WEBSITE REDESIGN

Framework

For more information about the linked resources

Leverage the framework below to quickly below, visit the Website Redesign Playbook.
empower your organization’s website redesign strategy.

1 SET 2 ANALYZE 3 DESIGN 4 PREPARE 5 LAUNCH 6 REFINE

Website Project Website Program Website Page Website Reporting

Web Requirements Website Governance
Charter Template Maturity Assessment Map Template

Business Case Website Usage Web Requirements Content Marketing

Privacy Policy
Template Survey Template Priority Index Contributors Database

Website Program Customer Profile Lead Acquisition SEO Maturity

Terms of Use Policy
Strategy Scorecard Template Model Assessment

Buyer Persona Marketing Automa- SEO Keyword

Website Roadmap Blog Policy
Template tion Business Case Database

Competitive Website Social Media Social Media Policy

Website Budget
Analysis Tool Marketing Playbook and Guidelines

Website Requirements Content Marketing Website Launch

RFP Template
GAP Analysis Plan Playbook Checklist

Online Advertising Marketing Commu-

Vendor Selection
Plan Template nications Playbook

Website Program
Metrics Dashboard