ADVANCED

PROJECT
MANAGEMENT
TECHNIQUES

HOW-TO GUIDE
 Advanced Project Management Techniques
HOW-TO GUIDE

Once an organization undertakes the process of standardizing Project Management, the next step
is to benchmark maturity levels in the 9 key project management competencies, and set goals for
improving in each area.

Use Demand Metric’s downloadable Project Management Maturity Assessment to

identify your strengths and weaknesses, and work to optimize your methodology.

Project Management Competencies:

Scope Management – business requirements are well defined; stakeholders stay engaged;
Change Request Forms are used to approve scope changes; adjustments to delivery timelines are
made to manage expectations.

Time Management – scheduling and resource planning is performed; projects are systematically
prioritized to ensure resource allocation; formal Project Schedules and Work Breakdown Structures
are used consistently.

Cost Management – cost estimates and plans are tracked against a baseline and integrated
into project office system; lessons learned are used to improve documented cost management
processes.

Quality Management – quality processes are well defined and documented; checkpoints are
scheduled for quality assurance (QA); Post-Project Evaluations are used to improve quality manage-
ment proactively.

Human Resources Management – formal project teams are assembled; processes exist to define
how to plan/schedule projects; HR time/cost is measured; resource forecasting is used to schedule
projects.

Integration Management – cross-project integration is performed to drive efficiency; integration

processes are measured and managed.

Communications Management – Project Charters are used to document project communication

plans; collaboration tools are used; communication processes and tools are consistently improved
to increase effectiveness.

Risk Management– risks are documented in project planning phase; metrics are used to inform risk
management decisions; senior management is aware of key risks and stays involved to manage them.

Procurement Management – contract management and build vs. buy decisions are made at
organizational level; cost-savings are realized.

2 ADVANCED PROJECT MANAGEMENT TECHNIQUES

Bottom Line
Project Management is the lifeblood of every organization; embrace this process and work to
make your department the leader in project management maturity. At the very least, you will learn
a skill set that is well received in any organization.

3 ADVANCED PROJECT MANAGEMENT TECHNIQUES

 Action Plan
STEP 1 - Assess Your Projects Maturity

Assess Your Evaluate Your Project

1 Projects
Maturity Management Maturity

Start this initiative by

Standardize
downloading Demand
Project
2 Management Metric’s Project Management
Maturity Assessment and
determine your organizational
strengths and weaknesses.

Benchmark your maturity in

3 Train your Staff each of the 9 competency
areas, and evaluate your
overall score.

Measure
4 Progress

Project Management Maturity Assessment

Help other
5 Departments
VIEW RESOURCE

4 ADVANCED PROJECT MANAGEMENT TECHNIQUES

 Action Plan
STEP 2 - Standardize Project Management

Assess Your Build the Ultimate Project

1 Projects Maturity Management Resources

Use Demand Metric’s Project

Management Playbook to
2 Standardize
Project
Management
develop a formal policy, meth-
odology, and toolset that you
can provide to your team.

3 Train your Staff PROJECT MANAGEMENT

Playbook & Toolkit

Measure
Follow this simple step-by-step guide to develop a project management

4
playbook that aligns with the traditional phased approach.

Project Management Playbook

Progress
VIEW RESOURCE

Help other
5 Departments

5 ADVANCED PROJECT MANAGEMENT TECHNIQUES

 Action Plan
STEP 3 - Train your Staff

Assess Your Prepare Your Team for

1 Projects Maturity Projects and Processes

Now that you understand what

Standardize
it takes to effectively manage
Project
2 Management multiple projects, train your
staff, and work to define
repeatable processes for each
of the 9 competency areas.

3 Train your
Staff
PROJECT
MANAGEMENT
Training Course

Measure
4 Progress S TA R T L E A R N I N G

Help other
5 Departments

6 ADVANCED PROJECT MANAGEMENT TECHNIQUES

 Action Plan
STEP 4 - Measure Progress

Assess Your Evaluate Your Projects to

1 Projects Maturity Improve Them Quarterly

Next quarter, do another project

Standardize
management maturity assess-
Project
2 Management ment to demonstrate how your
department is improving in this
organizational competency.

3 Train your Staff

Project Management
Measure
4 Progress
Maturity Assessment

VIEW RESOURCE

Help other
5 Departments

7 ADVANCED PROJECT MANAGEMENT TECHNIQUES

 Action Plan
STEP 5 - Help other Departments

Assess Your Use the Project Manage-

1 Projects Maturity ment Playbook and Toolkit

Once you have perfected

Standardize
your project management
Project
2 Management procedure, speak with other
executives to see if they could
use some help with improving
their processes.

Provide tools & resources to get

3 Train your Staff them started.

PROJECT MANAGEMENT
Playbook & Toolkit

Narrow Down
4 Options
Follow this simple step-by-step guide to develop a project management
playbook that aligns with the traditional phased approach.

Project Management Playbook

VIEW RESOURCE
5 Help other
Departments

8 ADVANCED PROJECT MANAGEMENT TECHNIQUES

 About ANA

The ANA (Association of National Advertisers) makes a difference for

individuals, brands, and the industry by driving growth, advancing the
interests of marketers and promoting and protecting the well-being of the
marketing community.

Founded in 1910, the ANA provides leadership that advances marketing

excellence and shapes the future of the industry. The ANA’s membership
includes more than 1,000 companies with 15,000 brands that collectively
spend or support more than $400 billion in marketing and advertising annu-
ally. The membership is comprised of more than 750 client-side marketers
and 300 associate members, which include leading agencies, law firms,
suppliers, consultants, and vendors.

Further enriching the ecosystem is the work of the nonprofit ANA

Educational Foundation (AEF), which has the mission of enhancing the
understanding of advertising and marketing within the academic and
marketing communities.

9 ADVANCED PROJECT MANAGEMENT TECHNIQUES

Demand Metric helps Marketing teams get stuff done with practical tools,
training, and a simple, modern platform for managing work.

Our analysts identify best practices from fast-growing companies and build
Playbooks & Toolkits, Guides & Reports, Training Courses, and Project
Templates to help you optimize your processes, add structure to your depart-
ment, and get your team punching above their weight class.

Manage your work visually with our easy-to-use platform, built for small
marketing teams by design. See what your team is working on at a glance
so you can spend less time managing projects and more time knocking
stuff off your list.

Through strategic partnerships with the AMA, ANA, and AIPMM, our
1,000+ time-saving tools & resources have become the industry standard.
Don’t start from scratch!

Sign up for a free trial at: www.demandmetric.com

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