Ceo Kra-1

CEO
SL.No
Page 1
3
CEO
Page 2
CEO
Page 3
6
CEO
8
Page 4
8
CEO
Page 5
CEO
10
11
Page 6
11
CEO
12
13 Page 7
CEO
Items
Reporting to the Board of Di
Making highlevel decisions
and strategy.
Page 8
Providing executive leaders

organisation.
CEO
Providing executive leaders

organisation.
Provide smooth fund flow for
operations and capital expan
Page 9
CEO
Evaluating the success of th
organization.
Page 10
Developing and implementing
CEO
policies.
Acting as the primary spokes
the organisation.
Developing he organisations
vision. Page 11
CEO
vision.
Keeping motivated Employees
Page 12
CEO
Efficient Marketing
Influencing senior stakehold
Page 13
CEO
Where necessary, challenge c
performance levels.
Building alliances and partn
other organisations.
Page 14
CEO
Page 15
CEO
Activity
Attending Meeting
Keeping the Board of

Directors informed about
policy issues by letter
Performance Summary
Mission
Vision
Function wise Goal setting
and monitoring
Individual KRA setting and
monitoring
Email Communication
Page 16
CEO
Reward and Recognition

Conducting and attending
meetings
Expansion
Financial Budget
Shares
Debentures
Loans
Page 17
CEO
Deposits
Production
Sales
Expenses
Profit
Job Discription
Page 18
CEO
Standard Operation
Procedure
Quality Standards
Job Discription
Contact with Political
leader
Contact with Trade Uinons

Contact with media
No of contacts with
Government Officials
Define an Organizational
Culture
Page 19
CEO
Organizing Cultural
Programs
Recruiting new
staff members.
Develop an
organizational
environment that
promotes positive
staff morale and
performance.
Conducting value
adding Training
Programs
Retaining existing
staff members.
Page 20
CEO
Winning new
business.
Solidifying a
company’s position
in the
marketplace.
Sales Budget
adherence
Shaping market
opportunities.
Shareholders
Government
Employees
Customers
Page 21
CEO
Suppliers
Competitors
Local Public/Socilal Org.
Continuous Improvement
programs
Breakthrough
improvement programs
Guiding companies
through periods of
growth.
Association with Business
Groups
Page 22
CEO
Association with
Professional Organizations
Page 23
CEO
KRA OF CEO
Target Unit
1 Nos
1 Nos
2 Nos
1 Nos
1 Nos
5 Nos
Nos
120 Nos
Page 24
CEO
50 Nos
60 Nos
Nos
Nos
Nos
Nos
Nos
Page 25
CEO
Nos
Nos
Nos
Nos
Nos
Nos
Page 26
CEO
Nos
Nos
Nos
10 Nos
10 Nos
10 Nos
10 Nos
1 Nos
Page 27
CEO
1 Nos
Nos
10 Nos
10 Nos
100 %
Page 28
CEO
2 Nos
5 Nos
100 %
5 Nos
5 Nos
5 Nos
5 Nos
5 Nos
Page 29
CEO
5 Nos
5 Nos
5 Nos
1 Nos
1 Nos
1 Nos
1
Page 30
CEO
Page 31
CEO
OF CEO
Responsibility Type of KRA
CEO C
CEO C
CEO A
CHR A
CHR A
CHR A
CHR C
CEO C
Page 32
CEO
CHR C
CEO C
CEO A
CFO A
CFO A
CFO A
CFO A
Page 33
CEO
CFO A
CPO C
CMO C
CFO C
CFO C
CHR C
Page 34
CEO
CHR C
CPO A
CHR C
CEO C
CHR C
CEO C
CEO C
CHR C
Page 35
CEO
CHR C
CHR C
CHR C
CHR C
CHR C
Page 36
CEO
CMO A
CMO A
CMO A
CMO A
CEO C
CEO C
CEO C
CEO C
Page 37
CEO
CEO C
CEO C
CEO C
CPO A
CPO A
CEO A
CEO C
Page 38
CEO
CEO C
Page 39
CEO
Linked Goal Jan Feb Mar Apr

People
People
Economic
Indicators
People
People
People
People
People
Page 40
CEO
People
People
New
Investment /
Projects/Mark
ets
Economic
Indicators
Economic
Indicators
Economic
Indicators
Economic
Indicators
Page 41
CEO
Economic
Indicators
Manufacturing
Practices
across
Common
Culture
Economic
Indicators
Economic
Indicators
Economic
Indicators
Quality &
Manufacturing
Page 42
CEO
Quality &
Manufacturing
Quality &
Manufacturing
People
People
People
People
People
People
Page 43
CEO
People
People
People
People
People
Page 44
CEO
Synergies
Synergies
Economic
Indicators
Sustainability
Sustainability
Sustainability
Customer
Page 45
CEO
Customer
Sustainability
Sustainability
Innovation
Innovation
Innovation
Customer
Page 46
CEO
Customer
Page 47
CEO
May Jun Jul Aug Sep Oct Nov
Page 48
CEO
Page 49
CEO
Page 50
CEO
Page 51
CEO
Page 52
CEO
Page 53
CEO
Page 54
CEO
Page 55
CEO
Dec Total
Page 56
CEO
Page 57
CEO
Page 58
CEO
Page 59
CEO
Page 60
CEO
Page 61
CEO
Page 62
CEO
Page 63
CFO
SL.No
Page 64
3
CFO
Page 65
CFO
Page 66
CFO
Page 67
7 CFO
Page 68
CFO
10
Page 69
CFO
Page 70
CFO
Items
Reporting to CEO.
Monitoring
Page 71
Providing executive leade

Department
CFO

Department
Provide smooth fund flow for
operations and capital expan
Page 72
CFO
organization.
Page 73
CFO
performance levels.
Page 74
performance levels.
CFO
Financial Control System
Page 75
CFO
Leagl Compliance
Page 76
CFO
Page 77
CFO
Activity
Attending Meeting
Keeping the Management

Team informed about
Finacial policy issues by
letter
Performance Summary
Function wise Budget
setting and monitoring
monitoring of team
members
Email Communication
Page 78
CFO

meetings
Expansion
Financial Budget
Shares
Debentures
Loans
Page 79
CFO
Deposits
Production
Sales
Expenses
Profit
Shareholders
Page 80
CFO
Government
Employees
Customers
Suppliers
Competitors
Local Public/Socilal Org.

programs
Breakthrough
Page 81
CFO
Guiding companies
through periods of
growth.
Groups
Association with
Budget variations
Profit center Concept
Audits and Improvements
Page 82
CFO
interpreting legislative
and programmatic
rules and regulations to
ensure compliance
with all federal, state,
local and contractual
guidelines,
2) ensuring that all

government regulations
and requirements are
disseminated to
appropriate personnel,
and
Page 83
CFO
3) monitoring compliance.
Page 84
CFO
KRA OF CEO
Target Unit
1 Nos
1 Nos
2 Nos
5 Nos
Nos
120 Nos
Page 85
CFO
50 Nos
60 Nos
Nos
Nos
Nos
Nos
Nos
Page 86
CFO
Nos
Nos
Nos
Nos
Nos
5 Nos
Page 87
CFO
5 Nos
5 Nos
5 Nos
5 Nos
5 Nos
5 Nos
1 Nos
1 Nos
Page 88
CFO
1 Nos
1
1 Nos
1 Nos
1 Nos
Page 89
CFO
Page 90
CFO
Page 91
CFO
OF CEO
CEO C
CEO C
CEO A
CHR A
CHR C
CEO C
Page 92
CFO
CHR C
CEO C
CEO A
CFO A
CFO A
CFO A
CFO A
Page 93
CFO
CFO A
CPO C
CMO C
CFO C
CFO C
CEO C
Page 94
CFO
CEO C
CEO C
CEO C
CEO C
CEO C
CEO C
CPO A
CPO A
Page 95
CFO
CEO A
CEO C
CEO C
CFO A
CFo A
CFO A
Page 96
CFO
Page 97
CFO
Page 98
CFO

People
People
Economic
Indicators
People
People
People
Page 99
CFO
People
People
New
Investment /
Projects/Mark
ets
Economic
Indicators
Economic
Indicators
Economic
Indicators
Economic
Indicators
Page 100
CFO
Economic
Indicators
Manufacturing
Practices
across
Common
Culture
Economic
Indicators
Economic
Indicators
Economic
Indicators
Sustainability
Page 101
CFO
Sustainability
Sustainability
Customer
Customer
Sustainability
Sustainability
Innovation
Innovation
Page 102
CFO
Innovation
Customer
Customer
Innovation
Innovation
Innovation
Page 103
CFO
Page 104
CFO
Page 105
CFO
Page 106
CFO
Page 107
CFO
Page 108
CFO
Page 109
CFO
Page 110
CFO
Page 111
CFO
Page 112
CFO
Dec Total
Page 113
CFO
Page 114
CFO
Page 115
CFO
Page 116
CFO
Page 117
CFO
Page 118
CFO
Page 119
CMO
SL.No
Page 120
CMO
4
Page 121
CMO
Page 122
6
CMO
7
Page 123
7 CMO
12
Page 124
CMO
13
Page 125
CMO
Items
Reporting to CEO.

Department
Page 126
CMO
organization.
policies. Page 127
CMO
policies.
vision.
Page 128
CMO
Efficient Marketing
Page 129
Efficient Marketing
CMO
performance levels.
Page 130
CMO
Page 131
CMO
Activity
Attending Meeting

Performance Summary
Email Communication

meetings
Page 132
CMO
Production
Sales
Expenses
Profit
Job Discription
Page 133
CMO
Standard Operation
Procedure
Customer Standards
Job Discription
Culture
Organizing Cultural
Programs
Recruiting new
staff members.
Page 134
CMO
Develop an
organizational
environment that
promotes positive
staff morale and
performance.
Conducting value
adding Training
Programs
Retaining existing
staff members.
Winning new
business.
Solidifying a
company’s position
in the
marketplace.
Page 135
CMO
Sales Budget
adherence
Shaping market
opportunities.
Shareholders
programs
Breakthrough
Guiding companies
through periods of
growth.
Page 136
CMO

Groups
Association with
Page 137
CMO
KRA OF CEO
Target Unit
1 Nos
1 Nos
2 Nos
120 Nos
50 Nos
60 Nos
Page 138
CMO
Nos
Nos
Nos
Nos
Nos
Page 139
CMO
Nos
Nos
Nos
1 Nos
1 Nos
Nos
Page 140
CMO
10 Nos
10 Nos
100 %
2 Nos
5 Nos
Page 141
CMO
100 %
5 Nos
5 Nos
1 Nos
1 Nos
1 Nos
Page 142
CMO
Page 143
CMO
OF CEO
CEO C
CEO C
CEO A
CEO C
CHR C
CEO C
Page 144
CMO
CPO C
CMO C
CFO C
CFO C
CHR C
Page 145
CMO
CHR C
CPO A
CHR C
CHR C
CHR C
CHR C
Page 146
CMO
CHR C
CHR C
CHR C
CMO A
CMO A
Page 147
CMO
CMO A
CMO A
CEO C
CPO A
CPO A
CEO A
Page 148
CMO
CEO C
CEO C
Page 149
CMO

People
People
Economic
Indicators
People
People
People
Page 150
CMO
Manufacturing
Practices
across
Common
Culture
Economic
Indicators
Economic
Indicators
Economic
Indicators
Quality &
Manufacturing
Page 151
CMO
Quality &
Manufacturing
Quality &
Manufacturing
People
People
People
People
Page 152
CMO
People
People
People
Synergies
Synergies
Page 153
CMO
Economic
Indicators
Sustainability
Innovation
Innovation
Innovation
Page 154
CMO
Customer
Customer
Page 155
CMO
Page 156
CMO
Page 157
CMO
Page 158
CMO
Page 159
CMO
Page 160
CMO
Page 161
CMO
Dec Total
Page 162
CMO
Page 163
CMO
Page 164
CMO
Page 165
CMO
Page 166
CMO
Page 167
CPO
SL.No
Page 168
CPO
4
Page 169
CPO
Page 170
CPO
10
Page 171
CPO
11
12
13
14
Page 172
CPO
14
Page 173
CPO
Items
Reporting to CEO.
Monitoring
Page 174
CPO
organization.
policies. Page 175
CPO
policies.
vision.
Page 176
CPO
performance levels.
Page 177
CPO
Quality Control System
Page 178
CPO
Quality Control System
Page 179
CPO
Activity
Attending Meeting

Performance Summary
Function wise Goal setting
and monitoring
monitoring
Page 180
CPO
Production
Maitanance
Material
Manpower
Job Discription
Page 181
CPO
Standard Operation
Procedure
Quality Standards
Job Discription
Culture
Organizing Cultural
Programs
Recruiting new
staff members.
Page 182
CPO
Develop an
organizational
environment that
promotes positive
staff morale and
performance.
Conducting value
adding Training
Programs
Retaining existing
staff members.
programs
Page 183
CPO
Breakthrough
Guiding companies
through periods of
growth.
Groups
Association with
Quality Circle
5S
Page 184
CPO
DWM
Page 185
CPO
KRA OF CEO
Target Unit
1 Nos
1 Nos
2 Nos
5 Nos
Nos
Page 186
CPO
Nos
Nos
Nos
Nos
Nos
Page 187
CPO
Nos
Nos
Nos
1 Nos
1 Nos
Nos
Page 188
CPO
10 Nos
10 Nos
100 %
1 Nos
Page 189
CPO
1 Nos
1 Nos
1
1 Nos
1 Nos
Page 190
CPO
1 Nos
Page 191
CPO
OF CEO
CEO C
CEO C
CEO A
CHR A
CHR C
Page 192
CPO
CPO C
CMO C
CFO C
CFO C
CHR C
Page 193
CPO
CHR C
CPO A
CHR C
CHR C
CHR C
CHR C
Page 194
CPO
CHR C
CHR C
CHR C
CPO A
Page 195
CPO
CPO A
CEO A
CEO C
CEO C
CFO A
CFo A
Page 196
CPO
CFO A
Page 197
CPO

People
People
Economic
Indicators
People
People
Page 198
CPO
Manufacturing
Practices
across
Common
Culture
Economic
Indicators
Economic
Indicators
Economic
Indicators
Quality &
Manufacturing
Page 199
CPO
Quality &
Manufacturing
Quality &
Manufacturing
People
People
People
People
Page 200
CPO
People
People
People
Innovation
Page 201
CPO
Innovation
Innovation
Customer
Customer
Innovation
Innovation
Page 202
CPO
Innovation
Page 203
CPO
Page 204
CPO
Page 205
CPO
Page 206
CPO
Page 207
CPO
Page 208
CPO
Page 209
CPO
Dec Total
Page 210
CPO
Page 211
CPO
Page 212
CPO
Page 213
CPO
Page 214
CPO
Page 215
kra
Ram Consultancy Service

Example of KRA's
Finance and
Marketing Sales
Accounting
KRAs include KRAs include KRAs include
Advertising New business acquisition Credit referencing
Promotional strategy Territory management Management information
Pricing Customer care Capital expenditure
Market research Lead generation Security
Lead follow up (internal

Field support Financial analysis
and external)
Marketing materials Account management Cost control
Media relations Customer retention Internal audit
Sales support Interpersonal skills Regulatory reporting
Agency relations Negotiating skills Credit control
Product knowledge Financial records
Sales forecasting Payroll
Cashflow forecasting
Budgeting
Costing
Page 216
kra
Page 217
kra
m Consultancy Services
Example of KRA's
General Management
HR MANAGER MANAGER
or Senior Executive
KRAs include KEY RESULT AREAS. LEARNING AND DEVELOPMENT
KRAs and KPIs.
KRA 1 Recruitment / KRA 1-deliver relevant and targeted
Internal operations
Selection programs to the
KRA 2 Workforce Planning
Market development organization employees.
and Diversity
KRA 3 Performance KPI 1--EMPLOYEE SATISFACTION
Profitability
Management FEEDBACK THROUGH SURVEY
Organisational structure KRA 4 Reward Management SATISFACTION LEVEL MINIMUM 70%.
Organisational vision and KRA 5 Workplace KPI 2--% INCREASE INCREASE IN

mission Management and Relations TRAINING PROGRAMS
Asset and liability KRA 6 A Safe and Healthy KPI 3--% INCREASE IN EMPLOYEE
management Workplace PARTICIPATION.
Board of directors KRA 7 Building Capabilities ===============================
relationship and Organisational Learning ================
KRA 8 Effective HR
KRA 2-promote the programs/learning
Productivity Management Systems,
culture
Support and Monitoring
KPI 1--EMPLOYEE SATISFACTION
Financial strategy
FEEDBACK THROUGH SURVEY
Business development SATISFACTION LEVEL MINIMUM 70%.
KPI 2--NUMBER OF DEPARTMENTS

Technology
SATISFACTION LEVEL.
KPI 3--% INCREASE IN TYPES OF

Customer satisfaction
ACTIVITIES
===============================
Community relations
================
Regulatory compliance KRA 3-provide lead in the provision of
organization learning and development
service
KPI 1--NO. OF TRAINING DAYS %
INCREASE
KPI 2--NO. OF EMPLOYEES
PARTICIPATING % INCREASE
KPI 3--NO. OF INHOUSE PROGRAMS
% INCREASE
KPI 4--NO. OF EXTERNAL PROGRAMS

ATTENDED %INCREASE.
Page 218
kra
KPI 5--NO. OF EXTERNAL TRAINING

PACKAGES BOUGHT %INCREASE.
KPI 6--% INCREASE IN COST.

KPI 7--% INCREASE IN RESOURCE
REQUIREMENTS.
===============================
=================
KRA 4-improvements in
capabilities/capacities
to deliver L&D.
KPI 1--PROGRAMS IMPLEMENTED ON
TIME [ % ]
KPI 2--PROGRAMS IMPLEMENTED
WITHIN BUDGET [ %]
KPI 3--EFFECTIVE USE OF
PERFORMANCE MANAGEMENT
SYSTEM FOR DEVELOPMENT [ % ]
Page 219
KRA( KEY RESULT AREA)
1 Marketing Manager
Measurement factor KPI/Target
1 Increase market share from X% to Y% %
2 Incraese market penetration from X areas to Y areas Nos.

Launch X Nos. of New products/produtc
3 variation/product Extension by (month) Nos.
4 Incraese customer sataisfaction from X% to Y% %
6 Developed succesor of the year Nos
Contribute to ANNUAL SALES / marketing plans,

7 contribute to key- / target customers TARGETING. Annual Plan
3 Sales Manager
1 Target Achievemnt( 60%) %
2 Increase profit from X% to Y% %
3 Retain X No. of old Customers Nos.
4 Develop X no. of new customes Nos.
Reduce outstanding from X days/months to Y
5 days/months Days
Contribute to ANNUAL SALES / marketing plans,

7 contribute to key- / target customers TARGETING. Annual Plan
Minimul nos of customer
8 Customer Satisfaction complaints
4 Sales Executive KRA
1 Order booking & Target achievement(70%) %
2 New Customer development/New accounts Nos
3 New achievement and behaviour as an team Nos
Establish and maintain a high level of customer Minimul nos of customer
5 satisfaction. complaints
5 Asst Manager commercial
1 Analysis and Findings of DSR and Tour programs Monthly Reports
2 SAP Entries and Reports(monthly reports) Monthly Reports
3 MIS Preparation and circulation Monthly Reports
4 Dealer Meet/Cycle meet planning and scheduling Nos

Puts PRODUCT / technical knowledge to commercial
use and prepares estimates and tenders in
accordance with sales and pricing policy(monthly
5 reports) Monthly Reports
Monitor competitive activity and report significant
5 developments to management. Monthly Reports
11 ACCOUNTS & FINANCE
1 Cost of Capital USED %
Receivables level / against sales Nos
2 Management information(MIS) Monthly
3 Capital expenditure %
4 Cost control %
5 Financial records Report
6 Payroll Monthly
7 Budgeting Annual
8 % Reduction in net working capital %
9 % Reduction in suspense balance %
Costing: Cost of production, tooling costs, man hour
10 rate
11 Recovery of outstanding %
13 Direct and Indirect taxes Report
14 Cash flow forecasting
13 OPERATION /MFG MANAGER
1 Plant Availability Monthly/Qtrly
2 Reduction of Cost of quality (reject/ rework/scrap) %

3 Percentage of installed capacity utilized %
% Reduction in customer complaints – internal &
4 external %
% Reduction in expenditure on maintenance of plant
5 & machinery(Cost reduction) %
6 Improving targeted delivery date [ ----%] etc %
7 Unit volume level and %Increase plant capacity %

8 unit cost target %
9 Production efficiency improvement %
11 New Project implementation. Nos
People & performance management(As per report of
12 every project) Qtly Comparative report
Formulating annual business plan of the organization Annual( Reeports and
13 with Management comments)
14 Manager-Engineering & Tool Room
1 Number of projects design completed Nos
2 Number of new products Nos
No. of products benchmarked for design development Nos
3
% of internal commitments ( Dilevery ) completed %
4 within specified time
% of documents (Preparation of SOP’s. documents for %
development of new product.)delivered on time
5
6 % utilization of allocated budget %
Nos.of Technology Transfer to internal Nos
7 customers(Prod QA,R & D)
8 Nos of Resources planning and implemented Nos
10 Nos of Injection mould designed Nos
15 Quality Manger
1 Minimization of rejection & rework. %
Report activity for each
2 Standardization for goods and work inspection. goods
Inspection activities within the reasonable time
3 frame. Days
Acceptance Report of every

4 Customer’s acceptance. product and goods
Establish quality standards & implementing quality
5 control requirements of the customers Quality manual
6 Complaint handling Nos
Develop and implement quality management
7 strategy and plans.(Audits) Nos
Quality related business initiatives like ISO, Six
8 Sigma, etc Nos
10 Develop quality plan for new products. Nos
Validation of process, instruments, methods, etc.
11 (Report) Nos
12 Evaluation of new suppliers and vendors Nos
19 Admin Manager / Executive
1 Reduce absent rate at ---% %
% Statury Compliance (labor laws/ other statutory
2 requirements/ completed) %
3 Timely submission of HR budget Annual
4 No. of new welfare schemes launched in the year Nos

% timely delivery of new year gifts/ Diwali
6 Gifts/uniforms/ %
No. of improvement projects undertaken (like
Canteen/buildings and others improvement for
7 emps.) Nos
Implementation of smart card and electronic systems
8 within stipulated time Days

Ceo Kra-1

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CEO

Providing executive leaders

Providing executive leaders

Keeping the Board of

Reward and Recognition

Contact with Trade Uinons

Local Public/Socilal Org.

Linked Goal Jan Feb Mar Apr

May Jun Jul Aug Sep Oct Nov

Providing executive leade

Providing executive leade

Keeping the Management

Reward and Recognition

Local Public/Socilal Org.

Profit center Concept

Audits and Improvements

2) ensuring that all

Linked Goal Jan Feb Mar Apr

May Jun Jul Aug Sep Oct Nov

Providing executive leade

Keeping the Board of

Reward and Recognition

Association with Business

Linked Goal Jan Feb Mar Apr

May Jun Jul Aug Sep Oct Nov

Keeping the Board of

Linked Goal Jan Feb Mar Apr

May Jun Jul Aug Sep Oct Nov

Ram Consultancy Service

Advertising New business acquisition Credit referencing

Promotional strategy Territory management Management information

Pricing Customer care Capital expenditure

Market research Lead generation Security

Lead follow up (internal

Media relations Customer retention Internal audit

Sales support Interpersonal skills Regulatory reporting

Agency relations Negotiating skills Credit control

Product knowledge Financial records

Sales forecasting Payroll

Organisational vision and KRA 5 Workplace KPI 2--% INCREASE INCREASE IN

Business development SATISFACTION LEVEL MINIMUM 70%.

KPI 2--NUMBER OF DEPARTMENTS

KPI 3--% INCREASE IN TYPES OF

KPI 4--NO. OF EXTERNAL PROGRAMS

KPI 5--NO. OF EXTERNAL TRAINING

KPI 6--% INCREASE IN COST.

2 Incraese market penetration from X areas to Y areas Nos.

Contribute to ANNUAL SALES / marketing plans,

Contribute to ANNUAL SALES / marketing plans,

4 Dealer Meet/Cycle meet planning and scheduling Nos

2 Reduction of Cost of quality (reject/ rework/scrap) %

7 Unit volume level and %Increase plant capacity %

Acceptance Report of every

4 No. of new welfare schemes launched in the year Nos

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