Samsung Electronics

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Samsung Electronics Co. Ltd.

Formerly called Samsung Electric Industries

Type Public

 KRX: 005930
Traded as
 Grey Market: SSNLF(Ordinary shares)
 Grey Market: SSNHZ(Global depository
receipt (1 GDR = 1/2 ordinary share))
 Grey Market: SSNGY(Global depository receipt
(1 GDR = 1/2 ordinary share))

Industry Consumer electronics

Semiconductors
Home appliances

Founded 13 January 1969; 48 years ago (as Samsung

Electric Industries)
1988 (as Samsung Electronics)

Headquarters Yeongtong, Suwon[1], South Korea

Area served Worldwide

Key people Lee Kun-hee

(Chairman)
Lee Jae-yong
(Vice chairman)
Kwon Oh-hyun
(Vice chairman and CEO)
JK Shin
(President and CEO)

Products See products listing

Revenue ₩201.870 trillion (2016)[2]

 Operating ₩29.240 trillion (2016)[2]
income

Profit ₩22.730 trillion (2016)[2]

Total assets ₩262.174 trillion (2016)[2]

Total equity ₩172.876 trillion (2016)[2]

Number of 392,305 (2016)

employees

Parent Samsung Group

Divisions Samsung Telecommunications

Subsidiaries Samsung Medison (68.5%)[2]

Harman International Industries

Website samsung.com

This article
contains Korean text. Without
proper rendering support, you may
see question marks, boxes, or other
symbols instead
of Hangul and hanja.

Samsung Electronics quarterly results

Samsung Electronics Co., Ltd. (Korean: 삼성전자; Hanja: 三星電子 (Literally "3 star electronics") is
a South Korean multinationalelectronics company headquartered in Suwon, South Korea.[1] Through
extremely complicated ownership structure with some circular ownership,[3] it is the flagship division
of the Samsung Group, accounting for 70% of the group's revenue in 2012.[4] It is the world's second
largest information technology company by revenue, after Apple.[5] Samsung Electronics
has assembly plants and sales networks in 80 countries and employs around 370,000
people.[6] Since 2012, Kwon Oh-hyun has served as the company's CEO.[7][8]
Samsung has long been a major manufacturer of electronic components such as lithium-ion
batteries, semiconductors, chips, flash memory and hard drive devices for clients such as
Apple, Sony, HTC and Nokia.[9][10]
It is the world's largest manufacturer of mobile phones and smartphones fueled by the popularity of
its Samsung Galaxy line of devices.[11] The company is also a major vendor of tablet computers,
particularly its Android-powered Samsung Galaxy Tab collection, and is generally regarded as
pioneering the phablet market through the Samsung Galaxy Note family of devices.[12]
Samsung has been the world's largest television manufacturer since 2006,[13] and the world's largest
manufacturer of mobile phones since 2011.[14] Samsung Electronics is a major part of the South
Korean economy; in 2012 it was responsible for 20% of GDP.[15]

Samsung Electoronics products can be considered as shopping products, because it is more

expensive than convinience product and there are fewer stores. Samsung products are usually more
expensive than other electronic products. For example, Samsung Laptop Series 9 is about $1700.00
while other laptop costs less than $1000.00

Eventhough Samsung sells expensive products, people can afford to have the products. Samsung
offers a good warranty for their customers and produces products in a high quality. Samsung
Electronics Corporation regards the satisfaction of customers as the most important factor in order to
be success in their business. The company spends alot of money to invest for designing products
and making super high quality products. For example, in 1995, customers of Samsung electronics
gradually complained about their cellphones. At the same period, the president of Samsung
Electronics Mr. Lee Gun Hee gave his more than 2000 employees the cell-phone as a gift but the
employees also complained about the speech quality of the cellphones. Mr. Lee was very upset and
he gathered the bad quality cellphones and broke them with hammer. After breaking them, he
burned all of them. The quantity of burned cellphone was about more than 15milion and it costs 15
trillion Korean wons. With these efforts, Samsung finally could make their clean and reliable image to
public. Someone says that the burning event was a marketing but more consumers started to
believe the quality of Samsung products anyways.

Samsung Electronics corporation's Global vision

Samsung Electronics holded '40th foundation day and vision proclamation' on Oct, 10 at Seo-
Cho company building.
According to the Samsung Electronics' Vision 2020, their new motto is "Inspire the World, Create
the Future" which is for achievement of contributing to human society by providing new experiences
and value based on innovation. .

The vice president of Smasung Electronics Mr. Lee Yoon Woo

at Samsung Vision 2020 'Inspire the World, Create the Future

To be more specific, in the new vision, they inspire the future society and aim the new value of
customers, society, and employees for creating new future which comes up with development of
human society through the new technology and innovative product, innovative solution.
They also emphasized the 3 major management methods of Samsung which are innovative
management, partnership management and talent management.
To look at the core of these major methods of management, they will blend electronics business
and lifecare business such as biochip, medical device, u health, sunpower batteries and such
lifecare business fields for development of new market and excavation of new business.
And they will settle market-driven system and open innovation system which is for developing
R&D partnership between outside research institution. Samsung will make an effort to co-exist with
corporative companies and realize specialization, systematization, and diversification of contributive
activity.
According to the vice president of Samsung Electronics Mr. Lee, Samsung should be a pioneer
who constructs differenciated products and original value chain to take lead the change of industry.
Recently, Samsung also stated their new corporate vision.; they pledged to "become the
lifetime companion to protect clients' values and prosper together". In their new vision, Samsung
also plans to change all their systems and processes to become more customer-oriented and deliver
the best product and services to the world.

With the launch of Samsung's most innovative home appliances yet to come, Samsung is well
on its way to becoming the biggest home appliances brand. Samsung has the largest European
portfolio up to date with home appliances. These products simplify consumers lives in a major way .
Boo-Keun-Yoon , president of digital appliances, stated that "Its truly a revolution when everyday
chores like cooking and cleaning are transformed into insightful experiences". Samsung's home
appliances has firmly claimed their role as the brand to watch within the global market. Samsung
electronics launched refrigerator, washing machine, and such home appliances which
were improved at the same time. They announced that the company will target global market by
launching high-value products and middle-low value products.
Moreover, Samsung Electronics has a plan to invest 5.5billion dollars in semiconductor
department, 3 billion dollors in LCD.

Design Management of Samsung Electronics.

There are many marketing strategies of Samsung Electronics

Corp. I would like to introduce one of the most important
marketing strategy of Samsung which is DESIGN
MANAGEMENT.
The design mangement of Samsung has been emphasized by
Lee GunHee who is the president of Samsung group around
20years ago.
Samsung Electronics began to start design management in
earnest in 1990s. Mr. Lee realized that inherent image of
company is very important and started to emphasize on design.
Samsung tried to make and find their inherent color.
Samsung launched an industry design revolution in order to
get rid of its image of imitator. It employed world top designers
to expand their thought and keep track on the world highest
level. It achieved most of the Award of American Industry
Design which is the most important award in industry design
area on the global basis. Its brand was recognized by the
consumers and specialists. The technology breakthroughs
enhanced Samsung’s brand image of young, fashionable and
strong function. Samsung Electronics also could be the first
place in "iF design awards 2012" which is one of the top 3
design awards in the world. 'iF design award' is the
international design competetion which was established in
1953 in Europe and Samsung set design management centers in
world major cities and pursue to be the best company in the
world. Samsung Electronics keeps pursuing design
management.

Samsung Electronics Unveils Concept of TV's

Future at CES 2016
2016-01-07
DIVIDE
Company's CES booth to showcase How TV could evolve with an incredible customizable,
modular design concept - creating the transformable TV and the world's largest 170 "SUHD TV

SEOUL, Korea - January 7, 2016 - Samsung Electronics Co., Ltd. Has announced its
CES 2016 Booth, for the first time, features a "Future TV Zone" - an interactive
showcase of the most forward thinking. The "Future TV Zone" is focused around, and it
is the right place for you.
"At CES 2016, Samsung is the world's largest consumer electronics company," said
Hyun Suk Kim, President of Visual Display Business at Samsung Electronics. "We
believe in the possibilities for innovation in TV are really endless, and in the years to
come, customers will experience ever greater choice and control, as the current barriers
around screen size, shape and versatility are overcome. I invite attendees to visit
Samsung CES booth, and the future of TV for themselves. "

The "Future TV Zone" includes two design concepts that highlight the capabilities and
possibilities of customization. One-of-a-kind features of the world's largest SUHD TV, a
170-inch display that utilizes the modular display technology together. Samsung has
created the ultimate life-sized video experience, to give the illusion of being inside the
video.

To change the transformability of this technology, the transformable TV can change its
shape based on the content it's displaying. Whether you're watching the big game, a
high action blockbuster, or the evening news, the transformable TV can hold different
ratios to best fit the content on the screen. The TV can jump from a 16: 9 screen ratio to
a 21: 9 screen, simply by splitting the screen into two parts and reassembling on the
sides when you decide to watch a video.

Samsung's Future TV Zone will be open at CES 'regular exhibition hours, from January
6-9 at the Booth # 11906, in Tech East, LVCC, Central Hall.

SUGGESTION

A Suggestion for Samsung

Samsung has just announced at Barcelona a new cell phone, the Beam, that they expect to have on the
market this summer. Its special feature is a built-in pico projector, making it a combination cell phone and
(very wimpy) video projector. A cute gadget, although not one that I am likely to have much use for. I do,
however, have one suggestion for improving it.

The Beam lacks a hardware keyboard, and so will use the usual on-screen virtual keyboard. One
disadvantage is that the keyboard takes up a good deal of the screen, reducing how much else you can see.
So why doesn't Samsung modify the software to let the virtual keyboard be visible on the camera's screen,
where it is needed to type on, but invisible in the image that the pico projector is throwing on the wall,
giving the user the best of both worlds?

Meanwhile I continue to wait for Verizon to announce tethering for its Android phones so I can switch from
T-Mobile to a mobile network generally regarded as much better, for the Nexus One or its near twin the HTC
Incredible to become available on Verizon, for an Android version of the giant screen HD2 to show up
somewhere, for ... .

Technology as a spectator sport.

posted by David Friedman @ 12:43 PM 7 comments links to this post

7 Comments:

At 8:00 AM, February 16, 2010, Billy said...

A virtual keyboard could help proceedings. You can buy them here:

http://www.thinkgeek.com/computing/keyboards-mice/8193/

I'd love to see a mobile phone that can fold out into a laptop computer, then be folded back up
again to become a noraml-sized mobile phone. And it would recieve internet, cable, music,
movies.

At 4:47 PM, February 21, 2010, People In The River said...

This is smart, so other than the keyboard problem, I wonder how they solve the heating problem
which is always part of normal projector?

At 1:53 PM, June 17, 2010, mensajes claro said...

This is smart, so other than the keyboard problem, I wonder how they solve the heating problem
which is always part of normal projector?

At 6:07 PM, June 20, 2010, mensajes claro said...

I'd love to see a mobile phone that can fold out into a laptop computer, then be folded back up
again to become a noraml-sized mobile phone. And it would recieve internet, cable, music,
movies.

At 9:20 PM, November 14, 2015, Anonymous said...

i love watching videos on my mobile phone, i wonder if samsung mobile phone have a cable to
connect on a big monitor like TV.

At 7:05 PM, February 19, 2016, Unknown said...

A Gallery locking option on the Galaxy 6 edge+...How could you not add that???

At 1:58 PM, September 10, 2016, ramy adnan said...

Hi Samsung Customer service
I'm one of the owners of Note 7 and I'm suggesting that company action to replace the note 7 with
new one is not enough specially after the panic of Airlines and airports around the world , in
addition , the photos of burning phone and jeep car in California.
I suggest that company should change the name of the replaced one to be note 7s for example
with adding more new feature and give some more pivillages to the people who already bought
that expensive phone such give them 25% discount for life time for any new releases note phone
in future.
Please note that I'm customer who still have the confidence of Samsung and I have the right to
refund all my money and go for the cometative company new product or go to any lawyer and ask
for compensation amount for what is happening but still I have hope that company will take
important , fast action against what happened and not loose the reputation all over the world.
Regards