Ryan C. Romano, DO; Timothy Craig Allen, MD, JD; Melissa M. Blessing, DO
I n the June 2011 edition of CAP Today, then-College of
American Pathologists (CAP) President Stephen N. Bauer, MD, authored an article titled ‘‘50 Ways to Leave profession, signing out cases, or providing consultation. Although education related to the science of pathology and its application to clinical practice is essential, it cannot be the Basement.’’1 In addition to challenging pathologists and our sole priority. Even a small, individual shift in focus laboratory professionals to redefine pathology for our toward learning about advocacy has enormous collective clinical colleagues, patients, and the public, the article potential. We cannot afford to delay our involvement. The provided specific examples of how to do so. One particular past few years have seen dramatic changes that affect our line stands out: ‘‘To secure our place in the evolving field. The Affordable Care Act stands out as a significant landscape, we must become aggressive intellectual and change affecting every medical specialty. Changes in our economic capitalists.’’ Aggressive, one might say, is too health system structure, reimbursement, practice structure, strong or that it connotes adversarial undertones, but and competency requirements potentially affect our salaries, aggressive we must become, as we calmly and confidently our autonomy, and our ability to incorporate new technol- guide a detailed, well-informed dialogue highlighting our ogy.3 A quick search of the College of American Patholo- critical role in patient care. We are physicians after all, gists’ CAP advocacy page and online publication Statline having been educated alongside colleagues who went on to informs us of other pressing issues we must educate become internists, neurosurgeons, and radiologists to name ourselves about, including the importance of closing the a few. However, legislators, clinicians, and patients are often Stark self-referral loophole, repeal of the Medicare sustain- unclear on the role of pathology as a specialty and our ability able growth rate formula, and clinical laboratory pay cuts.4,5 to direct cost-effective, quality care by merging diagnostic Many of these topics have been chronicled and discussed skills with guidance on ancillary testing and patient extensively in recent months, and thus, we will not focus on management. Similarly, as pathologists, we are often them here, but it benefits us to prioritize self-education on unaware of the potential effect we can and should have these issues. Advocating for our patients and for ourselves on the changing face of medicine. We can accomplish our as practicing physicians, who best understand how our collective goals and take an active stand in the evolution of specialty and our skills can be used for optimal patient health care by focusing on 3 primary objectives—that is, to outcomes, is the ultimate goal. We must begin by educating educate, to motivate, and to cultivate. This article will ourselves. focus on applying those objectives within the arena of health Educating patients is another key—to inform them about care policy. what we do and how our ‘‘behind the scenes’’ work is at play in some way in most medical encounters in this EDUCATE country. Advertising is one way to do that, as numerous In their primer on political advocacy, Gohlke and other physician and allied health professional organizations colleagues2 aptly and simply state that ‘‘advocacy revolves do. However, advertising has its limitations, such as cost around education.’’ We must start by providing education, and clearly defining our target audience, especially given both formal and informal. Our objective should be to that our target audience includes essentially every health educate ourselves, legislators, and patients on 2 important care consumer nationally. Further, patients rarely, if ever, topics: the role of the pathologist in guiding cost-effective, have direct access to pathologists—some of this is our own quality, health care delivery and the effect of current health doing and to some degree is perpetuated by legislation. A care policy on our specialty. striking example of the latter is legislation in New York state Educating ourselves and our colleagues on the essential restricting patient-pathologist communication.19,20 Rana role of pathologists in health policy is critical. It is easy for Samuel, MD, with support from the New York State Society trainees and those in practice to overlook current health care of Pathologists and in conjunction with the CAP, is leading policy trends because our time revolves around learning our the fight against that legislation. Without access, how will patients ever be able to know what we do and see the value in our work? We should all be encouraged to inform Accepted for publication June 20, 2014. From the Department of Laboratory Medicine and Pathology, ourselves regarding our state statutes and how they may be Mayo Clinic, Rochester, Minnesota (Drs Romano and Blessing); and affecting our practice, patient access, and outcomes. the Department of Pathology, University of Texas Medical Branch, Finally, lawmakers know little about what we do. It is up Galveston, Texas (Dr Allen). to us to tell them. A few pathologists have led the way, The authors have no relevant financial interest in the products or inviting lawmakers into their practice or laboratory to companies described in this article. highlight what we do, emphasizing the ways in which we doi: 10.5858/arpa.2014-0335-ED Reprints: Ryan C. Romano, DO, Department of Laboratory have a positive effect on patient care, and addressing some Medicine and Pathology, Mayo Clinic, 200 First St SW, Hilton 11, of the consequences if pathologist reimbursement is cut. Rochester, MN 559005 (e-mail: romano.ryan@mayo.edu). Others attend local and national policy events, which not Arch Pathol Lab Med—Vol 139, April 2015 Editorial—Romano et al 441 only promote our interests but also provide welcome US registered voters on how they felt their care was education to our legislators. The long-term value of influenced by the use of imaging modalities and whether or networking and educating at all political levels should not not they would support reimbursement or funding decreas- be underestimated. es for those who provide those services. Overwhelmingly, the survey results showed that patients felt diagnostic MOTIVATE imaging was vital to their care and that patients were Concurrent with our efforts to educate, we must motivate. opposed to Medicare cuts for medical imaging.7 Is this self- Thankfully, external market pressures should be sufficient to serving? Not when you consider these are objective, rouse all pathologists and laboratory professionals to action. unbiased opinions of patients who are consumers and Whatever assistance those pressures may provide in giving voters with valuable insight into health service delivery. We us reasons to get involved, however, they also pose should look for ways to gather these patient-derived significant risks if we do not act, and act quickly. The CAP metrics, and the model used by the American College of leadership has been instrumental in guiding us through a Radiology is one we may consider emulating. changing landscape and will continue to do so, but we must We are also seeing increasing importance being placed on also engage at all levels of our organization, from the patient quality and satisfaction surveys. These patient- president and board of governors to first-year residents and derived metrics provide data that may soon guide payment newly trained allied health laboratory staff. We must remain schemes to supplement objective outcome measures. They committed to our mission and to working together as we also provide insight into perceptions of value, motivate navigate an evolving health care economy. practice changes, and are a component of the CAP Enthusiasm and optimism go a long way in promoting laboratory general checklist for accreditation.8 Because most long-term success, for each of us as individuals, for our of those surveys rely on clinical measures as the framework of scoring quality indices, there are few data on patient group practices and laboratories, and for our specialty. satisfaction when it comes to laboratory and pathology When speaking with clinical colleagues, friends, families, services, and those that do exist include both clinicians and neighbors, and lawmakers, we can highlight the unique patients as our customers.8,9 The important role of aspects of pathology that set our specialty apart. ‘‘Talk up’’ pathologists in every arena of health care, including pathology; be positive; emphasize the sophisticated nature managing and avoiding adverse events, must not be of your work. Speaking positively about our specialty’s underestimated.10 Payment schemes are expected to in- historic contributions, current applications, and future roles creasingly factor in patient-derived metrics (such as in controlling health care costs and optimizing quality can satisfaction surveys) to supplement objective outcome help clarify misinformation about pathology, while redefin- measures. This produces some trepidation in health care ing the pathologist as a critical member of the health care organizations, particularly when it comes to managing team with essential input into the future of medicine. We adverse events. Weissman and colleagues10 saw that in must especially seek to motivate those in key positions to cases in which an adverse event occurred during a affect change: lawmakers. Reaching out to our local, hospitalization, patient satisfaction was expectedly lower. regional, state, and/or federal government representatives Interestingly, however, they showed that patient satisfaction and senators is important not only to educate, as discussed, was comparable among those who experienced an adverse but also to encourage these individuals to align with our event and those who did not when the health care team interests. It will take effort, but these efforts are rooted in exercised all 3 phases of something called service recovery, a common ground. Every township, city, county, and state is concept that reflects the efforts by a provider to return the looking for better health care outcomes with lower costs, patient to a state of satisfaction following a lapse in service.10 and as has been stated countless times in numerous articles These 3 phases include high participation in patient care and editorials, we, as pathologists, are best positioned to following the event, timely discharge, and disclosure of the lead this movement. As noted in a February 2014 Archives of circumstances surrounding the event.10 The latter is where Pathology & Laboratory Medicine editorial titled ‘‘Medicine Is we can have a substantial effect. Adverse events in Politics,’’6 we must be prepared to provide evidence-based pathology practice may involve such elements as incorrectly data in support of nearly every argument we make in matched blood products or delayed histopathologic diag- guiding an informed health care policy debate. Data to show nosis. As our work will directly affect patient satisfaction trends in improved outcomes and cost savings related to measures, and considering that our specialty is not immune changes in pathology practice or more-effective clinical to adverse events, seeking opportunities and defining consultation are needed from all areas of anatomic and mechanisms for us to be involved in service recovery clinical pathology, and we should look outside of traditional following an adverse event is clearly in our best interest. ‘‘pathology’’ journals when we submit our findings in Who better to direct service recovery than pathologists manuscript form for publication to engage a potentially following a pathology-related adverse event? Discuss this larger audience. concept with your colleagues, state society members, and Although we, as pathologists, will likely generate much of professional organization leadership to determine what, if those objective data, many would argue that data high- any, legislative barriers may hamper our involvement in lighting the contributions of pathologists will hold less service recovery. Then, look to emphasize to policy makers weight if it is generated by pathologists. Thus, the input of not only the value of, but also the need for, our patients, who are also constituents, should comprise some participation. of those data. For example, our colleagues within the How do we transition from simply providing data to American College of Radiology, another specialty with articulating an outcome-oriented vision of our effect on limited direct patient access, enlisted the help of patients to quality care, motivating both lawmakers and voters to support opposition to reimbursement cuts for imaging tests. advocate for our essential role? We must frame the In 2011, the American College of Radiology surveyed 1000 discussion so that our ideas are obvious, appeal to common 442 Arch Pathol Lab Med—Vol 139, April 2015 Editorial—Romano et al sense, and ensure they are fiscally sound. We underestimate mentioned above, changes in our health care system are the power of ‘‘framing’’ only at our own peril. It is common happening rapidly and have the potential to significantly practice in politics and relies on imagery and metaphors. alter the future practice of pathology. Our profession is George Lakoff, PhD,11 professor of cognitive science and already at risk for a significant decline in the workforce in linguistics at the University of California, Berkley, outlines the near future (although recent assertions have challenged strategies in his book Don’t Think of an Elephant! An excerpt that prediction), and ensuring that our field is protected reads, ‘‘People do not necessarily vote their self-interest. from unfair pay cuts and other undesirable restrictions They vote their identity. They vote their values. They vote for looming on the horizon rests on those who stand to be most who they identify with.’’(p19) Examples he cites relate more heavily affected.14,21 Current residents must own the future specifically to the populace voting for a candidate, rather of pathology. Involvement in CAP committees—including than to a lawmaker supporting a cause of his or her the political action committee (PAC; known as PathPAC constituents, but the model still applies to our situation as within the CAP), the federal and state affairs committee, and pathologists. Our challenge is to frame our discourse with the grassroots PathNET committee—are motivating and lawmakers around common values, ones that are accepted educational options for trainees and practicing pathologists as good or optimal. By focusing on words such as quality alike. Participating in CAP’s annual policy meeting in and patient safety, which are not only meaningful words but Washington, DC, is another phenomenal opportunity to are the central tenets of our mission as pathologists, we simultaneously educate and motivate ourselves and elected maintain the frame around which all other discussions flow. officials. Again, might we consider borrowing on the ideas We then bring in examples of how reimbursement cuts of another specialty? The American Academy of Orthopedic threaten our ability to maintain quality by forcing labora- tories to cut personnel, decrease the time allowed for Surgeons recognized that orthopedic resident involvement training and continuing education, and possibly require the in their organization’s sponsored political action committee use of cheaper and (potentially) less-reliable reagents, and was a dismal 0.3%.13 Shah and colleagues13 evaluated a tie that into effects on patient safety. In anatomic pathology, number of parameters influencing resident involvement in similar examples can be used regarding limitations on the the PAC, including implementation of a faculty matched- number of sections initially cut and how that may delay contribution program. That is, a faculty member matched diagnosis should additional sections be needed. the donation given by a particular resident. They saw an Attorneys and other groups with strong influence over increase from 10% resident involvement to 95% resident educating legislators rely heavily on anecdotal and theoretic involvement following the initiation of that simple concept, arguments in their discussions, centered around the largely because residents could see that this practice was potential future implications of a particular vote on a piece greatly valued by faculty.13 Our otolaryngology colleagues of legislation. Yes, that’s correct—theoretic arguments and also see the value in monetary support for PACs, with one potential future implications—and this is effective, very author asserting that ‘‘making donations is step 1 in almost effective. Anecdotes are powerful, particularly when tied to any ‘how-to’ manual on advocacy.’’15(p802) Other barriers to emotion. Attorneys and others are well-versed in playing on physicians donating to PACs include the perception that the that emotion, but, as pathologists and physician-scientists, PAC represents a ‘‘special interest’’ group or that money we tend to collectively be more analytical. This is a good donated to a PAC may be directed to a candidate whose thing, and it is important for patient safety and quality care, position on a particular issue is contrary to that of the but logic, analysis, and statistics only go so far. Try to answer individual donor. Simon15 addresses both of these concerns, this question—why do many sweeping changes in legisla- aptly noting that ‘‘almost everyone supports a cause that tion follow emotionally charged events? Statistics are just others would consider ‘special interest’’’(p802) and that an that, statistics, numbers which generally hold less weight individual donor ‘‘supports the agenda of the PAC, not than the one, single, gripping, emotional story presented on every conviction of those to whom the PAC contribu- Capitol Hill or that plays out in the media. Anecdotes are tes.’’15(p802) powerful persuaders if framed correctly and aligned with the For our specialty to remain a respected, exciting, and values and identity of your legislator. Stephen Sarewitz, desirable field, and for current trainees to have the privilege MD,12 touches on the power of an emotional connection in of being part of a solid workforce, residents must take his May 13, 2014, online commentary ‘‘Learning How to Be responsibility for the continued success of our specialty. Effective Influencers,’’ published on CAP Connect. Share Educating themselves, motivating others, and taking action anecdotes with your colleagues, neighbors, legislators, and are critical. Additionally, current trainees must remind so forth, about examples where you’ve seen a pathologist’s themselves that even though pathology is often considered involvement make a difference in patient care. It may be an a behind-the-scenes profession, our viewpoints are valuable unexpected ‘‘catch’’ on a small biopsy, or a recommendation and are, in fact, critical to the evolving health care climate. to repeat a test using a different assay to confirm an initially Motivated trainees who are involved in health policy, and equivocal result. We must not just say what we do but be prepared with examples to highlight our abilities to bridge particularly those who are mentored by experienced clinical and laboratory medicine—something no other pathology leaders, will critically shape the future of our specialty is able to do—and to emphasize how those profession. abilities change patient management. Motivating practicing pathologists, as well as the future CULTIVATE leaders in our field—pathology trainees—to be politically Cultivating relationships is mandatory for the successful aware and involved is also essential. ‘‘Physician advocacy is implementation of the above strategies. Lawmakers, health increasingly recognized as a professional responsibili- system leaders, clinicians, and, of course, patients are all ty.’’ (13p827) Program directors and trainees will be well- people with whom we share common goals and to whom served to integrate this tenet into their education. As we must reach out. Arch Pathol Lab Med—Vol 139, April 2015 Editorial—Romano et al 443 Cultivating relationships with legislators may be as simple through the New York State Society of Pathology in as writing a letter asking for support for a particular bill, collaborating with CAP to fight legislation in New York attending a town hall meeting, or sponsoring a fundraising restricting pathologist-patient communications; an article event. Many state medical and subspecialty associations have from Michael Misialek, MD, on his political fundraising a ‘‘Day on the Hill’’ event for physicians to meet their district activities in Massachusetts; and a Webinar moderated by legislators and to lobby for current or upcoming bills. Larger Richard Friedberg, MD, PhD, featuring distinguished CAP events, like CAP’s annual PathPAC-hosted policy meeting in members on how to articulate our value to health care Washington, DC, provide an opportunity to learn about executives.16–18 We must all look for ways to get involved current policy issues, to be coached on effective communi- and be our own advocates, no matter how small or cation with lawmakers, and to lobby en mass for issues near insignificant we may think our contribution will be. If each and dear to the profession while networking with like- of us can simply pick one thing to focus on and put that little minded colleagues. Opportunities abound for resident bit of extra effort toward enhancing and promoting involvement, and legislators particularly enjoy speaking with pathology, we may be surprised at how much we can young, motivated, and passionate physicians who are aware accomplish collectively. Just one thing, that’s all it takes. of, and able to articulate, the impacts of current health policy From private practice to the laboratory, academia, and bills and issues. Lawmakers are bombarded by numerous forensics, the rapidly evolving health policy environment special-interest groups lobbying for their goals. Practicing affects each of us greatly. We must have a voice. pathologists and trainees—and even interested medical References students—would be well advised to also cultivate relation- 1. Bauer SN. 50 ways to leave the basement. CAP Today. 2011;6(25):11. ships with their local legislators. These mutually memorable 2. Gohlke AL, Murphy KM, Cannell ME, Ray DB, Burnworth MJ. Igniting the interactions may have a far reaching effect on what becomes fire within: a primer on political advocacy for pharmacy professionals. J Pharm the law that we will live and practice under and may form the Pract. 2013;26(3):165–170. 3. College of American Pathologists. New path. . . new choices: pathology in basis for a longer-term networking opportunity. an era of advancing science and disruptive health economics. http://www. Political activism from our professional societies is yourpathyourchoice.org/ebook. Published 2013. Accessed March 18, 2014. important, but nothing speaks to key decision makers more 4. College of American Pathologists. CAP to Congress: repeal the SGR, support bill that improves Medicare. Statline. 2014:30(6):1. http://www.cap.org/ than the voices of patients. As we educate patients on the apps/cap.portal?_nfpb¼true&_pageLabel¼reference. Accessed March 25, 2014. value of pathologists, we should also encourage patients to 5. College of American Pathologists. Budget request to Congress closes self- seek out interactions or consultations with their patholo- referral loophole, but also cuts clinical laboratory pay. Statline. 2014:30(6). http:// gists. Notwithstanding a projected workforce shortage of www.cap.org/apps/cap.portal?_nfpb¼true&_pageLabel¼reference. Accessed March 25, 2014. pathologists and the fact that we are already trying to do 6. Allen TC. Medicine is politics. Arch Pathol Lab Med. 2014;138(2):161. more with fewer resources, perhaps the best way to promote 7. American College of Radiology. America speaks: imaging is essential. pathology is through patients. We should welcome this http://www.acr.org/Advocacy/Legislative-Issues/Poll-Highlights. Published Sep- tember 2011. Accessed March 7, 2014. increased demand and strategize on how best to deal with 8. Zarbo RJ. Determining customer satisfaction in anatomic pathology. Arch it. Patients can request consultations with us or ask their Pathol Lab Med. 2006;130(5):645–649. treating physicians about the pathology and laboratory 9. Jones BA, Bekeris LG, Nakhleh RE, Walsh MK, Valenstein PN; College of services used by that health care group. Further, testimo- American Pathologists. Physician satisfaction with clinical laboratory services: a College of American Pathologists Q-probes study of 138 institutions. Arch Pathol nials from those whose care was positively influenced by a Lab Med. 2009;133(1):38–43. pathologist are another way to highlight the positive effect 10. Weissmann JS. Lopez L, Schneider EC, Epstein AM, Lipsitz S, Weingart SN. that pathologists have on patient-centered care. Transfusion The association of hospital quality ratings with adverse events. Int J Qual Health Care. 2014;26(2):129–135. medicine and fine-needle aspiration clinics are perfect 11. Lakoff G. Don’t Think of an Elephant: Know Your Values and Frame the examples of settings/services in which we can really begin Debate. White River Junction, VT: Chelsea Green Publishing; 2004. to engage patients and encourage them to seek out 12. Sarewitz S. Learning How to Be Effective Influencers. CAP Connect. http:// community.cap.org/2014/05/learning-how-to-be-effective-influencers. Published information about pathologists. This absolutely requires May 13, 2014. Accessed May 14, 2014. that we be ready for increased demand, but the alternative is 13. Shah RP, Froelich JM, Weinstein SL, Mehta S. Factors influencing resident watching other specialties take an increasing share of the participation in the AAOS political action committee. Orthopedics. 2013;36(6): market that controls dissemination of information to 826–830. 14. Robboy SJ, Weintraub S, Horvath AE, et al. Pathologist workforce in the patients. After all, if pharmaceutical companies and profes- United States, I: development of a predictive model to examine factors sional societies, including the nation’s pharmacists, target influencing supply. Arch Pathol Lab Med. 2013;137(12):1723–1732. self-promoting advertising directly to patients, why should 15. Simon LM. Reflections on political involvement. Otolaryngol Head Neck Surg. 2013;149(6):802–803. we have reservations about doing the same? 16. McDowell J. Fighting restrictions on pathologist-patient communication. There are many challenges we will be facing both within CAP Connect. http://community.cap.org/2014/03/new-capcast-fighting- our specialty and along with physicians from other restrictions-on-pathologist-patient-communications. Published: March 13, 2014. Accessed March 16, 2014. disciplines as the effects of policy changes begin to take 17. Misialek M. All politics is local: why host a fundraiser? CAP Connect. shape. However, with every challenge comes opportunity, http://community.cap.org/2014/03/all-politics-is-local-why-host-a-fundraiser. and we are poised to make the most of these challenges. It Published: March 12, 2014. Accessed March 14, 2014. will be difficult and will require us to tread in perhaps 18. Hammond E, Procop G, Vance G, Friedberg R. Sharing your value with healthcare executives (Webinar). CAP Connect. http://community.cap.org/2014/ uncomfortable and uncharted waters. We have outstanding 03/learn-to-share-your-value-with-healthcare-execs. Published March 17, 2014. leadership within our specialty, dedicated personnel, and Accessed March 17, 2014. energetic and innovative trainees and junior pathologists. In 19. Official Compilation of Codes, Rules, and Regulations of the State of New York. 10 CRR-NY 58-1.8. http://www.dos.ny.gov/info/nycrr.html. Accessed May addition, we have outstanding resources available to help 14, 2014. provide guidance and a means of communication as we 20. Official Compilation of Codes, Rules, and Regulations of the State of New work together toward our goals. CAPconnect is one forum York. 10 CRR-NY 34-2.11. http://www.dos.ny.gov/info/nycrr.html. Accessed May that facilitates optimal use of these resources. For example, 14, 2014. 21. Novis D. Workforce Strategy: Aiming for the Wrong Target? CAP Connect. in one week, CAPconnect provided the following content: a http://community.cap.org/2014/05/workforce-strategy-aiming-for-the-wrong-target. podcast featuring Rana Samuel, MD, highlighting her work Published May 20, 2014. Accessed May 20, 2014.
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