Beruflich Dokumente
Kultur Dokumente
12
PRICE OF ELECTRICITY (CENTS/KWH)
10
0
Jul-07
Jan-03
Jul-04
Jan-06
Jan-09
Apr-05
Apr-08
Jul-10
Jan-12
Apr-11
Jul-13
Jan-15
Apr-14
Jul-16
Apr-17
Oct-03
Oct-06
Oct-09
Oct-12
Oct-15
Light 1
15W
CO 1
350W
Snappy
Snappy
Snappy
Snappy
• 1Fire happens every other 23 sec. • 2Averageannual energy • 3Eachmedium-sized tree absorbs
and a home fire for every 86 sec. consumption per year per 22.7 kgs of CO2 a year
• Nine lives is claimed everyday household is $ 1,292 or 10,764 • Producing 1 kWh of Energy emits
• About 15% is caused by electrical kWh @ ₵ 12 per kWh. 0.554 kgs of CO2
distribution and devices. • A potential reduction of 20% • Savings of $5 of electricity is
• 16% of home fire deaths is due to energy consumption is equivalent to equivalent to one tree per year
electrical faults $258 per year. • About 52 trees of CO2 absorption
• For workplace, electric faults are is avoided each year
the biggest cause of fires.
References:
1. www.nfpa.org. Home Structure Fires
2. www.eia.gov. How much electricity does an American home use?
3. www.carbonfund.org. Our Mission: Toward a ZeroCarbon World
HOW THE PRODUCT WORKS?
Light 1
Snappy
Snappy
Snappy
Snappy
Snappy
SnapBox
Ordinary Snappy Snappy
Outlet Switch Outlet
Panel Board
SNAPPY
SNAPPY SNAPPY
TARGET MARKET
TAM Renter- Owner-
Sub-Total
By Age Occupied (in Occupied
118.2 M Housing Units Million) (in Million)
(in Million)
With the targeted age bracket from 30 to 64, 1% of the renters (0.28 Million) and 2%
(0.98Million) of the owners are projected as the users to be captured within the next 3 to 5 years
COMPETITION
Company Price Availability Intelligibility Portability Expandability Customer Base
Low Accessible
Predicts and
Snappy Switch - $15 Anywhere - Plug-and- Can be Initially to start
Understands
Energy Outlet - $18 can be Play networked in California
the user
SnapBox - $191 bought online
Smappee Monitors and Started in
Needs the
smappee.com Medium Accessible controls the Can be Delaware but
company
$249 Anywhere use of networked now expanding
to install
electricity in other states
Started in
Monitors the Needs the Massachussets
Sense High Accessible Can be
use of company and already
sense.com $299 Anywhere networked
electricity to install expanding in
the US market
High Monitors and
Koogeek Accessible Plug-and- Can use Available at the
Switch - $46 controls use
Koogeek.com Anywhere play multiple nodes aliexpress.com
Outlet - $29 of electricity
BUSINESS MODEL - SALES & DISTRIBUTION CHANNEL
BUSINESS MODEL - UNIQUE SELLING PROPOSITION
Q1- Q2 – Q3 – Q4 -
Year 1 Year 2 Year 3 Year 4 Year 5
Year 0 Year 0 Year 0 Year 0
Start the Completed Market Partner with Launch the Increase Review and Review and Review and Introduce New
company 1st Prototypes Validation Manufacturing products Capacity Improve; Innovate; enhance; Products;
Switch, Outlet, Company Increase Increase Increase Expand
SnapBox Capacity Capacity Capacity Production
and Software
5 10 47 48 55 56 63
Employee Count