DELTA REVIEW CENTER

Pajara, Santa Monica, Puerto Princesa City

Tel. No. 723-7274

POLICE COMMUNITY RELATIONS

1. Police Community Relations – It is the total of dealings of the police

with the people it serves and whose goodwill and cooperate it craves for
the greatest possible efficiency in public services.
2. Police Public Relations- it is the continuing process by which
endeavors are made to obtain the good will and cooperation of the public
for effective enforcement of the law and accomplishment of the police
purpose.
3. Public Relations- it is the act of bringing about better understanding,
confidence and acceptance for an individual or an organization.
4. Human Relations- consists of those fundamental precepts, both moral
and legal, which govern the relationship of man in all aspects of life.
5. Public Information Program- it is designed to bridge any
communication gap between the police and the public. It is the basic
ingredient in effective police community relations.
6. Civic Action Program- a program which makes the policemen a friend
and partner of the people for progress as well as their defender.

7. MASSCOM Program- it is designed to influence the opinions emotions,

attitudes, and behavior of the public so that they will behave in a manner
beneficial to the police service.
8. Propaganda- it is the planned use for the public or a mass
communication for a public purpose.
9. Integrated Police Advisory Council- a council that involves local official
and the citizenry in the preservation of peace and order and the promotion
of public safety.

The basic purpose of preserving the peace and protecting life and
property is accomplished by controlling the behavior of people. A person’s
conduct is determined either by what he wants to do, or by what he is afraid of to
do. Compliance with law and regulation is obtained pattern of by developing a
public willingness to conform to the desire pattern of behavior or by compelling
people to conform by threat of punishement.
Hence, the two processes- enforcement and the development of attitudes
favorable to law observance, cannot be completelyl separated, with the police
free to choose and reject the other, their use is a matter of judgement varying in
degree or emphasis.

The primary concern of the PNP is to earn and maintain the greatest
possible public confidence. Police effectiveness depends largely upon public
support based on the faith of the people in their police. To insure maximum
efficiency, the PNP shall endeavor to gain public supporg by conductiong
massive and sustained activities in the field of good community relations.

Span or Coverage of Police Community Relations

1. Public Information Program

2. Public Relations Program
3. Civic Action Program (CAP)
4. Mass Communication Program (MassCom)
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Public Information Program

This is basic ingredient in effective police community relations. The public
must kept well-informed so that it will understand and appreciate the complexities
of police work and the good service the police renders to the community. this is
possible through the use of media.

Medium use in Public Information Program

1. Personal Media - it consist of face to face communication which includes
meetings, reallies, speeches and house-to- house visits. This is the most
practical medium to use in the provinces. Public rallies may be conducted by
qualified PNP members where they can speak on matters pertaining to the
police that the public should know.

2. Mass Media- it includes printed matters and audio-visual communicatios.

a. Printed Matter- it includes all informations disseminated and
printed in graphic forms using words of pictures which may take the
form of leaflets, letters, posters, banners, sign, pamphlets, magazine,
newpapers, books and objects.
b. Audio-Visual Communications- it implies the use of radio, television,
motion pictures, slide, transparencies, comparencies, computers in
transmitting information to the public.

In the cities and in suburbs, printed matters and audio-visual

communication are more effective because of big population which is composed
mostly of literate and sophisticated individual. The facilities for such purposes are
readly available.

Public Relations Program

Every unit from station level up, shall have a Public Relations Officers to
look after the public relations aspect of police work. It shall be the duty of the
public Relation Officer to issue press release form time to time regarding the
police activities which are also of public concern.

The public Relations Officer shall evolved conduct a Public Relations

Program at promoting better and closer relations between the police and the
public. The essence of publice relations is simply good service and making the
public well-informed on the good work done by the police. It is building a good
image throught actual commendable perfomance, without inefficiency and
corruption.

The mission of the publice Relations Officer is to gain public support for
policies and to wen friendly citizen cooperation in the programs and procedures
of the police station in order to facilitate the accomplishment of police tasks.

Duties of Public Relations Officer

The duties of the public relations officer maybe divided into four broad
categories namely:
1. To evaluate public opinion and attitudes with respect to the policies,
methods, and personnel of the police station.
2. To advise the police station commander with regard to the publice
relations aspects of new or revised department programs, policies,
procedures and activities.
3. To paln and to carry out programs aimed at keeping the public
informed on police activeites.
4. To furnish a staff supervision of all police activities that may influence
public support.
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Civic Action Program

Consistent with the facilities at its disposal, all PNP units shall conduct
civic action program.
The Civic Action Program is one which makes policemen a friend, and
partner of the people for progress as well as their defender. It can range
assistance programs in the concept of self-help, up to major engineering
projects.
It shall encourage and actively participate in athletic competition to
promote youth development, by wisely coordinating with the social elements of
the populace.
It may initiate if necessary, fund-raising campaign for juvenile delinquents
who are being reformed. In a state of calamity, every member of the PNP shall
be alert to safeguard the community against loss and dameges of properties and
possible deaths.
He shall encourage residents in his jurisdiction to help in activities
designed to enhance economic self-sufficiency by actively participating in the
Green Revolution and Food Production campaign of the government.
He sahll discourage residents from loitering in the streets or engaging in
uneconomic activites such as illegal gambling, alcoholism, drugs and others.

He shall promote and actively participate in the establishment on small

cottage industries with special attention to the out-of-schood youth.

In summation, the principle involve in the PNP Civic Action Program is that
the police is part of, and not apart from socity. They are considered as servants
of the community who depend for the effectiveness of their functions upon the
express whichges of the people.

Mass Communication Program (Mass Com)

MASSCOM Program shall be designed to influence the opinion, emotions,
attitudes, and behavior of the public so that they will behave in a manner
beneficial to the unit in particular and the PNP in general.
Policemen should be equipped with a basic knowledge of MassCom and
must devote time for a “heart-to-heart” talk or dialogue with the people,
particularly the youth whom he shall strive to mold into useful and law-abiding
citizens.
The PNP unit conducting the program shall condition the citizenry to
adhere to the laws of the land and dissuade them from committing crimes,
thereby minimizing their chances to engage in criminal activities and preventing
them from being influenced bya the misguided elements in our society.

PNP personnel are in good postion to conduct MaacCom because of their

direct contact with the people in their respective areas. The PNP units in the
provinces know the ideological temper and peculiarites, including susceptibilities
of the people in their localities.

MASSCOM should be an integral part of police operations because use of

force alone can never single handedly solve the problems of dissidence and
lawlessness.

Objective of Mass Communication

1. Develop a full media information dissemination style in order to
strengthen the bonds of friendship with the citizenry and broaden
public understanding of the PNP.
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2. Keep the public wee-informed that the government and the PNP/AFP
are after the security and protection of the populace.
3. Generate public support for the activites and programs of the PNP/AFP
and keep them aware of the need for the PNP/AFP and the vital role it
played in the security and development of the country.
4. Establish rapport and good working relationship with the media.
5. Develop a psychological environment whereby the people will readily
respond and support fovernment programs which aimed to established
a democratically independent, unified, self-reliant and progressive
society.

Objective of Police Community Relations: From the viewpoint of Law

Enforcement

1. To maintain and develop the goodwilol and confidence of the

community for the police.
2. To obtain public cooperation and assistance.
3. To develop public understanding, support and appreciation for the
services of the police.
4. To create broader understanding and sympathy with the problems and
needs of the police.
5. To facilitate law enforcement and law compliance.
6. To build public opinion in favor of the police.
7. To achieve the police purpose of preserving the peace, protecting life
and property, and the prevention of crime.

Principles of Police Community Relations

Every member of the PNP shall adhere to the following principles of police
community relations:

1. Public Support Must be Maintained –

Every policeman shall be worthy of the public’s high trust by
doing his job well and leaving nothing undone through carelessness.
He shall appear able and willing to serve all.

2. Public Resentment Must be Avoided –

The policeman shall always have in mind the interest of the
public and shall develop friendly relatiuons by his good conduct. He
shall avoid any occasion to humiliate, embarrass, annoy, or
inconvenience any individual.

3. Public Goodwill Must be Developed

The policeman must be courteous, fair, and quick to assist
individuals in the solution of their problems.

4. Public Must be Kept Informed

The police must inform the public on the regulations and
policies of the police force and the reason for their adoption.

The police is a social institution concerned with social problems. They are
the agency around which the community often rallies in time of tension and
emergency. They cannot respond by force alone. They must have other means
of developing and sustaining civic peace. Greater emphasis should be placed
upon preventive policing, that is, programs aimed at anticipating and hearing of
social conflict, the cause of which are so intimately related to the causes of crime
and delinquency.
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Crime prevention is generally recognized as an important police function.

But the police can do little without community cooperation and assistance. The
police must take the initiative and show the way – in effect, to assist the
community to meet its responsibility, at the same time hopefully, to improve
police-community relations.

Five (5) Categories of Peace Officer’s Individual Public Relations

1. Domestic Relations – Consists of a person’s dealing with his family, parents

and immediate relatives with whom he has to have good relationship to
deserve a respectable family prestige and community relations.

2. Neighborhood Relations – Consist of a person’s dealing with neighbors who

constitute a vital link to good reputation in the community.

3. Community Relations – Consist of a person’s dealings with the citizens of the

community, city or town where a person lives, and his membership or
contribution to the civic organization or community associations in the locality.

4. Church Relations – Consist of a person’s dealings in the religious

congregation or faith where a person lives, and his membership or
contribution to the civic organization or community associations in the locality.

5. Government Relations – Consist of the dealing which a person makes with

the government and its various instrumentalities. Recognition of government
authority, its laws and ordinances, as well as other public responsibilities, are
significant phases of an individual’s public relations.

Eight (8) Categories of Peace Officer’s Professional Public Relations

1. Intra-Departmental Relations – Consist of peace officer’s relations with the

officer and men of his own department, his superiors, the Station
Commander, as well as the city/municipal mayor where he is assigned.

2. Inter-Departmental Relations – Relations with other police agencies consists

in his cooperation and dealing with the PNP and other law enforcement
agencies of the government.
3. Citizens Relations – Includes all dealings or contacts with the citizens in
relation to the enforcement of the law and maintenance of peace and order,
together with the giving of information to the public on criminal and non-
criminal activities.
4. Complaints Relations – Includes a police officer’s dealings with complaints,
the techniques of interview, manner of approach, and treatment of witnesses
as well as informers or assets.
5. Relations with Accused Persons – Consists in the proper treatment of
suspects, the recognition of their constitutional rights during custodial
investigation and the handling or accused persons during confinement.
6. Relation with State Prosecutor or Fiscals – Include a peace officer’s duty to
cooperate during preliminary investigations and gatherings of further evidence
when so received by the fiscal.
7. Judicial Relations – Consist of the peace officer’s duties toward the courts
when appearing as a witness and the honesty in testimony.
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8. Governmental Relations – Includes all his dealings with other non-police

agencies or offices of the government, both national and local, in connection
with official duties such as request for verifications, coordination, and
whatever help are needed.

Basic Foundation of Good Community Relations

The basic foundation of good community relations is efficient service. No

amount of publicity can cover up inefficiency or poor public service of the police.

Requirements for a Good Community Relations

1. Sincerity in serving the public
2. Full knowledge of the job
3. Deep conviction in the nobility of the work
4. Sound police ethics
5. High standard of operations

Integrated Police Advisory Council

In order to involve civil officials and the citizenry in the preservation of
peace and order and the promotion of public safety, there shall be created an
advisory council in every level of the command of the PNP.

Composition of Integrated Police Advisory Council

1. Local officials
2. Representatives of the Judiciary
3. Representatives of the industrial sector
4. Representatives of the commercial sector
5. Representatives of the agricultural sector
6. Representatives of the religious sector
7. Representatives of the Youth Sector
8. Representatives of the Educational sector
9. Other civic organization

Functions of the Integrated Police Advisory Council

1. To advise the Commander on matters pertaining to peace and order and
public safety.
2. To recommend necessary measures to improve the law enforcement
system and public safety condition.
3. To assist the PNP in community relations, and public information and in
enhancing or promoting citizen’s involvement in the preservation of peace
and order and public safety.

Four (4) Principles of Police Community Relations

1. Public support must be maintained
2. Public Resentment must be avoided
3. Public goodwill must be developed
4. Public must be informed

PNP Vision as per RA 6975

1. A highly efficient and competent police force that is national in scope
and civilian in character.
2. A professional dynamic, and highly motivated PNP.
3. Supported by a responsive community.
4. Regarded as one of the most credible national institutions.
5. And Ranked among the best in Asia.
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PNP Mission Statement

1. Enforce the law and control crimes

2. Maintain peace and order
3. Ensure public safety and internal security with the active support of the
community.

OTHER DEFINITIONS

1. Police Ethics - It is the practical science that treats the principles of human
morality and duty as applied to law enforcement.

2. Responsibility - It refers to the obligation to perform duties and functions and

to the consequences of activities under one’s command.

3. Human Rights - It includes all rights enjoyed by individuals as provided for

under the Constitution and other International Instruments.

4. Command Responsibility - It refers to doctrine that imposes commensurate

accountability to one who is vested with authority to exercise management
and leadership functions.

5. Prudence - It is one’s ability to govern and discipline oneself by means of

reason and sound judgment.

6. Perseverance - It is the ability to go on inspite of obstacle or opposition.

7. Temperance - It is one’s ability to moderate or to avoid something.

8. Commutative Justice - It is a virtue that regulates those actions that involve

the rights that exist between one individual and another.

9. Distributive Justice - It regulates those actions that involve the rights which
an individual may claim from society.

10. Legal Justice - It is a virtue that regulates those actions which society may
justly require of the individual for the common good.