Assessment 1 Information

Subject Code: MBA601

Subject Name: Fundamentals of Entrepreneurship
Assessment Title: New idea proposal and idea validation (1500 words)
Weighting: 30% - Individual
Total Marks: 30
Due Date: Monday of Week 5 at 11:55pm AEST
Report to be submitted on Turnitin

Assessment Description
You are to prepare a new idea proposal and idea validation. This assessment can be presented in
your chosen format and should not exceed 1500 words. This assessment will focus on LO1 and LO2
and will draw from Workshops 1 to 4.

Assessment Details
• This is an individual assessment and you are to generate a new venture, product or service idea.
• This idea can be a social, product or service innovation.
• This idea can be intrapreneurial or entrepreneurial, however it must be new.
• You are to show ownership validation and demonstrate how it was developed.
• You should include a brief discussion in your market validation and show initial assessment of
risk, cost, opportunity and environmental factors.
• You will then make a general recommendation for the market potential of your new idea.
• The word limit for this assessment is 1500 words maximum and you are to choose your own
written format that you feel best articulates your proposal and validation.
• Whatever your preferred format, your document should still include standard components from a
business report, such as a title page, executive summary, introduction and conclusion. You
should also support your report using figures and tables and offer secondary source evidence
where required.

1
Assessment - Chosen report format for idea generation and validation - Marking Rubric

Criteria HD (High Distinction) DN (Distinction) CR (Credit) P (Pass) NN (Fail)

85%-100% 75%-84% 65%-74% 50%-64% 0%-49%
Introduction o Comprehensive o Sufficiently detailed o Solid outline of aims o Brief outline of aims or o Does not state aims or scope
statement of aims and statement of aims and and scope scope
(7 marks) scope. scope

Research and analytical skill for
your idea. Show market
application and relevance
(12 marks)
o Critically analyses and o Analyses and interprets o Analyses business o Analyses business o Analysis lacks depth, and
interprets business business specific specific information to a specific information to a interpretation lacking or
specific information to information to a high good working limited degree. irrelevant.
an excellent level of level of understanding. knowledge. o Analysis identifies, o Analysis does not identify,
understanding. o Analysis convincingly o Good working defines and applies define or apply relevant
o Analysis clearly identifies, defines and knowledge of relevant limited relevant theories theories and concepts.
identifies, defines and applies relevant theories and concepts. and concepts. o Research is either absent or
applies relevant theories and concepts. o Research is focused, o Research effort limited lacks focus due to unsuitable
theories and concepts. o High degree of drawn from an however evident; both in- choice of sources.
o Extensive research is research effort evident; appropriate range of text referencing and
evident; quality quality selection and scholarly sources, reference list employed.
selection and range of range of scholarly however could be more
scholarly sources sources employed. extensive in nature.
employed.

Argument conclusion and
justification for idea
Showed proof of ownership
(6 marks)
o Draws together the key o Draws together the key o Draws together the key o Draws together the o Does not draw together the
findings of the analysis findings of the analysis findings of the analysis findings of the analysis in key findings of the analysis.
comprehensively and comprehensively. in a well-written an acceptable manner. o No real conclusion apparent.
convincingly. o Very good conclusions manner. o Acceptable conclusions
o Excellent evaluations with a number of o Good conclusions with with limited
with succinct & highly credible several reasonable recommendations.
developed recommendations. recommendations.
recommendations.

Document structure and o Writing is consistently o Writing is cohesive and o Writing is easily o Writing is understandable o Writing mostly disjointed,
presentation cohesive and of of high academic and readable but not always but infrequently cohesive. demonstrating little or no
excellent academic and professional standard. cohesive. o Grammar and spelling structure.
(5 marks) professional standard. o Grammar and spelling o Grammar and spelling contain some errors. o Spelling and/or grammar
o Grammar and spelling are of excellent quality. are very good. o Critical thinking shows impact on flow and
are flawless (or close o Logical and rational o Ideas/themes limitations. readability.
enough) t. flow between developed, but o Format chosen is good o No evidence of critical
o Seamless flow between discussion points and connections not always enough but requires thinking.
discussion points and sections. obvious. improvement. o Format chosen lacks
sections. o Formatting is well o Flow and readability o In-text referencing and structure and cohesion.
o Document is presented with only have opportunity for reference list are o In-text referencing and/or
professionally minor errors. improvement. acceptable but errors are referencing list missing
presented to required o In-text referencing and o Format chosen is obvious throughout. and/or incorrect.
formatting standards. reference list are mostly appropriate.
o In-text referencing and mostly correct. o In-text referencing and
reference list are reference list are very
correct. good but there are
some errors.

Comments:

Assessment Mark/Grade: