INDEX

1. Introduction of business environment

2. Importants of business environment
3. Types of business environment
4. Introduction social objectives
5. INTRODUCTION social media
6. Top 3 social media
7. HISTORY
8. Homepage
9. Network name and no.of users:
10.features
11.merits and demerits

12. Tips for successful marketing through Facebook

13.Graph or pie chart
14.COMPARSION

15. Benefits of Facebook for business:

16. How your business can avoid pitfalls on FACEBOOK:
 Introduction of Social media
Social media are interactive computer-mediated technologies that facilitate
the creation and sharing of information, ideas, career interests and other forms of
expression via virtual communities and networks.[1][2] The variety of stand-alone and
built-in social media services currently available introduces challenges of definition;
however, there are some common features:[2]

1. Social media are interactive Web 2.0 Internet-based applications.[2][3]

2. User-generated content, such as text posts or comments, digital photos or
videos, and data generated through all online interactions, is the lifeblood of
social media.[2][3]
3. Users create service-specific profiles for the website or app that are designed
and maintained by the social media organization.[2][4]
4. Social media facilitate the development of online social networks by
connecting a user's profile with those of other individuals or groups. [2][4]
Users usually access social media services via web-based technologies
on desktops and laptops, or download services that offer social media functionality to
their mobile devices (e.g., smartphones and tablets). As users engage with
these electronic services, they create highly interactive platforms through which
individuals, communities, and organizations can share, co-create, discuss,
participate and modify user-generated content or pre-made content posted online.
Networks formed through social media change the way groups of people interact and
communicate or stand with the votes. They "introduce substantial and pervasive
changes to communication between organizations, communities, and
individuals."[1] These changes are the focus of the emerging fields
of technoself studies. Social media differ from paper-based media (e.g., magazines
and newspapers) and traditional electronic media such as TV broadcasting, Radio
broadcasting in many ways, including quality,[5] reach, frequency, interactivity,
usability, immediacy, and performance. Social media outlets operate in a dialogic
transmission system (many sources to many receivers).[6] This is in contrast
to traditional media which operates under a mono-logic transmission model (one
source to many receivers), such as a newspaper which is delivered to many
subscribers, or a radio station which broadcasts the same programs to an entire city.
Some of the most popular social media websites, with over 100 million registered
users, include Facebook (and its associated Facebook
Messenger), WeChat, Instagram, QQ, QZone, Weibo, Twitter, Tumblr, Telegram, Re
ddit, Baidu Tieba, LinkedIn, LINE, Snapchat, Pinterest, Viber, MeWe, and VK.
Observers have noted a range of positive and negative impacts of social media use.
Social media can help to improve an individual's sense of connectedness with real
or onlinecommunities and can be an effective communication (or marketing) tool for
corporations, entrepreneurs, non-profit organizations, advocacy groups, political
parties, and governments.
ADVANTAGE AND DISADVANTAGE
OF SOCIAL MEDIA

ADVANTAGES:
 CAN STAY CONNECTED WITH EVERYBODY AROUND THE WORLD
 CURRENT AFFAIRS ACCESS
 CAN HAVE A QUICK AND EASY ACCESS TO UPDATES
 RESPONSIBLE YOUNGSTERS
 HELPS IN CONTACT BUILDING

DISADVANTAGES:
 IT RAPIDLY SPREADS THE WRONG KIND OF
INFORMATION

 YOU CAN BECOME AN ADDICT

 LEADS TO LACK IN CONCENTRATION
 MAY LEAD YOU TO DEPRESSION
 LEADS TO THEFT OF DATA AND CYBER FRAUD
 TOP 3 SOCIAL MEDIA

1. Facebook

2. YouTube

3. WhatsApp
 HISTORY OF FACEBOOK
Facebook, Inc. is an American online social media and social networking service company
based in Menlo Park, California. It was founded by Mark Zuckerberg, along with fellow Harvard
College students and roommates Eduardo Saverin, Andrew McCollum, Dustin
Moskovitz and Chris Hughes. It is considered one of the Big Four technology companies along
with Amazon, Apple, and Google.[10][11]
The founders initially limited the website's membership to Harvard students and
subsequently Columbia, Stanford, and Yalestudents. Membership was eventually expanded to
the remaining Ivy League schools, MIT, and higher education institutions in the Boston area, then
various other universities, and lastly high school students. Since 2006, anyone who claims to be
at least 13 years old has been allowed to become a registered user of Facebook, though this
may vary depending on local laws. The name comes from the face book directories often given
to American university students. Facebook held its initial public offering(IPO) in February 2012,
valuing the company at $104 billion, the largest valuation to date for a newly listed public
company. Facebook makes most of its revenue from advertisements that appear onscreen and
in users' News Feeds.
The Facebook service can be accessed from devices with Internet connectivity, such as personal
computers, tablets and smartphones. After registering, users can create a customized profile
revealing information about themselves. They can post text, photos and multimedia which is
shared with any other users that have agreed to be their "friend". Users can also use various
embedded apps, join common-interest groups, and receive notifications of their friends' activities.
Facebook claimed that had more than 2.3 billion monthly active users as of December
2018.[12] However, it faces a big problem of fake accounts. It caught 3 billion fake accounts in the
last quarter of 2018 and the first quarter of 2019.[13] Many critics questioned whether Facebook
knows how many actual users it has.[14][15][13] Facebook is one of the world's most valuable
companies.
It receives prominent media coverage, including many controversies. These often involve user
privacy (as with the Cambridge Analytica data scandal), political manipulation (as with the 2016
U.S. elections), psychological effects such as addiction and low self-esteem, and content that
some users find objectionable, including fake news, conspiracy theories, and copyright
infringement.[16] Facebook also does not remove false information from its pages, which brings
continuous controversies.[17]Commentators have stated that Facebook helps to spread false
information and fake news

Type of Public
business

Type of site Social networking service

 Publisher[1]

Available in Multilingual (140)

 NASDAQ: FB (Class A)
Traded as
 NASADAQ-100 component

 S&P 100 component

 S&P 500 component

Founded February 4, 2004; 15 years ago in Cambridge, Massachusetts[2]

Headquarters 1 Hacker Way

(aka 1601 Willow Road)

Menlo Park, California

U.S.

Coordinates 37.4848°N 122.1484°W Coordinates: 37.4848°N 122.1484°W

Area served United States (2004–present)

Worldwide, except blocking countries(2005–present)

Founder(s)  Mark Zuckerberg

 Eduardo Saverin

 Andrew McCollum

 Dustin Moskovitz

 Chris Hughes

Key people  Mark Zuckerberg (Chairman and CEO)

 Sheryl Sandberg (COO)

 David Wehner (CFO)

 Mike Schroepfer (CTO)

Industry  Social media

 Advertising[3]

Products Messenger

Watch

Portal
Revenue US$ 55.838 billion (2018)[4]

Operating US$ 24.913 billion (2018)[4]

income

Net income US$ 22.111 billion (2018)[4]

Total assets US$ 97.334 billion (2018)[5]

Total equity US$ 84.127 billion (2018)[5]

Employees 39,651 (June 30, 2019)[6]

Subsidiaries  Instagram
 WhatsApp

 Oculus

 Calibra

Website  facebook.com

 fb.com

Alexa rank 3 (February 2019)[7]

Registration Required

Users 2.3 billion monthly active users (December 2018)

Current status Active

Written in C++, PHP (as HHVM),[8] D[9]

 History of Instagram
Instagram (also known as IG or Insta[9]) is a photo and video-sharing social networking
service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and
launched in October 2010 exclusively on iOS. A version for Android devices was released a
year and half later, in April 2012, followed by a feature-limited website interface in November
2012, and apps for Windows 10 Mobile and Windows 10 in April 2016 and October 2016
respectively. The app allows users to upload photos and videos to the service, which can be
edited with various filters, and organized with tags and location information. An account's
posts can be shared publicly or with pre-approved followers. Users can browse other users'
content by tags and locations, and view trending content. Users can "like" photos, and follow
other users to add their content to a feed.
The service was originally distinguished by only allowing content to be framed in a square
(1:1) aspect ratio, but these restrictions were eased in 2015. The service also
added messaging features, the ability to include multiple images or videos in a single post,
as well as "Stories"—similar to its main competitor Snapchat—which allows users to post
photos and videos to a sequential feed, with each post accessible by others for 24 hours
each. As of January 2019, the Stories feature is being used by 500 million users daily.[10]
After its launch in 2010, Instagram rapidly gained popularity, with one million registered
users in two months, 10 million in a year, and 1 billion as of May 2019. In April 2012,
Facebook acquired the service for approximately US$1 billion in cash and stock. As of
October 2015, over 40 billion photos had been uploaded to the service. Although praised for
its influence, Instagram has been the subject of criticism, most notably for policy
and interface changes, allegations of censorship, and illegal or improper content uploaded
by users.

Original author(s) Kevin Systrom, Mike Krieger(Burbn, Inc.)

Developer(s) Facebook

Initial release October 6, 2010; 8 years ago

Stable release(s) [±]

Android 105.0.0.18.119 / August 7, 2019; 11 days ago[1]

Ios 106.0 / August 13, 2019; 5 days ago[2]

Windows 10 30.1569.12133.0 / April 14, 2018; 16 months ago[3]

Windows 10 Mobile 10.1096.22713.0 / September 14, 2017; 23 months ago[4]

Preview release(s) [±]

Android (Alpha) 106.0.0.0.15 alpha / July 30, 2019; 19 days ago[5]

Android (Beta) 105.0.0.2.119 beta / July 30, 2019; 19 days ago[6]

Jeet

Operating system iOS, Android, Windows 10 Mobile, Windows

10

Size ~180.5 MB (iOS), ~38.82 MB(Android)

Available in 36 languages (Android), 29 languages

(iOS) [7]

License Freeware

Alexa rank 17 (Global, August 2019)[8]

Website Instagram.com
 History of Whatsapp
WhatsApp was founded in 2009 by Brian Acton and Jan Koum, former employees of Yahoo!.
After leaving Yahoo! in September 2007, they took some time off in South America.[8] At one
point, they applied for jobs at Facebook but were rejected.[8]
In January 2009, after purchasing an iPhone and realizing the potential of the app industry on
the App Store, Koum and Acton began visiting Koum's friend Alex Fishman in West San Jose to
discuss a new type of messaging app that would "[show] statuses next to individual names of the
people". They realized that to take the idea further, they'd need an iPhone developer. Fishman
visited RentACoder.com, found Russian developer Igor Solomennikov, and introduced him
to Koum.
Koum named the app WhatsApp to sound like "what's up". On February 24, 2009, he
incorporated WhatsApp Inc. in California. However, when early versions of WhatsApp
kept crashing, Koum considered giving up and looking for a new job. Acton encouraged him to
wait for a "few more months".[54]
In June 2009, Apple launched push notifications, allowing users to be pinged when they were not
using an app. Koum changed WhatsApp so that when a user's status is changed, everyone in
the user's network would be notified.[8] WhatsApp 2.0 was released with a messaging component
and the number of active users suddenly increased to 250,000. Although Acton was managing
another startup, he decided to join the company.[8] In October 2009, Acton persuaded five former
friends at Yahoo! to invest $250,000 in seed funding, and Acton became a co-founder and was
given a stake. He officially joined WhatsApp on November 1.[8] After months at beta stage, the
application launched in November 2009, exclusively on the App Store for the iPhone. Koum then
hired a friend in Los Angeles, Chris Peiffer, to develop a BlackBerry version, which arrived two
months later.[8]
To cover the primary cost of sending verification texts to users, WhatsApp was changed from a
free service to a paid one. In December 2009, the ability to send photos was added to the iPhone
version. By early 2011, WhatsApp was one of the top 20 apps at Apple's U.S. App Store.[8]
In April 2011, Sequoia Capital invested about $8 million for more than 15% of the company, after
months of negotiation with Sequoia partner Jim Goetz.[55][56][57]
By February 2013, WhatsApp had about 200 million active users and 50 staff members. Sequoia
invested another $50 million, and WhatsApp was valued at $1.5 billion.[8]
In a December 2013 blog post, WhatsApp claimed that 400 million active users used the service
each month.[58]

Developer(s) WhatsApp Inc.

Initial release January 2009; 10 years ago

iOS 2.19.80 / August 5, 2019; 16 days ago[1]

Stable release
Android 2.19.216 / August 6, 2019; 15 days ago[2]
 Android (Beta) 2.19.231(β) / August 20, 2019; 1 day ago[3]
Preview release

Written in Erlang[4]

Operating system Android, iOS, KaiOS,(there

are Windows, macOS and web appclients that work

only in presence of a connected mobile app client)

Size ~157.7 MB (iOS)

~34.90 MB (Android)

Type Instant messaging and social media

License Freeware

Alexa rank 44 (August 2019)[5]

Website WhatsApp.com
HOME PAGE OF FACEBOOK:
HOME PAGE OF INSTAGRAM:
HOME PAGE OF WHATSAPP:
ADVANTAGE AND DISADVANTAGE OF
FACEBOOK
Advantage :
 It has connected the world:
 Improved communication with friends and family:
 It helps to connect people with different cultures and
languages: It can be used for dating purposes
 Facebook helps to improve on business performance:
 It offers video-chatting services:
 Facebook provides image and video hosting services:
 It provides users with news and updated-information:
Quick and easy sharing of information: Offers different
chatting services:
 It provides a mobile-facebook app: Helps you find old-
friends:
 It can be used for business-promotions:
 It provides entertainment to its users:
 It’s free of charge:
 It’s very easy to use (user-friendly):
 It enables you to turn on/off the online chatting status:
 It can be use to transmit documents:

Disadvantages :
 Facebook is addictive
 It has a lot of Fake profiles and ID’s:
 It has accelerated relationship break-ups:
 It leads to reduced employee performance at the
workplace:
 Reduced concentration and performance of students at
school:
 It has privacy-issues:
 Account-intrusion:
 It’s a time-waster:
 Advantages and disadvatages of Instagram:

advantage:
 It increases the artistic ability by taking pictures at different
scenerios.
 Communication will be improved.
 Friend lists get increased. Professional network also increases
which is quiet helpfull.
 Can share information with friends/family in original way.

Disadvantages

 Using incorrectly would leave bad impact on this feature.

 Sharing private information which should not be done on
internet.
 Spending lot of time on it.
 Some use to spy on others even if they do not know them.
 Advantage and disadvantage of whatsapp
advantages :
➨Messages are sent without any charges to any part of the world provided
internet is available on mobile devices.
➨No advertisements on the screen to annoy the user.
➨All the tools are very easy to use.
➨The whatsapp imports all the contacts of the phone automatically and
provide information about who all in your contacts are using whatsapp
application.
➨Location, images, status can be shared with friends. Friends can chat with
friends without spending any money using whatsapp on internet enabled
devices.

disadvantages :
Following are the drawbacks or disadvantages of Whatsapp:
➨There is no option to hide from particular users.
➨It is not possible to send messages into normal inbox of the mobile phone.
➨There is a risk of anyone reading the message meant for you only. This
often creates problem in the happy home.
➨There was limit of 256 persons in a group which can be changed now to
3000 with few settings.
➨Someone can get annoyed due to reception of constant messages.
➨Profile picture is visible to every person having your contact number in
which you are using whatsapp.
➨Whatsapp is addictive. Once you get addicted to it, it is very difficult to get
over whatsapp addiction. This is often found in school children.
➨You need to share the number with people with whom you would like to
communicate.

NUMBERS OF USERS AND NAME

Number of Users
# Network Name
(in millions)

1 Facebook 2,375

2 YouTube 2,000

3 WhatsApp 1,600

4 Facebook Messenger 1,300

5 WeChat 1,112

6 Instagram 1,000

7 QQ 823

8 QZone 572

9 Tik Tok 500

10 Sina Weibo 465

11 Twitter 330
 Number of Users
# Network Name
(in millions)

12 Reddit 330

13 Baidu Tieba 320

14 LinkedIn 310

15 Snapchat 294

16 Pinterest 265

17 Viber 260

18 Discord 250

Features of facebook:
1. See Who's Snooping In Your Account
2. Restrict Select Friends from Seeing Posts
3. Find All the Photos Liked by...Anyone
4. Choose a 'Legacy Contact' for After You Croak
5. Add Some Extra Security
6. Edit Your Ad Preferences
7. Block Facebook Mobile Browser Tracking
8. Curate Your News Feed
9. Upload '360' Pics and Vids
10. Facebook Is a Virtual Arcade
 Features of instagram:
1. Image editing
2. Location tagging
3. Private messaging
4. Commenting
5. @mentions
6. Push notifications
7. Group messaging
8. Hashtags
9. Filters
10. Video editing tools
11. Text & drawing tools
12. Live video streaming
13. Stories feature
14. Disappearing photos & videos
15. Search functionality
16. User tagging
17. User profiles
18. Public & private profiles
 Features of whatsapp:
1.Profiles

For businesses that want to easily be seen and discovered by customers, Whatsapp
Business App allows users to create a business profile with helpful information for
your customers like your address, phone number, business description, email
address, and website.

2. Smart Messaging Tools

Save time with the new Whatsapp messaging tools. One of the messaging tools
that come with the WhatsApp Business App is “Quick Replies”. The tool lets
you save and reuse messages you frequently send so you can easily answer
common questions in no time.

Another tool is “Automated Messages”. This allows businesses to set an away

message when unable to answer so customers know when to expect a response.
You can also create a greeting message to introduce your customers to your
business.

3. Messaging Statistics

The messaging statistics feature of the app allows businesses to be able to review simple
metrics behind the messages being sent. You can access important metrics such as how
many of your messages were successfully sent, how many were delivered and read etc.

4. WhatsApp Web

Aside from using the App to send and receive messages from customers, you can also send
and receive messages with WhatsApp Business on your desktop or laptop making it more
accessible for business especially those with customer support team
 Tips for successful marketing through
Facebook
1. Don't use Facebook for the 'hard sell'

2. Have a clear goal and strategy

3. Create a human voice for your business

4. Post regularly

5. Encourage comments and reply quickly

6. Use pictures and videos

7. Nurture your relationships

8. Promote your Facebook page

9. Use Facebook Insights to learn more about your customers

 Tips for successful marketing through
instagram:

1. Understand your audience

2. Talk with them, not at them

3. Use relevant hashtags

4. Know when to post

5. Create beautiful visuals

6. Add Calls-to-action

7. Tell Stories

8. Work with influencers

 Tips for successful marketing
through whatsapp:
1. Capitalize on the Cross-Platform Advantage

2. Create Broadcast Lists

3. Take Advantage of Group Chat

4. Enjoy Cost-Free Messaging

5. Take Customer Support to a New Level

6. Make Creative Offers and Promotions

7. Build User Loyalty

8. Engage Directly with Phone Calls

9. Maintain Quality Content, Even in a Message App

10. Incorporate Curated Content

11. Know Your Audience

12. Remember, It’s Not Always About You

13. Mind the Opt-Out Option

 Benefits of Facebook for business
1. Facebook is a low-cost marketing strategy

2. Share basic information about your business

3. Share pictures and videos from your business

4. Talk to existing and potential customers

5. Provide customer support

6. Raise brand awareness and promote positive word-of-

mouth

7. Facebook can steer traffic to your website

8. Targeted advertising

9. Offer deals through Facebook Places

Benefits of Instagram for Business
1. Over ⅓ of Instagram Users Have Used The App To
Purchase A Product Online
 2. Instagram’s Ad Platform Has Access To The Most
Advanced Social Media Advertising Targeting Options
Available
 3. Sales and Leads Are Trackable Through Instagram Ads So
You Can See Clear ROI
 4. Instagram Differentiates Personal Profiles from Business
Profiles
 5. Instagram’s User Base Allows You To Tap Into An
Otherwise Unreached Customer Base
 6. Build An Audience That Will Stay Connected With Your
Brand
 7. Strengthen Your Relationship With Your Followers And
Potential Customers
 8. Learn The Likes And Dislikes Of Your Customer Base
 9. Instagram Is A Visual Platform
 10. You Can Constantly Use Instagram To Fuel Your Other
Marketing Efforts

Benefits of whatsapp for Business
 Remarkable Marketing Tool: WhatsApp can be the most useful promoting
tool for your business as it can help you to publicize your brand, services, and
products, communicate with your purchasers, report new offers and ensure
deals. This also allows small and medium companies to enhance client
experience and upgrade their customer base extensively. To make this
strategy successful, you need two crucial things, a right business plan and
contact numbers of your targeted customers. Other than this, this app allows
you to send bulk messages, videos, and audio in a single go.
 Improve Customer Service: WhatsApp allows you to improve customer
service by connecting you to a wide number of clients and customers. By
incorporating this tool into your marketing strategy, you can undoubtedly
increase your customer base who are using WhatsApp on their mobiles. This is
an easy communication tool that is very helpful for businesses.
 Improve Employee Communication: WhatApp is highly used in many
corporate sectors for communicating with the employees. From motivation
message to discussion on some project, this tool makes everything easy and
simple
 How your business can avoid pitfalls
on FACEBOOK:
1.Wasted time
While Facebook is free to use, it takes time to keep your page up to date. If your
marketing lacks focus, you can end up wasting a lot of time and seeing very little
return.

2.Failing to update your page

If you can't update your Facebook business page regularly, you shouldn't have one.
If you establish a page and acquire friends, but then don't interact with them, you will
actually reduce consumer confidence in your business.

3.Not responding to customers

Some of your customers or potential customers may use Facebook to:
 comment on your business
 ask questions about your products or services
 complain about your business.

4.Being absent from Facebook

While there are potential pitfalls to using Facebook, there are also dangers in failing
to have a Facebook page, especially if you are a high-profile business.
 How your business can avoid pitfalls on
INSTAGRAM:
1. Setting your account to private

2. Posting random photos or videos

3. Low quality photos

4. Not using hashtags correctly or not using them at

all

5. Not posting consistently

6. Not following your followers

7. Not proofreading

8. Not engaging with your audience

comparsion