ASSIGNMENT ON DOMINO’S CASE STUDY

Submitted by
Oindrila Dasgupta
Roll No: 18011

1. HOW DOES DOMINO’S PULSE SYSTEM HELP MANAGE CUSTOMERS’ ORDER? IS THERE A SYSTEM
IN PLACE TO IDENTIFY THE NEW CUSTOMERS?

Domino’s pizza has introduced PULSE point of sales system, that is a graphical user interface and
touch screen based computerized system. It gives information about menu, functions. By using
this system customers can select the order easily.
Once the customer visit or order from domino’s pizza the representative enquiries some basic
information of the customers, such as customer contact number. Whenever Domino’s receive a
call, the customer number flashes on the screen, then the representative knows whether the
call is from a new customer or existing customer.

2. HOW DOES PULSE HELP THE MANAGER TO SEGRIGATE THE AREAS OF CUSTOMER ORDERS AND
USE APPROPRIATE TARGETING STRATEGIES?

Domino’s pulse system stored or collected the information about customers. On the basis of the
data collected, the manager divides the areas into three main sectors.
Yellow- It is the localities from where new customers have started ordering pizzas are
categorized as yellow. Here the manager initiates the distribution of pamphlets in those
localities that contain a few of the inexpensive pizzas from Domino’s.
Green- It is the localities where the orders are coming at a steady rate. Manager distributes
pamphlets which contains medium range of Domino’s pizza.
Red- It is the localities from where the store receives the maximum number of orders. In this
locality most expensive items are sold.

3. AS A SENIOR MANAGER, DISCUSS HOW YOU COULD CONDUCT WASTAGE ANALYSIS IN

DOMINO’S STORES THROUGH PULSE.
 Pulse system aids in inventory management. The details are regularly prepared in a worksheet.
Each of the details about the used materials of products is described in worksheet. The used
quantity of each item is compared against available quantity and ideal usage. Then variance is
calculated to identify whether products are being optimally utilized or not. This helps conduct
wastage analysis at each branch.

4. DICUSS THE E-CONNECT AND REPOTING FEATURE OF THE DOMINO’S PULSE SYSTEM.

E-connect is a sub system of Domino’s pizza. Through e-connect, a manager can make contact
with other branches and even headquarter also. For evaluating the performance of the store,
manager can make a monthly report from PULSE. Report can be like- net sales of the present
month, growth rate, orders delivered.

5. HOW DOES VOIP HELP DOMINO’S SERVE ITS CUSTOMERS IN AN EFFICIENT MANNER?

By developing VoIP Domino’s can easily locate the region of the customers and customer can
also find the nearest store of Domino’s. Besides this the customer do not need to memorize
more than one number for different stores. This system also eliminates the need to maintain
multiple analog lines for each number, thereby saving cost. Since VoIP transmits voice call over
the internet by converting voice into packet data, there is a significant reduction in
telecommunication expense for the company.

6. SHARE YOUR EXPERIENCE OF UNIQUE CUSTOMER SERVICE AT DOMINO’S AND TRY TO LINK
THAT SERVICE WITH THE FEATURES OF THE PULSE SYSTEM.

When I visit Domino's pizza store for the first time, I select my order from the system or display
which was shown there. While making an order of the pizza the sales representative collected
some basic information of mine such as Name, Phone number etc. After some days when I re-
visited the Domino's store, the representative had the details and order history of mine. On the
basis of this information the representative was encouraging me for some new items. Besides
this they were sending SMS regarding new products and told me about the offers that were
going on.