GESTIÓN DE MERCADOS (1881639)

AP03-EV04- “Propuesta en idioma ingles de un producto o servicio”

EMPRESA:

VIOLETA SUERO FACIAL

SANDRA MILENA MUÑOZ SÁNCHEZ

TUTOR:

JOHANNA GIRALDO GUZMAN

MEDELLIN

2019
 “PROPUESTA EN IDIOMA INGLES DE UN PRODUCTO O SERVICIO”

STRATEGIC ANALYSIS
It begins with strategic planning as the first step in defining the plan of business.
Every organization large or small, today must have a strategic plan that guides its
objectives.

MISSION
Violet Facial Serum. seeks to meet the immediate needs of our customer’s in
As for your beauty products requirements, with a wide range of High quality news
and excellent prices for the welfare and satisfaction of our consumers. For this we
work with quality, striving for the best service to our customers and obtaining
benefits for our partners and the community in general.

VIEW
By 2030, we hope to consolidate ourselves as the best marketer of beauty products
for beauty salons and people, for which we are permanently committed to the quality,
service and fair price of our products.

VALUES
Offer our customers excellent quality products.
Positioning in the sector and its surroundings.
Warmth and speed of service.
Diversity and good product assortment.
Social responsibility.

BEGINNING
Satisfaction and trust of our customers.
Creativity and innovation.
Work in partnership with our clients.
Austerity and responsibility.
COMPETITIVE ADVANTAGE

Violet Facial Serum, is characterized by:

Immediate delivery.
Fair product and price.
Constantly new products in the market.
We offer products with high profitability and margin for all channels.

CORPORATE GOALS

Of growth

Capture 30% of the potential market identified for the first year, this means
have sales for $ 121,647,009 during the first year.
Grow 20% in revenue for years two and three (10% for each year). East
growth is projected based on the sustained growth of the sector, which
according to Proexport it is 10% per year.

RESOURCE AUDIT

At this point, the resources that the company can initially count on:

Operating Resources. These resources are the necessary assets for

Undertake the proposed business plan. In this case, the following:
Furniture and tools for the sale of products. Initially it
plans to have a leased commercial space in the commercial district of San
neighborhoods Joaquin and / or Estrada, these areas have a large influx of public
and not They have a marketer in the area.
A commercial premises located in this area costs on average between $ 700,000
and $ 1,200,000 per month. The dimensions of this place are 3.5 to 4 meters of
front, for 4 to 5 meters deep, with glass door to isolate noise and dust
from the main street.

Provided that the premises have dimensions of 3.5 meters in front by 4.5 meters of
fund, initially it is expected to have the following infrastructure:
Showcases, shelves and black displays, more or less with the
following appearance:
Its measures are:
1.60 cm wide
1.60 cm long
1.90 cm tall

A total of 4 luxury showcases, the bases have rhinestones for easy mobility.
It consists of 2 glass towers and each of them has three movable shelves, the
Towers are also removable leaving several options to combine your stand and
improve the sale of products demonstrating elegance and attraction to the public,
In addition to being very consistent with the type of products to be sold.

Each of the towers and showcases has internal light on their shelves to
Improve product visibility.

The price of the showcase set with these features is $ 2,999,000

Commercial shelves 2.5 meters wide by 2.5 meters high. In total it

They estimate two shelves with the following appearance:
The price of these shelves is $ 1,895,000 on average for both.

Computer and chairs. These elements are required to complement the

local accessories. The characteristics and appearance can be the following:
The computer will be used to record the inventory and sales data of the
deal. A ladder chair is required to reach and store the products,
also 3 chairs to locate on the premises, so that customers can
Sit and wait or choose your seated products if you wish. I also know
requires a high chair for the seller.

The price of the computer is between $ 1,200,000 and $ 1,500,000. The price of
each chair can be worth between $ 300,000 and $ 1,500. 000 on average. It is
suggested to acquire a Computer and two chairs.

Location. It is proposed to locate the commercial premises in the commercial area

of the neighborhood
San Joaquin or La Estrada, given that it has a large influx of public and in
The surrounding area does not identify a business with similar characteristics. TO
Below is a photographic record of the area.
SALARY POLICIES

The modality used as salary policy in

establishments of this type is the Legal Minimum Wage in Force and a commission
for set goals
Employees will be affiliated with social security and benefits, additional they will
have their nightly and Sunday law surcharge payments, given that by the service
provided the premises must be open every day of the week from 8:00 A.M. at 9:00
p.m. for this reason it will work in two shifts. It is suggested to hire two employees.

STAFF PICK.

Expert sellers of products should be chosen to

market, qualified personnel on the subject since the variety of products
It is quite extensive and customers often go shopping but look for
also all kinds of advice.

PROFESSIONAL PROFILE.

Technical or professional training in sales and knowledge of

beauty, hairdresser, aesthetics, with at least one year of sales experience of this
kind. Knowledge and skills in current beauty techniques are required
(manicure, tinctures, cuts, hairdressers etc.). Capacity for teamwork,
Dynamic and good presence. Special sensitivity oriented towards quality in the
Service and customer satisfaction

 Among the functions that must be performed in these positions are:

 Care of work area and proper maintenance of the products of the local,
adapting its style to the tastes and needs of the client.

 Advise the client looking for the style that best suits their image and
personality.

 Provide the customer with the necessary product options until they are Find
satisfied with what is offered.

 Use and advise correctly on techniques for hair care, skin, nails and others
that the client requires.
 Maintain safety and hygiene standards, trying not to test the products with
the client but only giving the requested explanation.

“MARKET SEGMENTATION”

Para poner en práctica los temas, desarrolle las siguientes actividades

relacionadas con el objeto de aprendizaje “Market Segmentation”

1. Ingrese al objeto de aprendizaje “Market Segmentation”, que se

encuentra en la actividad de proyecto3 “Especificar parámetros de diseño
para la presentación del producto o servicio según segmentos del
mercado”. Abra un documento
utilizando la herramienta ofimática de su preferencia y allí ingrese las
actividades a desarrollar.

2. Lea el vocabulario ubicado en la sección “Vocabulary”. Desarrolle el

crucigrama de vocabulario sobre variables de segmentación y una los
conceptos con los términos referentes a este tema. Tome capturas de
pantalla a los resultados obtenidos y péguelos en el documento.
3. Lea el texto “Food arounf World” que se encuentra en la sección “Let’s
read”. Desarrolle los ejercicios de comprensión de lectura. Tome capturas
de pantalla de las respuestas correctas y péguelas en el documento.
4. Lea la información sobre contables y no contables en la sección “Let’s
read” y clasifique los sustantivos en contables y no contables. Tome captura
de pantalla 3 FAVA - Formación en Ambientes Virtuales de Aprendizaje
Formato para Desarrollo de Evidencia de los resultados obtenidos y
péguelos en el documento.
5. Escuche un audio sobre una información provista por Albert Roberts, en
la sección “Let’s listen”. Desarrolle los ejercicios de comprensión sobre el
audio y tome capturas de pantalla de los resultados obtenidos. Guarde las
capturas en el documento.
6. Lea y escuche la información sobre los modismos en ingles en el
contexto de los negocios.

7. Elabore una propuesta sobre como presentar un producto o servicio en el

 mercado de la ciudad que Albert describió. Utilice el vocabulario y los
modismos estudiados en este Objeto de Aprendizaje. Grabe la propuesta
en audio, en el formato de su preferencia. El audio no debe durar más de
dos minutos.
Guarde el archivo y envíelo al instructor a través de la plataforma virtual de
aprendizaje.

Violeta Suero facial, seeks to meet the immediate needs of our customer’s in
As for your beauty products requirements, with a wide range of High quality news
and excellent prices for the welfare and satisfaction of our consumers. For this we
work with quality, striving for the best service to our customers and obtaining
benefits for our partners and the community in general