A Report on Industrial Exposure

Submitted in partial fulfillment of the requirement for the

Award of the degree of Bachelor of Business Administration

2017-2020

SUBMITTED BY:MOHIT SHARMA GUIDED

BY:Ms.NISHU AYEDEE

Bharati Vidyapeeth University

Institute of Management & Research, New Delhi

An ISO 9001:2008 & 14001:2004 Certified Institute

Re- Accredited with Grade “A” by NAAC

Ranked in Top 50 B-schools in India & Top 5 in Delhi, NCR

By Business India and Hindustan Times

Recipient of B- school leadership award from Star News

 STUDENT UNDERTAKING

I MOHIT SHARMA have completed the Project on Industrial Exposure under the guidance of
Ms. NISHU AYEDEE in the partial fulfillment of the requirement for the award of the Degree
of Bachelor of Business Administration from Bharati Vidypeeth Deemed University, Pune. This
is an original piece of work & I have neither copied and nor submitted it earlier elsewhere.

NAME & SIGNATURE OF STUDENT-

COURSE-

DATED
 CERTIFICATE

This is to certify that this report on Industrial Exposure by MOHIT SHARMA has been
submitted in partial fulfillment of the requirements for the award of the degree of Bachelor of
Business Administration from “Bharati Vidyapeeth Deemed University, Pune”. It has been
completed under the guidance of Ms. NISHU AYEDEE(Faculty Guide). The authenticity of the
project work will be examined by the viva examiner which includes data verification, checking
duplicity of the information etc. and it may be rejected due to non fulfillment of the quality
standards set by the institute.

Ms. NISHU AYEDEE Dr.VIKAS NATH

Director
 AKNOWLEDGEMENT

An INDUSTRIAL REPORT usually falls short of its expectations unless guided by the right
person at the right time. This plan would not have completed without the direct or
indirect help and guidance ofMs NISHU AYEDEE. He provided me with the necessary
resources and an environment conducive for healthy learning and training. Heprovided me
with the required amount of freedom to exercise our skill under their able guidance.

At the outset, I would like to take this opportunity to gratefully acknowledge the
very kind and patient guidance and encouragement I have received from our Project Guide
Ms. NISHU AYEDEEthroughout their critical evaluation and suggestion at every stage
of the Project, this report could never have reached its present form.

I would be failing in my duties if I forget to mention the name of Ms. NISHU AYEDEEfor
his unconditional support during the course of the plan. I would like to extend my thanks to
my college ‘BVIMR.’ for the facilities availed to me in terms of library work.

Last but not least I would like to thank all the respondents for giving their precious time and
relevant information and experience, I required, without which the industrial report would
have been incomplete.

MOHIT SHARMA
PREFACE

Industrial Report is a very important part of a BBA curriculum. It provides an optimistic

iconography for ‘Future’ existence through which students are able to see the real industrial
environment which gives an opportunity to relate theory with practice.

FEATURE OF THIS REPORT:

Several features of the respected all 3 industries are mentioned to make it particularly easy for
professionals and students to understand.

STRUCTURE:

Secondary research complementing the text is followed.

TABLE OF CONTENTS:
S. no. Particulars Pg. no.
1. Part A- Report on manufacturing Sector
2. Part B- Report on trade organization
3. Part C- Report on Service Sector
4. Part D- Industrial visit Report
 PART-A

ANALYSIS OF TEXTILE INDUSTRY

 HISTORY OF INDIAN TEXTILE INDUSTRY

The history of textiles in India dates back to nearly five thousand years to the days of the
Harappan civilization. Evidences that India has been trading silk in return for spices from the 2nd
century have been found. This shows that textiles are an industry which has existed for centuries
in our country. Recently there has been a large increase in the demand for Indian textiles in the
market. India is fast rising as a competitor to China in textile exports. The Government of India
has also realized this fact and lowered the customs duty and compact the limitations on the
imported textile machinery. The results of the government’s move can be noticeable as Indian
companies like Arvind Mills, Mafatlal, Grasim; Reliance Industries have become well-known
players in the world. The Indian textile industry is the second largest in the world-next only to
China. The other competing countries are Korea and Taiwan. Indian Textile constitutes 35% of
the total exports of our country.

The history of apparel and textiles in India dates back to the use of caustic dyes and printing
blocks around 3000 BC. The foundations of the India's textile trade with other countries started
as early as the second century BC. A hoard of block printed and resist dyed fabrics, primarily of
Gujarati origin, discovered in the tombs of Fostat, Egypt, are the proof of large scale Indian
export of cotton textiles to the Egypt in medieval periods.

During the 13th century, Indian silk was used as exchange for spices from the western countries.
Towards the end of the 17th century, the British East India Company had begin exports of Indian
silks and several other cotton fabrics to other economies. These integrated the famous fine
Muslin cloth of Bengal, Orissa and Bihar. Painted and printed cottons or chintz was widely
experienced between India, Java, China and the Philippines, long by the arrival of the Europeans.

The FDI limit in the textile industry is up to 91.47%.

 PRESENT PRACTICES

Weaving is a textile production method which involves intertwine a set of longer threads (called
the warp) with a set of cross threads (called the weft). This is done on a frame or machine known
as a loom, of which there are a number of types. Some weaving is still done by hand, but the vast
majority is mechanised.

Knittingand crocheting engage interlacing loops of yarn, which are formed either on a knitting
needle or on a crochet hook, together in a line. The two processes are different in that knitting
has several active loops at one time, on the knitting needle waiting to link with another loop,
while crocheting never has more than one active loop on the needle. Knitting can be perform by
machine, but crochet can only be performed by hand.

SpreadTow is a production method where the yarns are spread into thin tapes, and then the tapes
are woven as warp and weft. This method is mostly used for complex materials; Spread Tow
Fabrics can be made in carbon, aramide, etc.

Braiding or plaiting involve twisting threads jointly into cloth. Knotting involves tying threads
jointly and is used in making macramé.

Lace is made by interlocking threads together separately, using a backing and any of the methods
described above, to create a fine fabric with unlock holes in the work. Lace can be made by
either hand or machine. Carpets, rugs, velvet, velour, and velveteen are made by interlace a
secondary yarn through woven cloth, creating a tufted sheet known as a nap or pile.Felting
involves pressing a mat of fibres together, and working them jointly until they become twisted. A
liquid, such as soapy water, is usually added to oil the fibres, and to open up the tiny scales on
strands of wool.Nonwoven textiles are manufactured by the bond of fibres to make fabric. bond
may be thermal or mechanical, or adhesive can be used.Bark cloth is made by pounding bark
until it is soft and smooth.
 PRODUCTS

 Textiles are classified according to their piece fibers into silk, wool, linen, cotton, such
synthetic fibers as Rayon, Nylon, and Polyesters, and some dead fibers, such as cloth of
Gold, Glass fiber, and asbestos cloth.
 They are also classified as to their configuration or weave, according to the manner in
which bend and weft cross each other in the loom.
 Value or quality in textiles depends on some factors, such as the quality of the raw
material used and the character of the yarn spin from the fibers, whether clean, silky, fine,
or coarse and whether hard, soft, or medium twisted.
 Textile, sometimes class as embroidery, is a modified form of basic cloth weaving. The
weaving of carpet and rugs is a unique branch of the textile industry.
 Most textiles are now produced in factories, with highly specialize power looms, but
many of the finest Velvets, Brocades, and Table linens are still made by hand.

PLAYERS IN THE INDUSTRY

 GOKALDAS EXPORTS

Incorporated in 1979, based in Bangalore, it’s one of India's biggest manufacturers and designer
of garments for men, women and children and caters to the needs of several international fashion
brands and retailers. In the present Indian fashion retailing, Gokaldas has grabbed a well-known
place for itself in the form of "The Wearhouse". The Group's products include coats, suits,
jackets, parkas, windcheaters, ski wear; warmups, surf wear, swim wear; trousers, shorts;
casualwear shirts, ladies blouses and dresses for consumers in international market. It mainly
operates in India but exports its goods to countries like the United States of America, Canada,
Mexico, United Kingdom, Germany, Austria, Spain, Italy, France, Netherlands, Middle East,
South Africa, Japan, Denmark, Taiwan and Hong Kong.

 ARVIND BRANDS

Arvind Mills Ltd. was incorporated in 1931 with share capital Rs.2525000 ($55000) in
Ahmedabad by the Lalbhai group. Arvind Brands is part of the Lalbhai Group, which holds
licenses for leading international brands such as Arrow, Lee, Wrangler, Gant and Tommy
Hilfiger for retail and wholesale sales in the local market. Its majority brands are Excalibur and
Flying Machine. In addition, it owns an range of casual sportswear and denim brands market in
India, including Flying Machine, Newport and Ruf & Tuf jeans and Excalibur shirts all along
with licensed connection with various international brands like Nautica, Jansport, Kipling, Hero
by Wrangler, Lee Riders and Tommy Hilfiger, and joint ventures with VF Corporation and
Diesel.

 KOUTONS
The title holder of “ best retailer leadership award 2008” organized by retail congress, Mumbai,
Koutons Retail India Limited engages in the design, manufacture, and retail of men’s wear and
included apparel in India. It presently sells its apparel using the “Koutons” and “Charlie Outlaw”
brands. Mr. Kohli along with his brother in law Mr. Sawheny joined to set up Charlie's Creation.
In 1997 the Company diversified its business by introducing non-denim trousers in the presented
product collection of denim apparel.

 ZODIAC

Zodiac Clothing Company Ltd manufactures, exports and imports garments, textiles accessories
etc. Zodiac has been in the apparel business for a period of 50 years by now and is known for its
quality shirts. Zodiac, is today, the largest selling shirts & tie brand at Shopper's Stop according
to Brand Equity (The Economic Times) The Company started business in 1954 and export of
readymade garments to Europe started in early '60s, which included mainly ties and shirts.
  HOUSE OF PEARL

House of Pearl Fashions Limited is a international ready to wear apparel manufacturing

company. The company also provides supply chain solutions for the fashion industry globally
along with warehousing & distribution networks in the UK & US. It operates in 11 planned
locations in six continents. It has two brands Kool hearts, DCC in the United States of America.
The brand Kool hearts focuses on the young fashion, where as the focus of DCC is more towards
the Missy segment

 PEARL GLOBAL

Pearl Global Limited was incorporated on 23rd October, 1979 under the name Pearl Agencies
Private Limited. The Company become a Deemed Public Company with effect from 1st July,
1991 PGL manufactures, sells, and exports prepared to wear apparel in India. The company
primarily produces garments in woven and knitted fabrics. Its products consist of casual wear
dresses, ladies’ blouses, and bottoms. The company is based in Gurgaon, India.

TRENDS IN THE INDUSTRY

India is the second biggest producer of textiles and garments in the world. The Indian textiles
and apparel industry is likely to grow to a volume of US$ 223 billion by 2021, according to a
information by Technopak Advisors. This industry accounts for almost 24% of the world’s
spindle ability and 8% of global rotor ability. Abundant availability of raw materials such as
cotton, wool, silk and jute as well as skilled labor force have made the country a sourcing Axis.

 GROWTH
The Indian textiles industry is set for strong growth, backed by well-built domestic consumption
as well as export demand.The most important change in the Indian textiles industry has been the
arrival of man-made fibres (MMF). India has successfully placed its innovative range of MMF
textiles in approximately all the countries across the globe. MMF production recorded an
increase of 10 per cent and filament yarn production grew by 6 per cent in the month of February
2014. MMF production increased by about 4 per cent during the period April 2013–February
2014.
Cotton yarn production increased by about 10 per cent in February 2014 and by about 10 per
cent in April 2013–February 2014. Blended and 100 per cent non-cotton yarn production
increased by 6 per cent in February 2014 and by 8 per cent in the period April 2013–February
2014.
Cloth production by mill segment registered a increase of 9 per cent in the month of February
2014 and of 6 per cent in April 2013–February 2014.
Cloth production by power loom and hosiery increased by 2 percent and 9 percent respectively,
in February 2014. The total cloth production grew by 4 per cent during February 2014 and by 3
per cent in the period April 2013–February 2014.Textiles exports stood at US$ 28.53 billion in
April 2013–January 2014 as compared to US$ 24.90 billion in the corresponding period of the
previous year, registering a growth of 14.58 per cent. Garment exports from India is likely to
touch US$ 60 billion over the next three years, with the help of government support. The textiles
sector has witnessed a spurt in investment during the last five years. The industry (including
dyed and printed) paying attention of foreign direct investment (FDI) worth Rs 6,710.94crore
(US$ 1.11 billion) during April 2000 to February 2014.

CONTRIBUTION OF INDUSTRY TO THE DEVELOPMENT OF NATION

Textile Industry in India is the second largest employment generator after agriculture. It holds
important status in India as it provides one of the mainly primary necessities of the people.
Textile industry was one of the earliest industries to come into existence in India and it accounts
for more than 30% of the entire exports. In fact Indian textile industry is the second largest in the
world, second only to China. The Indian textile industry has a important existence in the
economy as well as in the international textile economy. Its contribution to the Indian economy
is manifested in terms of its part to the industrial production, employment generation and foreign
exchange earnings. It contributes 14 percent of industrial production, 9 percent of excise
collections, 18 percent of employment in the industrial sector, nearly 20 percent to the country’s
total export earning and 4 percent to the Gross Domestic Product.
It is directly linked with the agricultural and rural economy. It is the single largest employer in
the industrial sector employing about 35 million people. If the employment in allied sectors like
ginning, agriculture, pressing, cotton trade, jute, etc. are added then the total employment is
expected at 93 million. The net foreign exchange earnings in this sector are one of the highest
and, mutually with carpet and handicrafts, account for over 37 percent of total export earnings at
over US $ 10 billion. Textiles, alone, account for about 25 percent of India’s total forex earnings.

India’s textile industry since its establishment continues to be predominantly cotton based with
about 65 percent of fabric utilization in the country being accounted for by cotton. The industry
is highly localized in Ahemdabad and Bombay in the western part of the country however other
centers exist including Kanpur, Calcutta, Indore, Coimbatore, and Sholapur.It provides direct
employment to over 35 million workers directly and it accounts for 21% of the total employment
generated in the economy and is the second largest provider of employment after
agriculture.Some of the textile clusters in which productions happens are very huge and
important for the overall industry, for example

 Panipat produces 75% of all blankets produced in India.

 Tirupur contributes 80% of the country’s cotton hosiery exports.
 Ludhiana makes 95% of total woolen knitwear produced.

FUTURE OF THE INDUSTRY

 ADVANCED TECHNOLOGY:Automated seamless knitting machines united with
CAD (Computer Aided Design technology) offer a important opportunity to achieve
‘mass customization’ in the clothing industry, without rising costs and optimizing the
material usage therefore reducing waste. The mixture of technologies can enable the
delivery of a whole garment while allowing the product to stay digital until final
manufacture.

 ORGANIC PRODUCTION: Organic agriculture is an ecological production

management system that promotes and enhances biodiversity. Organic cotton is defined
as cotton that has been grown without any use of synthetic fertilizers, synthetic pesticides
and defoliated by natural means. Interest in organic cotton is growing with increasing
knowledge of problems with higher soil toxicity and the harmful effects on workers and
consumers from conventional pesticides and fertilizers. In the conventional cotton
industry pesticides are sprayed over the cotton crops, causing severe health problems to
cotton workers and soil degradation.

 SMART FUNCTIONS: Research in novel nanotechnologies and in bio-sciences is

dynamic innovation in so-called ‘smart functions’ for clothing and textiles. These
technologies are still mainly at the development stagewe consider two candidate futuristic
developments of the carpet and T-shirt products with novel smart functions. The T-shirt
will have a stain resistant coating resulting from nanotechnology, which is assumed to
divide the number of washes required during the product’s life. For the carpet, a
protective nanotechnology treatment will make sure that the carpet’s lifetime will be
extended from 10 to 20 years.
 PART-B

TMMA (TEXTILE MACHINERY

MANUFACTURERS
ASSOCIATION)
 INTRODUCTION

The Textile Machinery Manufacturers’ Association (India) (TMMA), set up in May 1958, is the
limited organisation of Indian textile machinery manufacturers. From 9 founder members it has
reached a level of more than 64 constituents. The making of its members constitutes more than
65% of the total production of the Industry in India. Its control ranges both in India and in other
countries, among the concerned manufacturing and user industries, respective Government
Departments, and the apex/export promotion organizations.

The TMMA is acts as a catalyst in the endorsement and overall development of the textile
engineering industry. Therefore, the TMMA keeps itself and its members abreast of the day-
today changing technological developments. It makes available to its constituents important
changes in the fiscal and trading policies of the Government of India relating to Textile and
Textile Engineering Industries. TMMA compiles the production data from members as well as
non-members and maintains imports and export statistics for dissemination to Government and
other agencies.

HISTORY OF TMMA (TEXTILE MACHINERY MANUFACTURERS

ASSOCIATION)

The history of fabric production in India is as old as the Indian civilization itself. Textile
machinery manufacture falls to a much later age - the age of industrialization. Initially India's
Textile Mill Industry depended almost entirely on imported machines.
The foundation for manufacture of complete textile machinery was laid only in the decade 1940
– 1950 and a few units were set up at the instance of the Government during this period. But the
actual progress in manufacturing textile machinery commenced in the following decade.
Thereafter the industry grew rapidly with Government’s active encouragement and statutory
protection both in the form of a tariff wall and import ban of items manufactured indigenously.
This gave a stimulus to indigenous production of textile machinery as well as components and
accessories mainly with technical arrangements with reputed foreign machine builders in Europe,
U.K., U.S.A and Japan.
As the industry grew, a pressing need for setting up of a representative organization at the
national level was felt. It is at the instance of the Government of India the idea of setting up of an
Association for textile machinery was conceived. Thus on May 2, 1958 the Textile Machinery
Manufacturers' Association was born at Calcutta with a membership of just 9 manufacturers of
textile machinery, with its headquarters in the office of the then Engineering Association of
India. later the Association's headquarters were shifted to Mumbai in February 1960.

Founders :
The following firms were founders of the Association :
Textile Machinery Corporation Ltd., Calcutta.
Machinery Manufacturers Corporation Ltd., Calcutta.
Calico Industrial Engineers Ltd., Mumbai.
Vasant Industrial and Engineering Works, Mumbai.
National Machinery Manufacturers Ltd., Thane (Maharashtra).
Textool Co. Ltd., Coimbatore.
Central India Machinery Manufacturing Co. Ltd., Gwalior (M.P.)
Cooper Engineering Ltd, Satara Road, (S.C Rly.)
Star Textile Engineering Works Ltd., Mumbai

VISION OF TMMA (TEXTILE MACHINERY MANUFACTURERS

ASSOCIATION)
  To be the top exhibition body in India for textile machinery, accessories and components.
 To be the prime event for buyers & sellers in Textile Engineering Industry and thus serve
as the 'gateway event' to Indian and Asian textile machinery market.
 To play a pivotal role in strengthening the India Textile Engineering Industry by
facilitating exchange of knowledge, technology transfer and foreign investment in the
sector.

MISSION OF TMMA (TEXTILE MACHINERY MANUFACTURERS

ASSOCIATION)

To aid, stimulate, promote, develop, encourage and support trade & commerce with a focus on

Textile Engineering & allied industries through exhibitions and conferences, thus propagating

the cause of Textile Engineering Industry at national and international level.

PURPOSE OF TMMA (TEXTILE MACHINERY MANUFACTURERS

ASSOCIATION)

a) To help and protect trade, commerce and industries of India and in particular trade, commerce

and industries connected with the Textile Machinery Manufacturing Industry.

b) To organize, establish and start centers for research in co-operation or in association with
bodies with similar objectives and/or under the support of the Association for the benefit of the
Textile Machinery Manufacturers.
c) To promote and advance commercial and technical education and such study of different
branches of arts and science as may tend to develop, commerce and industry in India and in
particular textile machinery and allied industries of the country.

d) To conduct research in pure and applied science and to lay down suitable specifications for
the manufacture and maintenance of finished products, wherever necessary either directly or in
consultation and co-operation with other Government or public bodies and to start laboratories
and other Technical Research Institutes for the said purpose.

e) To encourage, assist and extend knowledge and information connected with trade, commerce
and industries of India in general and textile machinery industry in particular by arrangement of
lectures, discussions or correspondence, by holding conferences, by establishing libraries, by
publication of newspapers, periodicals or journals, books, maps or any other kind of literature or
by foundation and endowment of professorship or scholarship or by encouraging research work
or otherwise.

f) To promote the standardization of textile machinery.

ACTIVTIES OF TMMA (TEXTILE MACHINERY MANUFACTURERS

ASSOCIATION)

Some of the important activities undertaken by the Association were:-

1) Formation of different study groups to go into the details of the specifications of textile
machinery required by the textile industry.
2) Representing the TMI on the Working Groups set up by the Planning Commission for the
Five-Year Plans, participating in their meetings and submitting necessary inputs from the
Textile Machinery Industry.
3) Continued representation on the Development Council for Textile Machinery set up by
the Government of India and contributing to the implementation of the recommendations
made therein.
4) Establishment of a Joint Consultative Body to look into the mills’ complaints on
indigenous textile machinery.
5) Evolving price increase formulae for textile machinery in co-operation with the user
industry and the Government.
6) Bringing out documentary films, audio visuals and video films depicting the image of the
industry for screening to prospective buyers in India as well as abroad.
7) Giving wide sectoral publicity to the products of member-manufacturers by way of
advertisements etc. at the industry level in overseas textile magazines/newspapers thus
projecting both the industry’s and the national image.
8) Participating in International Fairs and Exhibitions relating to textile machinery, parts and
accessories.
9) It was at the TMMA level that the proposal to set up the India-ITME Society was mooted
and subsequently implemented with the exclusive purpose of organising International
Textile Machinery Exhibitions every four years in India in line with those being organised
by CEMATEX in Europe and ATME in America. The Society has already organised five
Exhibitions in Mumbai from 1980 to 2004 and the 8th in the series will be held in Mumbai
from December 2008.
10) Sponsoring delegations/study teams/sales teams to different countries for studying the
market potential for Indian textile machinery, parts and accessories.
11) The Association had been inviting various delegations to visit India to show them our
manufacturing facilities: delegations from Myanmar (Burma), Bangladesh, Tanzania,
Uganda, Indonesia, Poland, South Korea, GDR, Bulgaria, Russia, Italy, Vietnam, Mexico
etc. had visited India.
12) TMMA had also been actively associated with the World Bank Teams which visited
India to carry out detailed survey of the Textile and Textile Machinery Industries.
13) In order to encourage exporters, the Association instituted in 1969 an Export Awards
Scheme under which awards were given every year for excellence in export performance in
different sectors of the industry.
14) One of the creditable achievements of the Association on export front was setting up of a
 complete turnkey spinning project in Ubango, Tanzania through a consortium of machinery
manufacturers under the Association’s umbrella.
15) In the field of Research and Development, the Association encourages import
substitution, sends technical oriented delegations to important international exhibitions and
conferences abroad with a view to studying latest technological developments in textile
machinery and promoting transfer of latest technology to India.

KEY MEMBERS OF TMMA(TEXTILE MACHINERY

MANUFACTURERS ASSOCIATION)

1) CHAIRMAN- Mr. Prakash K. Bhagwati

2) 1st vice chairman- Mr. J. Anand

3) 2nd vice chairman- Mr. Masafumi Kunito

4) Honorable Treasurer- Mr. Pratik R. Bachkaniwala

ASSOCIATE MEMBERS OF TMMA (TEXTILE MACHINERY

MANUFACTURERS ASSOCIATION)

-Textile Machinery Corporation Ltd., Calcutta

- Textool Co.Ltd., Coimbatore

- Cooper Engineering Ltd., Satara Road, (S.C Rly.)

- Star Textile Engineering Works Ltd., Mumbai
 PART - C
BANKING SECTOR

(AXIS BANK)
 CHAPTER 1

INTRODUCTION

Axis Bank is the third biggest of the private-area banks in India offering a thorough suite of
monetary items. The bank has its head office in Mumbai, Maharashtra. It has 3,703 branches,
13,814 ATMs, and nine worldwide workplaces. The bank utilizes more than 55,000 individuals
and had a market capitalization of ₹1.31 trillion (US$18 billion) (as on March 31, 2018). It
pitches budgetary administrations to huge and moderate size corporates, SME, and retail
organizations.

Starting at 30 Jun. 2016, 30.81% offers are claimed by advertisers and advertiser gathering
(United India Insurance Company Limited, Oriental Insurance Company Limited, National
Insurance Company Limited, New India Assurance Company Ltd, GIC, LIC and UTI). The
staying 69.19% offers are claimed by common assets, FIIs, banks, insurance agencies, corporate
bodies, and individual financial specialists among others.

1.1 CONTRIBUTION TO ECONOMY

We believe that our activity in the open field is portrayed by benefit as well as rather similarly by
the greater fiscal regard we incorporate through our things, organizations and assignments. We
play this activity really and attempt to vehemently add to the money related and social success of
the overall population free to move around at will.

As a money related establishment, we realize that our activity in the overall population goes past
making benefits for our financial specialists and providers of capital. We for the most part
attempt to have our impact in engaging and accelerating financial headway, one that is both
unprejudiced and doable.
We accept a basic employment in the all things considered fiscal development by empowering
cash related streams and thusly enabling people, associations and establishments to prosper. Our
Retail Banking things and organizations are planned to meet the lifecycle budgetary necessities
of people and help them achieve their destinations and objectives.

CHAPTER 2

ABOUT THE COMPANY

As per the Reserve Bank of India (RBI), India's money related region is sufficiently advanced
and particularly overseen. The money related and monetary conditions in the country are far
superior than some other country on the planet. Credit, market and liquidity risk contemplates
prescribe that Indian banks are regularly flexible and have withstood the overall downturn well.

The automated portions system in India has propelled the most among 25 countries with India's
Immediate Payment Service (IMPS) being the principle structure at level 5 in the Faster
Payments Innovation Index (FPII).

What is known as Axis Bank today has started its experience in 1993 as UTI bank after the
organization of India allowed the establishment of private part banks, in its undertakings of
headway. It is propelled assembling of protection offices - LIC, Oriental Insurance, Unit Trust of
India, GIC, NIC, The New India affirmation association and United India protection office. UTI
bank changed its name to Axis Bank in 2007 and it finished a lot of rebranding movement to do
this. Ms. Shikha Sharma is the present MD and CEO of the Axis Bank. Head quartered in
Mumbai, Axis Bank is recorded in NSE, BSE and London Stock Exchange as well. It is by and
by the third greatest private zone bank in India. Pivot Bank is furthermore performing worldwide
exercises in nine work environments arranged in spots like Singapore, Shanghai, Dubai and
Colombo.

2.1 ORGANIZATION PROFILE

Pivot Bank is the third greatest private division bank in India. The Bank offers the entire scope of
financial organizations to customer segments covering Large and Mid-Corporates, MSME,
Agriculture and Retail Businesses.

Turn Bank is one of the principle new age private portion banks to have begun errands in 1994.
The Bank was progressed in 1993, commonly by Specified Undertaking of Unit Trust of India
(SUUTI) (by then known as Unit Trust of India), Life Insurance Corporation of India (LIC),
General Insurance Corporation of India (GIC), National Insurance Company Ltd., The New
India Assurance Company Ltd., The Oriental Insurance Company Ltd. besides, United India
Insurance Company Ltd. The shareholding of Unit Trust of India was accordingly traded to
SUUTI, a substance set up in 2003.

With a money related record size of Rs. 6,91,330 crores as on 31st March 2018, Axis Bank has
achieved dependable improvement and with a multiyear CAGR (2012-13 to 2017-18) of 15% in
Total Assets, 12% in Total Deposits, 17% in Total Advances.

2.2 HISTORY

UTI Bank opened its enrolled office in Ahmedabad and corporate office in Mumbai in December
1993. The primary branch was initiated on 2 April 1994 in Ahmedabad by Dr. Manmohan Singh,
the then Finance Minister of India. UTI Bank started its tasks in 1993, after the Government of
India enabled new private banks to be set up. The Bank was advanced in 1993 mutually by the
Administrator of the Unit Trust of India (UTI-I), Life Insurance Corporation of India (LIC),
General Insurance Corporation, National Insurance Company, The New India Assurance
Company, The Oriental Insurance Corporation and United India Insurance Company.

In 2001 UTI Bank assented to unite with and amalgamate Global Trust Bank, anyway the
Reserve Bank of India (RBI) held underwriting and nothing happened to this. In 2004 the RBI
put Global Trust into boycott and directed its merger into Oriental Bank of Commerce.

In 2003 UTI Bank transformed into the essential Indian bank to dispatch the development money
card. In 2005, UTI bank got recorded on London Stock Exchange.

UTI Bank opened its first abroad branch in 2006 Singapore. That proportional year it opened an
agent office in Shanghai, China. UTI Bank opened a branch in the Dubai International Financial
Center in 2007. That proportionate year it began branch exercises in Hong Kong. In 2008 it
opened an operator office in Dubai. With effect from July 30, 2007, UTI Bank changed its name
to Axis Bank.

Axis Bank opened a branch in Colombo in October 2011, as a Licensed Commercial Bank
managed by the Central Bank of Sri Lanka. Similarly in 2011, Axis Bank opened a specialist
work environments in Abu Dhabi. In 2011, Axis Bank started Axis House, its new corporate
office in Worli, Mumbai.

In 2013, Axis Bank's helper, Axis Bank UK began banking exercises. Pivot Bank UK has a
branch in London. Deepika Padukone, Bollywood on-screen character is the brand represetative
of Axis Bank.

2.3 MISSION STATEMENT

To be the preferred financial services provider excelling in customer service delivery through
insight, empowered employees and smart use of technology.

2.4 COMPETITORS
Axis Bank is completely a pioneer. Its methodologies &restrained limits have helped it purse the
best spot in the 2011 business today-kpmg study of the best banks, up from number most recent
four years.

The bank's utilization of gathering wording, for example, 'plant' & arrangements &
administration' mirrors its upside down methodology. The bank has 43 'push mechanical
workplaces' - center centers where credits are affirmed - each for retail &little &medium has a go
at's propelling, the nation over.

Along these lines when its accomplices, particularly tremendous open division banks, are doing
battling with mounting npa loads, Axis Bank has been revealing lower slippages (credit accounts
that change into npas), inciting lower provisioning.

Yes bank is 4th largest private

sector bank in India founded in
2004 by Rana and Ashok Kapoor.
It’s revenue was ₹25000 crore in
FY2018.
ICICI bank headquartered in
Mumbai. It is India’s 2nd largest
bank in terms of market
capitalization and assets. It has over
4800 branches and 14000 ATMs
across the country.

Kotak Mahindra Bank founded in

2003 headquartered in Mumbai. Its
revenue in FY2017 stood at over
₹21000 crore.

IDFC bank was founded in 2015.

V.Vaidyanathan is currently acting
as its CEO and its revenue in
FY2018 was over ₹8000 crore.
2.5 ORGANISATION STRUCTURE OF THE COMPANY

CHAPTER 3

MARKETING STRATEGIES/INITIATIVES BY AXIS BANK

3.1 INITIATIVES

1.Axis Pay:

The recently presented UPI will encourage banking exchanges utilizing just a solitary 'Virtual
Payment Address' (VPA). While exchanging cash to a record, the sender won't be compelled to
bolster the large number of subtleties like the record number and bank's IFSC Code, however can
execute utilizing just the VPA.

2. Ping Pay:

The bank propelled Ping Pay in 2015, which is a multi-social installment arrangement that
enables clients to exchange subsidizes utilizing their advanced mobile phones to both Axis Bank
accounts and other banks' record holders.

3. Augmented reality:

Pivot Bank enlarged reality include inside its versatile application which records all the feasting
goals, property records, strip malls, bank ATMs, branches and numerous different things as an
area on GPS as well as, all things considered, pictures alongside separation and headings.

4. Axis Thought Factory:

The advancement center point situated in Bengaluru, has an in-house development group and a
quickening agent program. With this dispatch, Axis Bank turns into the principal Indian bank to
present a committed advancement lab in the nation.

5. Insta Personal Loan:

Axis Bank give a '24X7 Instant Personal Loan' on cell phones and ATM booths. Clients can get
moment advance endorsement and dispensing, which gets credited specifically into their record.

6. Locker booking:
The bank has propelled an online locker booking office through the versatile application to
enable clients to check accessibility from their homes and book immediately.

7. Microfinance Institutions (MFI) Lending:

Another tablet-based credit beginning framework created to digitize the whole loaning procedure
of MFI business. This will supplant the current paper based credit endorsing process.

8. Multicurrency Forex cards:

Axis Bank offer contactless multicurrency Forex cards to Indian explorers. A similar innovation
has additionally been reached out to the Bank's Debit and Credit card platforms. The bank has set
up an in-house installment passage that takes into account secure internet business exchange
preparing ability and decreases the expense brought about on utilizing outside doors.

9. Asha home advances:

Asha home advances targets first time home purchasers in the lower pay section. The item offers
advances from ₹100,000 (US$1,400)– ₹1.5 million (US$21,000) in communities (populace
under 1 million) and up to ₹2.8 million (US$39,000) in bigger towns (populace more than 1
million), to clients with family salaries of ₹8,000(US$110)– ₹10,000 (US$140) every month or
more.

10. ISIC Forex card:

ISIC Forex card for understudies is the principal photograph travel cash card accessible in USD,
EUR, GBP and AUD monetary standards. It very well may be utilized crosswise over 34 million
trader areas and at more than 2 million MasterCard ATMs all around.

11. eKYC:

eKYC is an on the web, paperless Aadhaar card-based procedure for satisfying KYC necessities
to begin putting resources into shared assets without accommodation of any archives. SEBI has
as of late in 2017, permitted Aadhaar-based KYC to be utilized for MF speculations, for the
accommodation of financial specialists. Axis Bank joined forces with Visa to dispatch 'eKYC'
(electronic know your client) office, first association in India to present biometrics-based KYC.

3.2 7P’S OF MARKETING

3.2.1 PRODUCT

Axis Bank is one of the leading banks in the world. Being in a very competitive environment
Axis Bank is offering a plethora of products/services to its customers. Axis Bank services the
customers in Large, Mid and MSME segments. It also caters to customers in Retail business and
Agriculture. Axis Bank offer many financial services under its marketing mix product strategy.
Let us look into Axis Bank’s product offerings: Accounts – savings, current, salary accounts,
bank lockers; Deposits – Fixed and recurring; Loans – home, personal, vehicle, educational and
gold; Cards- debit, credit and travel cards; Forex - Forex Card, International fund transfer,
foreign currency cash, cheques and DD; Investments – mutual funds; Insurance- Life, health and
general insurance. These Axis Bank products/ services are just an indicative and not exhaustive.
All these services can be accessed through direct Axis Bank branches, internet, mobile and
telephone banking channels established by the bank.
3.2.2 PRICE

Axis Bank pricing decisions should follow the regulations set by RBI. The main sources include
Interest rates, commission charges and consulting fees. The interest rates should reflect the
interest rates established by the central bank. Commission rates are monitored by the Indian
Banks’ association. These pricing policies set by the banks have immediate impact in attracting
the customers and the volume of transactions they do. Also Axis Bank, like the other banks,
should follow the suggestions and regulations by Government of India to serve and help the
economically backward class and senior citizens through their plans. So all this makes the
pricing a very complex and critical part of marketing mix. Sway, being an open fragment bank
locally, has centered expenses described by RBI rules. The esteeming in its publicizing mix are
kept forceful as other open part banks to keep their organizations as appealing as others. The
charges of Axis Bank vacillate from the organization offerings &measure of the alter kept up in
the venture account the measure of credit taken from the bank. It also depends upon the amount
of trades &in expansion honest to goodness support of appealing records. Bounce charges for
delayed portions, trade charges, card withdrawal charges, ask for draft charges &locker charges.
The advances which are of longer terms &are all the more outstanding have lesser credit costs.
The individual propel charges are higher in light of less quanta.

3.2.3 PLACE

Axis Bank is now present in 2900+ branches in India and also working in 9 international offices.
One of the most important place for the banks where customers go to apart from their branches is
ATM. This where most of the customers take their money and Axis Bank is having 12,000+ of
them across the length and breadth of our country. This shows the strong place strategy in the
marketing mix of Axis Bank. With the emergence of new technology Banks are embracing it for
the convenience of customers, these include internet and mobile banking services where
customers can transact without ever going to a bank. This also helps banks in reducing costs.
Axis Bank has setup a strong It infrastructure for its internet and mobile banking services.
Websites and Apps are built with best of the security features.

3.2.4 PROMOTION

Axis Bank is promoting its offers and products aggressively through different channels. These
include print advertisements, TVC, and digital marketing channels. Axis Bank also gives
discounts and offers to its customers on interest rates and gift hampers in lucky draws for those
who take loans. Wheels of fortune is one such lucky draw for loan holders, winners of this draw
would receive gifts and prizes. Bollywood actress Deepika Padukone is the brand ambassador for
Axis Bank in its promotional activities. Recently their digital campaigns are also featuring
models and actors. Axis Bank also uses direct marketing to attract corporate employees and
students.
3.2.5 PEOPLE

Axis Bank is a people centric company, whether it is employees or customers. People, a very
important piece in the whole scheme of operations in service industry. They decide the fate of
the company. As the representatives of the Axis Bank they directly interact with the customers
and other stake holders. They help in realizing the companies dream. Axis Bank employs a little
more than 50,000 employees. Axis Bank values the contributions of these employees and focus
on their training and development activities for further enhancing their capabilities which in turn
reflect in company’s performance and customer satisfaction.

3.2.6 PROCESS

All the processes initiated by Axis Bank are best in the industry. These processes result in the
customer satisfaction and operational efficiency. Every day operations like dealing with
customers, cash and other transactions are designed to derive optimum results. The flow of
customers/ operations in the bank are standardized for quick turnaround time. Also the Axis
Bank counters are segregated for different operations they perform. Some counters are
customized for special requirements/plans required by the customers. Also technology is used to
Axis Bank’s advantage where simple transactions like withdrawal and deposits are done through
machines without any employee interaction.

3.2.7 PHYSICAL EVIDENCE

The logo of Axis Bank is designed when it changed its name in 2007. The Axis Bank logo
suggests strong base and going to develop in future. Axis Bank releases financial stamens every
year for investors and customers. The website and Apps are also designed user friendly. It
significantly reduced its paper usage with software’s helping the staff to perform all the daily
activities. Axis Bank also uses billboards at busy places and near junctions for promotions with
its tagline “Badthi ka Naam zindagi” suggesting company’s philosophy of progress in life.
Hence, this covers the marketing mix of Axis Bank.