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Business Analytics using R BM 2018-20: Term-V

Business Analytics using R (BAR)

Credits

3

Faculty Name

Rahul Kumar

Program

BM

Academic Year and Term

2019-20

Term V

Course Description

Analytics is the ticket to one of the most exciting careers in corporate today. As information proliferates in the form of data, going straight to mine insights from it is one of the most straightforward ways to add value to the business. This course provides a broad introduction to business analytics, supervised and unsupervised learning and text mining applications in practice. More importantly, students will learn about the theoretical underpinnings of statistical learning. Further the course aims at building the practical know-how needed to quickly and powerfully apply these techniques to new business problems.

This course aims to impart knowledge on the emerging trends in analytics and leveraging data for such purposes. Enabling participants to understand and appreciate, the importance of making meaningful use of large volume of data as text and otherwise, in decision-making processes in various functional areas of management. Participants will also have hands-on-experience on statistical software such as R. The idea is not to test the candidate on coding skills, rather, it is to ease the computational rigor.

Leaning Outcomes

The course has been designed to impart comprehensive knowledge to the future managers, on the following key issues:

Data requirements and collection techniques

Data preprocessing and basic analysis using data/text mining

Model executions using computer software, interpretation of results, managerial implications

Understand and apply techniques for Predictive/Classification modelling

Pedagogy: Class Lectures, Real life datasets, Case Discussions, Project Assignments, Presentations and Hands-on in R

Session Plan

Session No

Topics/Activities

Reading

1

Introduction to the course with review of statistics

 

2-3

Getting acquainted with ‘R’ platform

Hands-on in Excel

4-6

Unsupervised Learning:

Data Mining- Concepts and Techniques by Han, Kamber and Pei

Dimension Reduction Cluster Analysis Association Rule

7-9

Supervised Learning:

 

Predictive Modelling using regression

10-11

Classification modelling using Logistic and Ordinal Logistic Regression

 

12

Performance Evaluation

 

13-14

Decision Tree based Modelling

Data Mining- Concepts and Techniques by Han, Kamber and Pei

15

Build your own algorithm using Random Forests and other tree based concepts- for Feature selection

16-18

Text Mining:

E-book chapter

Bag of words model

19-20

Project Presentations-Final takeaways

 

Evaluation components and weights

1. Quiz - 10%

2. Project Assignment 40% [Project Presentation 20 marks + Project Report -20 marks]

3. End-term - 30%

4. Class participation 20%

Compulsory readings:

1. Data Mining: Concepts and Techniques Han, Kamber & Pei. Publisher: Morgan Kaufmann

2. Text Mining with R-A Tidy Approach by Julia Silge and David Robinson. E-book: http://tidytextmining.com/

3. Hand-outs & Research Articles

Suggested Readings:

1. Machine Learning: A Probabilistic Perspective-Kevin Murphy

2. Elements of Statistical Learning Trevor Hastie, Robert Tibshrani & Jerome Friedman.

3. Text Mining: Predictive Methods for Analyzing Unstructured Information by Sholom M. Weiss, Nitin Indurkhya, Tong Zhang, Fred Damerau