Estee Lauder Questionnaire

Q. Surname:

Q First and second name:

Q. Age:

Q Gender

Q Marital status:

Q Education:

Q Nationality:

Q Higher/Middle/Lower class:

Q Do you wear perfume?

 Yes  No
Q How many days out of a week do you wear your favorite perfume?

 Once  Twice
 Thrice  Everday
Q When do you most likely to wear your favourite perfume?

 Everyday  Evenings out

 Special occasions  others
Q Do you see perfume as a:

 Need  Luxury  Gift

Q. What price range would you be willing to pay for a high quality perfume?

 100-500  500-1000
 1000-1500  1500 and above
Q what size of the bottle you usually buy?

 300 ml or smaller  31-50 ml

 51-75 ml  others
Q From which place you prefer to purchase the product?

 Shopping mall  Permanent store

 Medical store  Internet
Q How frequently you purchase the product?

 Daily  Weekly
 Monthly  Yearly
Q Which factor influence you the most while choosing the brand?

 Peer group  Family

 Workplace  Advertisement
 Any other
Q what attracts you to purchase a certain perfume at first?

 Advertisement
 Packing
 Brand
 Skin care
 others
Q Whether you collect information before purchasing the product?

 Always  Sometimes
 Rarely  Not at all
Q What is the purpose of using perfume?

 Occupational requirement  Improving self-image

 Feeling better  Being fashionable
Q How much do you believe in the promised effects of the product?

 Very often
 Often
 Sometimes
 Rarely
 Never
Q How willing are you to try different perfumes?

 Extremely willing
 Slightly willing
 Very willing
 Moderately willing
 Not at all
Q Do you like the name of the product

 Yes  no
Q. Is the font size suitable?

 Yes  no
Q Does the logo stand out?

 Yes  no
Q Would you buy a celebrity perfume?

 Yes
 No
Q do you like the use of color?

 Yes  no
Q what shape do you like for the bottle?

 Rectangle  Square
 Ellipse  Round
 No preference  Others
Q what is your preference on transparency of the bottle?

 Opaque  Transparent
 Translucent  No preference
Q Do you prefer combination of color?

 No  Two color
 Three color  any
Q Describe your ideal perfume bottle style, color, function. Give as much details
as possible.

Q Would you pay a bit more for environmentally efficient product?

 Yes  No
Q. how did you hear about out company?

Q According to you what kind of advertisement has long lasting impact in terms
of cosmetics?

 Tv advertisement  Radio advertisement

 Print media  Bill boards
Q Do quality advertisement change your perception about the product?

 Yes  No  maybe
Q What image do perfume user project to you?

 Stylish  Trendy
 Groomed professional  Confident
 others
Q Do you like your slogan?

 Yes  No
Q Would you buy this product?

 Yes  No  Maybe
Q Which of the following words would you use to describe our products? Select
all that apply.

 Reliable  Overpriced
 High quality  Impractical
 Useful  Ineffective
 Unique  Poor quality
 Good value for money  Unreliable
Q How well do our products meet your needs?

 Extremely well
 Very well
 Somewhat well
 Not so well
 Not at all well
Q how would you rate the quality of the product?

 Very high quality

 High quality
 Neither high nor low quality
 Low quality
 Very low quality
Q how would you rate the value for money of the product?

 Excellent
 Above average
 Average
 Below average
 Poor
Q Is there anything you would like us to change?

Q Overall, how satisfied or dissatisfied are you with our company?

 Very satisfied  Somewhat satisfied

 Neither satisfied nor dissatisfied  Somewhat dissatisfied
 Very dissatisfied 
Q how responsive have we been to your questions or concern about our
product?

 Extremely responsive  Very responsive

 Somewhat responsive  Not so responsive
 Not at all responsive  Not applicable
Q How much time did it take us to address your questions and concerns?

 Much shorter than expected

 shorter than expected
 About what I expected
 Longer than expected
 Much longer than expected
Q Overall, how would you rate the quality of your customer service
experience?

 Very positive  Somewhat positive

 Neutral  Somewhat negative
 Very negative 
Q How well we understand your questions and concerns?

Not at all well Extremely well

1 2 3 4 5

Q How long you have been the customer of our company?

 This is my first purchase  1-2 years

 Less than 6 months  3 or more years
 6months to 1 year  I haven’t made a purchase yet
Q How likely is it that you would recommend this brand to a friend or
colleague?

Not likely Extremely likely

0 1 2 3 4 5 6 7 8 9
Q Do you have any other comment, questions or concern?