Approach Note

2019

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Plan of Action -Confidential

Engagement Model

P.S.

We keep this Proposal as simple | Precise as possible and tried to prepare more rational
way. It’s our experience and cognition based upon the Industry Standard.

At EOD, Closure matters most!

So avoided Executive Summary, HLR, LLR etc. and limited in major measurable points!

Piloting for 1st three (3) months

An authentic and engaged audience is not a gift or a chance. It comes as the result of work
and activities. So postponement of activities can only allow your competitors to capture the
maximum market share!

First 3 months - the part-time basis or Full time basis i.e.

1. Developing Credibility & visibility of your offerings in the market.

i. Market Scanning.
ii. Discussion with Industry Influencer.
iii. Reach to Target audience with extensive effort.
2. Lead Generation
Leads are those where,

i. Suspects - Initial discussion

ii. Prospects - parameters

iii. Demo

iv. Discuss the number of times

v. RFP or informal mail for submission of an approach paper

vi. Approved and further communication on submission of the

commercial part

vii. Lead - Proposal submitted and communicate timeline on closure

3. Proposal submission and closure.

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Plan of Action -Confidential

Future

Once you & your customer are satisfied with our performance then we could switch over to
1. Full time
2. OR
3. Retainer Fees based model
4. OR
5. Revenue sharing mode

High Level Activities

Activities we should perform to get your Business Number

 High-Level Activities from us

o Kolkata - In person - Lead generation to closure
o Rest of India - Remote - Lead Generation*
o Overseas - Remote - Lead Generation*

*I | we can go upto closure if you feel comfortable and relevant costs are born by you in
case of remote Lead Generation process!

N.B.

However, we appreciate individuality (Brand) and that no one’s needs and wants are the
same. That’s why we customize each planning or design service to you!

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Plan of Action -Confidential
One of our Prospect and now we work together asked us- Copied and pasted
His Queries
How are you going to help me to
get more projects for business
revenue?
Want to understand your plan of
business and how you thinking we
can grow together
How are we going to work on the
projects together?
If we work together what will be
our work timings & strategy?
What you expect from me & what
should I expect from your side?
My Answer
Sequence wise
1. Develop and create credibility & visibility in the
market. Prospect customer need to realize you
are here for long term or lifetime business but
not for shorter period of time.
2. Instead of High ticket order initially,
concentrate on low ticket sales so to develop
customer base and reference.
3. Provide excellent post implementation support
if not in person then at least by attending calls,
making calls in regular intervals etc.
It entirely depend upon your investment capacity as if
you go full time engagement your ROI would be faster
and for that aggressive marketing is required.
There are two parts e.g. Visibility & Activity. Visibility
would help you to develop your Brand persona and
Activity gives Business Numbers.
If you go for part time Engagement model then ROI
would be slower.
We would get
1. Lead
2. Identify suspects
3. Validate suspects and convert to prospects
4. Provide demo’
5. Submit proposal
6. Follow-up & Closure
7. You and your team should deliver while
maintaining the timeline
8. Deploy the same in customer place may be
virtually
9. L1 support would be provided by us
10. L2 & L3 should be your responsibility.
For us it is customer timing is our timing. And you have
to set a SPOC who could be reachable till customer is
reachable.
As I do personally and professionally believe that
nothing comes with the guarantee hence we both
expect from each other an honest aggressive effort.
Come it what may the show must go ON!
From You –it is support for proper execution
From Me- Order | Revenue | Profit |Experienced
suggestion.
From me you can always expect faster decision and
negative-looping mechanism!
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Plan of Action -Confidential

How we helped an e-commerce store to Generate Maximum Revenue with the

help of Social Media tools.

Scope of Work

An e-commerce pet web-store which provides Pet associated products to their customers
through Online Store. The Store looks for

 Increase Store Visibility

 Lead Generation
 Conversion those Lead to Sales

Social Media Platforms – Instagram.com, Facebook.com. Google AdWords & twitter.com

Current Scenario

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Plan of Action -Confidential

What are the Pain areas or Challenges?

Sr. No Challenges

1 Low Page reviews

2 Lower CTR

3 Fewer Product Reviews

4 LOW Visibility – Web Store

How to Overcome Challenges?

Increase @web-store Visibility Generate Lead & Convert to Sales

Visibility doesn’t provide Sales but Branding. This The tandem, In-Line activities should
is advertisement. generate Sales.

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Plan of Action -Confidential

Mechanism deployed to achieve both #BRANDING as well as #SALES

Sr. Branding-Visibility & Traffic SALES

No

1 Create an Business Account with an elegant Continuing the Organic approach as

image in BIO, relevant to your own image or stated column number –“2”
your business brand.

2 Identify your target audience & Like, Engage, Paid campaign in Facebook, Instagram
follow, DM & communicate with those platform on that most popular post.
existing accounts which are similar to yours!

3 Publish POSTs with images & Store. Will use Manual bidding with manual targeted
SEO keywords with most popular relevant audience and Lookalike, campaigns in
hashtags(#)and Influencer with at the Facebook platform with Landing Page.
rate(@)sign.

4 Publish the POSTs on - Monday, Tuesday, Will run Geo-targeted, SEO based paid
Wednesday, Thursday & Friday, Saturday. campaign in Google AdWords

5 Co-promote and Cross promotion across Advertisement budget should derived

platform promotion. by calculating CLV(Customer Lifetime
Value)

Expected Increment of Sales Volume – 12%

Achievement

 Traffic & Visibility

 Engagement with prospect & existing customer
 An increase of Sale 12.17% yoy
 Increasing MAU in relevant Social accounts

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Plan of Action -Confidential

Some of the Brands with whom we have been associated and generating Sales with Instagram,
Facebook, Twitter & Google AdWords

A Music A Real Estate A Fashion A Music An amazon A shopify

Composer Developer & Store- Apparel Composer r – webstore on Store deal in
Cum Singer - Agent- 72% of and Fashion 63% Show Screen-care apparel
Book Show Booking done designer- Sale Book with product-U.S. items -
with Facebook, Facebook & through Facebook & Netherland
Twitter & Instagram Facebook & Instagram
Instagram– Pagel-India Instagram-U.S. Page- United
United Kingdom
Kingdom

*Relevant links & other details will be provided on Request

Why You would love to Work with Us?

 Facebook Adv’ conversion rate – 10.05%, Facebook Blueprint certified
 Google AdWords conversion Rate – 4.53%
 Social Media activities e.g. Lead Generation, Content Management for 362 clients across Industry
verticals.
 Facebook Engagement Ratio- 0.09, Twitter Engagement Ratio – 0.8, Instagram Engagement Ratio -
5.09
 Amazon Ninja sponsored campaign certified
 6500 hours in Social Media Service
 Expert in DEMAND creation with Value-added services

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Plan of Action -Confidential

Effectiveness

Facebook Paid Adv

Google AdWords Adv

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Plan of Action -Confidential

Some of clients’ to whom we have delivered and Testimonials

“It is very appreciable the way you handled the implementation. Good resources and well
trained. The people on the field also understood distributor sentiment. That helped in the
rollout.”

Arup Choudhury
CIO

Eveready Industries India Limited

P.S. With some existing client there is a Confidential Agreement so cannot disclose those BRANDS!

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