PRODEV

[INDUSTRIAL MARKETING]
1. The art and science of choosing target markets and getting, keeping, and growing customers through creating,
delivering, and communicating superior customer value is the meaning of…
a. Marketing Management
b. Promotion
c. Market Segmentation
d. Supply Chain Management

[INDUSTRIAL STRATEGIC MANAGEMENT]

2. Here are the characteristic of Blue Ocean Strategy, except...
a. Create uncontested market space
b. Align the whole system of a company’s activities in pursuit of differentiation and low cost
c. Break the value/cost break off
d. Exploit existing demand

[PRODUCT DESIGN]
3. The Life Cycle Analysis of a product
a. quantifies the environmental impact or cost and the economic cost of a product over the life
cycle of that product.
b. assesses the extraction and processing of material for a product Data Administrators
c. examines the use, re-use, recycling and fi nal disposal of a product.
d. assesses the extraction and processing of material for a product.

[TECHNOLOGY MANAGEMENT]
4. According to the Michael Porter’s analysis, a sixth force, ........... is now widely used when examining technology-
focused concers.
a. Complementors
b. Rivalry
c. Substitutes
d. New entrants

[INDUSTRIAL MARKETING]
5. Which one of these item listed below that is not included as Marketing Channels?
a. Communication channels
b. Service Channels
c. Distribution Channels
d. Network Channels

[INDUSTRIAL STRATEGIC MANAGEMENT]

6. According to Knetsch, Kahneman, and Thaler, behavioral phenomena is called … when people seem
to like things they already own.
a. Sense of belonging
b. Endowment effect
c. Patent ownership
d. Decoy effect

[PRODUCT DESIGN]
7. Which of the following are not included as the central functions of a product development project?
a. Marketing
b. Manufacturing
c. Design
d. Human Resource

[TECHNOLOGY MANAGEMENT]
8. There are two companies: Conoco and Philips Petroleum. The two firms were in the same industry and combined
to become one of the largest companies in the world. The two firms were so close in oil and gas activities that it was
estimated that $800 billion in cost savings could be generated by eliminating duplications in areas such as accounting.
The illustrations above is an example of ... merger.
a. A Vertical
b. A Horizontal
c. An Unrelated
d. A Related

[INDUSTRIAL FACILITIES]
9. What is the most complete and versatile data to be used as basics before constructing a facility?
a. Roadmapping
b. Forecasting
c. Market Research
d. Feasibility Study

[INDUSTRIAL MARKETING]
10. Ensuring everyone in the organization embraces appropriate marketing principles, especially senior
Management, is the definition of
a. Performance Marketing
b. Integrated Marketing
c. Relationship Marketing
d. Internal Marketing

[INDUSTRIAL STRATEGIC MANAGEMENT]

11. Ocean strategy and Red ocean strategy are the metaphor commonly used to describe the market
universe. Which one is not true about Red Ocean Strategy?
a. Well-defined industry boundaries
b. Organization tries to have greater share of product or service demand
c. Demand is created and has big opportunity of growth
d. Products are mainly commodities

[PRODUCT DESIGN]
12. An approximation of a product along one or more dimension of interest is the definition of
a. Design
b. Manufacturing
c. Product Architecture
d. Prototype

[TECHNOLOGY MANAGEMENT]
13. eBay successfully acquired PayPal because it’s closely related to its core business. Both firms had similar
technological foundations and approach to marketing on the internet. The result was that itwas easier to integrate the two
firms. Since then, eBay has made several purchases of fast-growing companies with high margins. The skill sets of the
firms in this setting did not match those of eBay and the result was that it was hard to integrate the firms or to share value
between them. According to the type of mergers and acquisition. The case above, illustrate the difference between......
a. Related vs Unrelated
b. Related vs Horizontal
c. Related vs Vertical
d. Horizontal vs Vertical