THE MARKET
Calcium is
In a fast-paced world, proper nutrition has become a
priority for many. The focus on health is now higher
than ever, as it is essential for maintaining quality of
life. Good health is also needed to cope with stress and
a fast-paced lifestyle.
In order to live healthy, functional lives, people con-
stantly look for ways to supplement their daily food
intake with essential vitamins and minerals.
Recently, a healthy revolution has begun. People
have grown more health conscious and started em-
bracing the fit and healthy lifestyle. Today, it is very
common for young professionals to take dietary sup-
plements to augment their nutritional needs, to work
out in the gyms and fitness centers, and engage in vari-
ous sporting events such as fun runs and marathons.
Nowadays, yuppies, and BPO or call center agents
who work late and irregular shifts know that vitamin
and food supplement intake are crucial in maintaining
their health. This well-educated clique is more prod-
uct-conscious and aware that for their well-rounded
nutritional needs—FERN-C, FERN-D, MilkCa and
FERN-ACTIV are their ideal choice.
HiSToRy
In 2012, FERN opened its door to the competitive
Global Market through the launch of I-FERN.
I-FERN engages in direct selling and network mar-
keting. Continuing the legacy of its mother company,
I-FERN believes in a very simple concept: spreading
good health while giving lucrative business opportu-
nities to its members.
The company uses the latest technology to ensure
ease and convenience for its members who engage in
the global business. Aside from an attractive market-
ing plan, I-FERN boasts of having world-class quality
products: FERN-ACTIV, FERN-D, MilkCa, Silver-
Fresh, and the Aurora Product line.
The combination of premium products and a dynamic
and generous compensation plan, serve as vehicles that
empower the vision until prosperity is reached by all.
THE PRoDUCTS
FERN-C (Retail) – Studies prove that vitamin C is essen-
tial for a healthy life. Everybody needs protection from
harsh weather and pollution, and vitamin C does just
that. Vitamin C also strengthens the immune system and
helps prevent us from catching diseases, while hasten-
ing the healing of wounds and damaged cells. However,
due to its acidic nature, excessive ascorbic acid vitamin
C may be harmful. Too much ascorbic acid may lead to
gastric irritation, bloating, and intestinal bleeding.
FERN-C addresses this problem, since it is the first
non-acidic Vitamin C to be introduced in the Philippine
market. FERN-C, the no. 1 sodium ascorbate non-acid-
ic vitamin C in the Philippines is made with Quali-C
sodium ascorbate from DSM of Switzerland. Being in
capsule form, FERN-C eliminates the need for starch
binders that reduce absorption and efficacy of vitamins.
(Direct Selling and Multi-level Marketing)
FERN-ACTIV – FERN-ACTIV contains B vitamins,
non-acidic vitamin C, vitamin D3, zinc and calcium
which provides the benefits of increased energy lev-
els, enhanced mental alertness and boosted immunity
levels in one multivitamin!
Its unique Quali-Blends and Quali-C formulation
from DSM helps boost immunity against stress and
the cell damaging effects of free radicals.
FERN-D – Recent discoveries on the benefits of vita-
min D go beyond bone health. Vitamin D is essential
in keeping the muscular, skeletal and immune systems
in optimal shape. The cardiovascular system also
benefits from vitamin D intake by keeping the heart
healthy and the blood pressure in check.
Though vitamin D is available through exposure to
sunlight, staying under the heat of the sun for long pe-
riods is impractical, uncomfor-table, and even poses
the risk of sunburn or even skin cancer. By taking
FERN-D, one gets the recommended dose of vitamin
D even without sun exposure.
MilkCa – MilkCa is a bone health supplement that
derives its calcium and other minerals from milk.
99% of our body’s calcium goes to bones and teeth
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where it supports function and structure.
also needed to regulate blood pressure, maintain nerve
functions and keep our muscles healthy!
Because it’s made from milk, MilkCa is more read-
ily and easily absorbed by the body.* MilkCa is not
just for bones— it is for total health and wellness!
*Calcium from milk (32%) vs Calcium Carbonate (24%)
SilverFresh – SilverFresh is the first toothpaste in
the Philippines with Silver Ion particles that helps pre-
vent the growth of bacteria. It is the only toothpaste
fortified with vitamin E and Zinc lactate to promote
fresh breath and clean teeth.
Its Zinc Lactate helps fight bad breath and prevents
tartar and gingivitis. While its vitamin E helps keep
the moisturizing effect for that fresh feel in the mouth.
AURORA Beauty Bar – Aurora Beauty Bar is
a soap that has triple A – Age defying ingredients;
namely, Argan Oil, Swiss Apple Stem-Cell, & Aloe
Vera. These ingredients help in whitening the skin and
prevent signs of ageing to preserve the youthful look.
ACHiEVEMENTS
In 2003, Filipino Entrepreneurs Resources Network,
Inc. was born. Since then, FERN, Inc. continues to
break new grounds with innovative business strategies
and world-class products.
In 2015, IMS Philippines --a leading global I.T ser-
vices company, has ranked FERN-C as the #1 sodium
ascorbate vitamin C in the Philippines. Through this
brand, consumers gained access to added immunity
at a very affordable price. And in 2016, FERN-C was
awarded Brand of the Year by the World Branding
Awards in London, England.
This success was followed by a roster of ground
breaking health and wellness products. These products
and the visionary marketing plans propelled FERN from
a startup company of only six employees and a handful
of members into a billion-peso company by 2008.
The company didn’t stop there. In 2012, I-FERN,
which employs direct selling and network marketing
in a global scale, was launched.
The Quali® Advantage
FERN and I-FERN products carry the Quali®
trademark of DSM Switzerland. Being the biggest
source of nutritional products next to nature, DSM as-
sures consumers of its world-class quality. FERN-C
has Quali-C® vitamin C in sodium ascorbate form.
FERN-D bears the Quali-D® trademark, while the
vitamins and minerals in FERN-ACTIV are certified
Quali-Blends®.
FERN-C, FERN-D, MilkCa and FERN-ACTIV are
certified as Halal by the Office on Muslim Affairs.
This means that the processes and ingredients used in
producing these supplements follows the strict prac-
tices and beliefs of Islamic Law.
As a brand that embodies market dominance and
market acceptance, among other strengths, FERN-C
was awarded as a “Superbrand” from 2008 up to the
present. In 2014, FERN-D and FERN-ACTIV have
also received the honor of this recognition, while
MilkCa joined their ranks in 2016.

RECENT DEVEloPMENTS
With the demand on personal care products continue
to rise, I-FERN launched its own personal care brand
- Aurora. Like all the products of FERN and I-FERN,
the goal of the Aurora product line is to deliver safe
and effective products while recognizing the overall
wellbeing of an individual - using ingredients that are
not harmful in any way to its users.
I-FERN believes that with the launched of the Au-
rora product line, maintaining good health inside and
out will be much easier.

PRoMoTioNS
Retail Promotions – Aiming to promote a healthy
lifestyle to all Filipinos, the #1 sodium ascorbate vi-
tamin C brand, FERN-C, has launched its “Choose
to be #1” campaign to make the public aware that
they can maintain quality of life when they live
healthy and functional lives. The new campaign
asserts FERN-C’s position as the #1 sodium ascor-
bate non-acidic vitamin brand (based on IMS) in the
Philippines while motivating and inspiring the target
market to do their best in whatever they do or field
they belong to.
FERN-C’s marketing efforts include above-the-line
campaign through radio, print, out-of-home ads, digi-
tal marketing via its website, social media (Facebook
and Instagram) as well as below-the-line activities
through event sponsorship, sampling, booth activities
and health seminars.
FERN-C also introduced its new brand ambassa-
dors to the public – Enchong Dee and Alyssa Valdez.
Enchong Dee is a professional actor, model, and a
champion swimmer. He is known for his enthusiasm
in business and a man that’s always on the go. Alyssa
“The Superstar Phenom” Valdez is a multi-awarded
professional volleyball player. She’s an inspiration to
many because of her hardwork, dedication and love
for the fans.
Multilevel Marketing Promotions – To promote
FERN-ACTIV, FERN-D, MilkCa, SilverFresh and
the AURORA Product Line, I-FERN established the
Revolutionary Business Avantage and conducted
I-FERN Caravan to different parts of the country to
further educate consumers about the benefits of taking
multivitamins, especially calcium and vitamin D.
Aside from selling products, I-FERN is focused on
spreading the vision of prosperity by engraining the
value of entrepreneurship to its members. Seminars
such as Project Phoenix and the New Distributors
Orientation help members hone their skills in grow-
ing their potential in building a strong network and
successful businesses. I-FERN rewards top perform-
ing distributors with generous incentives such as the
opportunity to enjoy a vacation abroad through the
i-fly promo.
BRAND VAlUES
FERN Inc. is a no-frills company with a firm belief in
a strikingly simple but effective concept:
Improving and maintaining good health
for the Filipino.
This philosophy has made quality health products
accessible to millions. I-FERN stands by its vision to
alleviate poverty through entrepreneurship which is
reflected in the company’s vision statement:
Sharing prosperity globally through
entrepreneurship.
THiNGS yoU DiDN’T KNoW ABoUT
FERN-C, FERN-ACTiV, MilKCA,
FERN-D, SilVERFRESH AND
AURoRA BEAUTy BAR
FERN-C by FERN
m FERN-C is non-acidic, you may take up
to 2 capsules even on an empty stomach.
It boosts the immunity, making it ideal for
people who wish to maintain an active, high-
resistance lifestyle.
FERN-D by i-FERN
m People suffer from Vit. D deficiency even
those from a tropical country. Avoid Vitamin
D deficiency by supplementing your diet with
FERN-D! This is essential for people from all
walks of life.
FERN-ACTiV by i-FERN
m FERN-ACTIV provides the highest percent-
age for a person’s Recommended Energy and
Nutrient Intake (RENI). It gives the body the
energy boost it needs! Recommended for those
who live in stressful conditions, or are engaged
in an active lifestyle.
MilkCa by i-FERN
m MilkCa is packed with key minerals not present
in other brands. These minerals are similar to
those found to the human skeleton, and are nec-
essary for optimal bone growth and maintenance.
SilverFresh by i-FERN
m SilverFresh doesn’t contain the harsh chemi-
cals found in regular toothpaste. It is Paraben-
free, Triclosan-free, Fluoride-free, and it is
coconut based.
AURoRA Beauty Bar by i-FERN
m Aurora Beauty Bar is Paraben-free, Hydroqui-
none-free, non-irritating, and doesn’t melt easily.

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