Curriculum Vitae

Post Graduate Diploma in Management

Specialization : Marketing & IRM

Name Shantanu Khare

Date of Birth 19th jun 1991
Contact Address Flat-5,plot 24 Madhu aparna, vardayani
soc.pashan, pune(Maharashtra)
Phone 9595736395
Email rishu.khare19@gmail.com

EDUCATION

International School of Business & Media, Pune 2012-2014 2010-2012

CGPA 5.50/8 6.04 / 8
Sinhgad College of science(Pune University) 2009-2012 2007-2010
B.Com. 66% 70%
Jyoti Sen.Sec.School 2008-2009 2006-2007
H.S.C. (Commerce) 70% 69%
Jyoti Sen.Sec. School 2007-2008 2004-2005
S.S.C. 59% 64%

SUMMER INTERNSHIP

Company Business Standard Newspaper Ltd.

‘’To study the segmentation, targeting & analyze the positioning of

Project Title Business Standard newspaper in comparison to other financial
newspapers”

Objectives & Scope
 The position of Business Standard Newspaper Ltd. in the
market in terms of its products, their performance & the
service offered.
 Study the reading habits of customers & section read the
most.
 Factors influencing buying newspapers.

Process
 Went through the detailed performance of Business Standard
Newspaper Ltd. In comparison to its competitors.
 Identify our major customers in the newspaper segment.
 Made a general visit to some venue of customers to
understand the parameters that help them to buy a
 newspaper.
 Made a questionnaire on the response received with
questions revolving around parameters like products, their
performance and the services offered.
 Visited the branches and met with Managers to get the
questionnaire answered

Methodology  Information about the customers was collected from the

company database, from yellow pages and from the local
vendors.
 Identifying the major customers in the market.
 Visiting the customers to understand the buying behavior of
the customers.
 Making questionnaire.
 Selecting a sample size.
 Revisiting customers to get the questionnaire answered.
 Data collection and analysis on the feedback received.

Learning Outcomes  Business Standard Segment the market on geographic

criteria.
 Content of the newspaper is the most influential factor in
buying of the newspaper.
 Newspapers help customers in order to make decision.
 Understanding the buying behavior of customers.
 The importance of proper and timely service to your business
and end customers in order to remain the first preference.

WORK EXPERIENCE N.A.

LANGUAGES KNOWN

Languages Read Write Speak

English YES YES YES
Hindi YES YES YES

PROJECTS & LIVE ASSIGNMENTS

 Project on “Apple Inc in India” at ISB&M.

 Project on “Location Planning & Analysis” at ISB&M.
 Project on “porters five principle on caterpillar inc.” at ISB&M.
 Assignment on BCG matrix at ISB&M.
 Assignment on consumer buying behavior at ISB&M.
 Project on “Recruitment & selection of shoppers stop” at ISB&M.
 Project on “Business plan of Gaming zone” at ISB&M.
AWARDS & ACHIEVEMENTS

 Won the Ad-War competition (group) at ISB&M.

 Played Football at school level.
 Silver Medal at college level in Basketball.
 Played volley ball at school level.
 stood second position in Basketball at school level

EXTRA CURRICULAR ACTIVITIES

 Played Basketball at university level.

 Played Basketball at district level.

ADDITIONAL INFORMATION

 Proficiency in MS Office (Word, Excel and PowerPoint).

MOTTO IN LIFE

“Gain knowledge through & always believe in hard work."

Shantanu khare