MARKETING MIX

M.Y. SAN SKYFLAKES CRACKERS

- M.Y San biscuits has a variety of products that cater to all income levels and age groups.
Despite intense competition from other biscuit companies, there is no absolute distinction in
these markets as practically all socio economic groups can afford, appreciate, and enjoy M.Y
San's various products.

Sky Flakes (Product Mix)

Sky Flakes is one of the biscuit product of Monde M.Y. San Corporation Manufacturing
Facility. Sky Flakes product mix has the following flavors:

-Sky Flakes (Original Flavor)

-Sky Flakes Garlic
-Sky Flakes Onion & Chives
-Sky Flakes Cheese
-Sky Flakes Fit Oat Fiber
-Sky Flakes Fit Omega-3
-Sky Flakes Sandwich Condensada
-Sky Flakes Sandwich Tsokolate
-Sky Flakes Sandwich Mantikilya

QUALITY
-High standards for quality and use of select ingredients.
- Known for its crisp taste and retention of oven-baked freshness.
-Can be substitute to rice or potatoes and can also comes with your favorite entree.

DESIGN
Concentric ovals and ovals within ovals. Ovals that are completely or partially shaded.
Incomplete rectangles. Two rectangles. Rectangles that are completely or partially shaded.
Oblongs not being used as carriers for words, letters or designs. Vertical line(s), band(s) or
bar(s).
 FEATURE
- New variants
- New packaging
- Nutritional Value
- Taste suitable to the presences of young and adult.

BRAND NAME
-"Sky Flakes" Crackers is the leading and iconic brand of Monde M.Y San

PACKAGING
-Retail
-Bulk
-Wholesale

2 type of packaging
Primary packaging

Secondary packaging
Brand name
- Flagship brands Sky Flakes crackers have been enjoyed by a great many generations of
thoroughly satisfied consumers.

Size/Serving
- The size of sky flakes is 2,272 × 1,704 (668 KB), Sky flakes cracker, which can be
broken up into 3 smaller ones via the perforation lines. From a packet of 3, which further
comes from a medium-sized tin of a few dozen or so.
Warranty
- 1 year expiration
Return
It depends on the store, some store they change for a new product.
Place (Marketing Mix)
Channels
The outlets being served are as follows:
wholesale, distributors, sub-distributors, supermarkets, convenience stores, and groceries.
The distributors handle the orders of smaller retailers and sari-sari stores.
Coverage
All over the world, because many people love to eat sky flakes.
Assortment
Wide of assortment of crackers and biscuits since 1935.
Location
It originate from the Philippines, sky flakes crackers were eventually sold to Filipino- Asian
markets abroad.
Inventory
The product find seven seas with an ever expanding following throughout the globe.
Promotion (Marketing Mix)
Sales promotion
 Limited bundled snack box ( cross promotion strategy)
 Get a chance to win Php 1 000 000 for every pack of sky flakes cracker.
 Buy one get one free with aisle location at major supermarkets ( price packet point of
purchase strategy)
 For every purchase of 2pack sky flakes, customer gets a free sports tumbler ( premium )
Advertising

M.Y San sky flakes are being advertised through television and radio. MNC rarely uses prints and
billboards to communicate ots products to consumers. To name a few of its latest television ads, some
30-second commercials were done for Sky Flakes.

Sales force
Price (Marketing Mix)

SKYFLAKES 10sachet, 24 sachet, 100grams

Php 33,00

M.Y san skyflakes crackers garlic 10 packs

250g 2s (yellow)
Php 315,00

M.Y. San sky flakes crackers fit 10 packs

250g. 2s (green)
Php 115,00
M.Y. San sky flakes crackers sandwich
“sweet mantikilya flavor” 300g. 3s
(orange)
Php 198,00

M.Y. San sky flakes crackers 850g.

Php 191,00

M.Y. San sky flakes Tsokolate

Cracker 10s 300g 2 pack
Php 315,00