Why Master Data?

Master data is the most important data you have. It’s the information about your

customers, suppliers, partners and prospects. It is fundamental to understanding your

business entities and commercial transactions — and gives you a clear view of the

building blocks of your relationships. Dun & Bradstreet helps you master your data by

providing the foundational elements (entity management, hierarchies and linkage)

aligned to meet your business objectives.

Everything You Touch Today

Turns to Data

You are leveraging data in new ways across your enterprise; from finance, marketing

and technology to sales. You're looking to use data and technology at scale and to

engage with customers, vendors and partners to gain competitive advantage. However,

with the overwhelming volume and velocity of data, what should be creating great

insights is creating chaos. At Dun & Bradstreet, we help you find the truth across all your

data silos.