire new employees and set 01/09/2017 Les Goodale
a new
rule to make sure that the workers will tell us
before they working.
Sign the contract with the employees then they 01/10/2017 Les Goodale.Kim Chen
will know that what to do and what not to do
Train the employees to make sure that that are 01/11/2017 Les Goodale
familiar with all the results

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The e-commerce strategy action plan

Resourcing

8 online salespeople and customer service staff are required to manage


additional online customers
Due to the shortage of staff, four online staff need to draw from the existing staff
of the two stores
The current staff does not have online customer service skills
Management wants to train employees through retraining instead of hiring new
employees to handle online sales
6 carts are required for delivery
E-commerce site takes 50 days to develop
Three forklifts are required
Requires four additional warehouse staff
Requires six additional drivers
Office space needs to be reconfigured.

Breakdown costs

Costs: e-Commerce strategy(initial investment)


Resource Costs
Plant and equipment Delivery trucks $50000x6= $300000
Forklifts $10000x3=$30000
Promotional costs $300000
Website developers $100000
Staff training Online customer service training $3000
per staff member=$24000
Recruitment $30000
Management change leadership training $3000 each = 1 Brisbane store manager,
for store managers and team leaders 4 Brisbane team leaders, 1 Gold coast
store manager and 3 Gold coast team
leaders x $3000= $27000
Warehouse and office reconfiguration $50000
Total $861000

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Benefits to organization

According to the financial forecast prepared by the CFO, the business expects
the proposed strategy to be profitable within three years.

Different approaches

The e-commerce website will take 50 days to develop, so we can use this time
to train new employees, improve work efficiency. Increase customer service
efficiency in a time-saving process.

Risks to organization by not implementing

Low risk of loss of IP relating to confidential information contained within the e-


commerce strategy when employees leave the organization.
Low level risk of not complying with WHS legislation through lack of risk
assessment conducted on potential musculoskeletal disorders resulting from
poor customer service workstation design.

Risks and contingency planning

Online sales and online customer service quality problems, will lead to reduced
sales, employees are not fully trained, product inventory also led to increased
risk of excess inventory.

Develop proposal

Online customer service to improve, attract more customers, improve work


efficiency, thus promoting sales.

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Conclusion

The plan is about how the company to develop, how to plan the development
of the company, reduce the risk to increase sales in the whole plan, the design
of the company will be profitable in three years.

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