Beruflich Dokumente
Kultur Dokumente
Fifth Edition
Start Your Own Bowling Alley! ii
Special Offers
Fifth Edition
Dustin Murray
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Start Your Own Bowling Alley! v
Table of Contents
PREFACE............................................................................................. 7
INTRODUCTION.................................................................................. 8
STARTUP SUMMARY ................................................................................8
Initial Investment Costs ..................................................................8
Ongoing Operation Costs .................................................................8
Other Profit Centers........................................................................8
The Steps to Building a Sound Investment .........................................9
CHAPTER ONE .................................................................................. 11
GETTING STARTED ............................................................................... 11
The Business Plan ........................................................................ 11
Products and Services ................................................................... 11
Determining Your Market............................................................... 12
Financing .................................................................................... 14
Choosing a Name ......................................................................... 15
Choosing Your Location ................................................................. 16
Bowling Alley Layout and Design .................................................... 22
Example of Six Lane Bowling Alley Layout..................................... 23
Example of Ten Lane Bowling Alley Layout.................................... 24
Guidelines to Establishing Pricing.................................................... 24
Target Customers and the Retailing Mix ....................................... 25
A Price Level Strategy................................................................ 26
The Relationship between Product Prices and Costs........................ 26
Licenses, Permits and Regulations .................................................. 27
Licenses .................................................................................. 28
Permits.................................................................................... 29
Regulations .............................................................................. 29
CHAPTER TWO.................................................................................. 30
MANAGING YOUR BOWLING ALLEY OPERATION .............................................. 30
Developing New Accounts and New Customers ................................. 30
Customer Development Program ................................................. 31
Computer Software ...................................................................... 32
Retail Operations ...................................................................... 32
Center Computer Software ......................................................... 35
Insurance.................................................................................... 36
Marketing/Advertising ................................................................... 37
Internet/Website .......................................................................... 37
Signs and Your Business................................................................ 37
Start Your Own Bowling Alley! vi
Preface
If you are serious about starting your bowling alley, the information in this
book will help you plan, start, operate and manage your operation. This book
is only one of many resources you should consult before starting the
business. The more information and knowledge that you have about what it
takes to start a successful, profitable bowling center, the better prepared you
will be to address all of the business challenges you will face in your venture.
You probably have an idea of what you want your bowling center to be; the
image, the layout and what you will offer your customers. Hopefully, the
information in this book will expand on your ideas. I hope that this book
brings up new interest in offering more to your customers and providing you
more opportunities to create revenue and profits.
Your bowling center will be unique. There will be no operation exactly like
your operation. As I present the information pertaining to the possible retail
products and center services, I am attempting to encompass all of the
possibilities. For instance, in your operation, you may want to offer only
limited concession offerings. Other center owners may want to offer an
upscale grill and a specialty dining area, like a pizzeria or a bar with expanded
menu options. You might decide to expand your operation; if not in the
beginning, maybe later. The information in this book can help you now and
later on in the business venture. So for now, you will find yourself picking
and choosing the information you will apply to your center operation. Don’t
be too quick to ignore or eliminate the possibilities of the products and
services you can offer.
Start Your Own Bowling Alley! 8
Introduction
Startup Summary
Initial investment costs are affordable for serious investors, but discourage
casual investors. Approximate cost in U.S. dollars is $100,000 to $120,000
per lane (includes land, building and bowling equipment), depending heavily
on land cost. These figures are based on building space requirements of 1,000
square feet or 92.9 square meters per lane.
The investment is capital intensive only at the outset. Once the center is
built, the assets maintain their value for two decades or more, so the
business requires little ongoing working capital.
Profitability is very high. Pre-tax profits in many places can be 30% or more
of revenue. In emerging markets, payback on Initial investment is often
reached in as little as 1 to 2 years. Variable costs associated with bowling
center operations are so low that gross profit can be more than 90%. Once
the bowling alley’s relatively fixed operating costs are covered, incremental
sales go straight to net profits. Little or no inventory is required, allowing for
maximum use of space and capital.
Bowling is not the only profit center in a bowling center. Pro shops, food and
beverage sales, shoe rentals, arcade rooms, vending machines, billiard tables
and league bowling fees also contribute to already strong profitability
The larger size of your center, the most potential for additional profit center
Pro shop sales of items ranging from bags, shirts and shoes to a wide range
of the latest bowling balls and accessories Percentage of revenue
• Bowling 61%
• Food & Bar 23%
• Amusement 7%
• Shoe Rental 6%
• Other 3%
Chapter One
Getting Started
If you don’t have a business plan for your bowling alley, you should
immediately consider doing the business plan before proceeding with your
business. There are many business plan products available today in retail
office supply stores and online. Some of the best sellers are Business Plan
Pro, BPlans.com, BizPlans.com & ProBP Business Plan Software.
You can purchase a customized business plan template for a bowling alley
entitled The Business Plan for Your Bowling Center. This business plan was
prepared with the ProBP Business Plan Software, the professional business
plan software solution, at the following link:
www.125aday.com/business-plan-bowling-center
Beware of free business plan software programs. You get what you pay for
and these business plans are usually a waste of your time.
Bowling Shoes
Circle ABS Shoes
Dexter Men's Dexter Women's
Etonic Men's Etonic Women's
Bowling Bags
Columbia Ebonite
Hammer KR Strikeforce
Storm
Gloves/Supports
Cleaners/Polishes
Ball Inserts
Accessories
Bowling Towels
Bowling Shirts
Drilling Service
This will show who your main projected customers are and where they are
located.
• Competitive Analysis
This will help you understand who your competition will be. You should
compare your product prices with your potential market competitors. Simply
perform some market research by visiting these competitors and taking note
of their product prices. Use this competitive pricing analysis as a test of
reasonableness to determine whether your products and prices are in line.
The search for information on your competitors should begin by finding their
names and locations. Online directories such as www.superpages.com and
www.qwestdex.com can help you find competitors in your area. Just choose
the category and the number of miles around a city you'd like to search.
Visiting the competitors' web sites will help you decide what marketing
strategy would be best for you.
4. Financing
Most banks and lenders require you to put some of your own money into the
business. Experience is a major factor for lenders. So the more experience
you have, the better. If this is a new venture for you, you might consider
taking a job in a bowling alley and/or take some classes to help you succeed
in getting the funding you need.
The basic loan application includes a written statement in which you describe
your business plan (see page 11). You will need to include how this business
will generate income, define at what points you will need an injection of cash
and explain how you will use the requested loan proceeds. Also, include an
explanation of how the loan will be repaid.
Start Your Own Bowling Alley! 15
It is best to have the money in place about six months before you need it,
including in it enough cash to carry you through two months of business
operation of your bowling alley.
Financing Tips
5. Choosing a Name
Choosing the right name for your business is important. A good name can
help you attract more customers, so take your time. Discuss it with your
friends and family and do some research before deciding what to name your
bowling alley.
Your business name should fit the vision of what you want your bowling alley
to be. You will want your name to tie into your decor, concept and the
market you are targeting. Your name should be distinctive and easy to
remember. Choose a name that is easy to spell. Think of your customers
writing checks to your business or trying to find your business online or in the
phone book.
Your name should represent the type of bowling alley products and any
services you will offer and should set you apart from your competitors.
You will need to register your business name with your state. You can do this
by contacting the Secretary of State's office and requesting the forms that
you will need to fill out. Also, ask them how to search for state trade marks to
Start Your Own Bowling Alley! 16
see if any part of your name is registered. You may also need to do this in
your county at your county clerk's office.
Resources
Thomas Register
http://www.thomasregister.com/
Niten Research Corporation
http://www.niten.com/
Mahtta Trademark Company
http://www.mahtta.com
Legalname.com
http://www.legalname.com
Mark Monitor
http://www.markmonitor.com/
US Patent Office
http://www.uspto.gov
Choosing the right location for your bowling alley is important. Considerations
include the needs of your bowling alley, where your customers and
competitors are, and such things as taxes, zoning restrictions, noise and the
environment. For most bowling alleys, an appropriate location is critical.
The choice of your location has a profound effect on the entire business life of
your bowling alley. A bad choice may all but guarantee failure while a good
choice can contribute to your success. This book takes up site selection
criteria, such as retail compatibility and zoning, which the bowling alley
owner-manager must consider after making basic economic, demographic,
and traffic analyses. It offers questions that you must ask (and find answers
to) before making the all important choice of the bowling alley location.
The first step in choosing your business location takes place in your head.
Before you do anything else, define your type of bowling alley in the broadest
terms and determine your long term objective. Write them down. This
exercise will help you greatly later in choosing the best location possible for
your bowling alley.
Start Your Own Bowling Alley! 17
In picking the site, many bowling alley owners believe that it's enough to
learn about the demographics ("people information" like age, income, family
size, etc.) of the population, about the kind of competition they will be facing,
and about traffic patterns in the area they are considering. Beyond a doubt,
these factors are basic to all bowling alley location analysis.
Once you have spotted a tentative location using these factors, you have only
done half the job. Before you make a commitment to moving in and setting
up, you must carefully check several more aspects of the location to help
insure your satisfaction with -- and, most importantly, your success at -- the
site you've chosen.
Retail Compatibility
For a bowling alley in its first year of operation, with limited funds for
advertising and promoting, retail compatibility can be the most important
factor in the survival of your business. Will you be located next to businesses
that will generate traffic for your bowling alley? Or will you be located near
businesses that may clash with yours?
Merchants Associations
Most first time bowling alley owners have no idea how effective a strong
merchants association can be in promoting and maintaining the retail stores
in a given area. Always find out about the merchants association. The
presence of an effective merchants association can strengthen your bowling
alley business and save you money through group advertising programs,
group insurance plans and collective security measures.
How can you determine if the business location you are considering has the
benefit of an effective merchants association? Ask other retail store owners in
the area. Find out:
Ask to see a copy of the last meeting minutes. Determine what percentage of
the members were in attendance.
Sometimes landlords lack the funds to maintain their properties. Rather than
continuing to "invest" in their holdings by maintaining a proper appearance
for their buildings and supporting their tenants, they try to "squeeze" the
property for whatever they can get.
To find out if a landlord is responsive to the needs of the retail tenants, talk to
other tenants before you commit to moving in yourself. Ask them:
Does the landlord return calls in a reasonable period and send service
people quickly?
Start Your Own Bowling Alley! 19
Your town's zoning commission will be happy to provide you with the latest
"mapping" of the retail location and surrounding areas that you are
considering. Here are some questions to consider:
Are there restrictions that will limit or hamper your bowling alley operations?
Will construction or changes in city traffic or new highways present barriers to
your bowling alley?
Will any competitive advantages you currently find at the location you're
considering be diminished by zoning changes that will be advantageous for
competitors or even allow new competitors to enter your trade area?
Leases
Directly related to zoning is your intended length of stay and your lease
agreement. Before you enter into any rigid lease agreement, you must get
information on future zoning plans. Then you will be able to decide how long
you wish to remain at the location under consideration. To help you, ask
yourself:
Study the proposed lease agreement carefully. Get advice from your lawyer
or other experts. Does the agreement:
Start Your Own Bowling Alley! 20
There are other factors that you should take into consideration before
selecting your location. The following questions may help you decide on your
business location:
• How much retail, office, and storage or workroom space do you need?
• Is parking space available and is it adequate?
• Do you want special lighting, heating or cooling, or other installations?
• Will your advertising expenses be much higher if you choose a
relatively remote location?
• Is the area served by public transportation?
• Can the area serve as a source of supply of employees?
• Is there adequate fire and police protection?
• Will sanitation or utility supply be a problem?
• Is exterior lighting in the area adequate to attract evening customers
and make them feel safe?
• Are customer restroom facilities available?
• Is the store easily accessible?
• Will crime insurance be prohibitively expensive?
• Do you plan to provide pick up or delivery?
• Is the trade area heavily dependent on seasonal business?
• Is the location convenient to where you live?
• Do the people you want for customers live nearby?
• Is the population density of the area sufficient?
extended period of time many bowling alley locations where other clients
previously did business.
Traffic: Drivers passing your bowling alley will become familiar with your
location. You can get traffic counts from a real estate firm, demographic firm,
planning commission, or highway department. You will want to pick a location
that has high traffic counts during peak business hours. One inexpensive way
to do this is to park at the site at different times of the day, including week-
ends, and count the traffic yourself.
If you are in a downtown area, you will need to access the foot traffic. The
type of foot traffic will also have a bearing on the business concept you
choose.
Visibility - If potential customers can't see you, they may not stop. A corner
location is great. And even better is a free-standing building on a corner lot! If
you choose a strip mall, a location at the end is best.
Strong Population Back-Up – These are areas near a high school, college,
university, office buildings, dense residential areas or high traffic commercial
areas.
Size - Will the site handle the projected amount of customers you are
planning on having?
Price - Make sure the price of the site or lease amount fits your projected
break-even or you may just be buying a lot of work with no pay.
Condition of the Site – If land is available, how much money will it take to
build? If it is an existing building, how much money will it take to remodel or
repair? Always check with the highway department and local agencies to see
what improvements or changes are planned for the areas.
Another thing to consider is whether or not this is a high crime area. People
may not stop if they don't feel safe. Destruction of property, robbery and
employee safety are other considerations to take into account.
Aim for a practical, useful layout, while setting the mood. Make sure you
have:
• good retail space traffic flow in the store for products, cashier area,
rest rooms;
• one or more areas from which you can view the entire bowling alley;
• lighting, signs and obstacle-free traffic flow;
Designing your layout will include the items above and décor design, bowling
alley displays, fixtures and designing visual merchandising appeal.
Start Your Own Bowling Alley! 23
To establish pricing:
Setting the right price can influence the quantities of various product and
service that your customers will buy, which in turn affects the total revenue
Start Your Own Bowling Alley! 25
and the profit in the your bowling alley. In the end, the right price for the
product and service is the price that the consumer is willing to pay for it.
Hence, correct pricing decisions are a key to successful bowling alley
management. Systematic and informed decisions regarding pricing strategies
must be made while considering a wide range of issues.
A major step toward making a profit in your bowling alley is selling the
bowling products and providing whatever services you decide to offer for
more than it has cost you. The difference between the wholesale cost of the
bowling products and the retail price of those products is called the mark-up.
These are the dollars that are now available to pay the operating expenses of
your bowling alley. When establishing the markup on a product and service,
two points should be noted:
Is the price of this particular product and service very important to your
target consumers? You need to know your customers' desires for different
products and whether price is an important issue in their purchasing decision?
Have you established a price range that people will pay for your products and
services? What is the high and low price that the products and services will
have to fall within for someone to buy?
Have you considered what price strategies would be compatible with your
business’ total retailing mix that includes merchandise, location, promotion
and services?
Competitor Considerations
Start Your Own Bowling Alley! 26
This set of questions looks outside your bowling alley operation to the
competitive factors that you cannot directly control.
Do you know what your direct competitors are doing price wise?
Do you regularly review competitors' ads to obtain information on their
prices?
Do you do comparison shopping of competitors to obtain information on their
pricing strategy?
Have you considered how your competition will react when you enter the
market place, and how will you deal with their reactions?
Pricing Policies
In this section, overall pricing policy and the message that you want to
convey will be considered. Setting the price must be compatible with your
established pricing policies and your store concept.
Will odd-ending prices such as $1.98 and $44.95, be more appealing to your
customers than even-ending prices?
Will consumers buy more if multiple pricing, such as 2 games for $8.50 is
used?
Should any loss leader product pricing be used?
Will coupons be used in newspaper ads or mailed to selected consumers on
any occasion?
Will holiday gift giving season be a major advertising and sale opportunity for
you?
Would periodic specials, combining reduced prices and heavier advertising, be
consistent with the bowling alley image you are seeking?
Has the impact of various sale items on profit been considered?
Are these product and service at the peak of its popularity?
Will customer services such as delivery, gift certificates and other business
services be free of charge to customers?
Factoring Method Pricing - Multiply the cost of the product by three (this
method does not include labor or other costs)
Gross Margin Pricing - The formula is gross profit minus cost of goods sold
divided by net sales. A gross profit margin of 0.33:1 means that for every
dollar in sales, you have 33 cents to cover your basic operating costs and
profit.
Prime Cost Pricing - The formula is to add the cost of labor and cost of your
products and services. Then you add a percentage for profit.
Competitive Pricing - Competitive pricing seeks to match what others
charge for the same product or service. Conduct a market study and compare
the prices to similar ones that you intend to offer in your bowling alley. That
means pricing your products and services are neither above nor below what
others charge.
Combination Pricing -This method considers all methods, factoring, gross
margin, prime costs and competition. It then tries to balance the prices of
the competition with your costs and needs.
One area of rules and regulations that all new businesses must comply with
are licenses, permits and regulations. When creating a business, the
entrepreneur must contact the municipality involved, along with the state and
federal governments.
Each municipal government has the authority to issue its own business
licenses within its jurisdiction. Since there is no uniformity throughout the
country regarding municipal licenses for businesses, you should consult with
the appropriate local officials to determine whether your business will be
affected by local regulations and licensing requirements. Businesses
(including home-based businesses) must also meet the zoning by-laws that
control property uses in their municipalities.
There may be various licenses and permits required for your bowling alley.
Business licensing requirements vary from city to city, county to county and
state to state. Some require all businesses to register and they collect annual
business licensing fees. Others don't require licenses or registration for
unincorporated businesses unless you are doing business under a fictitious
name (also known as a DBA or "doing business as").
Start Your Own Bowling Alley! 28
You may need a license or permit for occupancy, sanitation, and fire safety.
Your first step should be to check with your city or town clerk for any local
requirements. You should also check on zoning and sign regulations that may
apply to your business and location.
Examples of licenses, permits and regulations that could apply to you when
starting your bowling alley may include, but are not limited to:
Licenses
The first thing you need to apply for is Federal Employer Identification
Number (EIN) Application. You can access the information at the following
link:
http://www.irs.gov/pub/irs-pdf/fss4.pdf
Music License - Any business that plays copyrighted music whether you
have live music, music on hold for your phone or play CDs in your business
that is copyrighted without a license, you can be fined from $5,000 to
$20,000 dollars. Fees for these licenses are collected by the American Society
of Composers, Authors and Publishers, Broadcast Music, Inc.
(http://www.ascap.com/index.html) and Broadcast Music, Inc.
(http://www.bmi.com/).
The SBA has a page titled, WHERE TO OBTAIN BUSINESS LICENSES for your
state and you can access the information at the following website link:
http://www.sba.gov/hot list/license.html
Permits
• vendor permit
• building permit
Sellers Permit - This is also known as a resale permit. It allows you to avoid
paying sales tax on merchandise when you purchase it from wholesalers.
This permit is issued through the state entity that is responsible for taxes.
You can go to the following link for a list of states and the required permits:
http://www.irs.gov/businesses/small/article/0,,id=99021,00.html
Regulations
You can get permit, license and regulation information by contacting your
local city hall, town or village office or rural municipal office. Contacts for
Federal and US State Governments can be found in the Government and
State Website Listings, found in this book on page 71.
Chapter Two
How to acquire the new accounts and new customers to provide added
volume becomes a matter of prime importance for survival and growth. In
many businesses, small and large, the matter of new customer acquisition is
approached in a haphazard, intermittent, unplanned and uncoordinated way.
The results are understandably often less than satisfying, more expensive
than expected and generally inadequate from the standpoint of contribution of
profit.
Useful insight into the problem of getting new customers can be obtained by
considering the sales department as a purchasing function, spending company
resources by investing in customers and sales volume. The controls, systems,
thought and effort devoted to finding the right source of materials, provide for
the most effective and evident management concern relative to its purchasing
activities. Disciplines are established and controls are in place to measure
supplier and purchasing effectiveness. Alternate bids are secured and
potential suppliers critically tested for quality and service. Capital
expenditures are closely evaluated. Yet the problem of investing to get a new
customer, one who is expected to deliver profitable sales over an extended
period of time, is often reduced to a simple charge to the sales department of
'more customers'!
There is more to getting new customers than just chasing the volume they
produce. Obviously the quality of the volume is more important. Measure your
required standard, not just for the amount of volume, but for the profit yield
of the volume and the trend for the future.
Your Customer Development Program should involve at least six (6) steps:
Step Two – Know Who Your Potential Customers Are. You must know
who your potential customers are, where they live, why they would buy your
product and service.
Step Three – The Market Research. When many business owners hear the
words “Market Research”, many just felt that the task is too great or too
complicated to even tackle. The level of market research that needs to be
done must be determined.
Step Six - How To Keep Your Customers. Your existing customer base is
a goldmine. These are people who already know your bowling alley and are
familiar with you. These are people who have already established a
relationship with you by buying your product and service.
Start Your Own Bowling Alley! 32
Computer Software
Retail Operations
Automated Point-of-Sale
http://www.automatedpos.com
Automated Point-of-Sale develops and markets premier inventory control/POS
software and hardware solutions for small to medium Retailers.
866-931-3291
Coresense
http://www.coresense.com
Small and mid-sized retailers rely on CORESense On-Demand Retail Software
to manage their entire retail business, from sales channel to customer
doorstep.
125 High Rock Avenue, Saratoga Springs, NY 12866
866-229-2804 Toll Free 518-306-3043
CounterPoint V7
http://www.synchronics.com/products/cpv7.htm
CounterPoint V7 is a feature-rich retail management solution suitable for
businesses of all sizes. With plenty of options, CounterPoint V7 is ready to
expand when you are. And with full support for a broad range of operating
environments, CounterPoint V7 works with whatever platform you do.
Start Your Own Bowling Alley! 33
CPOnline
http://www.synchronics.com/products/cpol.htm
CPOnline is an affordable and powerful ecommerce service that allows you to
connect your existing CounterPoint inventory and customer information to
your online store. Integrated retail and ecommerce doesn't get any easier!
CPOnline gives you a customizable storefront, "real-time" online credit card
authorizations, automatic shipping calculation, powerful marketing tools,
email newsletters, visitor statistics, Froogle™ submissions, member pricing,
and more. Compatible with the entire CounterPoint family, CPOnline lets you
open your store to the world.
(For contact information, see CounterPoint SQL Enterprise, above)
CPGateway
http://www.synchronics.com/products/cpgw.htm
CPGateway is a secure, reliable, and affordable service that enhances credit
card processing for Synchronics merchants. CPGateway uses your Internet
connection to provide lightning-fast credit, debit, and check authorizations in
under 2 seconds. Compatible with the entire CounterPoint family, CPGateway
keeps your lines moving and your customers happy.
(For contact information, see CounterPoint SQL Enterprise, above)
Island Pacific.com
http://www.islandpacific.com
Retail Pro (http://www.islandpacific.com/RetailPro2.htm) is the global leader
in retail management systems. Retail Pro helps retail businesses around the
world run more profitably and achieve impressive returns on their technology
investments. The software is an integrated system for POS and store
operations, merchandising planning and analysis, and customer management
/ CRM.
400 Plaza Drive, Suite 200, Folsom, CA 95630
Phone: 800-738-2457 Fax: 916-605-7201
Keystroke POS
http://www.keystrokepos.com
Specialized Business Solutions began developing Keystroke Point Of Sale
software nearly 20 years ago. Today, thousands of retail, wholesale, and
service businesses use Keystroke POS to manage sales and control inventory.
Telephone: (800) 359-3458 (970) 262-1720 PO Box 2019 Dillon, CO
Microsoft
http://www.microsoft.com/smallbusiness/products/retail-software
With Microsoft Business Solutions for Retail Management System, you get an
easy-to-use, affordable solution that streamlines business processes,
integrates with other applications, and adapts to meet your specific retail
needs.
(800) 426-9400
Positrac 5 Software
http://www.positrac.com
Since 1983, designing, writing, and assisting dealers install retail systems
throughout the U. S. and Canada. Positrac Software is designed for retail
stores desiring a Point of Sale and Inventory Control System. 4 different
Inventory programs: Grocery, Liquor, Convenience, and Retail versions. Each
version is uniquely written for the specified market. The software is very
flexible and easy to use. Track inventory usage, costs, and profits with the
click of a few buttons. Operating systems supported are Windows 95, 98, ME,
NT, 2000, XP, and XP Pro.
1209 Whispering Pines Rd. Albany, GA 31707
Phone 229-883-2398 Fax 229-420-5999
QuickStore POS
http://www.waspbarcode.com
Wasp QuickStore is the easiest, quickest way to checkout customers and
manage inventory. Simple and powerful, the point-of-sale and inventory
control features are ideal for stores such as a bowling center.
Wasp Barcode Technologies 214-547-4100
1400 10th Street, Plano, TX 75074
A-2 Technologies
http://www.a-2technologies.com/
Mechanics software for the bowling industry
Bowl 101
http://www.bowl101.com/
Bowl101 will handle all of your bowling league stats. Windows 95/98,
Windows 3.1 and Dos versions available. Unlimited number of leagues, almost
any scoring system with up to 58 teams with 15 bowlers per team and 100
subs. Weekly and yearly awards and a full array of sorts
Bowlers Map
http://www.bowlersmap.com/
BowlersMAPTM Motion Analysis Program was developed to combine the power
of video instruction with the technology of computers
CDE Software
http://www.cdesoftware.com
CDE Software provides Windows 98/95/NT solutions to center management.
Software offerings include Bowl-o-Dex, a master bowler database that can
import from the premier league secretary software, BLS-X/32
Start Your Own Bowling Alley! 36
DownTime Manager
http://www.nhuntsoftware.biz/
DownTime Manager keeps track of your equipment downtime
Pinsetter
http://www.pinsetter.com
FREE internet based league secretary software. Pinsetter makes it easy for
league secretaries to manage scores and for league members to browse
current standings and statistics
Insurance
The following list is included to remind you not to overlook the complex areas
of business insurance. It is best, however, to discuss your specific
requirements with your insurance agent.
Start Your Own Bowling Alley! 37
Basic Insurance:
Marketing/Advertising
Word-of-mouth advertising and good public relations are often the best ways
of promoting your bowling alley. Depending on your market and its size, also
consider flyers, newspapers (especially for holiday promotions), radio, TV, the
Yellow Pages and the Internet. Also remember that a satisfied customer is
good advertising.
Internet/Website
A Web site should have details to describe the location (your business’
address, telephone and fax numbers, and directions on how to get to your
bowling alley), hours of operation, products and services, and anything else
you think may be of interest to potential customers. However, once you
launch a Web site, you must update it on a regular basis.
Have you considered the impact that your sign has on your bowling alley
business? This section discusses signs, what they can do for your business
and how they can be used to your advantage.
Signs index the environment so people can find you. This is especially true for
travelers, new members of your community and impulse customers. A
primary source of customers for your bowling alley is the large number of
people who are new to your community. Your sign is the most effective way
of reaching this mobile or transient group of potential customers.
street several blocks away. If you are located off a busy freeway but far from
an exit, your sign becomes your main device for directing people to your
bowling alley.
If you want to build sales for your bowling alley, it is almost certain that you
will need to advertise. How much should you spend? How should you
allocate your advertising dollars? How can you be sure your advertising
outlays aren't out of line? The advertising budget helps you determine how
much you have to spend as well as how you are going to spend it. What you
would like to invest in advertising and what you can afford are seldom the
same. Spending too much is obviously an extravagance, but spending too
little can be just as bad in terms of lost sales and diminished visibility. Costs
must be tied to results. You must be prepared to evaluate your goals and
assess your capabilities - a budget will help you do precisely this.
Your budget will help you choose and assess the amount of advertising and its
timing. It will also serve as the background for next year's plan.
Each of the various ways in which to establish an advertising budget has its
problems as well as its benefits. No method is perfect for all types of
businesses nor is any combination of methods. Here, concepts from several
traditional methods of budgeting have been combined into three basic
methods: percentage of sales or profits; unit of sales; and objective and task.
You will need to use judgment and caution in choosing your method or
methods.
The percentage-of-sales method avoids some of the problems that result from
using profits as a base. For instance, if profits in a period are low, it might
not be the fault of sale or advertising. But if you stick with the same
Start Your Own Bowling Alley! 39
Past sales: Your base can be last year's sales or an average of a number of
years in the immediate past. Consider that changes in economic conditions
may cause your figures to be too high or too low.
Past sales and estimated future sales: The middle ground between an often
conservative appraisal based on last year's revenue and an often overly
optimistic assessment of next year's is to combine both. This method is
generally more realistic during periods of changing economic conditions. It
allows you to analyze trends and results as well as predict future sales with a
little more accurately.
The more complex methods are Unit of Sales and Objective and Task
methods. We will not cover those. If the percentage-of-sales method does
not work for you or you want to go another route, do your research on the
Unit of Sales and Objective and Task methods.
Market Analysis
Developing a business plan (for more information, see page 11) for an
existing business or conducting a feasibility study for a new venture requires
a thorough analysis of market conditions. Market conditions in your area
have a significant impact on the profitability of your bowling alley. The
strength of the local market affects how many customers you will serve and
the prices that you can charge. This section will help you analyze your
market so that you can gauge the potential of your existing or proposed
operation and make more informed operating and investment decisions.
On the pages that follow are a series of checklists to help you collect and
analyze information as part of your market analysis. The checklists will serve
as a learning tool to help you understand the many market factors that
influence your profitability.
This information will provide you with a market analysis format that can be
used in a feasibility study, business plan or marketing plan. The following will
help analyze the market potential of an existing operation, an expansion or a
new development.
Using your market analysis findings, you can estimate the financial potential
of your venture by creating financial projections. If you are a prospective
bowling alley owner, these projections will help you determine if your venture
is feasible.
Start Your Own Bowling Alley! 41
I. Industry Trends
The following industry trends checklist provides a sample of topics you might
want to study as part of your market analysis.
Market Demand
Economic trends
Consumer confidence
Demographic trends
Success Factors
New and popular concepts/themes
Customer service innovations
Pricing practices
Labor saving techniques
Demographic and economic statistics will help you determine the bowling
alley sales potential of the market area you plan to serve. By comparing
these statistics with those of other areas and the state, you will be able to
evaluate the strength of your market area.
The first step in this analysis is to define the geographic size of your market
area. Be reasonable in estimating how far people will travel to reach your
bowling alley. Once your geographic market area is defined, you should
obtain demographic data that describes the people who live and work in the
area. Descriptions of the population's age, income, education and gender will
help you understand the market area you plan to serve.
Data on your market area is available from various sources such as:
The market area checklist will help you collect data to evaluate your market
area.
Demographic Characteristics
• Population
• Age distribution and median age
• Gender
• Ethnic groups
• Household income distribution
• Marital status
• Dwelling types
• Households with children
• Education
Economic Characteristics
• Employment levels
• Types of employment
• Number of and growth in business establishments
• Local developments planned
• Seasonality and tourism visitation
III. Competition
Existing market area competition can provide valuable information to help you
analyze demand and market opportunities. You can assess their competitive
strengths and weaknesses and learn from their successes and failures.
First, identify how many bowling alleys are in your market area. Then,
identify those businesses that appeal to the types of customers (market
segments) that you plan to serve. You should also identify all other
businesses located in your immediate area because they can also influence
your business. Refer to the Yellow Pages and your local Chamber of
Commerce for listings of area bowling alleys.
It is important to identify any market area bowling alleys that have closed
and for what reasons. Also, learn what new bowling alleys are planned for the
market area and determine how they might affect your proposed operation.
After identifying your competition, visit and evaluate each bowling alley.
Speak with the manager of each operation if possible. Use the following
checklist to complete this part of your market analysis.
Start Your Own Bowling Alley! 44
Competition Checklist
Location
Community traffic patterns
Proximity to sources of demand
Accessibility
Visibility
Surrounding neighborhood
Parking availability
Sign visibility
Appearance/Comfort
Service
Days open
Hours of operation
Service style
Quality of service
Speed of Service
Extra services offered
General Information
Franchise affiliation
Local reputation
Advertising and promotion methods used
Overall
Strengths
Weaknesses
IV. Location
and attractive to your market. How you evaluate your location will depend on
the type of bowling alley you are planning and the type of customers you
hope to serve.
Two major choices face prospective bowling alley owners: What kind of
bowling alley should I open and where should I open it? Typically, you will
have already selected either a location or a concept for your bowling alley. It
is important that your location and concept complement each other. It is
critical that a site be chosen based on market factors and not because of a
low price.
Location Checklist
Traffic Volume
Accessibility
Visibility
Other Issues
9 Zoning
9 Environmental Issues
9 Easements and restrictions
9 Growth Patterns of Surrounding Areas
Concept involves the entire shopping experience, not just the type of product
and service offered. Elements that define your concept include decor,
lighting, service, price, location and size. Even the name of the establishment
conveys a sense of the concept. To help refine your idea, describe your
proposed bowling alley in one or two sentences.
Every how-to book on the market has a different take on the essential
elements of a marketing plan.
Start Your Own Bowling Alley! 47
This section outlines the key elements you need to include in your bowling
alley marketing plan. No matter how it's ultimately organized, your marketing
plan should be a straightforward, easily understood company document. It
should provide you with a clear direction for your marketing efforts for the
coming year and it should give an incisive look into your company for all
readers.
The Marketing Plan section is broken down into nine (9) parts:
Before you begin to write, pull together some information you'll need. Getting
the information first avoids interruptions in the thinking and writing process.
Have on hand:
Market Situation
The "market situation" section should contain your best and most clear-
headed description of the current state of the bowling alley marketplace (this
is no place for hunches).
Much of this information may exist in your head. But now is when you write it
down. For example, how much information do you have in your office—right
now—on your competition? Your marketing plan gives you a chance to pull all
this relevant information together in one place, to spur ideas and justify
actions.
There are lots of places to go to get information on the trends in your bowling
alley market. City and state business publications frequently publish overview
issues; you can talk to local business reporters; and local chambers of
Start Your Own Bowling Alley! 49
Marketing Objectives
In the "marketing objectives" section, you paint your picture of the future:
What marketing objectives do you want to achieve over the course of the
plan? Each of your marketing objectives should include both a narrative
description of what you intend to accomplish along with numbers to give you
something concrete to aim for. Just to say you want to start the best bowling
alley in the marketplace isn’t providing much guidance. Saying you want to
go from 0 percent to 8 percent of the local market in two years is easier to
understand—and verifiable. If you're not sure of the size of the local market,
then aim at a dollar figure in sales. Your accountant will let you know
whether you've succeeded or not.
You should make it a point to limit the number of marketing objectives you
take on in a given year. Let's face it, change can bring stress, disorient staff
and sometimes even confuse your target market. Keep your objectives
challenging but achievable. Better to motivate yourself with ambitious but
worthy targets than to depress you by failing at too many enthusiastic goals.
Marketing Goals
Here's where you spell out how you're going to make things happen. While
your spreadsheet has shown increasingly stunning profits each time you
bump up the market gains, now you're in the real world. Gains must be
earned by marketing brains and brawn. Each marketing objective should
have several goals (subsets of objectives) and tactics for achieving those
goals. In the objectives section of your marketing plan, you focus on the
"what" and the "why" of the marketing tasks for the year ahead. In the
implementation section, you focus on the practical areas of who, where, when
and how.
The key task is to take each objective and lay out the steps you intend to
take to reach it. If your objective is to build a bowling alley in Anytown, USA,
you have to put together concrete goals to make it happen.
Budgets
Whether done well or poorly, business activity always costs money. Your
marketing plan needs to have a section in which you allocate budgets for each
activity planned. This information should be in writing with the individual
carrying overall program responsibility. People responsible for portions of the
marketing activity should know exactly what funds are available to them. In
fact, you would be wise to involve them in planning those budgets.
Be as objective as you can about those costs you can anticipate. For things
with which you have no budget experience, add 25 percent to your best
estimate. Your budget should allocate separate accounting for internal hours
(staff time) and external costs (out-of-pocket expenses). Make sure to enter
the budget on a Lotus or Excel spreadsheet so you can manipulate it during
construction to see which variant works best.
Start Your Own Bowling Alley! 51
The reason you pick measurable marketing objectives is to have the ability to
track your progress toward reaching them. Too many marketing efforts
aren't quantifiable, with the result that the achievements of your marketing
campaigns aren't satisfactory, or they're just plain illusory.
All your marketing efforts will benefit from the classic feedback loop: Act,
observe, adjust and act again. Scheduling quarterly meetings is best. At
these meetings, responsible individuals should report on what they've
accomplished in the last quarter, including how much of the budget has been
spent. Reports should be verbal, with a printed summary for the record.
As your bowling alley business activity moves forward over time, you'll
doubtless find the need to adjust the timing, the budget or the tasks
themselves. At these points you must decide whether to intensify your
efforts, add more tactical steps to pick up the pace or scale back your
objectives. Make your changes in an organized manner, adjusting all the
Start Your Own Bowling Alley! 52
dependent tasks so that the plan shifts as a whole. Whatever your decision,
make sure to update your marketing plan document. Put in writing your
understanding of why you didn't reach your goals. Keep the original and date
and number all changes. Your plan must be dynamic, but it shouldn't lose its
sense of history. All this information will be extremely useful when you create
next year's marketing plan.
Marketing isn't a science, but it is a skill in which you can make steady
incremental improvement.
Executive Summary
Put a brief summary at the front of your marketing plan binder. On a single
page, sum up (with key financial numbers) in no more than a single page the
contents of your marketing plan. Use bullet points, short sentences and bold
type for major points, and stay focused on the big issues. What does
someone have to know about your plan to have any sense of it?
This summary gives plan readers a concise description of what your bowling
alley plans to do in the coming year.
Your plan must address two different time frames: the short-term (one to 12
months) and the long-term (over 12 months). Most of your document should
focus on the coming year, which is the most important for the majority of
small and medium-size businesses. Marketing typically demands the
Start Your Own Bowling Alley! 53
Write this down, briefly and in general terms. Questions you might answer
could include: How many employees do you envision adding over the next
few years? Will your need for office space stay the same? Will there be
major equipment purchases? Will you be able to hire a manager? Are there
specific training courses or certifications you'd like to put your staff through?
Does a manufacturer or one of your wholesales offer special product training?
Will your profit margin stay constant or do you think you'll be able to better
it? Will you become active in local, regional or national trade groups? How
will the market demographics affect your business in the coming years? Keep
track of how your larger vision changes over time as well.
Chapter Three
Accounting/Bookkeeping
Double Entry Bookkeeping Systems - this is the system taught in most high
school and college bookkeeping and accounting classes. Each transaction is
recorded twice, one account is credited with the given dollar amount and a
second account is debited by an equal dollar amount. This is an excellent
system. But often formal training and practice will be needed to understand
and master it.
One-Write Systems - these are copyrighted systems that are set up using
carbon-backed checks. As you write the information on a check, it also
transfers the data to a record system.
Single Entry Bookkeeping Systems - a single entry system means every dollar
transaction is recorded only once, either as income or expense, an asset or a
liability. All entries are recorded on a one page synoptic journal or also called
a revenue and expense journal. The system is simple, easily understood, and
thus requires little training.
Start Your Own Bowling Alley! 55
Before you open your bowling alley, you will need fixtures and furniture for
your bowling alley. For assistance in this area, you may get the advice of a
sales representative or consult trade publications and manufacturers' Web
sites. In addition to your office set up, you will need a design of your bowling
alley layout, tables and chairs, counters, and any concession stand equipment
you need if you plan on providing this service. List that equipment and its
cost to you. An important factor to consider when choosing equipment is the
after-sales service and repair and their affordability.
Cost Control
In the bowling alley business, you must have procedures for controlling
inventory and costs. Ask people in the industry for information about the
procedures for:
If you have completed your market analysis, you have completed your data
collection. You have analyzed industry trends, market area demographics,
economic statistics, competition, suitability of your location and your bowling
alley concept. You are now ready to estimate your sales potential based on
these factors. A key indicator of future sales performance is past sales
performance. Existing businesses can rely on their historical records for this
information. Prospective operators must look to comparable bowling alleys
for data on their past performance.
While there are no formulas for calculating your sales potential, your prior
research will help you make more informed and reasonable estimates. The
information that follows will help you estimate your sales potential.
A review of your business’ relative strengths and weaknesses will help you to
determine your competitive position in the market area. Compare your
bowling alley operation with your competition using the criteria below. Be
sure to keep in mind your concept and the types of customers you hope to
attract.
Strength Weakness
Concept/Theme
Proximity to Customers
Traffic Volume
Accessibility
Visibility
Atmosphere
Service Quality
Reputation/Reviews
Start Your Own Bowling Alley! 57
Franchise Affiliation
Pricing
Hours of Operation
Management
Financial Projection
Once you complete your market analysis, you will be better equipped to
developed realistic financial projections for your proposed bowling alley.
These projections will help you determine the financial feasibility of your
venture and should be constructed in the process of a complete business
plan.
The industry averages show that between 2-4% of sales are lost to theft or
cash mishandling. You need systems to keep track of the money from the
time it leaves the customers hands until the time it is deposited in the bank.
Have a written cash/credit handling policy. Have forms that employees can
enter refunds given to customers and mistakes made. This form should have
the time, date and employees signature.
Limit access to the safe. The safe should be kept locked at all times. Most
safes have envelope size areas allowing money to be dropped in (drop safe).
Keep the opening and closing cash, used to make change for the customers,
the same all of the time. Make sure the money is counted at opening and
closing. Keep cash stores kept to a minimum.
Paid-outs entered on a form with time, date, signature and receipt stapled to
it. Paid-outs should be deducted from a petty cash fund if possible and not
from the daily deposits.
Do a cash drop for each shift. One person should be responsible for each
shift deposit. Have them enter a log with the amount of the deposit, total
sales for the day, date, time and signature. Also have them put this on the
envelope that is to be dropped into the safe.
Make bank deposits daily keeping each days deposit separate and attach the
bank deposit slips to daily cash reports
Start Your Own Bowling Alley! 58
A key and safe combination access log should be maintained. Keys should be
numbered and a log should be kept with information on the person having the
key.
Use a register that has the transaction visible to the cashier and the
customers. Secret shoppers take note of these transactions to make sure the
employees are not under-ringing sales.
Sales should always be rung up at time of the transaction and a cash receipt
should be given to the customer.
Cashiers should place customer's money on register ledge until the change is
made. This way if the customer says he gave a larger dollar amount, the
cashier has it right there to confirm it.
Do a Z reading each day. This clears the register of the previous day’s sales.
This reading should be attached to the daily cash report.
Follow up on your banks deposits to make sure your money has been credited
to you account. Go through your bank statements line by line and check to
see that no deposits are missing and each one is entered accurately. Banks
do make mistakes.
Employee Theft
It has been estimated that about $52 billion a year is lost due to employee
theft and that approximately 95% of all businesses experience employee
theft. So, what are the symptoms and what can you do to protect your
business? Watch for these signals from your employees.
14. Numerous receipt slips held by an employee until the end of a shift or
notes found in the trash indicating that the employee was keeping a secret
count of transactions.
15. Unusually low sales factor on any one shift (shift sales divided by number
of items sold).
16. Make excuses for theft. Employees who steal, rather than believing theft
is wrong, may condone the acts of dishonest employees as, "It's no big deal.
It was only a few bucks."
17. Employees who violate bowling alley policies and procedures should be
watched.
18. Overzealous work habits. Employees who work through their lunch
breaks, seldom take a breather and never ask for time off may be running a
game with the cash register. Also, employees who refuse to go on vacation
may be afraid that their substitute will discover their dishonesty.
You can inform employees about internal security measures, e.g., surveillance
and inventory checks, and the likelihood and consequences of being caught
stealing. Many employees steal because they think they can easily get away
with it. Limit employee access to the building to the hours that they are
scheduled to work.
Put one employee in charge of setting up cash drawers. Have another double-
check the cash count. Make each employee responsible for his/her own cash
drawer. Issue one cash drawer per on-duty employee. No other employee
should at any time (during lunch, breaks, etc.) be allowed to open or use
another's cash drawer. At the end of each shift each cash drawer should be
balanced by the employee and double-checked by another.
Require that the cash register drawer be closed after each transaction. Never
leave a register unlocked when not attended. And never leave the register
key with a register. Identify each over-ring and under-ring. Managers should
sign off all voids and over-rings. Check signatures against those on file.
Keep tendered bills on the register until the transaction is concluded. Short-
change artists frequently use large bills to pay
(2) Get Your Employees Involved - Offer rewards to employees who report
theft. Ask your staff for their suggestions on how to eliminate theft.
They look for speed of service, friendliness, suggestive selling, whether the
sales were rung up properly, and the bowling alley and employee cleanliness.
Start Your Own Bowling Alley! 62
You can use these reports for training and rewarding employees for
performance. Recognizing employees who perform will motivate other
employees to improve.
Develop or buy "secret shopper forms" that include these areas: bowling alley
appearance, friendliness, knowledge, helpfulness, efficiency of the service,
suggestive selling and honesty.
Have your bowling alley secret shopped several times so you can look for
trends, loopholes, and areas needing improvement. Most secret shoppers
charge between $20 - 40 an hour. To locate a secret shopper service, look in
the Yellow Pages under shopping, market research, market analysis, market
consultants, or sales training. Check with your local chamber of commerce or
university marketing programs.
Let your staff know that you plan to use a secret shopper. Some bowling alley
owners will have the secret shopper hand the employee money such as a $20
bill when they meet a certain criteria, giving an instant reward.
(5) Survey Cards: Give your customers a short survey card to complete or
place one on your web site for customers to fill out. Offer recognition and
rewards to employees who consistently provide exceptional customer service.
(6) Video Surveillance: Often just installing cameras will cause employees to
think twice before stealing. But in order for them to be effective, you need to
let your employees know you check these by offering them feedback (Positive
or Negative) based on their job performance by viewing these videos with
them.
(7) Cash in Sheets: Have employees do a cash in sheet for every shift. This
would be a control sheet where the employee would take the gross sales,
subtract paid outs, adjustments and credit sales (adjusted gross sales).
Count down the cash drawer, leaving the change fund amount (usually
$100.00). Subtract this from the adjusted gross sales and this will give you
your over and shorts. This should always be within 90 cents. Too much
money could mean a customer was short-changed and being short money
could mean a customer was given too much change or possibly employee
theft. Have them place the money in an envelope, date and sign it and place
it in the safe.
Keeping the cash register drawers low in cash also helps to deter would be
robbers. When they see only a small amount of cash in the register, they are
less likely to take the risk of getting caught and going to jail.
Start Your Own Bowling Alley! 63
(8) Do a Product Inventory and Usage Sheet: Conduct inventories often and
at irregular intervals. Also make routine spot checks. Inspect records of
purchases and sales at the beginning and end of each shift. Define individual
employee responsibilities for inventory control. This establishes a climate of
accountability
Post signs to indicate areas that are open to the public and those that are for
employees only. Install locks on all doors to interior work areas to control
public and employee access. Doors to storage and supply rooms, and
individual offices should be locked to limit access
(9) Trash Control: Keep trash dumpsters inside during business hours.
Check bins at random times for pilfered goods that might have been placed in
them for pick-up after the trash is taken out. Use clear plastic trash bags.
Inspect contents for pilfered goods. Keep lids of outside trash dumpsters
locked during non-business hours. If practical, keep the lids locked whenever
the dumpsters are not being filled or emptied. Have employees work in pairs
in emptying trash. Or have different employees empty the trash from day to
day.
Despite your best efforts, dishonest employees can find ways to steal. If you
suspect theft, call your local police department. Don't play detective and try
to solve the crime. And do not jump to unwarranted conclusions. A false
accusation could result in serious civil liability.
You can buy a counter detection pen, which is easy to use and requires no
training. A clerk at a cash register uses the detector pen to put a small mark
on the bill. If the bill is counterfeit and the paper is wood-based, the iodine in
the pen solution will react with the starch and leave a dark brown or black
mark. If the bill is authentic and the paper is fiber-based, there won't be any
starch and the pen will not leave a mark. A detector pen costs between 5-10
dollars and can screen up to 3,000 bills.
Another option is a scanner used to check each bill, but this may tie up lines
and your customer service may suffer. To find out how these scanners work,
you can go to the following website for more information:
http://ritecount.com/home/mc1/learn_main.html.
Bad Checks
If you have received a check you think is a forgery, take it to the Police
Department. All forged checks are felonies, even if the amount is under $200.
Never accept a credit card which is broken, cut, damaged, or expired. Witness
the signing of the sales draft. Ask for supporting identification and compare
signatures and/or photos.
Start Your Own Bowling Alley! 65
Chapter Four
Before you find, hire and train your bowling alley employees, you need to
have a plan. It should start by determining and positioning your image.
Decide what you want your bowling alley to be “known as.”
What type of image do you want to present to your customers? What is your
theme? What message do you want to convey? Are you going to provide
nametags or smocks? Are they all going to be wearing uniforms? When your
employee has on a uniform or a nametag, it makes them approachable. Your
customers need to feel that they can turn to your employees with questions
and concerns. Your customers are the life-blood of your business, so your
employees need to be your first line of defense. Your employees need to be
you when you aren’t in the business.
II. Planning
The third step is the hiring process. This starts with your advertising. Are
you going to run a help wanted ad in the newspaper? Decide where you are
going to advertise, how long you are going to advertise, and what types of
advertising you are going to choose. It may be as simple as hanging a
banner in your store, capitalizing on word-of-mouth advertising, or putting
flyers on cars.
After you have collected the applications, you can now start the pre-screening
process. Things to look for on the application include: completeness of the
form, work experience, reasons for leaving their last position, and their
availability to work and other work employment. When pre-screening, it is a
good idea to hire someone from within the area. It is okay to hire customers
Start Your Own Bowling Alley! 67
as well. These people are going to know the area and the people coming into
your bowling alley.
Put the interviewee at ease during the interview process. Start by explaining
the interview process. Describe the job and ask them questions about items
on their application.
There are some questions you can’t ask. Unacceptable inquiries include:
How old are you? Have you been arrested, convicted or spent time in jail?
Do you have children under 18? Do you plan to have children? Acceptable
inquiries include: Verification of age, for legal reasons, request for felony
conviction (if you indicate that such a conviction is not an automatic barrier to
employment). You can also inquire as to what languages the applicant
speaks fluently, but only if the qualification is job related.
When you are asking questions, make sure you listen twice as much as you
talk. Get the interviewees talking about themselves so you can find out if
they will be a good match in your bowling alley. In closing, invite questions
from the applicant.
IV. Training
The fourth step is proper training for the employees. The training process
should begin with industry education. Most people don’t know a lot about the
bowling alley business. You need to help them with the terms and
vocabulary. If your employees aren’t doing what you would like them to be
doing, it is because you didn’t train them properly.
good idea to have a number posted that customers can call if they have a
complaint.
The most important part of training falls under the employee’s job
description. If your employee works a seven hour shift, they need to be
working all seven hours. Clearly state the employee’s responsibilities. Have
a bowling alley inspection checklist with a daily report form. It is a good idea
to have an employee walk to the exterior and the interior of your building
daily. Have them check the parking lot, the sidewalk and check for trash.
Have a checklist for them when they are reviewing the interior.
Other daily items include: Sweeping the parking lot, cleaning the restrooms,
scrubbing the floor tiles, and washing the windows.
The last step is learning how to keep your employees. If your employees are
properly trained, they will take pride in their job. Help your employees learn
and they will help your bowling alley business grow.
Start Your Own Bowling Alley! 69
Chapter Five
Publications
Trade Shows
Chapter Six
Chapter Seven
Alabama Alaska
http://www.alabama.gov http://www.state.ak.us
Arizona Arkansas
http://www.az.gov http://www.state.ar.us/
California Colorado
http://www.ca.gov http://www.colorado.gov
Connecticut Delaware
http://www.ct.gov http://www.delaware.gov
Florida Georgia
http://www.myflorida.com http://www.georgia.gov
Hawaii Idaho
www.ehawaiigov.org http://www.accessidaho.org
Illinois Indiana
http://www.illinois.gov http://www.state.in.us
Iowa Kansas
http://www.iowa.gov http://www.accesskansas.org
Kentucky Louisiana
www.ky.gov http://www.state.la.us
Maine Massachusetts
http://www.state.me.us http://www.mass.gov
Maryland Michigan
http://www.maryland.gov http://www.michigan.gov
Minnesota Mississippi
www.governor.state.mn.us http://www.mississippi.gov
Missouri Montana
http://www.state.mo.us http://www.state.mt.us
Nebraska Nevada
http://www.nebraska.gov http://www.nv.gov
New Hampshire New Jersey
http://www.state.nh.us http://www.state.nj.us
New Mexico New York
http://www.state.nm.us http://www.state.ny.us
North Carolina North Dakota
http://www.ncgov.com http://discovernd.com
Ohio Oklahoma
Start Your Own Bowling Alley! 72
http://www.state.oh.us http://www.ok.gov
Oregon Pennsylvania
http://www.oregon.gov/ http://www.pa.gov
Rhode Island South Carolina
http://www.state.ri.us http://www.myscgov.com
South Dakota Tennessee
http://www.state.sd.us http://www.state.tn.us
Texas Utah
http://www.state.tx.us http://www.utah.gov
Vermont Virginia
http://vermont.gov http://www.virginia.gov
Washington West Virginia
http://access.wa.gov/ http://www.wv.gov/
Wisconsin Wyoming
http://www.wisconsin.gov http://wyoming.gov/
Start Your Own Bowling Alley! 73
Index
Pricing Policies, 26 T
Prime Cost Pricing, 27
Target Market Analysis. See
Publications, 69
Marketing
Thomas Register. See Name:
R
Resources
Registering. See Name Trade Shows, 69
Regulations, 27, 29 Traffic. Also See Location
Municipal Government, 27
Retail Compatibility. See Location U
United States Bureau of Labor
S
Statistics, 13
Sales US Census Bureau, 13
Bad Checks, 64 US Patent Office. See Name:
Counterfeit Money, 63 Resources
Credit Card Fraud, 64
Secret Shoppers, 61, Also See V
Employee Theft
Visibility. Also See Location
Signs, 37
Size. Also See Location
W
Small Business Association, 14
Store. Also See Location Website, 37
Accessibility, 22 Websites
Condition, 22 Government, 71
Design, 22 State, 71
Layout, 22
Parking, 21 Z
Size, 22
Zoning. See Location
Traffic, 21
Visibility, 21
Start Your Own Bowling Alley! 76
Notes
Start Your Own Bowling Alley! 77
Notes
Start Your Own Bowling Alley! 78
Notes