Beruflich Dokumente
Kultur Dokumente
Project Report
On
“Kellogg Distribution ”
At
Aparna Marketing
By
Mrs.Sanghavi Bhosale
Submitted to
MBA
Through
This is to declare that I have carried out this project work myself in partial fulfillment of
the MBA Program of Savitribai Phule Pune University.
The work is original, has not been copied from anywhere else and not been submitted to
any other University/Institute for an award of any degree/diploma.
This is to certify that the work incorporated in this Project Report “Kellogg Distribution
in Pune” submitted by Mr. Sanghavi Bhosale is his original work and completed under
my guidance. Material obtained from other sources has been duly acknowledged in the
Project Report.
PLACE: PUNE
Acknowledgement
It gives me great privilege to show my deepest sense of gratitude to those people without
whom this project would have never been complete. These people, not only mentored me
but they also made it a point that this project becomes a classy piece of study and its only
their creative ideas, their mentoring, their constructive criticism and guidance that has
made the project really meaningful and a well thought out piece of literature.
It’s a privilege for me to express my deepest sense of gratitude to Mr. Rohan Dahivale,
my Faculty Guide from Rajgad Institute of Management Research and Development, my
mentor and undoubtedly the mainstay behind this project. It has been an out and out honor
to work under him. His versatile viewpoint and understanding of the subject matter, his
guidance’s, his constructive criticisms and above all the level of motivation and faith he
showed really made me to stay focused and work logically during the course of the study.
I sincerely thank our honorable director, Dr. D. B. Bharati for their valuable support.
Secondly, this entire live project owes to Mr. Nikhil Kulkarni my Industry Guide, Sir I
would like to thank you for giving us such an wonderful opportunity to work under you, at
the onset of our corporate career, you provided me with a very dynamic and challenging
project and your mentoring and guidance, your viewpoint towards looking at a particular
situation in diversified manner, your constructive criticism really helped me a lot in
understanding the case and working towards it and I will be really honored to work with
you again.
Reference 1 page
8
Annexure 2/3 pages
Chapter No.1
Executive Summary
_____________________________________________________________
The supply chain has been divided into three sectors by the
industry:
Primary Sector:
Secondary Sector:
This is where the products are made using the raw material
supplied and shipped to wholesalers or stored in warehouses.
Tertiary Sector:
1. Since this is a special activity, there was some restriction to share information.
2. Summer internship project was confined for the period of 60 days only.
3. Some data is confidential due to we cannot take actual figure for to do proper research
study.
Introduction to the
Organization
_____________________________________________________________
2.1 INTRODUCTION TO ORGANIZATION:
2.2 ORGANIZATIONAL STRUCTURE:
Chapter no. 3
Research Methodology
_____________________
3.1. RESEARCH METHODOLOGY
SN Parameter Description
1 Type of research Descriptive & Exploratory Research
2 Nature of Research Qualitative & Quantitative
3 Research Instrument Structured Questionnaire
4 Survey period 15 may to 15 July 2014
5 Type of product Telecom Service
6 Method of data collection Sample Survey Method
7 Universes Population of Dhankawadi
8 Population All People who residing at Pune city
10 Sample Elements People residing in Pune city.
11 Sampling Method Non Probability convenience Sampling and
proportionate stratified sampling.
12 Sources of data collection Primary and Secondary sources
13 Primary sources Structured questionnaire, observation,
interview and field survey
14 Secondary sources Book, Journal, Articles, Magazines
15 Measurable scale used Nominal, Ordinal, Interval scale.
16 Question Type Close ended, multiple Responses, Ranking
and Differential scales
17 Rating Scale Likert Scale
18 Data interpretation Though Graphs, descriptive statistics and
inferential statistics
19 Statistical Tool Percentage and Simple graphical method
20 Statistical software Package Ms Excel
3.9 RESEARCH PROCESS IN FLOW CHART
Chapter No. 4
Theoretical Background
_____________________________________________________________
4.1 REVIEW OF RELATED LITERATURE
4.2: THEORETICAL CONCEPTS
Chapter No. 5
Data Collection,
Data Analysis and
Interpretation
_____________________________________________________________
5.1
5.2
5.3
Chapter No. 6
(Findings)
_____________________________________________________________
6.1
6.2
Chapter No. 7
7.2 CONCLUSION
Chapter No. 8
References
_____________________________________________________________
References
ANNEXURE