Chapter 1

Abstract

The study aims to determine the preferred smartphone brand and smartphone of size

from Junior High School students of Grace Baptist Church and School of Baguio City. The study

focused to the Junior High School students, we use the Quantitative survey method data. We

handed out a two item questionnaire and we are able to find the answer, Samsung was the most

preferred smartphone brand and 6.3 inches was the most preferred size of smartphone.

Introduction
Background of the Study
What is a Smartphone?
Smartphone according to the Merriam Webster dictionary is defined as a cellphone that

has internet and camera functions. Nowadays, almost everyone owns a smartphone because it is

fast, reliable, and most importantly cheap. It can serve in a different purpose since it can be

placed with applications, photos, videos, files, music and games. But just like anything else, the

individual should always be careful in the usage of a smartphone just like the famous quote from

Spider-Man “With Great Power comes with Great Responsibilities”. In this statement, it refers to

the smartphone that the individual is using. The phone has a great power because it helps us to do

easier tasks, such as messaging a person who is far from you, in our research, and you can also

play video games, play music, watch videos and can also capture some memories of you. Thus,

the smartphone has a great responsibility to us.

According to Greg Strakosh (2007) a smartphone is a cellular telephone with the

integrated computer and other features not originally associated with telephones, such as an
operating system, web browsing and ability to run software applications. It is also said that there

are differences with cellphones and smartphones. A cellphone is simply a telephone that does not

need a landline connection. It enables the user to make and receive phone calls. Some cellphones

also offer text messaging. While a smartphone has more advanced features, including web

browsing, software applications and a mobile operating system. In turn, a smartphone also offers

capabilities such as support for biometrics, video chatting, digital assistants and much more.

According to Emma Weston (2011), smartphones are the new breed of mobile phones

that have multiple functions similar to those you might expect from a regular computer.

“The Human race is already social and the smartphone has everything needed to enable them to

act on their social needs.”- Keith Teur

“Technology has forever changed the world we live in. We’re online, in one way or another, all

day long. Our phones and computers have become reflections of our personalities, our interest,

and our identities. They hold much that is important to us.”- James Comey

“Smartphones and social media expand our Universe. We can connect with others or collect

information easier and faster than ever.’-Daniel Goleman

People nowadays are always spending their time with their cellphones, one of the top

examples are children. Why? Because instead of playing with other kids they prefer playing with

their phones and not spending much time in outdoor activities and especially with their family.

Mobile phone is one of the most rapidly growing new technologies in the world. This area of

interest was chosen because of the unregulated usage and over dependent attitude on these

devices especially to secondary school students. As time goes by, different types of smartphones

have been produced by the phone manufacturers. Each type contains different and specific
functions. We include the iPhone, Asus, OPPO, Huawei and Samsung. The smartphone brand

iPhone was first founded in 2007, the creator of this smartphone brand is Steve Jobs. The

features of iPhone is with a Face ID, your face is your password, It can keep your boarding

passes in your Wallet, at the ready, it can quickly reply with a thumbs up, make messages more

fun with stickers, text, and filters, take a video recording of your screen, to type it, just say it/

voice typing, it can create a Memoji of yourself, it can also use AirDrop to share photos even

without a network and it can also survive a spill. That is top features of iPhone. The smartphone

brand Asus was first founded in 2012 by Ted Hsu, M.T. Liao, Wayne Tsiah, T.H. Tung. The Asus

company started in April 1989. The researcher used the latest phone of Asus for us to find its

features. The features of Asus is, it has a fingerprint sensor position which is rear, light sensor,

proximity sensor, Accelerometer, Compass, Gyroscope, it has a fingerprint sensor, it’s also quick

charging, it also has a dual SIM, GSM+GSM, loudspeaker, 4000 mAh of battery and 4G:

Available, 3G: Available, 2G: Available too. That is all top features of this phone. The

smartphone brand OPPO was first founded in 2004 by Muhammad Ibrahim. The researcher used

the latest phone in this smartphone which is the OPPO F11 Pro, it’s features is, it has a

fingerprint sensor, light sensor, Proximity sensor, Accelerometer, Gyroscope, quick charging,

dual SIM, dual VOLTE, loudspeaker, 4000 mAh of battery and 4G to 2G is available to it. That

is the top features of the phone. The company of Huawei started in September 15, 1987, in

Shenzhen, China. The researcher used the latest phone of this brand which is the Huawei P20

Pro, it’s top features are this, fingerprint sensor front position, light sensor, Proximity sensor,

Accelerometer, Compass, Gyroscope, quick charging, dual SIM, dual VOLTE, loudspeaker, 4000

mAh battery and 4G to 2G is available. The company of Samsung was founded in March 1,

1938, by Lee Byung-Chull. The researcher used the latest brand of phone which is Samsung
Galaxy S9, it’s features is, Iris scanner, fingerprint sensor rear position, light sensor, Proximity

sensor, rgbw sensor, Accelerometer, Barometer, Compass, Gyroscope, dual SIM, dual VOLTE,

loudspeaker, 4G to 2G available and 3000 mAh of battery. The minimum size of a smartphone

are 5.5 inches and the maximum so far is 7.0 inches.

Conceptual Framework

Input Process Output

Identification of:
A. What is the most Identified:
preferred A. The most preferred
Smartphones smartphone smartphone brand in
brand? Samsung.
B. What is the most B. The most preferred
preferred smartphone size is 6.3
smartphone size? inches.

Statement of the Problem

The study aims to find the most preferred smartphone of junior high school students of

Grace Baptist Academy and also the preferred size of a smartphone. Specifically, the study seeks

to answer the following question:

 1. What is the most preferred smartphone of junior high school students of Grace Baptist

Academy?
2. What is the most preferred size of smartphone?

Hypotheses of the Study

The researcher formulated the following hypotheses as a guide in the conduct of the study.

1. The most preferred smartphone of junior high school is iPhone.

2. The most preferred size of smartphone is 6.3 inches.

Methodology
The Methodology provides detailed information as regards the procedures that you will

employ in conducting your study. This chapter is composed of five subchapters, namely

Research Design, Population and Locale of the Study, Data Collection Instruments, Data

Collection Procedure, and Treatment of Data.

Research design

This subchapter is usually consists of two paragraphs. In the first paragraph, we used the

Quantitative method. We used the Quantitative method because it is a pre- determined type of

method wherein the researcher makes use of instrument-based questions.

The researcher has surveyed that 40 of the Junior High school students are using a

smartphone. Using the Qualitative method we were able to identify the preferred brand and also

the preferred size of smartphone. In the section/ classroom of Grade-7 Judah, the preferred brand

are this, Asus, Huawei, Oppo, Samsung, iPhone. Two students preferred the Asus brand, one

student preferred the Huawei brand, one student preferred the Oppo brand, three students

preferred the Samsung brand and five students preferred the iPhone brand. The most preferred in

Grade-7 Judah is iPhone. Next we go to the preferred size of smartphone, one student preferred a

smartphone size of 5.8 inches, two students preferred a smartphone size of 5.9 inches, four

students preferred a smartphone size of 6.1 inches, three students preferred a smartphone size of

6.3 inches and two students preferred a smartphone size of 6.5 inches. As we can see the most

preferred size of smartphone is 6.1 inches. Next we surveyed the section/classroom of Grade-8

Goshen, the preferred brand are this Asus, Huawei, Oppo, Samsung and iPhone. Two students

preferred the Asus brand, two students preferred the Huawei brand, three students preferred the

Oppo brand, nine students preferred the Samsung brand and no students preferred the iPhone

brand. The most preferred smartphone brand is Samsung. Next we go to the preferred size of

smartphone, One student preferred a smartphone size of 5.7 inches, Two students preferred a

smartphone size of 5.8 inches, One student preferred a smartphone size of 5.9 inches, Three

students preferred a smartphone size of 6.0 inches, Three students preferred a smartphone size of

6.1 inches, Five students preferred a smartphone size of 6.3 and one student preferred a
smartphone size of 6.5. The most preferred size of a smartphone is 6.3 inches. Next we surveyed

the section/classroom of Grade-9 Bethany, the preferred brand are this Asus, Huawei, Oppo,

Samsung and iPhone. Two students preferred the Asus brand, none of the students preferred a

Huawei brand, one student preferred the Oppo brand, five students preferred the Samsung brand

and four students preferred the iPhone brand. The most preferred smartphone brand is Samsung.

Next we go to the sizes of the smartphone, one student preferred a smartphone size of 6.1 inches,

one student preferred a smartphone size of 6.3 inches and ten students preferred a smartphone

size of 6.5 inches. The most preferred size of a smartphone is 6.5 inches. The researcher was able

to find out that 17 out of 40 Junior High school students of Grace Baptist Academy preferred a

smartphone brand which is Samsung. And 13 out of 40 Junior High school students of Grace

Baptist Academy preferred a smartphone size which is 6.5 inches.

Population and Locale of the Study

The study of this research was conducted in Grace Baptist Academy, The ones who are

involved was the Junior High school students. We have chosen to survey the first year high

school students because we have noticed that all of them are using a smartphone and spend most

of their time with it and sometimes use them in their reports, music, video and camera. 12 first

year high school students were involved in this study and research. The sampling technique that

we used was the judgement sampling technique.

In one private High school in Baguio City, Benguet. T h e s t u d y w i l l b e c o n d u c t e d

i n t h e P h i l i p p i n e s . T h e r e s p o n d e n t s w i l l b e interviewed in their school or any

comfortable place that the respondent will choose to. The respondent will be interviewed

personally. The researcher chose the place for the respondent to answer the following

questions in the favored place and will be able to gather and fix their own data.

Data Collection Instruments

We surveyed and collected a data to all the Junior High school of Grace Baptist Academy.

We handed a questionnaire to all the Junior High school students. We have given them two

questions and they all answered all the questions and we have found out that all of them are truly

using a smartphone.

Data Collection Procedure

Before we survey the Junior High school students we first send a permission to the principal
if we can survey his/her students. And we waited for the confirmation of the principal for us to
start the survey. After that we proceed to ask a questions to the students, all of them didn’t ignore
the questions but they all answered it willingly and truthfully. We have come up with the answer
which is all of them are using a smartphone.
Treatment of Data
This subchapter presents the analysis techniques that we used for our study.

We used the Qualitative study, for we have used the unstructured questionnaire and we have

surveyed the students. For our data to be complete we used the textual analysis.

******* Page Break*******

 Template for the letter to the School Head
Grace Baptist Church and Schools of Baguio City
72 Marcos Highway, Baguio City

Date: May 8, 2019

NAME OF SCHOOL HEAD: Rosquita, Francisca B.

Position: Principal
Name of School: Grace Baptist Church and Schools of Baguio City
Address of School: #72 Marcos Highway

Madam: Rosquita, Francisca B.

We are the fourth year students of Grace Baptist Church and Schools of Baguio City, We are
currently conducting a research about smartphones. The study aims to know what kind of smartphone
brand do they prefer and what kind of size.
 In this regard, we kindly ask for your permission and guidance towards our research.

Please be assured that all data gathered from your school will be treated with strictest
confidentiality and will be used solely for research purposes.

Your approval to this request will go a long way in the attainment of the objectives of this study.

Very truly yours,

Garcia, Jose Emmanuel M

Longao, Jules Lendle E.
Ananayo, Jethro T.
Researchers

NOTED:

Jezreel S. Bayudang, Bartolomew D. Sacla III

Adviser

Template for the Letter to the Respondents

Grace Baptist Church and Schools of Baguio City
#72 Marcos Highway, Baguio City

Date: May 8, 2019

Dear Bartholomew D. Sacla III

We are the fourth year students of Grace Baptist Church and Schools of Baguio City, We are
currently conducting a research about smartphones. The study aims to know what kind of smartphone
brand do they prefer and what kind of size.

In this regard, we kindly ask for your permission and guidance towards our research.

Please be assured that all data gathered from your school will be treated with strictest
confidentiality and will be used solely for research purposes.
 Your approval to this request will go a long way in the attainment of the objectives of this study.

Very truly yours,

Garcia, Jose Emmanuel M

Longao, Jules Lendle E.
Ananayo, Jethro T.
Researchers

Template for the Letter to the Respondents

Grace Baptist Church and Schools of Baguio City
#72 Marcos Highway, Baguio City

Date: May 8, 2019

Dear Jezreel S. Bayudang,

We are the fourth year students of Grace Baptist Church and Schools of Baguio City, We are
currently conducting a research about smartphones. The study aims to know what kind of smartphone
brand do they prefer and what kind of size.

In this regard, we kindly ask for your permission and guidance towards our research.

Please be assured that all data gathered from your school will be treated with strictest
confidentiality and will be used solely for research purposes.
 Your approval to this request will go a long way in the attainment of the objectives of this study.

Very truly yours,

Garcia, Jose Emmanuel M

Longao, Jules Lendle E.
Ananayo, Jethro T.
Researchers

Template for the Letter to the Respondents

Grace Baptist Church and Schools of Baguio City
#72 Marcos Highway, Baguio City

Date: May 8, 2019

Dear Rodeo F. Wad-ingan,

We are the fourth year students of Grace Baptist Church and Schools of Baguio City, We are
currently conducting a research about smartphones. The study aims to know what kind of smartphone
brand do they prefer and what kind of size.

In this regard, we kindly ask for your permission and guidance towards our research.

Please be assured that all data gathered from your school will be treated with strictest
confidentiality and will be used solely for research purposes.
Your approval to this request will go a long way in the attainment of the objectives of this study.

Very truly yours,

Garcia, Jose Emmanuel M

Longao, Jules Lendle E.
Ananayo, Jethro T.
Researchers
 Results and Discussions
Smartphone brand Brand they prefer Size they prefer
Samsung 17
Huawei 3
OPPO 5
Asus 6
iPhone 9

We have observed in our survey that Samsung is the most preferred smartphone brand and not

iPhone in terms of its users, followers and supporters because of the number of produced units from the

companies they came from and the majority of the Junior-High students like Samsung also because it’s

fun and exciting to use more than the iPhone especially when it comes to all kinds of games and content

they have in their phones, for example, racing games, presentation apps like PowerPoint and more. At

first we thought that the preferred smartphone the Junior-High students is an iPhone because of the

population of Junior-High students but now after we have conducted the survey we have observed that the

most preferred smartphone brand is Samsung because of the amount of users who like the brand for its

features, specs and prices. We also have learned that these are also the reasons why almost every Junior-

High student want is a Samsung. We also have learned from them the various specs, prices and features of

the other smartphones we have included in our survey. That also have stated their reasons in why they like

Samsung such as, good camera and good graphics which is why many Junior-High students prefer

Samsung over other brands such as OPPO, HUAWEI, iPhone, Asus and other brands.

SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS

After all the research we have done, we found out that all Junior High school students are

using a smartphone. The most preferred smartphone brand is Samsung. The most preferred

smartphone size is 6.3 inches. The students have said their reasons why which brand is the

best and almost all of these students said Samsung in terms of specs and features and also
 pricing. The other smartphone brands also have good competition with Samsung also in

terms of specs and pricing which makes it a very good competition as well in terms of sales,

accessories costumer service and even warranties. This means Samsung has been number

one in the market especially with its costumers being the top priority. Samsung has and

always be the one of the best in the business of making smartphones even with other top

contenders in the industry and business. The Samsung brand is a very useful brand according

to the students because they have a very good quality through camera and also through their

performances.

Acknowledgements
We would like to thank all the Junior-High grade levels for participating in our survey and

we also thank our teachers Sir Bart on how to use the different kinds of formats, Sir Jezreel for

teaching us how to use the equations for extracting stats and ranks, Sir Rodel for allowing us to

survey while he was teaching. The Principal for giving us permission on the opportunity for us to

conduct a research in a school and of course, God who has answered our prayers that our

research will be successful. We also like to thank the all the Junior-High students for

participating in our surveys and being cooperative in answering our questionnaires that we have

made for each and every class. We also like to thank the other faculty members for helping us

and also participating in our surveys.

 References

https://www.digitalunite.com/technology-guides/smartphones-tablets/smartphones/what-

smartphone

https://www.techopedia.com/definition/2977/smartphone

https://www.google.com/amp/s/techterms.com/amp/definition/smartphone

https://www.pcmag.com/encyclopedia/term/51537/smartphone