YOU

and
CO.
WHAT DOES
THE APP
PROVIDE??
AIMS TO ACHIEVE WELL
CO-ORDINATED TEAM
WORK AND HELP
ORGANIZE ONE’S TASKS
COMPANY OVERVIEW

NEW ENTRANT IN THE MARKET

LAUNCHING ITS FIRST APP
MARKET ANALYSIS
TARGET CONSUMERS

PEOPLE WHO WORK IN TEAMS

WITH A HEIRARCHIAL MODEL.
CORPORATE WORLD.
 NEEDS
EASY WORK DISTRIBUTION AND
MAINTAINIG RECORDS OF THE SAME.
EASE IN SUPERVISION FOR THE MANAGER.
EASE IN COMMUNICATION BETWEEN TEAM
MEMBERS AND LEADER.
EASE IN ORGANIZING ONE’S UNIVERSE.
COMPETITION

OVER ONE MILLION DOWNLOADS

 CHALLENGES
ESTABLISHING A NEW BRAND.
LACK OF EXPERIENCE.
REACHING OUT TO CONSUMERS.
 GOALS

GAIN AROUND 30K DOWNLOADS WITHIN 3 MONTHS WITH A

CONVERSION ( UPGRADE TO PREMIUM) RATE AROUND 5%
DISTRIBUTION CHANNELS
ONLINE PROMOTION
PREMIUM MODE FREE FOR A MONTH

MAKING COMPANIES AWARE OF THE

PRODUCT AND ITS ADVANTAGES
INDUCING GREATER DEMANDS
ABOUT THE APP

YOU and
CO.
A NAME IS THE FIRST POINT OF CONTACT WITH THE CONSUMER
IT HAS TO BE CATCHY, SHORT AND AS DESCRIPTIVE AS POSSIBLE

THE NAME
“ YOU AND CO.”
SYMBOLIZES TEAM WORK AND
COLLABORATION WHICH IS EXACTLY
WHAT THE COMPANY AIMS TO PROVIDE.
WHILE THE LOGO RESEMBELS THE APP
DESIGN.
 POINTS OF PARITY

PROVIDE AID IN ORGANIZING.

USER IS ABLE TO ACCESS ALL
ASSINED TASKS EASILY.
POINTS OF DIFFERENCE
FACILITATES CO-ORDINATION.
ALLOWS A USER TO NOT ONLY
DISTRIBUTE WORK BUT ALSO INTERACT
WITH TEAM MEMBERS.
THE HEIRARCHY MODEL.
NO NEED OF 3RD PARTY
COMMUNICATION APP FOR
INTERACTION.
 FREE VERSION
ONE IS ABLE TO DISTRIBUTE EASILY
USING THE SHOWN MODEL.
USER GETS A NOTIFICATION WHEN
ASSIGNED SOME TASK WITH DETAILS
AND DEADLINE.
USER CAN MONITOR THOSE UNDER
HIM/HER – CHECKBOXES PROVIDED
TO SHOW THAT A TASK HAS BEEN
COMPLETED.
 PREMIUM VERSION
USER IS ABLE TO VIEW THE TASKS OF TEAMMATES AND A
CHAT ROOM IS CREATED CONSISTING OF THE TEAM
AND THE LEADER (ELIMINATING THE NEED FOR A 3 RD
PARTY COMMUNICATION APP) FOR BETTER
COLLABORATION.
USER CAN ADD NOTES WHILE SUBMITTING A TASK
DESCRIBING HIS/HER EFFORTS.
 PRICING
FREE DOWNLOAD WITH IN-APP PURCHASE.
PREMIUM VERSION PRICED AT $5 PER MONTH.
COMPANY INFRASTRUCTURE
A GROUP WORKING TOWARDS
CONTINUOUS IMPROVEMENT OF
THE APP, MARKETING, ANALYZING
THE MARKET NEEDS AND ACTING
ON RESPONSES.
 SCHEDULE

1ST MONTH 2ND MONTH 3RD MONTH

FREE PREMIUM APP UPDATE IN ENCOURAGING

+ PROMOTION ACCORDANCE TO GO PREMIUM
WITH REVIEWS
 THANK YOU
CREATED BY CHAITANYA MAHALE