Executive Summary 3

Section I – Marketing Plan

The products 4
Location of business 7
List of Market Areas and Size of Market 7
Demand 8
Target Market Share 10
Projected Sales 11
Proposed Marketing Strategy 16
Product Strategy 16
Distribution Strategy 16
Promotion Strategy 17
Pricing Strategy 17
Marketing Budget 23
Section II – Production Plan
Production Process 24
Raw Materials and Supplies 28
Fixed Assets Required 28
Factory Location Layout 29
Cost of Labor 29
Factory Overhead Expenses 29
Production Cost Per Unit 30
Section III – Organization and Management Plan
Form of Business 33
Business Name 33
Capability Profile 33
Organizational Chart 34
Key Personnel and Responsibilities 34
Pre- operating activities 36
Pre- operating expenses 36

Section VI – Financial Plan

Total Capital Requirements 37
Income Statement 38
Cash Flow Statement 39
Financial analysis 48
Profitability Ratios 48
Return on Assets (ROA) 48
Net Profit Margin 49

Appendice
 GIM’S DELIGHTS relates to products that offers health freshly delicious foods and
different delicacy of product. The business name came from the name of the proponent Gemz,
Ivy, Maica.GIM Delights widely means when you try it, it inspire you also. The benefits of the
product would give to its cystimer one its convenience with respect to accessible location,
quality output and value added service such as early opening of the shop delivery of products.
The budget for this business is 800,000 pesos. This products sales atleast 200,000 in everyday
operation. GIM Delights will target the population of Miagao Iloilo and to those who are willing
to avail come and try our delicious products. The business will be located nearly in Tajanlangit
Street where in the people stay most of the time. The products will be availed at an introduction
price; 1 pack of Pastilyas na Mango is 25.00 pesos only, 1 gal of Mango ice cream cake is 280.00
pesos(medium) 200.00 for smaller one, 1 box of Tomato Doughnut is 120.00 pesos.

3
Section I – Marketing Plan
The products
Main products Product Name Packaging Selling Price
(P) (P)
Pastilyas Pastilyas na Mango
na Small 25.00
Mango Medium 60.00
Large 90.00

Mango ice cream cake Mango ice cream cake

Small 200.00
Medium 280.00
Large 400.00

Tomato Doughnut Tomato Doughut

Small 120.00
Medium 160.00
Large 220.00
 Product Features Competitor’s Product Features

Pastilyas na Mango ∙the ingredients is imported by in other country

∙This product ∙affordable price
∙has a high quality of ingredients ∙high quality
∙our main ingredient which is mango is been
fresh from the farm
∙clean laboratory
∙affordable price
Mango Ice Cream Cake
∙fresh
∙affordable
∙delicious
∙free delivery
Tomato Doughnut
∙
∙
∙
∙

Location of Business:
∙Business Location: Tajanlangit Street, Miagao Iloilo
∙Production Area: GIM Laboratory House, Miagao Iloilo
∙Initial Outlet: Nuladas Trading

List of Market Areas and Size of Market

Area Size Population Sectors

Catchment First
District and Iloilo 300,000 People of the
City Community
Demand

Pastilyas na Mango
Population x acceptability Rate – 20% conservatism rate

300,000 x 98 = 294,000

294,000 x 20% = 58,800

294,000 – 58,800 = 236,000

Target Market Share

Products Target Market Projected Demand

Pastilyas na Mango
Pack small 60% 3,000 x 60% = 1,800
Pack medium 30% 2,500 x 30% = 1,000

Mango Ice Cream Cake

Small 50% 2,000 x 50% = 1,000
Medium 65% 3,000 x 65% = 1,950

Tomato Doughnut
Small box 50% 3,000x 50% = 1,500
Medium box 53% 2,000 x 53% = 1,060