InterviewBit - Product Growth & Marketing

The Problem

Every year over 1.6Mn students graduate with an engineering degree, but only 3% of
them are employable. Students spend Lakhs in fees and years in a college that barely
impact their skill levels.

While students look at engineering education as a way to liberate themselves from

social and economic barriers, colleges run them as a business with no focus on impact.
The fees collected from tier 3 colleges (with abysmal placement rates) itself amounts to
$17B annually.

At the end of it all, we have one of the largest populations of educated yet
unemployable graduates in the world.

A research conducted by Stanford suggests 83% correlation between Educational

outcomes and GDP Growth. And our engineering colleges have near ZERO educational
outcomes.

How are we solving it

In an attempt to create a level playing field for everyone, we started InterviewBit

Academy which is a 6 month long tech university with no upfront fees. ​You only pay
when you find a high paying job in tech​.

We have been software engineers ourselves in top tech companies and we know what’s
required to succeed in tech. As such, we teach things that matter in tech.

We started our first batch in April and we launch a new batch every month. We intake
300 people every month with more than 20k people who are in waitlists.

We are off to a great start with really high classroom ratings, extremely high
engagement (People spend ~5 hours daily on the site). Our early placements stories
are very humbling to say the least. We are already seeing people get 6x hikes in
salaries.

Why us

We are uniquely positioned to be the best company to execute things as mentioned. We

had been running InterviewBit.com for the last 4 years which has helped us create a
community of ~700k software developers across 6 Geographies. Practicing on
InterviewBit in the third year and fourth year of engineering college is more or less
religious tradition.

Apart from that, we have tie ups with 550+ companies in India, Europe, SEA and US
who rely on us for their tech hiring. Our instructors come from companies like
Facebook, Amazon, Directi and are some of the best in the business.

Where do you come in

● Lead user acquisition, activation and retention

● Build marketing expertise from scratch; End-to-end ownership of Go-to-market
strategy, digital and email marketing
● Work with engineering, design, analytics, product management, operations, and
marketing to design and execute growth initiatives
● Define the company’s growth plan, coordinate and execute growth programs,
and optimize CPC
● Implement a framework for prioritizing growth-specific product improvements,
and organizing the testing rhythm

What we are looking for

In a nutshell, a growth hacking genius. You need to be:

● Be on top of Industry news / updates

● Plan and execute growth initiatives, marketing plans
● Excellent at communication and management
 ● Able to handle senior management/business partners/influencers, work across
teams and have creative ideas.
● Manage, influence and yet be completely hands-on.
● Able to think on your feet, delight in innovative yet effective solutions should
apply.
● Able to think across global markets. The Academy is global with batches running
in India, US and SE​A. Be able to adapt the stories accordingly.

Why InterviewBit Academy

● Strong team : ​80% of InterviewBit team comes from companies like Facebook,
Twitter, Fab etc.
● High revenue growth : ​We are already profitable with good revenues. We will be a
unicorn in next 2 years if we execute well.
● Great investors: ​Our first investor is Sequoia Capital (Investors in Google, Apple and
Cisco). We are also backed by the Singapore govt along with another investment
firms (one of the biggest investment firms globally).
● Great perks : ​Free food, fun workspace.
● One of the best pays in market: ​Coming from a company which has been actively
helping companies hire and is aware of the salaries everywhere.
Some of our partner companies