Centro Review Center

Malinta, Valenzuela City

Contact No Sun : 0932-84-57059

POLICE COMMUNITY RELATIONS

1. Police Community Relations – It is the total of dealings of the police with the people
it serves and whose goodwill and cooperate it craves for the greatest possible efficiency
in public services.

2. Police Public Relations- it is the continuing process by which endeavors are made to
obtain the good will and cooperation of the public for effective enforcement of the law
and accomplishment of the police purpose.

3. Public Relations- it is the act of bringing about better understanding, confidence and
acceptance for an individual or an organization.

4. Human Relations- consists of those fundamental precepts, both moral and legal,
which govern the relationship of man in all aspects of life.

5. Public Information Program- it is designed to bridge any communication gap

between the police and the public. It is the basic ingredient in effective police community
relations.

6. Civic Action Program- a program which makes the policemen a friend and partner of
the people for progress as well as their defender.

7. MASSCOM Program- it is designed to influence the opinions emotions, attitudes,

and behavior of the public so that they will behave in a manner beneficial to the police
service.

8. Propaganda- it is the planned use for the public or a mass communication for a
public purpose.

9. Integrated Police Advisory Council- a council that involves local official and the
citizenry in the preservation of peace and order and the promotion of public safety.

The basic purpose of preserving the peace and protecting life and property is
accomplished by controlling the behavior of people. A person’s conduct is determined either by
what he wants to do, or by what he is afraid of to do. Compliance with law and regulation is
obtained pattern of by developing a public willingness to conform to the desire pattern of
behavior or by compelling people to conform by threat of punishement.

Hence, the two processes- enforcement and the development of attitudes favorable to
law observance, cannot be completelyl separated, with the police free to choose and reject the
other, their use is a matter of judgement varying in degree or emphasis.

The primary concern of the PNP is to earn and maintain the greatest possible public
confidence. Police effectiveness depends largely upon public support based on the faith of the
people in their police. To insure maximum efficiency, the PNP shall endeavor to gain public
supporg by conductiong massive and sustained activities in the field of good community
relations.
Centro Review Center
Malinta, Valenzuela City
Contact No Sun : 0932-84-57059

Span or Coverage of Police Community Relations

1. Public Information Program

2. Public Relations Program
3. Civic Action Program (CAP)
4. Mass Communication Program (MassCom)

Public Information Program

This is basic ingredient in effective police community relations. The public must kept
well-informed so that it will understand and appreciate the complexities of police work and the
good service the police renders to the community. this is possible through the use of media.

Medium use in Public Information Program

1. Personal Media - it consist of face to face communication which includes meetings, reallies,
speeches and house-to- house visits. This is the most practical medium to use in the
provinces. Public rallies may be conducted by qualified PNP members where they can
speak on matters pertaining to the police that the public should know.

2. Mass Media- it includes printed matters and audio-visual communicatios.

a. Printed Matter- it includes all informations disseminated and printed in

graphic forms using words of pictures which may take the form of leaflets, letters,
posters, banners, sign, pamphlets, magazine, newpapers, books and objects.

b. Audio-Visual Communications- it implies the use of radio, television, motion pictures,

slide, transparencies, comparencies, computers in transmitting information to the
public.

In the cities and in suburbs, printed matters and audio-visual communication are more
effective because of big population which is composed mostly of literate and sophisticated
individual. The facilities for such purposes are readly available.

Public Relations Program

Every unit from station level up, shall have a Public Relations Officers to look after the
public relations aspect of police work. It shall be the duty of the public Relation Officer to issue
press release form time to time regarding the police activities which are also of public concern.

The public Relations Officer shall evolved conduct a Public Relations Program at
promoting better and closer relations between the police and the public. The essence of
publice relations is simply good service and making the public well-informed on the good work
done by the police. It is building a good image throught actual commendable perfomance,
without inefficiency and corruption.

The mission of the publice Relations Officer is to gain public support for policies and to
wen friendly citizen cooperation in the programs and procedures of the police station in order to
facilitate the accomplishment of police tasks.

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Centro Review Center
Malinta, Valenzuela City
Contact No Sun : 0932-84-57059

Duties of Public Relations Officer

The duties of the public relations officer maybe divided into four broad categories
namely:

1. To evaluate public opinion and attitudes with respect to the policies, methods, and
personnel of the police station.
2. To advise the police station commander with regard to the publice relations aspects
of new or revised department programs, policies, procedures and activities.
3. To paln and to carry out programs aimed at keeping the public informed on police
activeites.
4. To furnish a staff supervision of all police activities that may influence public support.

Civic Action Program

Consistent with the facilities at its disposal, all PNP units shall conduct civic action
program.

The Civic Action Program is one which makes policemen a friend, and partner of the
people for progress as well as their defender. It can range assistance programs in the concept
of self-help, up to major engineering projects.

It shall encourage and actively participate in athletic competition to promote youth

development, by wisely coordinating with the social elements of the populace.

It may initiate if necessary, fund-raising campaign for juvenile delinquents who are being
reformed. In a state of calamity, every member of the PNP shall be alert to safeguard the
community against loss and dameges of properties and possible deaths.

He shall encourage residents in his jurisdiction to help in activities designed to enhance

economic self-sufficiency by actively participating in the Green Revolution and Food Production
campaign of the government.

He sahll discourage residents from loitering in the streets or engaging in uneconomic

activites such as illegal gambling, alcoholism, drugs and others.

He shall promote and actively participate in the establishment on small cottage

industries with special attention to the out-of-schood youth.

In summation, the principle involve in the PNP Civic Action Program is that the police is
part of, and not apart from socity. They are considered as servants of the community who
depend for the effectiveness of their functions upon the express whichges of the people.

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Centro Review Center
Malinta, Valenzuela City
Contact No Sun : 0932-84-57059

Mass Communication Program (Mass Com)

MASSCOM Program shall be designed to influence the opinion, emotions, attitudes,

and behavior of the public so that they will behave in a manner beneficial to the unit in
particular and the PNP in general.

Policemen should be equipped with a basic knowledge of MassCom and must devote
time for a “heart-to-heart” talk or dialogue with the people, particularly the youth whom he shall
strive to mold into useful and law-abiding citizens.

The PNP unit conducting the program shall condition the citizenry to adhere to the laws
of the land and dissuade them from committing crimes, thereby minimizing their chances to
engage in criminal activities and preventing them from being influenced bya the misguided
elements in our society.

PNP personnel are in good postion to conduct MaacCom because of their direct contact
with the people in their respective areas. The PNP units in the provinces know the ideological
temper and peculiarites, including susceptibilities of the people in their localities.

MASSCOM should be an integral part of police operations because use of force alone
can never single handedly solve the problems of dissidence and lawlessness.

Objective of Mass Communication

1. Develop a full media information dissemination style in order to strengthen the
bonds of friendship with the citizenry and broaden public understanding of the PNP.
2. Keep the public wee-informed that the government and the PNP/AFP are after the
security and protection of the populace.
3. Generate public support for the activites and programs of the PNP/AFP and keep
them aware of the need for the PNP/AFP and the vital role it played in the security
and development of the country.
4. Establish rapport and good working relationship with the media.
5. Develop a psychological environment whereby the people will readily respond and
support fovernment programs which aimed to established a democratically
independent, unified, self-reliant and progressive society.

Objective of Police Community Relations: From the viewpoint of Law Enforcement

1. To maintain and develop the goodwilol and confidence of the community for the
police.
2. To obtain public cooperation and assistance.
3. To develop public understanding, support and appreciation for the services of the
police.
4. To create broader understanding and sympathy with the problems and needs of the
police.
5. To facilitate law enforcement and law compliance.
6. To build public opinion in favor of the police.
7. To achieve the police purpose of preserving the peace, protecting life and property,
and the prevention of crime.

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Centro Review Center
Malinta, Valenzuela City
Contact No Sun : 0932-84-57059

Principles of Police Community Relations

Every member of the PNP shall adhere to the following principles of police community
relations:

1. Public Support Must be Maintained –

Every policeman shall be worthy of the public’s high trust by doing his job
well and leaving nothing undone through carelessness. He shall appear able and
willing to serve all.

2. Public Resentment Must be Avoided –

The policeman shall always have in mind the interest of the public and
shall develop friendly relatiuons by his good conduct. He shall avoid any occasion
to humiliate, embarrass, annoy, or inconvenience any individual.

3. Public Goodwill Must be Developed

The policeman must be courteous, fair, and quick to assist individuals in
the solution of their problems.

4. Public Must be Kept Informed

The police must inform the public on the regulations and policies of the
police force and the reason for their adoption.

The police is a social institution concerned with social problems. They are the agency
around which the community often rallies in time of tension and emergency. They cannot
respond by force alone. They must have other means of developing and sustaining civic
peace. Greater emphasis should be placed upon preventive policing, that is, programs aimed
at anticipating and hearing of social conflict, the cause of which are so intimately related to the
causes of crime and delinquency.

Crime prevention is generally recognized as an important police function. But the police
can do little without community cooperation and assistance. The police must take the initiative
and show the way – in effect, to assist the community to meet its responsibility, at the same
time hopefully, to improve police-community relations.

Five (5) Categories of Peace Officer’s Individual Public Relations

1. Domestic Relations – Consists of a person’s dealing with his family, parents and immediate
relatives with whom he has to have good relationship to deserve a respectable family
prestige and community relations.

2. Neighborhood Relations – Consist of a person’s dealing with neighbors who constitute a

vital link to good reputation in the community.

3. Community Relations – Consist of a person’s dealings with the citizens of the community,
city or town where a person lives, and his membership or contribution to the civic
organization or community associations in the locality.

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Centro Review Center
Malinta, Valenzuela City
Contact No Sun : 0932-84-57059

4. Church Relations – Consist of a person’s dealings in the religious congregation or faith

where a person lives, and his membership or contribution to the civic organization or
community associations in the locality.

5. Government Relations – Consist of the dealing which a person makes with the government
and its various instrumentalities. Recognition of government authority, its laws and
ordinances, as well as other public responsibilities, are significant phases of an individual’s
public relations.

Eight (8) Categories of Peace Officer’s Professional Public Relations

1. Intra-Departmental Relations – Consist of peace officer’s relations with the officer and men
of his own department, his superiors, the Station Commander, as well as the city/municipal
mayor where he is assigned.
2. Inter-Departmental Relations – Relations with other police agencies consists in his
cooperation and dealing with the PNP and other law enforcement agencies of the
government.
3. Citizens Relations – Includes all dealings or contacts with the citizens in relation to the
enforcement of the law and maintenance of peace and order, together with the giving of
information to the public on criminal and non-criminal activities.
4. Complaints Relations – Includes a police officer’s dealings with complaints, the techniques
of interview, manner of approach, and treatment of witnesses as well as informers or
assets.
5. Relations with Accused Persons – Consists in the proper treatment of suspects, the
recognition of their constitutional rights during custodial investigation and the handling or
accused persons during confinement.
6. Relation with State Prosecutor or Fiscals – Include a peace officer’s duty to cooperate
during preliminary investigations and gatherings of further evidence when so received by
the fiscal.
7. Judicial Relations – Consist of the peace officer’s duties toward the courts when appearing
as a witness and the honesty in testimony.
8. Governmental Relations – Includes all his dealings with other non-police agencies or offices
of the government, both national and local, in connection with official duties such as request
for verifications, coordination, and whatever help are needed.

Basic Foundation of Good Community Relations

The basic foundation of good community relations is efficient service. No amount of
publicity can cover up inefficiency or poor public service of the police.

Requirements for a Good Community Relations

1. Sincerity in serving the public
2. Full knowledge of the job
3. Deep conviction in the nobility of the work
4. Sound police ethics
5. High standard of operations

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Centro Review Center
Malinta, Valenzuela City
Contact No Sun : 0932-84-57059

Integrated Police Advisory Council

In order to involve civil officials and the citizenry in the preservation of peace and order
and the promotion of public safety, there shall be created an advisory council in every level of
the command of the PNP.

Composition of Integrated Police Advisory Council

1. Local officials
2. Representatives of the Judiciary
3. Representatives of the industrial sector
4. Representatives of the commercial sector
5. Representatives of the agricultural sector
6. Representatives of the religious sector
7. Representatives of the Youth Sector
8. Representatives of the Educational sector
9. Other civic organization

Functions of the Integrated Police Advisory Council

1. To advise the Commander on matters pertaining to peace and order and public safety.
2. To recommend necessary measures to improve the law enforcement system and public
safety condition.
3. To assist the PNP in community relations, and public information and in enhancing or
promoting citizen’s involvement in the preservation of peace and order and public
safety.

Four (4) Principles of Police Community Relations

1. Public support must be maintained
2. Public Resentment must be avoided
3. Public goodwill must be developed
4. Public must be informed

PNP Vision as per RA 6975

1. A highly efficient and competent police force that is national in scope and civilian in
character.
2. A professional dynamic, and highly motivated PNP.
3. Supported by a responsive community.
4. Regarded as one of the most credible national institutions.
5. And Ranked among the best in Asia.

PNP Mission Statement

1. Enforce the law and control crimes
2. Maintain peace and order
3. Ensure public safety and internal security with the active support of the community.

OTHER DEFINITIONS
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Centro Review Center
Malinta, Valenzuela City
Contact No Sun : 0932-84-57059

1. Police Ethics - It is the practical science that treats the principles of human morality and
duty as applied to law enforcement.
2. Responsibility - It refers to the obligation to perform duties and functions and to the
consequences of activities under one’s command.
3. Human Rights - It includes all rights enjoyed by individuals as provided for under the
Constitution and other International Instruments.
4. Command Responsibility - It refers to doctrine that imposes commensurate accountability
to one who is vested with authority to exercise management and leadership functions.
5. Prudence - It is one’s ability to govern and discipline oneself by means of reason and
sound judgment.
6. Perseverance - It is the ability to go on inspite of obstacle or opposition.
7. Temperance - It is one’s ability to moderate or to avoid something.
8. Commutative Justice - It is a virtue that regulates those actions that involve the rights that
exist between one individual and another.
9. Distributive Justice - It regulates those actions that involve the rights which an individual
may claim from society.
10. Legal Justice - It is a virtue that regulates those actions which society may justly require of
the individual for the common good.