Beruflich Dokumente
Kultur Dokumente
PLANNING
SUMMARY:
• Program Goal – Where you are headed?
• Education
simplest form: fact sheets, brochures, newspaper and
magazine articles, and television programs that help people
become more knowledgeable about health
seminars and workshops that professionals organize
general programs offered by a range of health-related and
nongovernmental organizations that may help people develop
the skills to understand health information and act on it.
HEALTH PROMOTION
STRATEGIES
• Social Marketing
campaigns that use traditional marketing tools and
techniques, such as advertising campaigns, slogans and logos
to influence attitudes and encourage social change
• Be memorable.
PROGRAM
IMPLEMENTATION
• EVALUATION
Measures whether the project is achieving what it set out to
do, and whether it is making a difference
SUCCESSFUL: To understand how and why the intervention
has worked so well
UNSUCCESSFUL: questions are raised as to what could
have been done better or differently
PROGRAM MONITORING &
EVALUATION
• Indicator Development
Means of assessing the changes or results produced as a
result of an intervention.
Development of good indicators requires clarity about the
purposes of interventions
Should therefore be directly related to the goal, objectives
and activities set out in intervention planning
Variables such as attendance rates, the proportion of people
with knowledge of a certain subject, and infection rates,
which can be tracked over time to define and measure
change.
PROGRAM PLAN
PROJECT TITLE
Program Goal:
Program Objective:
Activities Objective Means of Person Resources Time Frame
Verifiable Verification Responsible
Indicators