CHAPTER 3: THE PRODUCT

3.1 PRODUCT CLASSIFICATION

A&W is devoted to provide its customers with delicious meals and operating the
restaurant that meets the highest food safety standards. This commitment is at the heart
of its operations and supply chain management, from raw materials procurement to the
restaurant food preparation.

3.2 PRODUCT CHARACTERISTIC

A&W serves typical fast food menu like burgers, fries as well as hot dogs. The restaurant
is also well known for its frosty mugs Root Beer. Below are the details of each menu
provided by A&W:-

CLASSIC COMBO BEARY MEALS

 Chicken Coney  Set A (Beef Burger, Fries and Root
 Beef Coney Beer)
 Classic Chicken Frank  Set B (Classic Chicken Frank, Fries
 Mozza Burger and Root Beer)
 Cheese Burger  Set C (Golden Aroma Chicken, Fries
 Double Deluxe Burger and Root Beer)
 Marina Fish Sandwich  Set D (4 pieces Sesame Chicken
 Grilled Chicken Burger Bites, Fries and Root Beer)

 Chicken Sandwich
 Sesame Chicken Bites
 Golden or Spicy Aroma Chicken
ROOTY BREAKFAST ALL DAY
 Egg Porridge + Beverage
 Chicken Porridge + Beverage
 Chicken Slice Croissant + Beverage
 Croissant with Butter + Beverage
 Croissant with Mushroom Soup +
Beverage
 Dill Egg Croissant + Beverage
FAMILY COMBO
 Set A (Chicken Sandwich, Chicken
Coney, Curly Fries, Onion Rings
and 2 Root Beer)
 Set B (2 Chicken Sandwich, 2
Chicken Coney, 2 Curly Fries, Onion
Rings and 4 Root Beer)
 Set C ( 2 Chicken Coney, 2 Spicy or
Golden Aroma Chicken, 6 pieces
  Cheezy Chicken Croissant + Sesame Chicken Bites, Chicken
Beverage Sandwich, 2 Curly Fries and 2 litres
pitcher Root Beer)
*Choose either Coffee, Tea or Root Beer
with every purchase of set menu
SIDES BEVERAGES
 Curly Fries  A&W Root Beer
 French Fries  A&W Root Beer (Float)
 Cheesy Macho Nachos  Coffee
 Tea
 2 litres pitcher Root Beer
DESSERTS
 Waffle with Ice Cream (one scoop
or two scoop)
 Waffle with Syrup Butter
 Vanilla Sundae (chocolate or
strawberry topping)
 Ice Cream Crunchy
3.3 PRODUCT RANGE

ALA
CARTE
Cheese Burger RM 11.30 RM 6.60
Mozza Burger RM 14.10 RM 9.95
Double Deluxe Burger RM 12.80 RM 8.45
Grilled Chicken Burger RM 10.90 RM 6.60
Chicken Sandwich RM 12.80 RM 8.45
CLASSIC COMBO Marina Fish Sandwich RM 11.30 RM 7.50
Beef Coney RM 12.80 RM 8.45
*Combo comes with RB (R) and Classic Chicken Frank RM 10.90 RM 6.60
Fries (R) Chicken Coney RM 11.85 RM 7.15
*Go large, add RM 1.45 Sesame Chicken Bites RM 8.10 -
Golden Aroma Chicken (2pcs) RM 9.70
RM 14.60
(6pcs)
RM 27.40
(9pcs)
RM 42.45
SET A RM 8.05 -
SET B RM 8.05 -
BEARY MEALS SET C RM 8.05 -
SET D RM 8.05 -
Chicken Porridge + RM 5.65 -
Beverage
Egg Porridge + RM 5.65 -
ROOTY BREAKFAST SET Beverage
Croissant with Butter + RM 7.10 -
*Set comes with either Coffee, Beverage
Tea or RB (R) Croissant with RM 9.40 -
Mushroom + Beverage
 Chicken Slice Croissant RM 9.40 -
+ Beverage
Cheezy Chicken RM 10.40 -
Croissant + Beverage
Dill Egg Croissant + RM 10.40 -
Beverage
SET A RM 28.15 -
FAMILY COMBO SET B RM 42.25 -
SET C RM 58.50 -
Waffle with Ice Cream (Single
Scoop)
RM 7.50 -
(Double
SWEET SENSATION Scoop)
RM 8.45
Waffle with Syrup RM 7.15 -
Butter
Vanilla Sundae RM 3.75 -
French Fries (Large)
RM 5.25 -
SIDES (Regular)
RM 4.30
Curly Fries RM 5.25 -
Cheezy Macho Nachos RM 4.70 -
RB Float (Large) (Single
Scoop)
RM 5.25 -
BEVERAGE (Double
Scoop)
RM 6.20
RB Float (Regular) (Single
Scoop)
RM 4.70 -
(Double
Scoop)
RM 5.65
RB (Large) RM 3.80 -
RB (Regular) RM 3.35 -