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“Protects Lives and

SNAPPY ENERGY Saves the


Environment…”
THE TEAM
Engr. Jason Occidental
CTO
Electrical and Computer Engineer
Prof. Randell Espina Studied at Rutgers University
CEO Researcher at Rutgers
Microelectonics Research Lab
Electrical & Electronics Engineer
Studied at Australian National University &
University of California, Berkeley
Dean, School of Engineering & Architecture
Ateneo de Davao University
Prof. Naeem Zafar
Advisor
Dean’s teaching Fellow, University of California Berkeley
Founder www.Startup-Advisor.com
Co-founder & CEO www.TeleSense.net an IoT company
Co-founder & CEO of Bitzer Mobile Inc.
THE PROBLEM
Home Fires in USA

Causes of Home Structure Fires: 2011–2015


(www.nfpa.org}
THE PROBLEM
14

12
PRICE OF ELECTRICITY (CENTS/KWH)

10

0
Jul-07
Jan-03

Jul-04

Jan-06

Jan-09
Apr-05

Apr-08

Jul-10

Jan-12
Apr-11

Jul-13

Jan-15
Apr-14

Jul-16
Apr-17
Oct-03

Oct-06

Oct-09

Oct-12

Oct-15

Each household is spending $ 1,292 a year https://saferenvironment.wordpress.com/2008/10/3


Electricity Price is increasing at 3.7% a year 1/global-warming-greenhouse-gases-and-their-
harmful-effects-%E2%80%93-urgent-reduction-of-
https://www.eia.gov/outlooks/steo/report/electricity.cfm these-are-essential-to-save-our-environment/
THE SOLUTION
Intelligent Energy Management System

Light 1
15W
CO 1
350W

Snappy

Snappy
Snappy

Snappy

Snappy Snappy Snappy Snappy


Switch Outlet SnapBox Mobile/Web App

• Monitors, records, analyzes, understands and predicts the use of electricity


• Use of electricity can be pre-scheduled
• Control can be done manually or automatically using a mobile or web app
VALUE PROPOSITION

Electrical Fire Electric Bills CO2 Emission


Avoidance Reduction Reduction

• 1Fire happens every other 23 sec. • 2Averageannual energy • 3Eachmedium-sized tree absorbs
and a home fire for every 86 sec. consumption per year per 22.7 kgs of CO2 a year
• Nine lives is claimed everyday household is $ 1,292 or 10,764 • Producing 1 kWh of Energy emits
• About 15% is caused by electrical kWh @ ₵ 12 per kWh. 0.554 kgs of CO2
distribution and devices. • A potential reduction of 20% • Savings of $5 of electricity is
• 16% of home fire deaths is due to energy consumption is equivalent to equivalent to one tree per year
electrical faults $258 per year. • About 52 trees of CO2 absorption
• For workplace, electric faults are is avoided each year
the biggest cause of fires.

References:
1. www.nfpa.org. Home Structure Fires
2. www.eia.gov. How much electricity does an American home use?
3. www.carbonfund.org. Our Mission: Toward a ZeroCarbon World
HOW THE PRODUCT WORKS?
Light 1

Intelligent Energy Management System 15W


CO 1
350W

Snappy

Snappy

Snappy

Snappy

Snappy
SnapBox
Ordinary Snappy Snappy
Outlet Switch Outlet

Panel Board
SNAPPY
SNAPPY SNAPPY
TARGET MARKET
TAM Renter- Owner-
Sub-Total
By Age Occupied (in Occupied
118.2 M Housing Units Million) (in Million)
(in Million)

Under 30 9.54 2.90 12.44

SAM 30 to 44 14.58 15.90 30.48


104.5M Housing Units 45 to 64 13.11 33.18 46.29
65 & above 6.35 22.65 29.00
TAM 43.58 74.63 118.21
SOM
1.8M Housing SAM 27.69 49.08 76.77
Units SOM 0.28 0.98 1.26

With the targeted age bracket from 30 to 64, 1% of the renters (0.28 Million) and 2%
(0.98Million) of the owners are projected as the users to be captured within the next 3 to 5 years
COMPETITION
Company Price Availability Intelligibility Portability Expandability Customer Base
Low Accessible
Predicts and
Snappy Switch - $15 Anywhere - Plug-and- Can be Initially to start
Understands
Energy Outlet - $18 can be Play networked in California
the user
SnapBox - $191 bought online
Smappee Monitors and Started in
Needs the
smappee.com Medium Accessible controls the Can be Delaware but
company
$249 Anywhere use of networked now expanding
to install
electricity in other states
Started in
Monitors the Needs the Massachussets
Sense High Accessible Can be
use of company and already
sense.com $299 Anywhere networked
electricity to install expanding in
the US market
High Monitors and
Koogeek Accessible Plug-and- Can use Available at the
Switch - $46 controls use
Koogeek.com Anywhere play multiple nodes aliexpress.com
Outlet - $29 of electricity
BUSINESS MODEL - SALES & DISTRIBUTION CHANNEL
BUSINESS MODEL - UNIQUE SELLING PROPOSITION

Partnership with Fire, Energy and Environment Group


FINANCIALS
% Share per
Particular Unit Year 1 Year 2 Year 3 Year 4 Year 5
product
Revenues Product 1 - Switch 3,959 6,069 8,526 12,427 18,207 11%
Product 2 - Outlet 7,336 11,246 15,797 23,027 33,737 20%
Product 3 - SnapBox 26,201 40,163 56,419 82,238 120,488 70%
Total Revenue 37,497 57,477 80,742 117,691 172,431 100%
Cost of Sales 19,557 30,577 43,813 65,140 97,346
Gross Income 17,940 26,900 36,929 52,551 75,085 Zone of Reason
Expenses R&D 2,355 2,590 2,849 3,134 3,447 21%
S&M 2,684 2,843 3,372 2,417 4,148 24%
G&A 1,171 1,257 1,476 1,562 1,781 10%
Others 415 457 502 552 608 4%
Total Expenses 6,625 7,146 8,199 7,665 9,984
Net Income ($K) 11,315 19,754 28,729 44,886 65,101
Accumulated
11,315 31,069 59,799 104,685 169,786
Income ($K)
FUNDING NEEDS

1. Initial Seed Funds to be raised by the


founders ($150T) to develop the 1st
prototypes and the application software
2. Series A – Requires $ 10M to produce the
1st 20% of Switches, Outlets and SnapBoxes
3. Series B – If needed, there is a requirement
of additional $20M for the expansion or
construction of the manufacturing plant.
TIMELINE
Seed fund Series A Series B
$ 150K $ 10M $ 20M

Q1- Q2 – Q3 – Q4 -
Year 1 Year 2 Year 3 Year 4 Year 5
Year 0 Year 0 Year 0 Year 0

Start the Completed Market Partner with Launch the Increase Review and Review and Review and Introduce New
company 1st Prototypes Validation Manufacturing products Capacity Improve; Innovate; enhance; Products;
Switch, Outlet, Company Increase Increase Increase Expand
SnapBox Capacity Capacity Capacity Production
and Software

5 10 47 48 55 56 63
Employee Count

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