Question Bank

Management
 Table of Contents

Chapter Topic Page

No. No.
1 Top Marketing Questions 1
2 Top HR Questions 8
3 Top Finance Questions 16
4 Top Corporate Finance Questions 24
5 Top Banking Questions 32
6 Top Operations Questions 38
7 Top Management Questions 46
Chapter 1: Top Marketing Questions asked in
placement Interviews
1. What is the primary purpose of Marketing?
2. What are the key qualities needed to become a
successful Marketing Manager?
3. How will you sell a refrigerator to an Eskimo?
4. Why does Coke need to spend billions of dollars on
Marketing?
5. A customer left a negative review of a product on a
social media site. How do you respond to the
customer?
6. Share a successful marketing strategy of any product.
7. Share an unsuccessful marketing strategy of any
product. Why did it fail?
8. What is Amway’s marketing plan?
9. How easy or difficult it is to market on Facebook?
10. Devise Facebook strategy for a dietary supplement
11. How can marketing help in new product
development?
12. What is the difference between marketing and sales?

1
13. What is the difference between Marketing
Management and Marketing Strategy?
14. Which is the most popular Marketing Model and why?
15. Define Two-way marketing?
16. Who is more important: Customer, Product or Brand?
17. What is the purpose of Branding?
18. How to measure Brand Equity?
19. Who do you target: Existing customers or
Prospective Customers?
20. What is a Marketing Mix strategy change with each
product cycle?
21. Discuss Product Life Cycle
22. What is the product life cycle stage of Amul Butter?
23. What are the steps taken prior to devising a
marketing strategy?
24. What is the difference between marketing a Good
and marketing a Service?
25. How do you judge the effectiveness of a marketing
campaign?
26. What are the various types of marketing research?
27. Explain Societal Marketing Concept?

2
28. What Is The Holistic Marketing Concept?
29. How valuable is content in marketing?
30. Why are companies using content marketing?
31. Is print advertising relevant in today’s digital world?
32. Define Digital Marketing
33. Why is Digital Marketing so successful?
34. How would you classify the digital marketing?
35. What are the main areas where keywords are used to
optimize website ranking?
36. What are a few of the important online marketing
tools?
37. What is your experience with market automation
tools?
38. State advantages of Online Marketing compared to
Offline Marketing
39. What is Accelerated Mobile Pages Project of Google?
40. What is Google Adwords remarketing?
41. What is SEO?
42. What is a Positioning map?
43. What is real-time marketing? How it became
important?

3
44. What is the difference between Interruption
marketing and permission marketing?
45. What is the difference between ‘Above the Line’ and
‘Below the Line’ advertising?
46. What is the main difference between Advertising, PR
and Publicity?
47. How can Negative Publicity be good? Give an
example
48. Give an example of Public Relations disaster
49. What are the objectives of segmentation analysis?
50. What are different types of Pricing Strategies?
51. What are various kinds of influences which affects
consumer behaviour?
52. What is test marketing?
53. What is false advertising?
54. What is Marketing Mix as defined Dr. Philip Kotler?
55. What were the two basic business functions as per
Peter Drucker?
56. How does Porter’s Five Forces model help in
marketing?
57. What is Porter’s approach to strategy formulation?

4
58. What is the Ansoff matrix?
59. What are 7 Ps of Marketing?
60. What are 4 Cs of Marketing?
61. Briefly explain BCG Matrix
62. How and when to use BCG Matrix Technique?
63. Briefly explain PESTEL Analysis
64. What is Performance based Advertising?
65. What are the different stages of a product lifecycle?
66. Describe Niche market
67. Briefly suggest a marketing plan for Kid’s health drink
68. What are major components of a Marketing Plan?
69. Who are Influencers? Give an example
70. Which environmental variables impact a marketing
plan?
71. What is your understanding of Affiliate Marketing?
72. How can you increase traffic to a website in the most
efficient manner?
73. What is difference between Marketing and Branding?
74. Throw some light on PR Smith's SOSTAC® model
75. Discuss Honeycomb Model of Digital Marketing
76. What is RACE planning framework?

5
77. What is Blindspot analysis?
78. What is the significance of Herfindahl Index?
79. How important is Big Data for marketing campaigns?
80. Define Vertical Marketing System
81. What is CRM? Why is it important?
82. What is Cross-sell?
83. What is Share of Wallet?
84. Why is it important to do Market research?
85. How can a company target Latent Needs of
customers through marketing?
86. What is B2B marketing? How is it different from B2C?
87. What are different statistical tools for market
research?
88. What are some common marketing mistakes made
by companies?
89. Briefly discuss Feedback in marketing
90. What is Ambush or Guerrilla Marketing?
91. In marketing, what does AIDA stand for?
92. What is Sales Funnel?
93. What is the difference between Pull Marketing and
Push Marketing?

6
94. What are different means for Push Marketing?
95. What is the purpose of Social Marketing?
96. Why have Blogs turned into a good marketing
medium?
97. What is content marketing technology stack
98. What are the challenges in Rural Marketing?
99. Define Aspiration Brand?
100. What are the ethical and moral challenges with
Marketing?

7
Chapter 2: Top HR Questions asked in placement
Interviews
1. How is Human Resources Management different from
Personnel Management?
2. What are the responsibilities of a Human Resource
Manager?
3. How has HR evolved over the years to become a
business enabler?
4. Briefly discuss the concept of inclusive growth
5. Do small businesses need Human Resources team?
6. Why every manager is considered an HR manager?
7. Define Ergonomics
8. What are the key challenges facing HR divisions in
today’s global environment?
9. Why is it important for HR to be strong and
independent in any organization?
10. How is technology changing the approach to the
field?
11. Discuss the importance of Real Time Engagement of
Evaluation

8
12. Name a few analytical models being used in HR
management?
13. What is Contingent workforce?
14. Can HR functions be automated with onset of
artificial intelligence?
15. Will you as HR manager advise retention of an
employee at a higher salary after resignation of the
employee?
16. Should there be a uniform dress code in all kind of
companies?
17. Briefly discuss individualization vs standardization in
HR practices
18. Distinguish between strategic and traditional HR
19. Differentiate between Hard and Soft model of HRM
20. Define stakeholder approach to HRM
21. What do you understand by the term ‘work ethics’?
22. “Kiss up kick down” or “Kick the cat”. Discuss the
phrases
23. Briefly define Fayol’s administrative theory
24. What is your view as HR manager on work from home
policy?

9
25. ‘Morning attendance on time but evening better be
late’. Discuss this practice in Indian context.
26. Discuss significance of work life balance and how HR
can help develop this in India
27. Discuss the latest trend of consumerisation of HR?
28. How is open office policy affecting the productivity of
employees?
29. Discuss the phrase ‘The end of fixed jobs’
30. Define ‘Gig Economy’ and its relevance in today’s
context
31. ‘Employees don’t leave organization, they leave their
bosses’. What is your view on this?
32. How will you manage workplace conflicts?
33. What is HR division’s role in sexual harassment?
34. What is the role of HR in promoting gender equity in
the organization?
35. Discuss the need for transparency in HR policies for
employee engagement
36. What is a Trade Union? Is it a negative factor for the
organizations?

10
37. Briefly summarize the provisions of Factory Act, 1948
in regards to worker welfare
38. What may be the causes and effects of industrial
disputes?
39. What is the best organizations structure from HR
perspective?
40. What is Manpower planning?
41. What are the 5 stages of Human Resources life
cycle?
42. Distinguish between selection and recruitment
43. How can HR maximize ROI on recruitment?
44. How has the recruitment process evolved over the
years?
45. What are different methods of recruitment?
46. Briefly discuss online recruitment technique
47. Is there a difference between CV and Resume?
48. How would you make a job profile?
49. Differentiate between Job specification and Job
description
50. State different approaches to Job Design

11
51. Why are aptitude tests conducted by HR for
recruitment?
52. What is the significance of Psychometric tests?
53. Define Fluid Intelligence
54. What is the significance of induction programs?
55. What is the purpose of conducting exit interviews?
56. What is the purpose of “transfers” from HR
perspective?
57. Why is firing of employees such a taboo in India?
58. What are the objectives of offering Fringe Benefits to
employees?
59. Given an opportunity how will you create an
employee retention program?
60. What is the significance of training for employees?
61. Differentiate between training and learning
62. Differentiate between training and development
63. What are different training methods at the disposal of
HR team?
64. What is vestibule training?
65. Define sensitivity training

12
66. How can HR evaluate the effectiveness of its
employee development program?
67. Discuss the significance of ‘buddy system’
68. Briefly discuss the need for job enrichment
69. What is the relevance of McGregor’s Theory-X and
Theory- Y of Human motivation and management?
70. Briefly discuss Herzberg’s theory of motivation and
its application in a workplace
71. What is Hawthorne effect?
72. Discuss application of expectancy theory to
workplace
73. What is Elton Mayo’s management theory? How is it
relevant for HR?
74. Leadership development should be an inherent
function of HR. Discuss its significance.
75. What is Gilbert’s concept of Performance
Engineering?
76. What do you understand by horizontal growth of an
employee?

13
77. If team or division performance is primary focus for
all organizations, why are performance appraisals
done at individual level? Isn’t it counterproductive?
78. What is the key challenge in an appraisal exercise?
79. What are key performance indicators and how do
they help in appraisal?
80. How important is feedback in the appraisal cycle?
What needs to be communicated to the employee?
81. What are different methods of performance
appraisal?
82. What is meant by 360 degree evaluation?
83. What is the forced distribution method of
performance appraisal?
84. How would treat bias in performance appraisal?
85. Which is better: End of the year appraisal or instant
recognition? Which do companies prefer and why?
86. Is an appraisal forward looking or past recognition?
87. What is the role of Knowledge Management in HR?
88. How is Maslow’s need hierarchy theory applicable in
workplace?

14
89. What are different employee grievance redressal
mechanisms?
90. Define Affirmative Action in HRM
91. What is your view on ‘seniority’ as a criterion for
promotion? What are its advantages?
92. What are competing organizational theories?
93. Define humanistic approach to organizational
behavior
94. How is contingency theory of management
applicable to organizational behavior?
95. What are different quantitative methods used in
organizational behavior?
96. What would be the key characteristics of a good
compensations system?
97. What is Agency theory of compensation?
98. What is succession planning? What are its
advantages?
99. What is the importance of internships from HR
perspective?
100. How can HRM play a constructive role at the time
of downsizing?

15
Chapter 3: Top Finance Questions asked in
placement Interviews
1. Briefly discuss Global Financial Meltdown of 2008
2. Describe the finance functions within a company?
3. Which Finance function attracts you the most and
why?
4. Explain financial modeling?
5. What Is Financial Accounting?
6. Why is the rising US interest rate curve affecting the
world markets?
7. Why is Fed increasing interest rate?
8. Who is a more senior creditor, a stockholder or a
bondholder?
9. What is the difference between accounts and finance?
10. What is Break Even Point? What does it signify?
11. What is MIS report and do you prepare it?
12. Mention one difference between a P&L statement
and a balance sheet?
13. What is the difference between a journal and a
ledger?
14. Why depreciation is not charged on land?

16
15. How important is Accounts receivable to business?
16. What is the role of an Auditor?
17. What are the different types of internal audit?
18. What do 'income assessed' and 'non-income
assessed' mean?
19. Difference between “Authorized”, “Subscribed” and
“Paid-up” capital
20. What is accumulated depreciation?
21. What is fictitious asset?
22. What Are ‘adjustment Entries’?
23. What Is ‘capital Structure’?
24. What is the significance of cash flow statement?
25. What is Working Capital?
26. What is Maximum Permissible Bank Finance?
27. What is NPV? Where is it used?
28. How will you explain IRR to non-finance major?
29. What does negative working capital mean?
30. Where do you think interest rates will be 1 year from
now?
31. Is it possible for a company to show positive cash
flows but be in grave trouble?

17
32. Can a company with positive net income declare
bankruptcy?
33. What is the impact of purchase of machinery on the 3
financial statements?
34. Why are increases in accounts receivable a cash
reduction on the cash flow statement?
35. How is the income statement linked to the balance
sheet?
36. What is goodwill?
37. Where do we record Goodwill in the Balance Sheet:
Asset or Liability?
38. When should a company not pay dividend?
39. What are limited liability companies? What are its two
types?
40. Explain Opportunity Cost and Differential Cost
41. What is a Bank Reconciliation Statement?
42. What is Top Line and Bottom Line?
43. What are Schedules to Balance Sheet?
44. What are Notes to Accounts? What information is
covered in Notes to Accounts?
45. How do we account for contingent liabilities?

18
46. How is EBIDTA different from Net Profit?
47. What is Enterprise value?
48. Can a company have a negative book equity value?
49. What is Beta?
50. What is Wealth? How is it different form Income?
51. What’s a Price/Earning (P/E) ratio and how do you
use it?
52. What major factors drive mergers and acquisitions?
53. Under what circumstances does goodwill increase?
54. What is a deferred tax liability and why might one be
created?
55. What is a deferred tax asset and why might one be
created?
56. If I am allowed to use only 1 statement to review the
overall health of a company, which statement should I
choose and why?
57. What is Free Cash Flow?
58. If it were up to you, what would the budgeting
process look like?
59. What are three examples of common budgeting
methods?

19
60. When should a company consider issuing debt
instead of equity?
61. Which is cheaper, debt or equity?
62. How do you calculate the WACC?
63. A company has learned that due to a new accounting
rule, it can start capitalizing R&D costs instead of
expensing them. What is the impact on Cash Flow?
64. What in your opinion makes a good financial model?
65. What happens on the income statement if inventory
goes up by Rs. 10 lacs?
66. When do you capitalize rather than expense a
purchase?
67. If you were CFO of our company, what would keep
you up at night?
68. What is a reasonable Debt/Capital ratio?
69. How would you decide if you can lend Rs. 10 crores
to a company?
70. What do the credit rating agencies do?
71. What methods do you use to compare the liquidity,
profitability, and credit history of a company?
72. What is the interest coverage ratio?

20
73. If cash collected from customers is not yet recorded
as revenue, what happens to it?
74. What’s the difference between deferred revenue and
accounts receivable?
75. Please explain the Revenue Recognition and
Matching principles
76. How do you account for recovery from an NPA
account in books?
77. What does Debtor turnover ratio signify?
78. Why are some expenses categorized as Capital
Expenditure?
79. What happens when a company buys back its
shares?
80. What are key Financial Ratios to check the health of
a company?
81. What are the risks associated with borrowing in
Foreign Currency?
82. What is difference between Market Risk and Credit
Risk?
83. What is an IPO?
84. What is Diluted Earnings per Share?

21
85. What are divisible profits?
86. Is depreciation the loss of value of Fixed Assets?
87. Why is Equity on the Liability side of Balance Sheet?
88. What is the purpose of creating Reserves & Surplus
Account in Balance Sheet?
89. What is meant by book value of a company?
90. What are various ways a company can use Cash on
its books?
91. Briefly explain the concept of Economic Value
Added?
92. What is Moratorium period on Bank Loans?
93. What are Provisions? What is their impact on P&L
and Balance Sheet?
94. What are Bad Debts?
95. How do we account for financials of a subsidiary?
96. What are different modes of borrowing funds?
Differentiate between Long Term and Short Term with
examples.
97. How will GAAP affect the financial reporting in India?
98. How do companies report Foreign Currency Exposure
in their Annual Accounts?

22
99. Is Finance division a Cost Centre or a Profit Centre?
100. At what price are investments reported in Balance
Sheet?

23
Chapter 4: Top Corporate Finance Questions asked
in placement Interviews
1. What is Capital Asset Pricing Model?
2. What’s WACC and how do you calculate it?
3. What are the components of WACC (weighted average
cost of capital)?
4. Define Corporate Finance?
5. What Are The Responsibilities Of Financial Manager?
6. What Is Financial Management?
7. What Is Profit Maximization?
8. What Are The Two Basic Problems Financial Manager
Faces Nowadays?
9. Who are the stakeholders in a company?
10. What was sub-prime crisis? What was the origin?
11. What is cash flow from Finance?
12. Define The Cash System Of Accounting?
13. Define Capital Expenditure?
14. What are the advantages and disadvantages of
Preference shares?
15. Define Capital Structure?
16. What Is Optimum Capital Structure?

24
17. Define Net Working Capital
18. Is there such a thing as permanent working capital?
19. What is the primary objective of working capital
management?
20. What are Inter-corporate Deposits (ICDs)?
21. What are different ways of financing working capital?
22. Described Mercantile Or Accrual System Of
Accounting?
23. Define Reserves And Surpluses?
24. Described Deferred Revenue Expenditure?
25. What Are The Two Most Basics Financial Statements
Prepared By The Companies?
26. Described Capital Expenditure?
27. Define Mercantile Or Accrual System Of Accounting?
28. Can You Please Explain The Difference Between
Share Capital & Reserves And Surpluses?
29. What in your opinion makes a good financial model?
30. Why would two companies merge? What major
factors drive mergers and acquisitions?
31. If you were CFO of our company, what would keep
you up at night?

25
32. What is a reasonable Debt/Capital ratio?
33. How would you decide if you can lend Rs. 10 crores
to a company?
34. How do you value a company?
35. What is securitization?
36. What is disintermediation?
37. How does compounding work? Would I Be better off
with 10% annually or semi? What about 8% semi
annually vs. 10% annually?
38. What is convexity?
39. What is the difference between Macauley and
modified duration?
40. What does liquidity allow an investor?
41. What is SWAP? How does it work?
42. Why might a technology company be more highly
valued in the market (P/E) than a steel company
stock?
43. Can a company be rated A1+ in short term but BBB-
in long term?
44. Advise any 3 short term sources of finance?
45. Advise any 3 long term sources of finance?

26
46. When do companies typically buy back stock?
47. Who is a more senior creditor, a stockholder or a
bondholder?
48. Why do companies spin-off divisions into new
entities?
49. What types of information would you look for to value
a foreign company?
50. Describe how to build a cash flow from an income
statement.

51. Describe how to create a DCF (discounted cash flow)

52. What do you use for the discount rate in a DCF
valuation?
53. How do you calculate the terminal value in a DCF
valuation?
54. Where do you think interest rates will be 1 year from
now?
55. What is LBO?

27
56. What happens to a company’s equity when assets
rise by Rs. 10 million and liabilities fall by Rs. 20
million?
57. What does it mean when cash flow from operations
on a company’s cash flow statement is negative? Is
this bad news? If so, is it dangerous?
58. What if in a pro forma balance sheet, the estimate for
external funding required is negative? How is the
implication of the result?
59. How will a decrease in financial leverage affect a
company’s cost of equity capital, if at all? How will it
affect a company’s equity beta?
60. Given 3 years of income statements and 3 years of
balance sheets, which statement would give you a
better picture of financial health of the company?
61. What are some reasons why a company might tap
the high yield market?
62. How will reporting of finances change under GAAR?
63. What could a company do with excess cash on the
balance sheet?
64. What’s the difference between NPV, IRR and xIRR?

28
65. Which is the best method to evaluate a project; NPV
or IRR?
66. When would you take a project with a negative NPV?
67. What is a payback period?
68. What are the impacts on earnings if a company
builds a new factory using debt?
69. Why would a company repurchase its own stock?
What signals (positive & negative) does this send to
the market?
70. What is Sarbanes Oxley? What are the implications of
Sarbanes Oxley?
71. In what circumstances will a company choose debt
over equity financing, or the other way round?
72. How can cash flows be manipulated?
73. What are the primary causes of bankruptcy and what
are the options available to a company?
74. If you bought a bond with coupon rate of 5%, what
will happen to its market price if the market interest
rates rise to 8%?
75. What is the annual payout for a two year zero coupon
bond?

29
76. What is the relevance of rating in terms of raising
debt through bonds or bank loan? What are different
rating scales?
77. What are the features of deep discount bonds?
78. What is LIBOR?
79. What does the yield curve currently look like, and
what does that mean?
80. Why don’t economies keep lower interest rates
forever to push growth?
81. What are the factors that affect option pricing?
Explain put-call parity.
82. If you were to buy a company, would it be sensible to
buy it at current market price of share?
83. How do you do an LBO analysis?
84. What is diluted EPS?
85. What factors can lead to the dilution of EPS in an
acquisition?
86. Suppose a company with a low Price to earnings
ratio acquires a company with a high Price to
earnings ratio in an all stock deal, will the deal be
dilutive or accretive?

30
87. What is the purpose of capital markets?
88. What are shares with differential voting rights? Why
do companies issue such shares?
89. What are the advantages and disadvantages of an
IPO?
90. What’s pushdown accounting?
91. What is Debt Redemption Reserve?
92. What are the most common multiples used in
valuation of a company?
93. What are stock options?
94. What is a clean and dirty price of a bond?
95. When should a company not pay dividend?
96. What is the difference between pledge,
hypothecation, lien and mortgage?
97. Do you see conflict in profit versus wealth
maximization objective?
98. What are the limitations of financial ratios?
99. What are different types of risks a company faces?
100. What is the difference between financial risk and
business risk?

31
Chapter 5: Top Banking Questions asked in
placement Interviews
1. What role do banks play in an economy?
2. Why are banks subject to regulation while most other
companies are not?
3. What are Principles of Responsible Banking?
4. What are the “Agency Functions” of Banks?
5. What are different types of Banks?
6. What is Universal Banking?
7. What is a Scheduled Commercial Bank?
8. What is difference between Nationalized Banks and
Private Banks?
9. Should Government private PSU Banks?
10. What is Capital Adequacy Ratio?
11. What constitutes capital of a Bank?
12. What is Risk Adjusted Return Ratio?
13. What is CRR? What is current CRR requirement for
Indian Banks?
14. What is SLR? What is current SLR requirement for
Indian Banks?
15. What is inter-bank deposit?

32
16. What is Liquidity Adjustment Facility?
17. What is Bank Rate?
18. What is Repo and Reverse Repo?
19. What are Basel III norms for banks?
20. What is CASA ratio?
21. What is Net Demand and Time Liabilities?
22. What are Open Market Operations conducted by RBI?
23. What is the impact of reduction of repo rate by RBI by
0.25%?
24. What is the role of RBI?
25. Who authorizes opening of new branches by Banks?
26. How often does RBI conduct its policy meeting?
27. What is RBI’s “on tap” licensing policy?
28. What is the significance of The Insolvency and
Bankruptcy Code for Indian Banks?
29. What is the purpose of Board for Industrial and
Financial Reconstruction?
30. What are different risks faced by Banks?
31. Why does RBI prescribe Single Borrower and Group
Borrower Limits for Banks?
32. What was sub-prime mortgage crisis?

33
33. Where did the sub-prime crisis originate?
34. What are Collateralized Debt Obligations?
35. How did sub-prime crisis cause the Liquidity crunch
that led to collapse of Lehman Bros?
36. What is Quantitative Easing?
37. What are different sources of Income for a bank?
38. What are the advantages of Cash Credit over Bank
Overdraft?
39. What is Bridge Financing?
40. What are components of other income for a bank?
41. Are all banks allowed to seek deposits from Public?
42. How do we account for the deposits raised from
public on the balance sheet of a Bank?
43. What are different savings options in a bank for retail
customers?
44. Are retail deposits with Banks secured?
45. What is a Unit Linked Insurance Plan?
46. What is a Mutual Fund?
47. What is Bancassurance?
48. What is Money Laundering?
49. What is RTGS/NEFT?

34
50. What does IMPS stand for?
51. A bank branch receives a counterfeit note of Rs. 100
from a customer, who then wants it back. What
should the bank do?
52. Give example of Negotiable Instruments
53. What is the difference between Cheque and Demand
Draft?
54. What is “cheque endorsing”?
55. What are features of Jan Dhan Accounts?
56. What is the purpose of Treasury Division in a bank?
57. What is Hedging?
58. What is Treasury Bill?
59. What is significance of Asset liability Mismatch?
60. What is MCLR?
61. What is Base Rate?
62. What is Interest Rate Swap?
63. What is Currency Swap?
64. What is the difference between Yield and Interest
Rate?
65. How does a rising or falling interest curve affect
Banks?

35
66. What are different types of Fund Based facility
offered by the banks?
67. What is Lease Rental Discounting?
68. What is Project Financing?
69. What is Credit Rating? What is the significance of
rating for banking facilities?
70. What is Maximum Permissible Bank Finance?
71. What is the meaning of Float in banking terms?
72. What does MIBOR and LIBOR stand for?
73. What is Net Interest Margin?
74. What is Gross NPA?
75. What is Net NPA?
76. What are provisioning norms of RBI for bad assets?
77. What is Trade Finance?
78. What is a Bank Guarantee?
79. What are different types of Bank Guarantees?
80. What is a Letter of Credit?
81. What is a Letter of Undertaking?
82. What is Bill of Entry?
83. What is Packing Credit?
84. What is Bill Discounting?

36
85. What is SWIFT?
86. Give examples of Contingent Liabilities in case of a
Bank.
87. What is Priority Sector Lending?
88. Define Financial Inclusion or Inclusive Banking?
89. What is the role of Banks in Financial Inclusion?
90. What is “Banking Correspondent” model in Financial
inclusion?
91. What is KYC? Why is it important?
92. What is Banking Ombudsman?
93. What is a Non-Banking Finance Company?
94. What is the difference between Banks and NBFCs?
95. What is the difference between Universal Banks and
Payment Banks?
96. What are the most important challenges facing
Banking Industry?
97. What are “White Label ATMs”?
98. How did GST affect Banks in the country?
99. Are Wallets a direct competition to Banks?
100. Why is Digitization important for the economy?
How Banks can help?

37
Chapter 6: Top Operations Questions asked in
placement Interviews

1. How operations management failed banks in recent

PNB LoU scam?
2. Evaluate success of DMart from operations
perspective.
3. Define the term Operations Management?
4. What are the three Historical Milestones in Operations
Management?
5. How has advent of e-commerce companies changed
the Operations landscape?
6. What is meant by Drop-shipping?
7. Is Operations Management important for all types of
organizations?
8. What are the key decisions entrusted to Operations
Managers?
9. What are the activities of Operations Management?
10. What are different Models of Operations
Management?
11. Who introduced the concept of Assembly line? What
is the concept?

38
12. What is Deming’s 14 point plan?
13. Define Total Quality Management.
14. What are limitations of TQM?
15. Which TQM technique is used under Lean
manufacturing?
16. Briefly discuss advantages of Just-in-time.
17. How did Business Process Reengineering?
18. How Change Management contributes towards
success of BPR?
19. What is your understanding of Business Process
Redesign theory?
20. What is the Input–transformation–output Process?
21. What is a Problem Statement?
22. What is Theory of Constraint?
23. What is the Theory of Everything in operations
24. Define Processes Hierarchy?
25. What is Mixed High- and Low-visibility Processes?
26. Discuss Four Vs of Operations Processes?
27. Define Visibility Dimension?
28. How critical are Budgets for Operations
Management?

39
29. What is stepwise approach to budget preparation?
30. What is your understanding of Management
Information Systems?
31. Why is Six Sigma so critical?
32. Which performance measure is suitable for
evaluating the tangible effects of a Six Sigma project?
33. Quality and Productivity are antonyms for Operations
Manager. Discuss.
34. How do you measure Productivity?
35. What are different ways of reducing costs in a
manufacturing organization?
36. How statistics can help in operations?
37. What statistical methods may be used for Operations
Management?
38. Why Supply Chain Management is so crucial in
today’s business environment?
39. What are the challenges of same day delivery from
logistics and finance perspective?
40. What are different methods of managing Inventory?
41. Define SLOB from inventory management
perspective

40
42. What is inventory policy in a Fixed Order Quantity
system?
43. What is the difference between Independent Demand
and Dependent Demand?
44. What is ABC inventory classification?
45. How does the Pareto Law assist in ABC
classification?
46. How has Globalisation affected Operations
Management?
47. How an Operations Manager may decide location for
a factory set up?
48. What is the advantage of using the factor ratings to
evaluate location alternatives?
49. What type of analysis approach does FMEA apply?
50. What is Revitalization strategy?
51. Which activity in Operations Management is
concerned with estimating customer demand for
production planning?
52. Which strategy puts emphasis on flexible production
systems which can meet the demands for customized
products in increasingly varied markets?

41
53. What is the advantage of good layout design in the
case of Service Organizations?
54. Which manufacturing operations strategy focuses on
eliminating all forms of waste from a production
system?
55. Define the principles of Motion Study?
56. What does a Transformation Process include?
57. What are the advantages of Work Study?
58. What does return of finished goods imply?
59. Define GEMBA walk
60. What does 5S stand for?
61. Which is the first phase in 5S?
62. How can Pareto Chart be used for Quality Control?
63. What is the Kaizen system?
64. What do companies strive for through Continuous
Improvement Process?
65. Which metric is used in Kaizen implementation?
66. What is a Kanban process?
67. What is a Group Technology Layout? Where is it
applied?
68. What is the first step in conducting a Method study?

42
69. What is a Tree Diagram used for?
70. What are Integrated Quality Management Systems?
71. Supply chain management is less about
management of physical movement of
material/goods and more about management of
information?
72. What is key distinction between Push and Pull
strategy of SCM?
73. What are different Cost Analysis tools?
74. What is Benchmarking?
75. What are the various stages in Design process?
76. What are three different levels of Quality?
77. How best to manage Forecasting errors?
78. What are different quantitative methods of
forecasting?
79. Briefly discuss Delphi method of forecasting
demand?
80. What is ERP and how does it work?
81. Suggest various forms of capacity planning
82. What is Barcode?
83. What are the techniques of Operations Research?

43
84. What is an Iconic Model?
85. How does an operations Manager do scheduling for
both people and product?
86. How might an operations manager be involved with
individual employees?
87. What is a Master Production Schedule?
88. What are different quality certification marks in
India?
89. Is customer satisfaction responsibility of operations
division?
90. Which models have been proposed to solve Master
Schedule Problems?
91. Give examples of mathematical modeling in field of
operations
92. What are assignable variations?
93. What is Frank and Gilberth’s contribution to
operations?
94. Discuss influence of Japanese manufactures on
operations management across the world
95. How is e-commerce changing the operations
landscape?

44
96. What is the significance of Interchanegable parts?
97. What has been the impact of automation on
employment in the operations?
98. Is an operation division less important in a service
organization?
99. What are current trends in operations management?
100. Discuss human resources challenge for operations
management

45
Chapter 7: Top Management Questions asked in
placement Interviews
1. What are the basic concepts of Management?
2. What is Modern Management Theory?
3. What are key differences between Classical
Management Theory and Human Relations Theory?
4. What is your Management philosophy?
5. What do you consider to be the most challenging
aspect about being a manager in business today?
6. Do you Act or React?
7. What can people around you learn from you?
8. Discuss a situation wherein you had to deal with a
team member who constantly opposed your ideas.
How did you handle it?
9. Describe a time when your team managed to achieve
ambitious goals you set. How did you support and
motivate them?
10. Is Delegation of Work equivalent to relieving yourself
of responsibility or avoiding work?

46
11. Provide an example of a time when you were able to
demonstrate excellent listening skills. What was the
situation and outcome?
12. How do you assemble relevant data to make your
decisions? How do you know you have enough data?
13. How can you develop trust and loyalty in your team
members?
14. How do you assess priorities? How do you then
assign them?
15. How do you deal with failure?
16. What is your definition of success?
17. Do end goals justify means?
18. Have you ever used a creative approach to handle
assigned work?
19. What is the difference between a Leader and a
Manager?
20. What are Likert’s four systems of leadership?
21. What is the role of a Manager in an organization?
22. How do Managers become effective leaders?

47
23. Should there be a difference in leadership style when
managing blue collared and white collared
employees? Why?
24. What is the contribution of Robert Owen to
Management?
25. What are different structures of Management in an
organization?
26. What is a Tall Structure of Management?
27. Give one major disadvantage of the Divisional
structure
28. What is an Organization Chart? How is it relevant?
29. Define Matrix Structure
30. Give Two Examples For Line Organisation?
31. Which approach to management emphasizes
managing people by understanding their individual
psychological needs?
32. Discuss Motion study
33. What are the generic strategies suggested by Porter
to make the organizations more competitive?
34. What Is The Purpose Of Planning?

48
35. How is planning relevant in an ever changing
business environment?
36. What is CSR? Why is it important for organizations to
contribute towards social causes?
37. Give a few advantages of having cross-functional
teams?
38. Briefly describe Porter’s Five Forces framework
39. What are 5 Theories of Management?
40. What did Max Weber’s Theory of Management
suggest?
41. What is Douglas McGregor’s Theory of Management?
42. What are three typical levels of Management?
43. Briefly explain Decision Theory Approach
44. State Any Two Decision Making Strategies?
45. What do you mean by 'bounded Rationality' in
Decision Making?
46. What is the difference between Strategic and Tactical
planning?
47. Explan Chain Of Command?
48. What is your understanding of “Grapevine”? How is it
harmful to the organization?

49
49. What conflict-resolution approach corresponds with
a high level of assertiveness and a low level of
cooperativeness?
50. How do you improve communication effectiveness
within teams or between a manager and the team?
51. Briefly explain Two Factor Theory?
52. Give example of a hygiene factor in Two Factor
Theory
53. What is Just in Time approach? Where is it used?
54. Give examples of External Information.
55. Briefly explain Garbage-can model of decision
making
56. Briefly explain Satisficing model of decision making
57. Which information processing systems gives the
output in the form of summary and exception reports
that are useful to the managers?
58. Briefly explain Executive Support system
59. Why are Performance Appraisals important?
60. Which inventory techniques uses cards to monitor
inventory movement?

50
61. Which inventory control method minimizes ordering
and holding costs, while avoiding stock-out costs?
62. What is the concept of EOQ or Economic Order
Quantity?
63. Briefly explain Behaviorally Anchored Rating Scales
(BARS)
64. According to "expectancy theory", the probability of
an individual acting in a particular way depends on
what?
65. When is “Span of Control” counterproductive?
66. What does Functional Job Analysis focus on?
67. What is Management By Objectives (MBO)?
68. Which characteristics of the planning process are
usually adopted in Japanese Management style?
69. What is Diagonal Communication channel?
70. Which is usually the first step followed in the
recruitment procedure?
71. Which function of management involves filling, and
keeping filled, the positions in the organization
structure?
72. Define ‘Power’ from Management perspective

51
73. Explain Accountability with an example
74. What is “Unity of Direction” principle?
75. Give examples of Intervention Techniques used for
correcting organizational deficiencies
76. What are the objectives of sensitivity training?
77. Which ratios test the relationship between the sales
and the various assets of a firm?
78. Briefly explain House's Path-Goal Theory
79. Briefly explain Fiedler’s Contingency approach
80. Briefly explain Blake and Mouton's Managerial Grid
81. Briefly explain Hersey and Blanchard's Situational
Leadership Model
82. Briefly explain Vroom and Yetton's Normative
Decision Model
83. According to Porter, when is the bargaining power of
buyers high?
84. What could be two major differences in skill
requirements between middle level and top-level
managers?
85. What is Behavioral Approach of Management?
86. Explain BCG matrix

52
87. What are the characteristics of a closed system?
88. How will you slot a person looking for affection,
belongingness, acceptance, and friendship in
Maslow’s hierarchy?
89. Discuss Maslow’s Hierarchy of Needs
90. Discuss different Team Motivational techniques
91. Define the Term 'planning Premises'?
92. What is the most effective management style as
characterized by the Managerial Grid, propounded by
Blake and Mouton?
93. Discuss Tannenbaum and Schmidt model of
leadership
94. What is your understanding of Management
Information System?
95. Decribe a few things about communication within a
team that must be present in order to have a
productive environment.
96. What is your understanding of Vertical Growth vs
Horizontal Growth within an organization? Which is
more important in the initial few years?
97. Which is better: On the job training or Off the job?

53
98. What is the best way to assess training needs of
subordinates?
99. Centralization vs Decentralization?
100. Should organizations be system driven or people
driven?

54