PRODUCT MARKETING

Framework
For more information about the linked resources
Leverage the framework below to quickly empower below, visit the Product Marketing Playbook.
your organization’s product marketing strategy.

1 OBJECTIVES 2 PRODUCT 3 UNDERSTAND 4 SIZE UP 5 BUILD 6 LAUNCH

Positioning Statement Market Segmentation Competitive Analysis Marketing Channel Product Launch
Objectives Scorecard
Worksheet & Analysis Tool Template Ranking Tool Team Charter

Product Applications Customer Profile Message Mapping Product Launch

Template Risk Assessment Tool
Worksheet Tool Checklist

Pricing Strategy Purchase Process Advertising Plan Product Feature

Template Diagram Checklist Request Template

Facilitating Insightful Competitive PR and

Break Even Analysis
Focus Groups Advertising Analysis

Product Profitability Advertising Calendar

Analysis & Budget Template

Unique Selling Creative Brief

Proposition Worksheet Template

Public Relations Plan

Sales and Marketing

Alignment Tool

Features Advantage
Benefit Tool

MarCom Budget
Template