Adaptive Web Presence and Evolution through Web Log Analysis
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KEY TERMS
Web Access Log: Access logs contain the bulk of
data including the date and time, users’ IP addresses,
requested URL, and so on. The format of the web
log varies depending on the configuration of the web
server.
Web Agent Log: Agent logs provide the informa-
tion of the users’ browser type, browser version, and
operating system.
Web Error Log: Error logs provide problematic
and erroneous links on the server such as “file not
found”, “forbidden to access”, et al. and can be used
to diagnose the errors that the web serve encounters
in processing the requests.
Web Log Acquisition: The process of obtaining
the web log information. The web logs can be recorded A
through the configuration of the web server.
Web Log Analysis: The process of parsing the log
files from a web server to derive information about
the user access patterns and how the server processes
the requests. It helps to assist the web administrators
to establish effective web presence, assess marketing
promotional campaigns, and attract customers.
Web Log Pattern Discovery: The process of
application of data mining techniques to discover the
interesting patterns from the web log data.
Web Log Preprocessing and Cleansing: The
process of detecting and removing inaccurate web log
records that arise from a variety of sources such as
system configuration, software bugs, implementation,
data collection process, and so on.
Web Presence: A collection of web files focusing
on a particular subject that is presented on a web server
on the World Wide Web.
Web Referrer Log: Referrer logs provide informa-
tion about web pages that contain the links to documents
on the server.
Web Usage Mining: The subfield of web mining
that aims at analyzing and discovering interesting
patterns of web server log data.