Sie sind auf Seite 1von 29

Introduction

The Indian auto industry became the 4th largest in the world with sales increasing 9.5 per cent
year-on-year to 4.02 million units (excluding two wheelers) in 2017. It was the 7th largest
manufacturer of commercial vehicles in 2018.
The Two Wheelers segment dominates the market in terms of volume owing to a growing
middle class and a young population. Moreover, the growing interest of the companies in
exploring the rural markets further aided the growth of the sector.
India is also a prominent auto exporter and has strong export growth expectations for the near
future. Automobile exports grew 14.5 per cent during FY 2019. It is expected to grow at a
CAGR of 3.05 per cent during 2016-2026. In addition, several initiatives by the Government
of India and the major automobile players in the Indian market are expected to make India a
leader in the two-wheeler and four wheeler market in the world by 2020.

Market Size

Overall domestic automobiles sales increased at 6.71 per cent CAGR between FY13-19 with
26.27 million vehicles getting sold in FY19 .Domestic automobile production increased at
6.96 per cent CAGR between FY13-19 with 30.92 million vehicles manufactured in the
country in FY19
In FY19, year-on-year growth in domestic sales among all the categories was recorded in
commercial vehicles at 17.55 per cent followed by 10.27 per cent year-on-year growth in the
sales of three-wheelers.
Premium motorbike sales in India crossed one million units in FY18. During January-
September 2018, BMW registered a growth of 11 per cent year-on-year in its sales in India at
7,915 units. Mercedes Benz ranked first in sales satisfaction in the luxury vehicles
segment according to J D Power 2018 India sales satisfaction index (luxury).
Sales of electric two-wheelers are crossed 55,000 vehicles in 2017-18.

Investments
In order to keep up with the growing demand, several auto makers have started investing
heavily in various segments of the industry during the last few months. The industry has
attracted Foreign Direct Investment (FDI) worth US$ 21.38 billion during the period April
2000 to March 2019, according to data released by Department for Promotion of Industry and
Internal Trade (DPIIT).
Some of the recent/planned investments and developments in the automobile sector in India
are as follows:2000 to March 2019, according to data released by Department for Promotion
of Industry and Internal Trade (DPIIT).
Some of the recent/planned investments and developments in the automobile sector in India
are as follows:

 Ashok Leyland has planned a capital expenditure of Rs 1,000 crore (US$ 155.20
million) to launch 20-25 new models across various commercial vehicle categories in
2018-19.
 Hyundai is planning to invest US$ 1 billion in India by 2020. SAIC Motor has also
announced to invest US$ 310 million in India.
 Mercedes Benz has increased the manufacturing capacity of its Chakan Plant to
20,000 units per year, highest for any luxury car manufacturing in India.
 As of October 2018, Honda Motors Company is planning to set up its third factory in
India for launching hybrid and electric vehicles with the cost of Rs 9,200 crore (US$
1.31 billion), its largest investment in India so far.
 In November 2018, Mahindra Electric Mobility opened its electric technology
manufacturing hub in Bangalore with an investment of Rs 100 crore (US$ 14.25
million) which will increase its annual manufacturing capacity to 25,000 units.

Government Initiatives
The Government of India encourages foreign investment in the automobile sector and allows
100 per cent FDI under the automatic route.
Some of the recent initiatives taken by the Government of India are -

 The government aims to develop India as a global manufacturing centre and an R&D
hub.

 Under NATRiP, the Government of India is planning to set up R&D centres at a total
cost of US$ 388.5 million to enable the industry to be on par with global standards

 The Ministry of Heavy Industries, Government of India has shortlisted 11 cities in the
country for introduction of electric vehicles (EVs) in their public transport systems
under the FAME (Faster Adoption and Manufacturing of (Hybrid) and Electric
Vehicles in India) scheme. The government will also set up incubation centre for
start-ups working in electric vehicles space.
 In February 2019, the Government of India approved the FAME-II scheme with a
fund requirement of Rs 10,000 crore (US$ 1.39 billion) for FY20-22.

What’s Driving India's Auto Market Slowdown and Why a 'Revival


Package' Must be Top Gov. Priority

India’s famed automobile sector has been hit by a severe slowdown for
many months now and its unprecedented sales decline has ceased to
surprise. The latest numbers have instead begun raising severe concerns.
In July, the combined vehicle dispatches across all categories, from
factories to dealers, fell by about a fifth. Dispatches of passenger vehicles
fell by almost a third with passenger cars declining by a steep 36% or by
more than a third compared to the same month last year. Dispatches of
motorcycles fell by almost a fifth and scooters by more than 12% while
dispatches of trucks, buses and light commercial vehicles were down by
more than 37%
It is pertinent to note here that these dispatch numbers do not reflect actual
sales to customers, but merely track how many vehicles moved out of
factory gates to dealerships. Retail sales also continued to slide in July and
inventories pile up further across dealerships. The decline in dispatches
and actual sales spans all vehicle categories – passenger cars, SUVs,
scooters, motorcycles, vans, pickup trucks, large tractor trailers and buses.
Such a sales slump is naturally forcing automobile factories to cut
production, with July alone witnessing a production decline of around 3
lakh vehicles compared to the same month last year. This, in turn, means a
loss of jobs for contract workers initially but if this slowdown deepens,
then permanent workers too may be let go. The automobile industry
employs close to forty million people.
While such a widespread and progressive decline is a cause for concern on
its own, the unravelling of India’s famed automobile industry should also
send shockwaves across policy makers too. The sector accounts for almost
half the manufacturing GDP of India.
A tweet by the Society of Indian Automobile Manufacturers (SIAM)
shows that the sector also accounts for up to 14% of India’s total GST
collections.
If half the manufacturing GDP of the country is in doldrums and declining
sales of cars, two wheelers and trucks will result in lower GST collections,
the government’s already precarious fiscal math could worsen further in
2019-20. Reviving the automobile sector should, therefore, become one of
the top priorities of the government.
Growth has been slowing since the third quarter or from the beginning of
the festive season last year. Typically, sales of vehicles boom during the
festivals beginning with Navratri and continue through Diwali and other
festivities during the third quarter every year. But during the last Navratri-
Diwali period, this sales spike was absent and slowly since then, a decline
has been creeping in.
There are several reasons for the famed Indian automobile sector, fourth
largest in the world, to experience this unprecedented slowdown. First, the
sector was impacted due to impending general elections, where uncertainty
over outcome drove people to postpone vehicle purchases.
Then, a combination of factors worsened the industry’s prospects: severe
liquidity crunch due to the IL&FS crisis since late last year and a
simultaneous increase in ownership costs, an overall weak economy
affecting demand and now, severe floods in some key vehicle buying
states further hurting demand.
The impending deadline of mandatory transition to the Bharat Stage VI
(BS VI) emission norms is another irritant. To top it all, the face-off
between the industry and the policymakers over a proposed deadline to
convert some vehicle categories to electric from the present internal
combustion engine (ICE) technology obviously did not help either.
The government has been considering a proposal to ban all ICE-driven
two-wheelers under 150cc in the next six years and all three-wheelers
within four years. More than three in four vehicles sold in India currently
would be impacted if this proposal were to be implemented and the
automobile industry has mounted a quiet revolution against this proposal.
On the emission transition, the deadline is April 1, 2020 and this too is a
major pain point for vehicle makers. Bajaj Auto, the second largest two
wheeler maker in the country, has described this mandatory transition to
BS VI from next fiscal as the “joker in the pack” while providing a
positive outlook for its business in the current fiscal.
“For the industry as a whole, we believe that the joker in the pack will be
the tough BS VI emission norms that will come into play from 1 April
2020. According to the Supreme Court of India, from that date onwards,
no motor vehicle following the currently existing BS IV norms will be
allowed to be sold across the country. As far as Bajaj Auto is concerned,
each of our motorcycles, three-wheelers and quadricycles will be fully BS
VI compliant not just on 1 April 2020 but some months earlier.”
“However, it is difficult to anticipate the state of BS VI readiness of our
competitors. If some, or most, of them have a large stock of unsold BS IV
vehicles in the second half of FY2020, they will perforce have to dump
these in the market before the advent of 1 April 2020. That could trigger
an unwarranted price war, to the detriment of all. We cannot claim that
such a scenario will definitely play out; equally we cannot ignore a distinct
risk overhang on that account.”
This scenario will likely play out for other vehicle categories too, making
the industry even more competitive than it already is and skewing price
points.
R C Bhargava, the chairman of Maruti Suzuki India, has already said that
his company’s decision to stop producing vehicles with up to 1.3 litre
diesel engine capacity was taken keeping in mind the rising cost of
compliance with newer emission norms. SIAM has already sought a GST
relief coinciding with the implementation of the new emission norms to
prevent a further slide in vehicle sales.
On the tight deadline for transition to EVs too, the industry appears up in
arms and a solution to this prickly issue seems difficult at the moment.
The government has mitigated some concerns by lowering GST on EVs
and on the other nagging issue – lack of liquidity too – it seems to be
making some moves. But the industry expects a comprehensive “revival”
package to emerge from the present slowdown.
This includes lowering insurance costs, putting in place a scrappage policy
for phasing out older vehicles and slashing GST rates across vehicle
categories. Will the government listen to the industry’s woes, given its
own fiscal troubles? This remains to be seen.
(Author is a senior journalist. Views are personal)
Achievements
Following are the achievements of the government in the past four years:

 Number of vehicles supported under FAME scheme increased from 5,197 in June
2015 to 192,451 in March 2018. During 2017-18, 47,912 two-wheelers, 2,202 three-
wheelers, 185 four-wheelers and 10 light commercial vehicles were supported under
FAME scheme.
 Under National Automotive Testing And R&D Infrastructure Project (NATRIP),
following testing and research centres have been established in the country since 2015
o International Centre for Automotive Technology (ICAT), Manesar
o National Institute for Automotive Inspection, Maintenance & Training
(NIAIMT), Silchar
o National Automotive Testing Tracks (NATRAX), Indore
o Automotive Research Association of India (ARAI), Pune
o Global Automotive Research Centre (GARC), Chennai
 SAMARTH Udyog – Industry 4.0 centres: ‘Demo cum experience’ centres are being
set up in the country for promoting smart and advanced manufacturing helping SMEs
to implement Industry 4.0 (automation and data exchange in manufacturing
technology).

Road Ahead

The automobile industry is supported by various factors such as availability of skilled labour
at low cost, robust R&D centres and low cost steel production. The industry also provides
great opportunities for investment and direct and indirect employment to skilled and unskilled
labour.
Indian automotive industry (including component manufacturing) is expected to reach Rs
16.16-18.18 trillion (US$ 251.4-282.8 billion) by 2026. Two-wheelers to grow 9 per cent in
2018.
Advantages of Automobile Industry in India
History

Bajaj Auto came into existence on 29 November 1944 as M/s Bachraj Trading Corporation
Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it
obtained a license from the Government of India to manufacture two-wheelers and three-
wheelers and obtained Licence from Piaggio to manufacture Vespa Brand Scooters in India
and started making Vespa 150 scooters. It became a public limited company in 1960. In 1970,
it rolled out its 100,000th vehicle. In 1977, it sold 100,000 vehicles in a financial year. In
1985, it started producing at Waluj near Aurangabad. In 1986, it sold 500,000 vehicles in a
financial year. In 1995, it rolled out its ten millionth vehicle and produced and

sold one million vehicles in a year.


With the launch of motorcycles in 1986, the company has changed its image from a scooter
manufacturer to a two-wheeler manufacturer.

In 2017 it was announced that Bajaj Auto and Triumph Motorcycles Ltd would form an
alliance to build mid-capacity motorcycles

According to the authors of Globality: Competing with Everyone from Everywhere for
Everything, Bajaj has operations in 50 countries creating a line of bikes targeted to the
preferences of entry-level buyers.[12]

Company History - Bajaj Auto Ltd.

2010 - Bajaj Auto launched a 135 cc Pulsar, priced at Rs 51,000, pushing the Pulsar brand into the mass segment. - Bajaj
Auto has given the Bonus in the Ratio of 1:1

2011 -Bajaj Auto - Bajaj records its best year ever -Bajaj Auto ties-up with SBI for inventory finance to dealers

2012 -Bajaj Auto has tied up with Japan’s Kawasaki in Indonesia -Bajaj Auto - Board recommends Dividend of Rs. 45 per
share (450%)

2013 -Bajaj Auto plans to export Discover 100T motorcycle -The newly launched Discover 100T motorcycle is priced at Rs
51,979 (ex-showroom Chennai), and is costlier by around Rs 7,000 as against the company’s Discover 100cc model. -The
Company has introduced another variant of premium motorcycles under the Bajaj-KTM joint venture namely Duke 390cc for a
price of Rs 1.83 lakh -The Company has Recived 'CII Design Excellence Award'

2014 -Bajaj Auto bags order in Sri Lanka -People's Choice Bike of the Year - CNBC TV18 Overdrive Awards. -The Company
has recived Bike of the Year - BBC Topgear Awards.

2015 -Bajaj Auto has introduced the all-new Platina electric start 100 cc bike to the long-distance commuter. -Bajaj Auto has
introduced the Pulsar Rs. 200 to cater to the rising super sports bike segment. -Bajaj Auto has give a whopping Rs. 30 crore
to the Indian School of Business (ISB) with an aim to boost its learning facilities
2016 -Bajaj Auto unveils bike containing metals from INS Vikrant -Pulsar RS 200 bags 14 product awards + 1 for its TVC
from Automedia fraternity

2017 -Bajaj Auto and KTM to globally roll out Husqvarna Motorcycles in 2018. -Bajaj Auto and British niche bike maker
Triumph announced a global partnership for design, development and distribution of mid-range motorcycles.

Let me start by clearly saying that I am delighted with your Company''s results for FY201 9 and proud of the
excellent work carried out by your Managing Director and his team.
FY201 9 has not been a particularly brilliant year from an economic point of view. The second advance estimate
of the Central Statistical Organisation (CSO) has pegged real GDP growth at 7.0%, and real growth of gross
value added (GVA) at 6.8%. Both these estimates are lower than what occurred a year earlier.
Moreover, growth has slowed down on a quarterly basis. After posting an impressive 7.8% growth in April-June
2018, GVA growth reduced to 6.8% for July-September 2018, and then even further to 6.3% for October-
December 2018. And the CSO''s muted advance estimate of 6.8% GVA growth for the full year suggests that the
fourth quarter may also post modest growth.
Despite such a milieu, your Company has performed admirably. Allow me to outline the key results.
• Total turnover increased by 18.5% to Rs 31,899 crore. This is your Company''s highest ever top-line.
• Total operating income (net sales plus other operating income) grew by 20.1% to Rs 30,540 crore — also Bajaj
Auto''s highest.
• Operating EBITDA increased by 4.7% to Rs 5,387 crore.
• Profit before tax (PBT) after exceptional items grew by 15.9% to Rs 6,703 crore, which was also the best for
Bajaj Auto.
• Profit after tax (PAT) increased by 14.9% to Rs 4,675 crore — this, too, being the highest ever.
• Surplus cash and cash equivalents as on 31 March 201 9 was up by 5.3% to Rs 16,368 crore.
There are several positive aspects of your Company''s performance. Let me share three.
First, and this pleases me no end, with a combination of well styled, appealing products and astute pricing, Bajaj
Auto has begun to grow its domestic market share in motorcycles. In the course of a single year, FY201 9, your
Company succeeded in increasing its domestic sale of motorcycles by almost 29% — and, in the process, grew
its market share by 3 percentage points to 18.7%. In fact, for March 2019, the market share exceeded 20.0%. I
hope that we are seeing the beginning of a trend that will continue to increase your Company''s share of
motorcycles in the domestic market and, in doing so, take Bajaj Auto to a place that behoves its presence.
Second, I am delighted that in FY201 9 your Company exported over 2 million motorcycles, three-wheelers plus
its new quadricycle, the QUTE, to no less than 79 countries. This is a landmark achievement, and represents a
growth of 25% over the previous year — one that truly lends itself to the theme of this year''s annual report, The
World''s Favourite Indian''.
Third, I continue to remain impressed with your Company''s performance in the three-wheelers space. In FY201
9, Bajaj Auto''s overall three-wheeler sales grew by more than 22% to reach an all-time high. Much of this growth
was driven by an impressive 43% growth in exports. Your Company accounted for almost 57% of total three-
wheeler sales in India, and two-thirds of total sales to export markets.
At my age, I am a bit superstitious about praise. Even so, on your behalf, let me congratulate your Managing
Director and his team. While telling them, "This is great. Now take it to yet another level."
Finally, my thanks to our customers, dealers, vendors and employees who, as always, have done their utmost for
Bajaj Auto. And to you for your steadfast support.
With best regards,
Rahul Bajaj
Chairman
17 May 2019
You can view the entire product mix with sales quantity & value along with percentage contribution from each
individual product for Bajaj Auto Ltd.
Finished Products

INSTALLED PRODUCTION SALES SALES VALUE (Rs


PRODUCT NAME UNITS CAPACITY QUANTITY QUANTITY Cr.)

Automobile - 2 & 3
Wheelers N.A. 0.00 0.00 0.00 29567.2500

Export Incentives N.A. 0.00 0.00 0.00 457.0700

Royalty Income N.A. 0.00 0.00 0.00 128.6700

Other Operating
Revenue N.A. 0.00 0.00 0.00 75.4100

Scrap N.A. 0.00 0.00 0.00 21.5600

Capital Structure - Bajaj Auto Ltd.

Authorized
Period Instrument Capital Issued Capital -PAIDUP-

Shares Capital (Rs.


From To (Rs. cr) (Rs. cr) (nos) Face Value Cr)

Equity
2018 2019 Share 300.0 289.4 289367020 10.0 289.4

Equity
2017 2018 Share 300.0 289.4 289367020 10.0 289.4

Equity
2016 2017 Share 300.0 289.4 289367020 10.0 289.4

Equity
2015 2016 Share 300.0 289.4 289367020 10.0 289.4

Equity
2014 2015 Share 300.0 289.4 289367020 10.0 289.4

Equity
2013 2014 Share 300.0 289.4 289367020 10.0 289.4

Equity
2012 2013 Share 300.0 289.4 289367020 10.0 289.4

Ltd.
Management
Name Designation

Abraham Joseph Chief Technology Officer

Anami Roy Director

D J Balaji Rao Director

Eric Vas President

Gita Piramal Director

J Sridhar Co. Secretary & Compl. Officer

J Sridhar Secretary

K S Grihapathy Senior Vice President

Lila Poonawalla Independent Director

Madhur Bajaj Vice Chairman

Nanoo Pamnani Director

Naushad Forbes Director

Niraj Bajaj Director

Omkar Goswami Director

Pradeep Shrivastava Executive Director

Pradip Shah Independent Director

R C Maheshwari President

Rahul Bajaj Chairman

Rajiv Bajaj CEO

Rajiv Bajaj Managing Director

Rakesh Sharma Executive Director

Ravi Kyran Ramasamy President - HR

S Ravikumar President

Sanjiv Bajaj Director

Sarang Kanade President

Shekhar Bajaj Director

Soumen Ray Chief Financial Officer

Subash Rao President

Sumeet Narang Vice President


MUMBAI: While most auto market players sought government intervention to support the sector, facing slowdown
amid falling sales, Bajaj AutoNSE 1.11 % Managing Director Rajiv Bajaj has divergent views and says the slump
is due to the industry itself.

Bajaj said the industry should be resilient enough to absorb such shocks. "Most of the automobile slowdown is
the industry's own making," he said in an interview recently. The automobile industry must look at its own
shortcomings before aski ..

Read more at:


//economictimes.indiatimes.com/articleshow/70846076.cms?utm_source=contentofinterest&utm_medium=text&u
tm_campaign=cppst
shortcomings before asking for stimulus from the government, Bajaj said.

To drive home the point, Bajaj said Indian auto products were mediocre and the sector must introspect this in
terms of making globally competitive products.

"Lot of these companies are not able to export because, frankly, by world standards, their products are mediocre.
Obviously, I don't want to name them. But when you are making everything -- scooters, bikes, cars, jeeps, SUVs,
trucks and buses -- everyt ..

Read more at:


//economictimes.indiatimes.com/articleshow/70846076.cms?utm_source=contentofinterest&utm_medium=text&u
tm_campaign=cppst
Top 1In terms of market share, the top two of the pack, Hero MotoCorp and Honda
Motorcycles & Scooters shed some muscles to help Bajaj Auto fatten its share in the pie
size. Bajaj Auto’s market share expanded to 12 per cent in FY19 compared to 9.8 per
cent in the previous year.

marke
Rank Domestic Sales FY19 FY18 % change

1 Hero MotoCorp 7,612,775 7,382,718 3.12

2 HMSI 5,520,617 5,775,287 -4.41

3 TVS Motor Company 3,136,532 2,875,466 9.08

4 Bajaj Auto 2,541,320 1,974,577 28.7

5 Royal Enfield 805,273 801,229 0.5

6 India Yamaha Motor 804,682 792,812 1.5

7 Suzuki Motorcycle 668,787 501,203 33.44


Current products[edit]

Bajaj Pulsar 180 DTSi

Bajaj RE (auto-rickshaw)

Bajaj manufactures and sells motorcycles, scooters, auto-rickshaws and most recently, cars.
Bajaj Auto is India's largest exporter of motorcycles[13] and three-wheelers.[14] Bajaj Auto's exports
accounted for approx. 35% of its total sales. 47% of its exports are made to Africa. Boxer
motorcycle is the largest selling single brand in Africa.

Motorcycles by Bajaj Auto Company

Bajaj bike prices in India start at Rs 33,402 for Bajaj CT 100, which is the cheapest model. The
most expensive Bajaj bike is the Bajaj 2019 Dominar 400 priced at Rs 1.80 Lakh. The Bajaj Pulsar
150 (Rs 71,200), Bajaj Pulsar NS200 (Rs 1.13 Lakh), Bajaj Pulsar 220 F (Rs 1.07 Lakh) are the
most popular motorcycles from Bajaj.New bikes from Bajaj in 2019 include Bajaj Pulsar 125 Neon
and Bajaj CT110.New bikes from Bajaj in 2019 include Bajaj Pulsar 125 Neon and Bajaj CT110.
Upcoming Bajaj bikes in India include Bajaj Pulsar 250, Bajaj 2020 Pulsar 150 and Bajaj Avenger
400,which are expected to launch in 2019.Select a Bajaj bike model to find out its latest price, spec,
offers, colours and more.
Bajaj Bikes Price List (2019) in India

MODEL EX-SHOWROOM PRICE


Pulsar 150 Rs. 71,200 - 88,838
Pulsar NS200 Rs. 1.13 Lakh
Pulsar 220 F Rs. 1.07 Lakh
Pulsar RS200 Rs. 1.40 Lakh
Pulsar NS160 Rs. 93,094

Auto rickshaw (three wheeler)

Bajaj is the world's largest manufacturer of auto rickshaws and accounts for almost 84% of
India's three-wheeler exports. During the FY 2012-13, it sold approx. 480,000 three-wheelers
which was 57% of the total market share in India. Out of these 480,000 three-wheelers, 53%
were exported and remaining 47% were sold in India. In Indonesia, Bajaj three-wheelers are
"iconic" and "ubiquitous" to the point that the word bajaj (pronounced bajay[15]) is used to
refer to auto rickshaws of any kind.

Bajaj RE is the world’s Most selling 3 wheeler is now available in cargo


with a Powerful Diesel Engine.

The Bajaj RE Maxima Cargo Three Wheeler is highly durable with long
lasting dry clutch, the uniaxial balancer for fewer vibrations and
reinforced chassis for longer vehicle life.

It is designed with this advanced features such as car type Clutch pedal to
handle heavy cargo better, 5-speed gearbox to handle tough roads better,
wide seat for driver comfort.

Bajaj RE Maxima cargo can carry a heavy load and yet is very low on
maintenance.

Bajaj Three Wheeler for Passenger

Rs 1.35 Lakh/ PieceGet Latest Price


Maximum Speed: 80
Maximum Run: 70-80-KM
Clutch: yes
Engine Type: petrol/lpg/cng
Vehicle Model: 2018
Application: Passenger
.

Seeco Industries

Jahangirpuri, Delhi
TrustSEAL Verified
Company Video
View Mobile NumberContact SupplierRequest a quote

Bajaj RE Maxima Diesel Auto Rickshaw Specifications

ENGINE
Power 6.19 Kw @ 3400 RPM
Torque 19.4 Nm @ 2600 rpm
Cubic Capacity 447.3 cc
TRANSMISSION
Transmission 5 forward + 1 reverse
Clutch Dry-single plate
WEIGHT
Kerb Weight 505 kg
DIMENSIONS
Wheel base 2025 mm
Overall width 1422 mm
Overall length 3063 mm
Overall Height 1849 mm
Grade ability 18%
FUEL
Fuel Type Diesel
Bajaj Auto fatten its share in the pie size. Bajaj Auto’s market share expanded
to 12 per cent in FY19 compared to 9.8 per cent in the previous years.

Bajaj Auto, the maker of Pulsar was the only manufacturer to enhance its
market share to 12 per cent in last fiscal from 9.8 per cent in FY18. The
company also recorded a strong double digit growth of around 28.7 per cent to
2,541,320 units sold last year. The year before it, domestic sales for Bajaj
Auto was recorded at 1,974,577
units.

COMPETITORS OR ALTERNATIVES

in 1955. Like Bajaj Auto, Yamaha Motor also operates in the Motorcycle Manufacturers
Yamaha Motor is the top competitor of Bajaj Auto. Yamaha Motor is a Public company that
was founded in Iwata-shi, Shizuoka Prefecture sector. Yamaha Motor has 45,566 more
employees vs. Bajaj Auto.

TVS is seen as one of Bajaj Auto's biggest rivals. TVS was founded in Chennai, Tamil Nadu}
in 1978. Like Bajaj Auto, TVS also competes in the Motorcycle Manufacturers space.
Compared to Bajaj Auto, TVS generates $1.8B less revenue.

Honda is perceived as one of Bajaj Auto's biggest rivals. Honda was founded in 1947, and is
headquartered in Minato-ku, Tōkyō Prefecture. Like Bajaj Auto, Honda also operates in the
Motorcycle Manufacturers space. Honda generates $139B more revenue vs. Bajaj Auto.
Bajaj Auto Ltd.

Type Public

 BSE: 532977
Traded as
 NSE: BAJAJ-AUTO
 BSE SENSEX Constituent
 CNX Nifty Constituent

Industry Automotive

Founded November 29, 1945; 73 years ago

Founder Jamnalal Bajaj

Headquarters Pune, Maharashtra, India

Key people  Rahul Bajaj (Chairman)


 Rajiv Bajaj (CEO)

Products Motorcycles, three-wheeler vehicles and cars

Production output 6,330,000 units (2019)[1]

Revenue ₹31,804 crore (US$4.6 billion) (2019)[1]

Operating income ₹6,613 crore (US$960 million) (2019)[1]

Net income ₹4,927 crore (US$710 million) (2019)[1]

Total assets ₹28,834 crore (US$4.2 billion) (2019)[1]

Total equity ₹23,233 crore (US$3.4 billion) (2019)[1]

Number of employees 10,258 (2019)[1]

Parent Bajaj Group


Website www.bajajauto.com

Rs (in Crores)

Mar'19 Mar'18 Mar'17 Mar'16 Mar'15

INCOME

Net Sales Turnover 30249.96 25164.92 21766.68 22586.52 21612.01

Other Income 1649.31 1347.25 1221.97 1073.59 582.42

Total Income 31899.27 26512.17 22988.65 23660.11 22194.43

EXPENSES

Stock Adjustments -56.42 9.68 -43.68 63.45 -57.56

Raw Material Consumed 20301.35 15999.16 13285.36 13717.01 13752.79

Power and Fuel .00 .00 .00 .00 .00

Employee Expenses 1255.40 1069.09 997.07 917.12 897.3


SWOT analysis of Bajaj Auto Limited analyses the brand/company with its strengths,
weaknesses, opportunities & threats. Bajaj Auto Limited is one of the leading brands in the
automobiles sector. The table below also lists the top Bajaj Auto Limited competitors and
elaborates Bajaj Auto Limited segmentation, targeting, positioning & USP.

Bajaj Auto Limited SWOT, Competitors, Marketing STP & Brand analysis Table

Bajaj Auto Limited Brand Analysis

Parent Company Bajaj Group

Category Motorcycles, Scooters

Sector Automobiles

Tagline/ Slogan Hamara Bajaj; Distinctly Ahead

USP Wide variety of motorcycles for the average Indian

Bajaj Auto Limited STP

Segment Middle-class people who want a bike that is stylish and gives a good mileage

Target Group Middle class youth from the age bracket of 25-35

Positioning Two-wheelers for every Indian

Bajaj Auto Limited Product Portfolio

1. Bajaj Avenger 2.Bajaj Discover


3. Bajaj Kawasaki Ninja 4.Bajaj Platina
5. Bajaj Pulsar
The above mentioned brands are the prominent products under the Bajaj Auto
Brands
Limited product portfolio.
Bajaj Auto Limited SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT)


Analysis of Bajaj Auto Limited. Strengths are:
1. Excellent brand presence and marketing in India make Bajaj Auto a
popular company
2. Extensive research and development focus and highly experienced player
Strengths in the motorcycle segment
3. Widespread distribution network of Bajaj Auto across India
4. Bajaj Auto has a wide product range in terms of price, quality and
categories
5. Featured in the Forbes Global brands list
6. It has more than 9000 people employed in the organization

Here are the weaknesses in the Bajaj Auto Limited SWOT Analysis:
1.Bajaj Auto is still not a global brand despite high volume production
Weaknesses
2.Lack of performance bikes like major international brands and sports bikes
& cruisers

Following are the Opportunities in Bajaj Auto Limited SWOT Analysis:


1. Bajaj Auto says its $2,500 car, which it is building with Renault and
Nissan Motor, will aim at a fuel-efficiency of 30 km per litre
Opportunities
2. Cheaper variants for tapping more in the rural segment
3. Premium sports bikes for urban areas
4. Constant growth in the two-wheeler segment

The threats in the SWOT Analysis of Bajaj Auto Limited are as mentioned:
1. Cheaper imports from countries like China can affect business for Bajaj
Threats
2. Entry of international brands
3.Other motorcycle players have a strong brand presence

Strengths
1. Excellent brand presence and marketing in India make Bajaj Auto a popular company

2. Extensive research and development focus and highly experienced player in the
motorcycle segment

3. Widespread distribution network of Bajaj Auto across India

4. Bajaj Auto has a wide product range in terms of price, quality and categories
5. Featured in the Forbes Global brands list

6. It has more than 9000 people employed in the organization

Weaknessess:
1.Bajaj Auto is still not a global brand despite high volume production

2.Lack of performance bikes like major international brands and sports bikes & cruisers

Strengths
Here are the weaknesses in the Bajaj Auto Limited SWOT Analysis:
1.Bajaj Auto is still not a global brand despite high volume production
Weaknesses
2.Lack of performance bikes like major international brands and sports bikes
& cruisers

Following are the Opportunities in Bajaj Auto Limited SWOT Analysis:


1. Bajaj Auto says its $2,500 car, which it is building with Renault and
Nissan Motor, will aim at a fuel-efficiency of 30 km per litre
Opportunities
2. Cheaper variants for tapping more in the rural segment
3. Premium sports bikes for urban areas
4. Constant growth in the two-wheeler segment

The threats in the SWOT Analysis of Bajaj Auto Limited are as mentioned:
1. Cheaper imports from countries like China can affect business for Bajaj
Threats
2. Entry of international brands
3.Other motorcycle players have a strong brand presence

P E S T E L A N A L Y S IS O F B A JA J
A U T O L TD .

Political factors: The reality that Pestel Analysis of Bajaj Auto Ltd has actually

broadened its services in different countries exposes it to the particular political

environments of nations. It ought to be noted that laws might differ from country to

country as obvious by the fact that there has actually been prohibition of Pestel Analysis

of Bajaj Auto Ltd case study cars and trucks in some regions which had been impacted

by dry spell. This can be a difficult aspect for Pestel Analysis of Bajaj Auto Ltd

particularly as it has to maintain standardization across operations.

Economic Factors: The truth that all types of cars and truck Pestel Analysis of Bajaj

Auto Ltd case study essentially cause a financial expense to the client it must be noted

that the concept depends on increasing buying powers of the economy. Furthermore it

should be kept in mind that while other vehicle Pestel Analysis of Bajaj Auto Ltd case
study principles consist of monetary expense as well as taking the consumer's time,

Pestel Analysis of Bajaj Auto Ltd does not utilize any additional time and relies on

monetary expense just.

Social Factors: Vehicle Pestel Analysis of Bajaj Auto Ltd case study services may be

doing not have demand in particular nations due to the truth that in some areas lack of

customer loyalty exists because of making use of less than professional and unlawful

practices such as tax evasion being related to cars and truck washes and similar

company concepts. The market is fragmented for this particular factor and is made up of

numerous small suppliers.

Technological Factors: The technology being utilized for case solution services

presently focuses on ingenious procedures for lessening the waste of water throughout

automobile Pestel Analysis of Bajaj Auto Ltd case study services. Furthermore, using

automated sprays of water has actually been an added advantage used by professional

case solution services in contrast to manual case solutiones.

Environmental Factors: Throughout the years researchers and ecological activists

have revealed concern over the hazardous chemicals used in cars and truck soaps

which can be a hazard to marine life. Additionally the wastage of water involved in

professional automobile washes and manual washes in your home has been criticized

by these pressure groups also.


REFERANCE

https://www.ibef.org/industry/india-automobiles.aspx

https://www.ibef.org/industry/india-automobiles.aspx
https://en.wikipedia.org/wiki/Bajaj_Auto

https://www.bikedekho.com/bajaj-bikes

https://dir.indiamart.com/impcat/bajaj-auto-rickshaw.html

https://economictimes.indiatimes.com/bajaj-auto-ltd/yearly/companyid-21430.cms

https://en.wikipedia.org/wiki/Bajaj_Auto

https://www.mbaskool.com/brandguide/automobiles/1131-bajaj-auto-limited.html

https://www.news18.com/news/opinion/whats-driving-indias-auto-market-slowdown-and-why-a-
course-correction-must-be-top-govt-priority-2270349.html

References: Media Reports, Press Releases, Department of Industrial Policy and Promotion
(DIPP), Automotive Component Manufacturers Association of India (ACMA), Society of
Indian Automobile Manufacturers (SIAM), Union Budget 2015-16, Union Budget 2017-18
https://auto.economictimes.indiatimes.com/news/two-wheelers/motorcycles/top-10-two-wheeler-
makers-in-fy19-bajaj-reports-double-digit-market-share/68808620

Das könnte Ihnen auch gefallen